Algorithm changes, information density and new competition conspire to make content marketing increasingly difficult, This new research report points to essential trends and guidelines to make your content successful in an era of Content Shock.
Presentation for BUPRSSA's 2015 PR Advanced Conference: Breaking Boundaries breakout session, Content Creation and Viral Marketing.
This presentation shows how content goes from the mind of a creative to its various platforms and gives some best practices in getting content to go viral.
Algorithm changes, information density and new competition conspire to make content marketing increasingly difficult, This new research report points to essential trends and guidelines to make your content successful in an era of Content Shock.
Presentation for BUPRSSA's 2015 PR Advanced Conference: Breaking Boundaries breakout session, Content Creation and Viral Marketing.
This presentation shows how content goes from the mind of a creative to its various platforms and gives some best practices in getting content to go viral.
It's time to buckle up for what is sure to be an epic flight as we prepare for a safe landing at Content Marketing World in Cleveland, Ohio, USA this September 5-8. The Content Marketing Institute and TopRank Marketing teams once again will bring you a series of three #CMWorld conference ebooks showcasing some of our amazing speakers with their thoughtful advice on content marketing. Hang on for a fun ride - and we'll see you in September! (And be sure to listen to Joe Pulizzi's "message from your captain!" We had fun with this one.)
Did you know modern statistics state that you have 60 seconds or less to capture your audience’s attention?
You’ve might have heard it before, but maybe not in terms of presentations. It’s crucial to understand the importance of grasping an audience’s attention in the first moments of a talk. Your opening lines set the tone for your overall performance, so a great opener will prepare and intrigue the audience and ensure that your message is effectively received.
So, how do you enchant an audience right off the bat?
Here are 5 methods that we have found work the best for beginning a presentation.
How to Use Google Plus to Generate Massive Online ExposureRebekah Radice
As entrepreneurs and business owners, the key to online success is in knowing how to make the most of time spent online. That’s where Google Plus comes in.
Not just a social network, Google+ is a key component within the Google ecosystem.
With integrated tools such as Google Hangouts, Google+ becomes a powerful social and marketing tool when leveraged correctly.
Creating Compelling Content for Social Media -- ToolkitCyrus Mavalwala
The toolkit to accompany my 2015 IABC Heritage Region Conference presentation on Creating Compelling Content for Social Media.
It references the content in the presentation as well as some additional readings.
Should you have any questions about my speaking, consulting or workshops, please don't hesitate to ask.
How to go viral using ZEEF and blow that white and gold dress out of the water!Katie Williams
Are you impressed with viral campaigns such as the #whitegold or #blueblack dress phenomenon, or the Old Spice advertisements? Are you curious how you can generate traffic to your startup, small business, or personal website? Going viral is no longer just for companies with giant marketing budgets. With a few easy content marketing and social media marketing tricks, anyone can go viral on a topic they love using ZEEF!
In this presentation, I'll share how I used ZEEF to create a subject page on learning computer programming, and how I then used social media marketing on Twitter to drive engagement.
Check out this easy to follow plan for how to go viral using marketing strategies from content marketing and social media marketing to drive traffic to your brand using a ZEEF subject page. This is the ultimate "how to go viral" plan that shows easy steps anyone can follow. You can also use the virality plan for any type of content marketing that you conduct.
ZEEF is a content curation platform that crowdsources the best content on specific subjects. ZEEF pages allow you to add your favourite links on your subject page to share with the world. This slideshare will give you the marketing tips you need to share you ZEEF pages for the ultimate in reshares!
If you have any marketing questions that relate specifically to content marketing, social media marketing, or influencer marketing, please feel free to reach out!
As we prepare for landing, we hope you've enjoyed our Content Marketing World conference ebook series, a great and fun project with our friends at TopRank Marketing. We hope to see you in September when you'll have a chance to listen to these great CMWorld 2017 speakers and industry authorities. Thanks for being on this journey with us!
10 Steps To Building A Successful Business and Personal Brand Through Social ...Ajibola Olayiwola, M IDM
When you think of the term “building your brand”, what comes to mind?
Many people assume having and building a brand is only for big multinationals or corporations but that’s so not the case. Social media is a great way to build your brand, whether you’re an individual or you’re a small or medium enterprise.
