The 10 step marketing plan outlines The Medical City's pediatric community services targeting low-income parents in Pasig City. The plan details the target market, needs, competitors, market size, and marketing strategy. The key aspects of the plan are to position the service as providing affordable, high-quality basic pediatric care through family meetings, education, and community involvement to empower patients as partners in their health. The goal is to serve the underserved community and improve health as a way of life through a low-cost but differentiated approach.

1. 10 Step Marketing Plan for The Medical City’s Pediatrics Community Services

2. The Medical City’s Pediatrics Community Services Primary Target Market are Parents with children aged 18 and below who are residents of Ilugin, Pasig City Social Class C and D Lifestyle: Blue collar workers, unemployed, self-employed with small businesses Behavior: Good health seeking behavior, desires empowerment through knowledge, wants the best for their family members, willing to make a change

3. Need, Wants and Expectations I am the best I can be when I keep my family and community safe from diseases. Holding office in the organization is a status symbol. I play a role in the health of my community. I am entitled to quality medical care which is a basic need.

4. Direct Competitors Baranggay Health Centers Caritas Charity Clinic and other Charity Clinics Pasig City General Hospital and other hospitals within the Surrounding Area

5. Indirect Competirors Self medication Consult with neighbor (who is of coure not a doctor) Hilot, Albularyo and other forms of traditional medicine

6. Variables Price Available Services Albularyo, Self – Medicatiion Baranggay health center, TMC Pediatric Services, Charity Clinic PCGH and surrounding hospitals

7. Positioning is shown in this Competitive Map

8. TMC’s Position and Edge Over Others TMC is the only institution with Family Medicine Specialists who tailor fit programs to each index family’s needs through family meetings Affordable Offers a Position in the Organization that can be seen as position of power and prestige Offers basic medical services by a team of health care professionals led by pediatricians Seeks to involve and empower the community through patient education

9. Estimated market size TMC Pediatric Services is a non-profit and non stock organization No proceeds are made through its operations Operates once a week and sees 40 to 50 pediatric patients Offers Daily Patient Education sessions and home visits for enrolled patients and their families 5 days a week Total number of enrolled families: 100 Total numbers of families residing in Ilugin: 400 Total Market share of 25%

10. Consumer data Medical Consult: 70 million Filipinos seek consult at a Free Clinic once a month. Assuming we charge P5 per consult 60 M x P5 X 12 = P 360 M Profits are of course made through the cost saved through disease prevention and early treatment

11. The Medical City Pediatric Community Services Family Meetings Referral System t o the Main TMC Patient Education Medical Consult in the Community

12. The Medical City Pediatric Community Services: The Competitors

13. Product Description The Medical City Pediatric Community Services not only seeks to promote better health through patient consultations Involvement of family through family meetings Patient education sessions Day care center to allow greater participation of mothers in activities Referral system for cases that need certain specializations It’s seeks to transform health from a commodity into a way of life Patients have stakes in their lives as such they are treated as partners

14. Price The best thing about our product? It’s absolutely free It only requires your attention, time and a little extra effort for walking to our facility!

15. Promotion Advertisements: Through Posters, Flyers, Announcements from Baranggay Hall, Barangay Newsletter Public Relations: Corporate Social Responsibility, Partnership with similar charity organizations and even the barangay health center Marketing: Solicit and gather more sponsors! More aggressive recruitment of families

16. Competitor promo

17. Competitor Promo

18. Place The Medical City Pediatric Community Serviceis available in Ilugin Pasig City Plans for expansion and acquiring of more communities in the Pasig City area Plans for including areas with nearby satellite Medical City affiliated branches

19. Generic winning strategy? The Medical City Pediatric Community Services Seeks to provide low Cost but Quality Basic Pediatric Services Differentiation through offering family medicine services and patient education Accessibility to Ilugin Residents Community Involvement and patient empowerment through treating them as partners

20. SUMMARY 20

21. 5 Steps for Part 1 (PTM and Positioning) PTM are Class C and D parents of children younger than 18 in Ilugin, Pasig City Who want to secure quality health care for their family and be a driver of change in their community’s health status Can choose Pasig City General Hospital, Traditional medicine, Self-Medication, Charity Clinics and Barangay Health Center Gap is all other brands focus simply providing health care The market size is P 360 million and 400 families in Ilugin. TMC niche is 2,400 OPD patients and 100 enrolled families

22. 5 Steps for Part 2(Marketing Mix & Strategy) The Medical City Pediatrics Community Services Is 100% free of charge Uses partnerships, flyers, posters, announcements It is well known and distributed within Ilugin Creates patient partners to win!