Do you know how to write for the modern, mobile, and interactive web? Our expert, King, discusses how to create a content strategy, how to write for the mobile web, and how to write content that makes customers respond. Blakiston talks about how to write more effectively for the digital user experience without jargon, overcomplicated instructions, and walls of unnecessary text. She highlights why good web writing matters, how users read online, how to define your audience and primary messages, and how to create good web writing by focusing on essential messages, creating a logical structure and format, using active voice, and cutting out what isn't necessary. Meyer discusses strategies to help make your library's website content easier for patrons to get the information they need faster, and easier for library staff to manage.
Writing for the modern web - Do you know how to write for the modern, mobile, and interactive web? Learn from our expert how to create a content strategy, how to write for the mobile web, and how to write content that makes customers respond. Presented at Computers in Libraries 2015 #CILDC
Aligning Digital and Print Content: Editorial Content CalendarsDavid King
Topeka & Shawnee County Public Library had a problem. Content was created and published in four different places: blog posts on the website, social media, an online e-newsletter, and in a print newsletter mailed to customers. This created a lot of duplication, and extra work for staff. It decided to improve this by merging the management of these four areas into one editorial content calendar that works for both online and print-based content. This presentation describes the problem and explains how an editorial content calendar can work to streamline both content creation and publishing, while streamlining staff time as well.
Second part of a two-part workshop on social media best practices for libraries. The second part covers individual social media channels, including Facebook, Twitter, Instagram, Youtube, and Pinterest.
The most dynamic teachers I know are on Twitter. This is the beginner’s guide to Twitter, from etiquette and vocabulary to integrating Twitter into your classroom. Find out why people add symbols like # and @ to words. Explore resources like Twitter4Teachers and Cybraryman’s Twitter links. Develop your PLN with people that teach your subject matter. Chat with other teachers using hashtags like #edchat (education chat) or #sschat (social studies chat). Use Twitter to extend conversations from conferences.
Writing for the modern web - Do you know how to write for the modern, mobile, and interactive web? Learn from our expert how to create a content strategy, how to write for the mobile web, and how to write content that makes customers respond. Presented at Computers in Libraries 2015 #CILDC
Aligning Digital and Print Content: Editorial Content CalendarsDavid King
Topeka & Shawnee County Public Library had a problem. Content was created and published in four different places: blog posts on the website, social media, an online e-newsletter, and in a print newsletter mailed to customers. This created a lot of duplication, and extra work for staff. It decided to improve this by merging the management of these four areas into one editorial content calendar that works for both online and print-based content. This presentation describes the problem and explains how an editorial content calendar can work to streamline both content creation and publishing, while streamlining staff time as well.
Second part of a two-part workshop on social media best practices for libraries. The second part covers individual social media channels, including Facebook, Twitter, Instagram, Youtube, and Pinterest.
The most dynamic teachers I know are on Twitter. This is the beginner’s guide to Twitter, from etiquette and vocabulary to integrating Twitter into your classroom. Find out why people add symbols like # and @ to words. Explore resources like Twitter4Teachers and Cybraryman’s Twitter links. Develop your PLN with people that teach your subject matter. Chat with other teachers using hashtags like #edchat (education chat) or #sschat (social studies chat). Use Twitter to extend conversations from conferences.
12 Marketing Gems to Take Your Social Networks from Blah toYee-HawLissa Duty
Does social media feel like a chore? Find yourself posting just for the sake of posting? Tired of the same ol’ thing? In this session, Lissa Duty will share her social media gems that will help you replace the blah with yee-haw! She’ll share her secrets for:
- Creating content
- Finding share-worthy stuff
- Getting engagement
- Maintaining the momentum
Creating unique content to post every day can be tedious and time-consuming, so along the way Lissa will talk tools, tips and tricks that make it easier – and more profitable!
Whether doing social media for yourself, a business or a client, the power of social media is in the passion you put into it!
Stop posting on social media because you have to – do it because you want to. Attend the session to find out how.
Stuck in the Middle with You: Exploring the Connections Between Your App and ...Justin Weiss
Our apps are becoming more complicated and more distributed. We’re extracting APIs and handling callbacks and pings from the services we depend on. We’re using our data and services from different clients, like rich JavaScript applications and mobile apps. And as we fling our logic into more places, it’s harder to see what’s actually going on between them. If you’re working in applications that have become a forest of APIs and services, or you’ve ever said, “I really wish I could just see what kind of data this server thinks I’m handing it, and what I’m getting back,” this talk is for you. With a few tools and some simple techniques, you’ll watch the data go from your apps to your APIs and see your responses, callbacks, and pings come back.