This resource has ten (10) steps you need to follow to build a great brand on social.
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsJay Baer
Here's how to create a content marketing strategy your customers will love, in 7 steps. This presentation from global content marketing consultant, keynote speaker, and New York Times bestselling author Jay Baer will help you craft a winning content marketing strategy for your brand or organization. The principles in this presentation are used by Jay Baer and his Convince and Convert consulting firm on behalf of some of the largest companies in the world. Learn how corporate objectives, audiences, audience inquiries, metrics, content execution, and even social media work together to make content marketing programs successful. You'll want to print this one out and/or share it with your team.
Best Marketing Advice - 100 Global Experts Share Their Career WisdomHeidi Cohen
Looking to break into Marketing, PR or Social Media? Then read the best marketing career advice for recent graduates from 100 global experts. Includes Twitter & reading list.
Presentation on the power and potential of video storytelling for small business by Dave Neelsen, founder of StoryFirst Group, and co-founder of StoryFirst Media - story driven marketing and video marketing firms with offices in Madison, WI and Austin, TX.
The little black book of social media for businessKing Content
We’ve complied a nifty Slideshare that is like your little black book on everything you need to know about social media for businesses. We’ve covered best practices, tricks, tips and the most up to date changes on each channel. So, whether it’s on Twitter, LinkedIn, Facebook, Instagram or Snapchat, we’ll show you the most effective and efficient way of using the channel.
How content marketing ruined content marketing (And what you can do to fix it)Omobono
Content marketing is over.
Or at least content marketing as we know it. Worn out. Used up. Over.
Don’t blame the audience for this, blame yourself; blame marketers. Blame marketing.
We did this to ourselves when we learned about content marketing – like a favourite old toy, a trusty pair of shoes; we latched on, we overdid it and this is why we can’t have nice things.
We've been waiting all year for this! Our annual content marketing predictions compilation from some of the smartest content marketers on the planet. Whose prediction do you like? Whose do you see coming true? And which prediction do you see not coming to fruition? And lastly, what is YOUR prediction? Leave a note in the comments here, or tweet us at @CMIContent. Big thanks to our friends at Marketing.AI for sponsoring our annual predictions post!
14 content marketing predictions for 2014 King Content
With the holiday season around the corner, it’s time for the King Content team to take a break from the last-minute client push for content, reflect on the year that was and look to the future with our content marketing predictions for 2014.
Getting Started with Content Marketing - Workshop for Greenhouse GrowerJoe Pulizzi
Workshop from Joe Pulizzi, Content Marketing Institute, for the greenhouse grower audience. Includes definitions of content marketing, content marketing research, and multiple case studies on finding your "why" with content marketing.
It's time to buckle up for what is sure to be an epic flight as we prepare for a safe landing at Content Marketing World in Cleveland, Ohio, USA this September 5-8. The Content Marketing Institute and TopRank Marketing teams once again will bring you a series of three #CMWorld conference ebooks showcasing some of our amazing speakers with their thoughtful advice on content marketing. Hang on for a fun ride - and we'll see you in September! (And be sure to listen to Joe Pulizzi's "message from your captain!" We had fun with this one.)
Did you know modern statistics state that you have 60 seconds or less to capture your audience’s attention?
You’ve might have heard it before, but maybe not in terms of presentations. It’s crucial to understand the importance of grasping an audience’s attention in the first moments of a talk. Your opening lines set the tone for your overall performance, so a great opener will prepare and intrigue the audience and ensure that your message is effectively received.
So, how do you enchant an audience right off the bat?
Here are 5 methods that we have found work the best for beginning a presentation.
How to Use Google Plus to Generate Massive Online ExposureRebekah Radice
As entrepreneurs and business owners, the key to online success is in knowing how to make the most of time spent online. That’s where Google Plus comes in.
Not just a social network, Google+ is a key component within the Google ecosystem.
With integrated tools such as Google Hangouts, Google+ becomes a powerful social and marketing tool when leveraged correctly.
Creating Compelling Content for Social Media -- ToolkitCyrus Mavalwala
The toolkit to accompany my 2015 IABC Heritage Region Conference presentation on Creating Compelling Content for Social Media.
It references the content in the presentation as well as some additional readings.
Should you have any questions about my speaking, consulting or workshops, please don't hesitate to ask.
