The document highlights various Google advertising tools, including Google+ Local, which enhances business visibility on Google Maps. It emphasizes the importance of using video ads, particularly on YouTube, as a significant part of online marketing strategy. Additionally, it stresses the necessity of becoming familiar with Google Analytics for effective online business operations.

1. April 2013

2. 1
2 – Google+ Local
3 - Map
4 - Image
5 - News
6 - Author
7 - Video

3.  Not just a bidding network!
2 - Side
1 - Top
3 – Bottom

4.  Appear with banners or text ads on millions of
sites on the Adsense network.
 Target by topic, interests, demographics, etc.

5.  Part of Display Network
 Allows you to stay “top of mind” with folks who
have already visited your site.

6.  Video!
 2nd Largest “Search Engine”
 Video SEO
 “Static” ads in videos
 Video pre-roll ads
 Promoted Videos
 More (weekly)

7.  Advertising (Search ads through “Search Partners”)
 Google+ Local
 Custom Maps through Map Maker

8.  Formerly “Places”
 Your business listing on Google Maps
 If you have a place of business (i.e. Store, office)
you can’t afford not to be set up in Google+ Local.

9.  Add photos to Google Maps.
 Approval process.

11.  If you plan on being online, you MUST get familiar
with Google Analytics.