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Beacons UX door's Marcin Kars op Beacon Meetup Amsterdam


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Beacons UX door's Marcin Kars op Van Ons' Beacon Meetup Amsterdam, 22 september 2015.

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Beacons UX door's Marcin Kars op Beacon Meetup Amsterdam

  1. 1. #kontakt_io Beacons UX How to design the best beacon experience?
  2. 2. Marcin Kasz Beacon Ambassador @m_kasz @kontakt_io
  3. 3. Agenda Beacon UX Basics Types of Users Use Cases: ● Synkick ● Guidigo ● Kisi
  4. 4. Beacon UX Basics
  5. 5. How beacons work A beacon is a small, wireless device which transmits a continuous radio signal. The signal is detected by nearby smart devices via Bluetooth Smart™. Your smart device then sends that ID number to the cloud server. The server checks what action is assigned to that ID number & responds. The signal tells your smart device “I’m Here” by giving its ID number.
  6. 6. The Power of Context
  7. 7. User Types
  8. 8. End-User The ultimate user of the app The person for whom the experience is designed for
  9. 9. Data Analyst The person who analyzes the data gathered by the app about the end users & service.
  10. 10. Beacon Manager The type of user that is responsible for beacon deployments and management
  11. 11. Use Cases
  12. 12. Synkick When you walk into a SYNKICK-READY bar or café, the playlist will automatically adjust to match your music preferences. In order to create the ULTIMATE MUSIC EXPERIENCE, Synkick considers the mood of the moment and is able to mix the songs where your taste meets the taste of your peers!
  13. 13. de Young Museum in SF The first museum to officially partner with GuidiGo and to offer a guided tour on Google Glass. ● BLE beacon at each artwork unlocks additional content; ● Beacon triggers the related animation on Glass when the visitor approaches a painting marked with the audio sign.
  14. 14. Kisi Open The Door With Your Smartphone. ● History of access requests ● Authorization of access ● Remote unlocks via smartphone to allow tenants without keys to access the space ● Authorization of tenants enabled via smartphone (iOS and Android)
  15. 15.
  16. 16. More info on the Blog:
  17. 17. Q&A Ask me anything!
  18. 18. Thank you for your attention! Marcin Kasz - Beacon Ambassador - |