Technology has changed the face of libraries, and is continuing to change how we work and how we deliver services to customers. This workshop introduces emerging technology trends, and how those trends are reshaping library services. Examples are provided of how to incorporate these emerging trends into libraries. Attendees learn what trends to look for, the difference between a technology trend and a fad, and get ideas on how their library can respond to emerging technology.
12 Marketing Gems to Take Your Social Networks from Blah toYee-HawLissa Duty
Does social media feel like a chore? Find yourself posting just for the sake of posting? Tired of the same ol’ thing? In this session, Lissa Duty will share her social media gems that will help you replace the blah with yee-haw! She’ll share her secrets for:
- Creating content
- Finding share-worthy stuff
- Getting engagement
- Maintaining the momentum
Creating unique content to post every day can be tedious and time-consuming, so along the way Lissa will talk tools, tips and tricks that make it easier – and more profitable!
Whether doing social media for yourself, a business or a client, the power of social media is in the passion you put into it!
Stop posting on social media because you have to – do it because you want to. Attend the session to find out how.
Stuck in the Middle with You: Exploring the Connections Between Your App and ...Justin Weiss
Our apps are becoming more complicated and more distributed. We’re extracting APIs and handling callbacks and pings from the services we depend on. We’re using our data and services from different clients, like rich JavaScript applications and mobile apps. And as we fling our logic into more places, it’s harder to see what’s actually going on between them. If you’re working in applications that have become a forest of APIs and services, or you’ve ever said, “I really wish I could just see what kind of data this server thinks I’m handing it, and what I’m getting back,” this talk is for you. With a few tools and some simple techniques, you’ll watch the data go from your apps to your APIs and see your responses, callbacks, and pings come back.
Technology has changed the face of libraries, and is continuing to change how we work and how we deliver services to customers. This workshop introduces emerging technology trends, and how those trends are reshaping library services. Examples are provided of how to incorporate these emerging trends into libraries. Attendees learn what trends to look for, the difference between a technology trend and a fad, and get ideas on how their library can respond to emerging technology.
Libraries use social media channels to connect with customers, to answer questions, and to just "be there" for their community. Do you know if your social media channel is successful, and you are meeting your library's goals? Most social media channels have analytics or insights that help figure this out. King explores analytics for different social media channels and explains what you should track and why. The second presentation looks at what it takes to create a strong and sustainable social media presence, including successes and bummers. Speakers discuss staff management and participation, community participation, and moving beyond event promotion.
Twelve months of research, 1000+ cups of coffee, and probably an entire forest worth of Post-its (don’t worry—we recycle). That’s what it took for us to compile our Trends 2017 report, which offers an in-depth look at the eight most important developments we believe will influence and impact design and innovation for business, government and society in the coming year.
Visit trends.fjordnet.com for more.
"Flexible web publishing with Expression Engine". Delivered by Johannes Booy, Jeff Ausura, and Michael Witwicki of Booyant, on April 14th, 2010 at Lamont Library, Forum Room.
Deck for the first class of PB 692, Overview of Electronic Publishing for Fall 2008, Emerson College, Graduate Department of Writing, Literature and Publishing
Are you struggling to create enough killer content? View this webinar to learn some simple hacks that increase your content quantity and quality today! http://ow.ly/LvBZ306d742
How To Create Effective Content For Your Website in 2020Alex F. Oliveira
We streamed a live Webcast via Zoom with the members from the Boca Chamber of Commerce. We discussed content strategies for your website and other owned media channels. #DigitalMarketing #ContentMarketing
You may also find the 90 min workshop on Youtube.
https://youtu.be/2wP8V9Loh7E
FOR THE WEEK 8 HOMEWORK ASSIGNMENT, YOU WILL CREATE, SAVE, AND SUBMIT A MICRO...TeraNowa
FOR THE WEEK 8 HOMEWORK ASSIGNMENT, YOU WILL CREATE, SAVE, AND SUBMIT A MICROSOFT WORD DOCUMENT THAT COVERS THE TOPICS LISTED BELOW AND CONSISTS OF ONE PAGE FOR EACH TOPIC.