How to go viral using ZEEF and blow that white and gold dress out of the water!Katie Williams
Are you impressed with viral campaigns such as the #whitegold or #blueblack dress phenomenon, or the Old Spice advertisements? Are you curious how you can generate traffic to your startup, small business, or personal website? Going viral is no longer just for companies with giant marketing budgets. With a few easy content marketing and social media marketing tricks, anyone can go viral on a topic they love using ZEEF!
In this presentation, I'll share how I used ZEEF to create a subject page on learning computer programming, and how I then used social media marketing on Twitter to drive engagement.
Check out this easy to follow plan for how to go viral using marketing strategies from content marketing and social media marketing to drive traffic to your brand using a ZEEF subject page. This is the ultimate "how to go viral" plan that shows easy steps anyone can follow. You can also use the virality plan for any type of content marketing that you conduct.
ZEEF is a content curation platform that crowdsources the best content on specific subjects. ZEEF pages allow you to add your favourite links on your subject page to share with the world. This slideshare will give you the marketing tips you need to share you ZEEF pages for the ultimate in reshares!
If you have any marketing questions that relate specifically to content marketing, social media marketing, or influencer marketing, please feel free to reach out!
As we prepare for landing, we hope you've enjoyed our Content Marketing World conference ebook series, a great and fun project with our friends at TopRank Marketing. We hope to see you in September when you'll have a chance to listen to these great CMWorld 2017 speakers and industry authorities. Thanks for being on this journey with us!
10 Steps To Building A Successful Business and Personal Brand Through Social ...Ajibola Olayiwola, M IDM
When you think of the term “building your brand”, what comes to mind?
Many people assume having and building a brand is only for big multinationals or corporations but that’s so not the case. Social media is a great way to build your brand, whether you’re an individual or you’re a small or medium enterprise.
This resource has ten (10) steps you need to follow to build a great brand on social.
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsJay Baer
Here's how to create a content marketing strategy your customers will love, in 7 steps. This presentation from global content marketing consultant, keynote speaker, and New York Times bestselling author Jay Baer will help you craft a winning content marketing strategy for your brand or organization. The principles in this presentation are used by Jay Baer and his Convince and Convert consulting firm on behalf of some of the largest companies in the world. Learn how corporate objectives, audiences, audience inquiries, metrics, content execution, and even social media work together to make content marketing programs successful. You'll want to print this one out and/or share it with your team.
Best Marketing Advice - 100 Global Experts Share Their Career WisdomHeidi Cohen
Looking to break into Marketing, PR or Social Media? Then read the best marketing career advice for recent graduates from 100 global experts. Includes Twitter & reading list.
Presentation on the power and potential of video storytelling for small business by Dave Neelsen, founder of StoryFirst Group, and co-founder of StoryFirst Media - story driven marketing and video marketing firms with offices in Madison, WI and Austin, TX.
The little black book of social media for businessKing Content
We’ve complied a nifty Slideshare that is like your little black book on everything you need to know about social media for businesses. We’ve covered best practices, tricks, tips and the most up to date changes on each channel. So, whether it’s on Twitter, LinkedIn, Facebook, Instagram or Snapchat, we’ll show you the most effective and efficient way of using the channel.
How content marketing ruined content marketing (And what you can do to fix it)Omobono
Content marketing is over.
Or at least content marketing as we know it. Worn out. Used up. Over.
Don’t blame the audience for this, blame yourself; blame marketers. Blame marketing.
We did this to ourselves when we learned about content marketing – like a favourite old toy, a trusty pair of shoes; we latched on, we overdid it and this is why we can’t have nice things.
We've been waiting all year for this! Our annual content marketing predictions compilation from some of the smartest content marketers on the planet. Whose prediction do you like? Whose do you see coming true? And which prediction do you see not coming to fruition? And lastly, what is YOUR prediction? Leave a note in the comments here, or tweet us at @CMIContent. Big thanks to our friends at Marketing.AI for sponsoring our annual predictions post!
14 content marketing predictions for 2014 King Content
With the holiday season around the corner, it’s time for the King Content team to take a break from the last-minute client push for content, reflect on the year that was and look to the future with our content marketing predictions for 2014.
