The document outlines a 10 step marketing plan for TMC ComPeds, a non-profit pediatric community health program. Step 1 identifies the target market as low income families and children under 18 in the area. Step 2 discusses identifying the needs, wants and expectations of the target market. Step 3 maps out direct and indirect competitors and variables of competition. Step 4 examines positioning strategies. Step 5 estimates the current market size and market share. The following steps outline the product, pricing, placement, promotion, and generic winning strategy to differentiate TMC ComPeds and achieve long term sustainability through a holistic community empowerment approach.

1. Step marketing plan for TMC ComPeds 10 Abadilla | Azucena | Lim | Tan, L | Tan, T ASMPH

3. Identify Need, Wants + Expectations I am the best I can be when I keep my family and community safe from diseases. Holding office in the organization is a status symbol. I play a role in the health of my community. I am entitled to quality medical care which is a basic need. STEP 2

6. Community Support vs. LGU Support Community support/ LGU support Matrix High LGU support Low LGU support High Community Support Low Community Support TMC ComPeds Rotary outreach GK Seasonal Outreach missions Barangay Health Centers

8. Positioning is shown in this Competitive Map TMC Charity Clinic Barangay Health Center PCGH Traditional Medicine Provides medical care Community Involvement Tailor fit Programs to families Low cost Advanced screening and treatment options Patient Education

13. Product STEP 6

14. Product STEP 6

20. Step marketing plan for TMC ComPeds 10 Abadilla | Azucena | Lim | Tan, L | Tan, T ASMPH