The document lists 22 tips for effective mobile marketing and advertising. It recommends keeping mobile sites simple, using responsive design, taking advantage of mobile social media, optimizing the mobile user experience, sending targeted offers and reminders, using text messages and mobile applications for engagement, geo-targeting ads, including phone numbers and calls to action, timing campaigns strategically, analyzing metrics, incentivizing social sharing, reinforcing branding, and ensuring good landing pages.

2. http://socialbubble.global
Tip 1: Keep your mobile site simple, easy to
navigate.

3. http://socialbubble.global
Tip 2: Create a Mobile-friendly Version of Your
Website.

4. http://socialbubble.global
Tip 3: Use responsive design for all
webpages.

5. http://socialbubble.global
Tip 4: Take advantage of mobile social media.

6. http://socialbubble.global
Tip 5: Target new mobile devices for
advertising and marketing purpose.

7. http://socialbubble.global
Tip 6: Optimize your customer’s mobile web
experiences by adding “click to call” and
“click for directions” features.

8. http://socialbubble.global
Tip 7: Spread your special offers on social
media such as discounts, coupons, seasonal
offers and reminders about your industry.

9. http://socialbubble.global
Tip 8: Text messages work better for local
mobile marketing.

10. http://socialbubble.global
Tip 9: Integrate your mobile marketing plan,
along with e-mail, direct mail, and other
online advertising.

11. http://socialbubble.global
Tip 10: Mobile applications are great user
engagement tools for your industry.

12. http://socialbubble.global
Tip 11: Use In-Ad Engagement to Lower CPAs.

13. http://socialbubble.global
Tip 12: Make sure your ad is interactive, and
encourage in-ad sign-ups for email or offer
claiming.

14. http://socialbubble.global
Tip 13: Know Your Audience First.
understand your mobile customers, which
ones use your app the most, why they do so
and who they are.

15. http://socialbubble.global
Tip 14: Make sure to time your campaign
according to when you want a user to take
an action.

16. http://socialbubble.global
Tip 15: Location based advertising- It's
important to know where the best place to
put an ad is.

17. http://socialbubble.global
Tip 16: Use a Powerful Call to Action.

18. http://socialbubble.global
Tip 17: Include a Phone Number.

19. http://socialbubble.global
Tip 18: Use Geo-targeting. This makes your
campaign more relevant and wastes fewer
impressions, ultimately leading to higher
engagement and follow through.

20. http://socialbubble.global
Tip 19: Use the Right Analytics.

21. http://socialbubble.global
Tip 20: Make Mobile Ad campaign social. Give
your mobile advertising campaign some legs
by adding and incentivizing social sharing.

22. http://socialbubble.global
Tip 21: Reinforce your overall brand message
for a successful mobile advertising campaign.

23. http://socialbubble.global
Tip 22: Use good landing page to the
campaign.