Getting Started with Content Marketing - Workshop for Greenhouse GrowerJoe Pulizzi
Workshop from Joe Pulizzi, Content Marketing Institute, for the greenhouse grower audience. Includes definitions of content marketing, content marketing research, and multiple case studies on finding your "why" with content marketing.
Repurposing content is the art of stretching a single piece of content into as many other useful forms as possible. Your content is in an epic battle against every other piece of similar content out there. With social media algorithms dictating who sees what, ever-changing SEO tactics, and elusive ranking factors, content marketing success can feel impossible. Here are 13 ways to repurpose content, and squeeze every last bit of delicious juice from a single article.
Whether you’ve attended a webinar, downloaded an ebook or shared a graphic on Facebook, you’ve probably participated in content marketing without even knowing it. Content marketing is one of the most effective and popular marketing tools in today’s cluttered world – and one your ministry or nonprofit should be using.
Follow these 12 Points to Improve Your Social Media MarketingWebConnect Pvt Ltd
In today’s world, online marketing is a powerful tool that could determine the success of a business.To gain success in online marketing, you have to first understand the basics of online marketing, and the possibilities this approach provides. Read this document by Smartinfosys.net to understand how to improve your social media marketing.
With 85% of adults using multiple devices at the same time, you are less likely to catch their attention if you are only sharing your content on a single channel. The most effective solution is not to create more content, but to work out how you can repurpose your existing content to maximize its reach.
Practical Digital Marketing Strategies. Everything about marketing has changed, yet nothing has changed. Marketing principles and human behaviour do not change
Live Webinar: 10 Ways to Drive Killer Results for your Clients with Sponsored...LinkedIn
As an agency professional, you know how important content marketing is - 98% of B2B marketers say it’s core to their marketing strategy and more than half of them plan to increase their content marketing budget this year.
And you’re constantly looking to drive a higher return on investment for the content marketing campaigns you manage. We get it and we can help.
LinkedIn product marketing manager Phillip Han and senior global marketing manager, Ligia Ishida as they show you how to drive killer results for your clients using Sponsored Updates. They'll bring winning content strategies to life by showcasing real campaigns from top-performing B2B brands.
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases.
TOP DIGITAL MARKETING INSTITUTE IN INDIAMeghaGirish2
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases.
BEST DIGITAL MARKETING INSTITUTE IN BANGALOREMeghaGirish2
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases.
Art of Content Marketing A Deep Dive into Content Marketing Success Strategie...digipromarketer09
Explore the artistry of content marketing with an in-depth dive into strategies for unparalleled success. Uncover the secrets to crafting compelling narratives, engaging your audience, and driving meaningful results in the dynamic landscape of digital content
Marketing as we know it is about to change forever. In fact, the change has started happening already. Find the new approach to marketing in this presentation I made at a Google event in Lekki, Lagos on the 1st of February 2020. In this engaging presentation that kept the audience glued, you'll find the new alternative to advertising and conventional marketing that is guaranteed to drive consumer engagement and patronage like never before!
Follow Genesis Onomiwo on Instagram www.instagram.com/therealgenofficial (@therealgenofficial) to discover more.
It’s time for some tough love: If your content marketing isn’t performing as well as you expected it to, it’s probably not the discipline’s fault — it’s yours. Content marketing works — we’ve seen the success stories from dozens of businesses, large and small. But it’s not a “set-it-and-forget-it” kind of
technique. It takes time, dedication, and a solid plan right from the start. It also takes flexibility and the willingness to continually tweak your formula so that you’re always getting peak performance. If your content marketing program is bringing in leads, engaging prospects and customers, and achieving strong ROI, then this e-book isn’t for you. But if you are running into problems that are keeping you from reaching the success you deserve, it might be time to take out your chemistry kit and make some adjustments to your formula.
Because every troubleshooting expedition can use a map, we’ve gathered some helpful guidance from Neil Patel — founder of KISSmetrics, and one of CMI’s most prolific and experienced contributors. Neil’s words of wisdom can help you overcome the barriers to success and get back on the right path.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
3. Instead of spending billions of dollars
on billboards and radio, the best
brands are putting their dollars into
rich, compelling content.
4. “
All advertisers need a lot more content so
that they can keep the engagement with
consumers fresh and relevant, because
of the 24/7 connectivity.