Become a better UX designer through codeRamon Lapenta
Presentation at UX London 2014
The web is a fluid and inherently flexible medium - to design effectively for it you need to understand it better. In this hands-on workshop we will look to level up your HTML & CSS skills to learn how you can create responsive prototypes and re-usable pattern libraries for your web projects. We’ll explore how to create layouts that flow beautifully from tiny screens to large ones and how to design responsive grids from the content-out. Through practical examples we’ll discuss the benefits of developing responsive pattern libraries including when and how to use them.
David shares best practices for taking and using photos on social media and how to make connections, grow engagement, and get people to your website and your library services using a camera.
Tech Trends for Libraries in 2019 and BeyondDavid King
Technology has changed the face of libraries and is continuing to change how we work and how we deliver services to customers. This workshop introduces emerging technology trends and shows how those trends are reshaping library services. Examples are provided of how to incorporate these evolving trends into libraries. Attendees learn what trends to look for, find out the difference between a technology trend and a fad, and get ideas on how their library can respond to technology as it emerges.
Emerging Technology Trends in Libraries for 2018David King
Technology has changed the face of libraries and is continuing to change how we work and how we deliver services to customers. This workshop introduces emerging technology trends and shows how those trends are reshaping library services. Examples are provided of how to incorporate these evolving trends into libraries. Attendees learn what trends to look for, find out the difference between a technology trend and a fad, and get ideas on how their library can respond to technology as it emerges.
Connecting Innovatively with your CommunityDavid King
A modern library is all about making and maintaining connections. Connections to library customers, connections to community partners, and even helping some customers connect to the library and the web for the first time. All are important in today’s library. King shares examples of how libraries can use data to better connect with customers, innovative ways to create new community partnerships, and how some libraries and other organizations are using technology tools to help all customers connect to the library and to the world.
Using Video Tools to Connect with your CustomersDavid King
You have made video and dumped it to YouTube. But have you “gone live”? This presentation explores the emerging and easy-to-use live streaming tools available to today’s librarian. We examine Facebook Live, YouTube Live, live streaming on Instagram, and Periscope, which allows you to go live on Twitter. Introductions to each will be given, and suggestions for use in a library setting will be provided. We might even “go live”!
The C Equation: Content + Connection + Community = Contented CustomersDavid King
Big or small, urban or rural, every library has three critical aspects that will always affect customers: content, connection, and community. Learn how to harness the power of traditional and emerging content needs, face-to-face connections—whether online or in-person—and community building. Putting these 3Cs to work will help your library achieve the ultimate goal: contented customers.
Innovative Ways to Connect with your CommunityDavid King
A modern library is all about making and maintaining connections: connections to library customers, connections to community partners, and even helping some customers connect to the library and the web for the first time. All are important in today’s library. In this presentation, King shares examples of how libraries can use data to better connect with customers; innovative ways to create new community partnerships; and how some libraries and other organizations are using technology tools to help all customers connect to the library and to the world.
Watching the world and our communities in hyper-speed through hurricanes, earthquakes and other local emergencies and events, has make our information overload even more hard to handle. Get some insights, ideas, and thoughts for updating your library digital services and practices for 2018 from one of our resident industry and trends watchers.
Instagram is a mobile photo-sharing app that allows users to take and share photos and videos with others. It's also a great way to share your library's story with customers, and is a fun visual tool to drive people to the library and its services and programs. In this webinar, attendees will learn what Instagram is, how to best use it to connect with customers, and how to set a strategy for success.
Rocking the Small Screen without Losing your MindDavid King
Video on the web is one of today's hottest social networking trends. But what can online video do for your library? This presentation explores the reasons behind making videos to promote your library and to engage with your customers.
Rocking the Small Screen: Videos & LibrariesDavid King
Video on the web is one of today’s hottest social networking trends. But what can online videos do for your library? Why use video on your library’s website and social media channels? King explores the reasons behind making videos to promote your library, to engage with your customers, for outreach and learning through a variety of case studies. Get tips on what types of content works best, and learn what to consider when planning for and implementing a video presence at your library.
