This document provides 5 tips for e-marketing to help businesses. Tip 1 is to think mobile and implement a responsive design. Tip 2 is to use social media like Twitter, Instagram, GooglePlus, Facebook and YouTube to engage and convert customers. Tip 3 is to work with partners like bloggers and leverage synergy. Tip 4 is to make newsletters newsworthy by only sending them when there is news and keeping the copy short. Tip 5 is that content is important and businesses should have a content plan.

1. 5 E-Marketing
Tips to Help Your
Business
Roy Barford
Flow
@FlowEastAfrica

2. Tip #1:
Think mobile

3. Guidelines for thinking mobile:
Implement a responsive design
Don’t use Flash
Keep website copy shorter

5. Tip #2:
Use social media to
engage and convert

6. 5 Platforms you should be using:
Twitter
Instagram
GooglePlus
Facebook
YouTube

9. Tip #3:
Work with partners

10. Work with partners:
Find the right bloggers to work with
Join #campaigns
Leverage synergy

14. Tip #4:
Make newsletters newsworthy

15. Consider the following:
Send newsletters when you have news
Don’t use punctuation, digits or “spam words” in subject lines
Keep newsletter copy very short
Add links to your website for full details.

17. Tip #5:
Content is king. Have a king-sized
content plan

19. Summary:
1. Think mobile (responsive)
2. Use social media to engage
3. Work with partners
4. Be tactical with newsletters
5. Content is king – have a plan
and be tactical

20. Thank you
Roy Barford
Flow
@floweastafrica