”
– Jonathan M,
VP Global Advertising Strategy Coca Cola
5. 1.
WRITE YOUR
HEADLINES LAST
CONCEPT
Committing yourself to a title before actually writing the
post forces you to stay inside a bubble. It’s always good to
have a concept, or at least an underlying message, that you
want to write, but never look at your title as a concrete rule.
8. 2.RELATIONSHIPS
EMBRACE BLOGGER
TAKE AWAY
Sure, bloggers’ style is different and the content they write
isn’t always up to “journalism standards”, but the influence
that these bloggers have cannot be denied.
9. 3.INFOGRAPHICS
CREATE
VALUE DRIVEN
CONCEPT
Take the time to think about your target audience and truly
understand what type of visual you could create that they
would find real value in. Create an infographic that is worth
being printed and shared.
10. 3.INFOGRAPHICS
CREATE
VALUE DRIVEN
TAKE AWAY
When you build an infographic that has a sense of value,
people share it. The death of the infographic has been greatly
exaggerated as great infographics still have the ability to cut
through the noise.
11. 4.ADD CREDIBILITY
USE
THIRD PARTIES TO
CONCEPT
When possible, use a third party throughout your content in
the form of research and academic studies. The use of
research to confirm a point is a great way to demonstrate this
content took effort to create.
12. 4.ADD CREDIBILITY
USE
THIRD PARTIES TO
TAKE AWAY
People love a third party confirmation. Especially if the third
party is someone who, in their mind, carries a significant
amount of credibility or authority.
13. 5.GUEST POSTS
CREATE AWESOME
CONCEPT
Understanding the existing audience of the channel, showing
examples that add credibility, and embracing reader feedback
will ensure that the post strengthens your brand.
14. 5.GUEST POSTS
CREATE AWESOME
TAKE AWAY
Too many brands and businesses are embracing quantity over
quality with the hope of backlinks, instead of putting quality
content in front of a new audience.
15. 6.FOR THE MEDIA
BUILD CONTENT
CONCEPT
Media coverage not only gives you a wide reach into a new
audience, it also gives your brand a sense of credibility. It’s a
great way to put your brand in front of an audience that is
engaged with your story.
16. 6.FOR THE MEDIA
BUILD CONTENT
TAKE AWAY
You need to tell an interesting story if you want people to talk
about you in the media or on social media. It’s not enough to
blend in. You need to strive to stand out.
17. 7.
NICHE CONTENT.
NICHE DIRECTORIES.
CONCEPT
The internet is filled with passionate individuals. As such,
identifying where your audience is spending their time and
creating content specifically for them, is a great approach to
driving content marketing success.
18. 7.
NICHE CONTENT.
NICHE DIRECTORIES.
TAKE AWAY
Understanding your audience is one of the most important
pieces of marketing. Ask yourself what your audience is
interested in and then do the research to find out where they
spend their time.
19. 8.
ALWAYS USE
SHARE PLUGINS
CONCEPT
Social sharing plugins are a key asset for any piece of content
you’re looking to spread. If you want your content to get
shared on Twitter, Facebook or LinkedIn – Integrate social
sharing buttons.
21. 9. PRESS SEND
COLLECT EMAILS
CONCEPT
In today’s day and age, email is a very personal form of
communication. When a brand sends out a tweet, they are
sharing that content with the world. When a brand sends a
potential customer an email, it comes off as more
personalized.
22. 9. PRESS SEND
COLLECT EMAILS
TAKE AWAY
Studies have shown that email can play a significant role in
customer retention and acquisition.
23. MAKE YOUR
CONTENT STAND OUT.
9 SIMPLE HACKS
Write Your Headline Last
Embrace Blogger Relationships
Create Value Driven Infographics
Use Third Parties to Add Credibility
Create Awesome Guest Posts
Build Content for the Media
Niche Content. Niche Directories.
Always Use Share Plugins
Collect Emails. Press Send.
24. INTERESTED IN LEARNING MORE?
Look out for my e-book
Stand Out: A Content Marketing Guide
With click-through rates on online ads
plummeting and the amount of
competition increasing, businesses are
looking for results. In a world where
there is more noise than ever before, it’s
important to create content worth
reading, creating and sharing.
www.standoutguide.com