Emerging technology trends in libraries for 2017David King
Technology has changed the face of libraries and is continuing to change how we work and how we deliver services to customers. This workshop introduces emerging technology trends and shows how those trends are reshaping library services. Examples are provided of how to incorporate these evolving trends into libraries. Attendees learn what trends to look for, find out the difference between a technology trend and a fad, and get ideas on how their library can respond to technology as it emerges.
Customer Experience - On the Web, In the Library, In the CommunityDavid King
Customer experience is a strange brew of structure, community, and customers. Today’s savvy librarians need to focus on creating digital and physical experiences for customers so that they can quickly find information, make decisions, or participate. Librarians need to create experiences that visitors not only remember, but share with their friends. David Lee King breaks down the customer experience in a way that will help you remain an indispensable focal point of your community.
People don’t want just goods or services from a business anymore – they want unique, engaging experiences built around those goods and services. It’s the same for your library. Our patrons are looking for more than a book – they can find that at Walmart and via their favorite mobile device. They want a unique, engaging experience built around “your stuff.”
Social Media Best Practices & ExperiencesDavid King
You have social media, but what should it look like? What content should you share with your customers? David shares some best practices with posting to business and organization social media channels.
Marketing and Promoting the Library WebsiteDavid King
Not getting people to your library’s website? Not sure how to “sell” your library to the younger generation? This presentation provides some easy ways to tweak your online marketing and promotion efforts for maximum impact. King shows how his library uses digital branch tools to reach out to the community and to draw people into the library—both physical and digital.
Emerging technology trends for libraries for 2017David King
Technology has changed the face of libraries, and is continuing to change how we work and how we deliver services to customers. This workshop introduces emerging technology trends and shows how those trends are reshaping library services. Examples are provided of how to incorporate these evolving trends into libraries. Attendees learn what trends to look for, find out the difference between a technology trend and a fad, and get ideas on how their library can respond to technology as it emerges.
Shaping an Organization Responsive to ChangeDavid King
How should a library board respond to emerging trends and community changes? This presentation provides some ideas on how a board can help shape a library that is responsive to change.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
8. General Reference Center:
A general interest database that
integrates a variety of sources
in one easy-to-use interface.
Use General Reference Center
to find articles from magazines,
reference books, and
newspapers, many with full-text
and images.
53. Why is writing for the web different?
Reading from a computer screen
is:
• tiring to your eyes
• 25% slower than print reading.
People are less likely to read long
pieces of text online then in print.
Jakob Nielsen: http://www.nngroup.com/articles/why-web-users-scan-
instead-reading/
54. How do people read online?
Instead, they:
• skim, scan and select
• browse before diving in
• read a little at a time, mostly in
short bursts
• grab what they need and get onto
their goal.
They don’t!
56. Planning your web content
Web content is useless unless it supports:
1. A key business objective such as:
• Promotes events & training classes
• Encourages citizens to become
patrons
2. Users in completing a task
• Search catalog for an item
• Find a study room
• Library hours/directions
• How long can I keep my book?
59. Use descriptive link text
Not descriptive:
To complete the online Reserve Form, click here.
Descriptive:
Complete the online Reserve Form.
Never use “Click here” to describe a link
• “Click here” is not descriptive for screen readers
• Links are given extra weight by search engine spiders,
so avoid “Click here”.
65. AVOID USING ALL CAPS
Caps are:
• Difficult to read
• Portray shouting
• Relay urgency
This includes navigation
items like menus, footer,
buttons, etc
67. Images – text equivalents
Non-text items include:
• Images
• Image buttons
• Charts/graphs
• Audio files
• Multimedia files that include both audio and
video
Text information MUST be provided for web content
that is not textual.
68. Images – text equivalents
<alt> attribute: every image must have valid ‘alt’ text
alt="Find it for
FREE”
Why use the “alt” attribute (commonly known as “alt text”)?
• Provides text equivalent for blind users
• Indexed by search engines
• Can add additional information for the user
alt= “Gale LegalForms - Find it for
FREE”
69. Images that don’t convey information
What type of images don’t convey information?
• Spacer images
• Design images
• Background images
Use null alt text: alt=““
(alt=quote quote with no space in between)
71. Go back and check your work
Keep asking yourself:
• Is this clear?
• Is there a simpler way to say this?
• Is there a shorter way to say this?
• Is this even necessary?
Check your work:
• before you publish your stuff
• after you see it online
• again next week (the article will be
different the next time you look).