The document provides 18 tips for effective mobile marketing. It recommends keeping mobile sites simple, using responsive design, taking advantage of mobile social media, optimizing the mobile user experience, spreading offers on social media, using text messages for local marketing, integrating mobile into a broader marketing plan, developing mobile apps for engagement, using interactive ads to reduce costs, understanding the target audience, timing campaigns strategically, using location-based advertising, including powerful calls to action and phone numbers, and using geo-targeting to improve relevance and engagement.

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Tip 1: Keep your mobile site simple, easy to
navigate.

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Tip 2: Create a Mobile-friendly Version of Your
Website.

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Tip 3: Use responsive design for all
webpages.

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Tip 4: Take advantage of mobile social media.

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Tip 5: Target new mobile devices for
advertising and marketing purpose.

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Tip 6: Optimize your customer’s mobile web
experiences by adding “click to call” and
“click for directions” features.

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Tip 7: Spread your special offers on social
media such as discounts, coupons, seasonal
offers and reminders about your industry.

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Tip 8: Text messages work better for local
mobile marketing.

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Tip 9: Integrate your mobile marketing plan,
along with e-mail, direct mail, and other
online advertising.

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Tip 10: Mobile applications are great user
engagement tools for your industry.

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Tip 11: Use In-Ad Engagement to Lower CPAs.

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Tip 12: Make sure your ad is interactive, and
encourage in-ad sign-ups for email or offer
claiming.

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Tip 13: Know Your Audience First.
understand your mobile customers, which
ones use your app the most, why they do so
and who they are.

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Tip 14: Make sure to time your campaign
according to when you want a user to take
an action.

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Tip 15: Location based advertising- It's
important to know where the best place to
put an ad is.

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Tip 16: Use a Powerful Call to Action.

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Tip 17: Include a Phone Number.

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Tip 18: Use Geo-targeting. This makes your
campaign more relevant and wastes fewer
impressions, ultimately leading to higher
engagement and follow through.