10 "Hidden" Google Tools To Keep Marketers Ahead Of The Game

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Google has a large array of tools many of which are not known to marketers, digital planners and content creators. They provide a more detailed understanding of online content, user behaviour across different Google products, mobile usage across territories and more. Despite their very positive benefits, Google tends not to market them heavily. During this webinar, Jonathan Saipe, founder of Emarketeers reveals 10 "hidden" Google tools that are guaranteed to make a positive impact on your research, marketing and content planning.

© Emarketeers 2014
10 ‘Hidden’ Google Tools To Keep
Marketers Ahead Of The Game
By Jonathan Saipe, CEO Emarketeers
28 March 2014

© Emarketeers 2014
Feel free to connect!
http://www.linkedin.com/in/jonathansaipe
http://twitter.com/jonathansaipe
https://plus.google.com/+JonathanSaipe
jsaipe@emarketeers.com

© Emarketeers 2014
1. Google Reading Level

© Emarketeers 2014
Filter online content by reading level

© Emarketeers 2014
Content will often need to cater to different audiences

© Emarketeers 2014
Reading level is not great in many London boroughs.
Could Hackney Council improve their readability?

© Emarketeers 2014
2. Google Books
Ngram Viewer

© Emarketeers 2014
Search keywords in millions of books over 500 years
https://books.google.com/ngrams

© Emarketeers 2014
See how popular cocaine became in the 20th century!
https://books.google.com/ngrams

© Emarketeers 2014
As for attitudes towards sex and marriage (!)
https://books.google.com/ngrams

© Emarketeers 2014
Understand how language has changed over time
https://books.google.com/ngrams

© Emarketeers 2014
Alcohol and coffee are on the rise!
https://books.google.com/ngrams

© Emarketeers 2014
Monitor the evolution of engineering and technology
https://books.google.com/ngrams

© Emarketeers 2014
Ngram Viewer can be accessed via definition searches

© Emarketeers 2014
3. Public Data Explorer

© Emarketeers 2014
Search Databases including World Bank, IMF, World Economic
Forum and US Census Bureau to view public data charts
http://www.google.com/publicdata

© Emarketeers 2014
Which European countries have the safest roads?

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Who enjoys the fastest broadband speed?

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Where are you most likely to find a job?

© Emarketeers 2014
Plan your own GDN media campaigns

© Emarketeers 2014
Filter ad placements by sites, apps or videos

© Emarketeers 2014
5. Page Speed Insights

© Emarketeers 2014
Understand page speed deficiencies
https://developers.google.com/speed/pagespeed/insights

© Emarketeers 2014
6. Search Queries
(Webmaster Tools)

© Emarketeers 2014
Report on search queries with Google WMT

© Emarketeers 2014
Filter by search type and location

© Emarketeers 2014
7. Crawl Errors
(Webmaster Tools)

© Emarketeers 2014
Improve UX and repair link building opportunities

© Emarketeers 2014
Understand seasonal variations in search
http://www.google.com/trends

© Emarketeers 2014
Monitor share of search by region or time
http://www.google.com/trends

© Emarketeers 2014
Plan content with rising trends

© Emarketeers 2014
Find queries with a similar behavioural pattern
http://www.google.com/trends/correlate

© Emarketeers 2014
10. Google Images
(Usage Rights)

© Emarketeers 2014
Use advanced image search as well

© Emarketeers 2014
Thank you!
• See all webinars and courses at:
http://www.emarketeers.com/
• Or call us on 0845 680 1235 or follow us…
@Emarketeers
http://www.facebook.com/Emarketeers
http://www.linkedin.com/company/Emarketeers
https://plus.google.com/+Emarketeers

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10 "Hidden" Google Tools To Keep Marketers Ahead Of The Game

1. © Emarketeers 2014 10 ‘Hidden’ Google Tools To Keep Marketers Ahead Of The Game By Jonathan Saipe, CEO Emarketeers 28 March 2014

2. © Emarketeers 2014 Feel free to connect! http://www.linkedin.com/in/jonathansaipe http://twitter.com/jonathansaipe https://plus.google.com/+JonathanSaipe jsaipe@emarketeers.com

6. © Emarketeers 2014 Reading level is not great in many London boroughs. Could Hackney Council improve their readability?

17. © Emarketeers 2014 Search Databases including World Bank, IMF, World Economic Forum and US Census Bureau to view public data charts http://www.google.com/publicdata

44. © Emarketeers 2014 Thank you! • See all webinars and courses at: http://www.emarketeers.com/ • Or call us on 0845 680 1235 or follow us… @Emarketeers http://www.facebook.com/Emarketeers http://www.linkedin.com/company/Emarketeers https://plus.google.com/+Emarketeers

10 "Hidden" Google Tools To Keep Marketers Ahead Of The Game

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10 "Hidden" Google Tools To Keep Marketers Ahead Of The Game