This document outlines a 10 step marketing plan for PhilHealth's Voluntary Program. The primary target market are 18-30 year old Filipinos including self-employed individuals, part-time students, and post graduate students. The program offers quality and accessible healthcare for 100 pesos per month. It positions itself as promoting social solidarity and nation building by ensuring affordable healthcare is available to all. The marketing strategy involves promoting the program through various forms of media, partnering with healthcare facilities nationwide, and positioning it as benefiting young individuals and the future of the country.