Как не допустить вирус инноваций в твою организацию: 10 принципов
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Управление инновациями: шуточные принципы, которым подавляющее большинство руководителей компаний следуют всерьез (автор Вадим Котельников)
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Как не допустить вирус инноваций в твою организацию: 10 принципов
- 1. Вадим Котельников 10 шуточных принципов которым многие руководители следуют всерьез Основатель Ten3 Бизнес е-Коуч Мы не учим, мы вдохновляем! CECSI.ru 1000ventures InsBeCo 1000advices success360 fun4biz Как не допустить вирус инноваций в твою организацию
- 2. T ен 3 Бизнес е-Коуч – самый доверяемый источник вдохновения, инноваций и неограниченного роста! Покупатели всех типов 1000ventures.com CECSI.ru Мировые лидеры бизнеса покупают Ten3 Business e-Coach: Компании : 3M, ABB, Adidas, Alcatel, Bayer, BAT, BP, Canon, Cisco, Corning, GE, HP, Hitachi, Huyndai, IBM, Intel, J&J, Lufthansa, Microsoft, Motorola, Nokia, Oracle, Philips, Samsung, Shell, Siemens, Sony. Банки : Goldman Sachs, С itigroup, JP Morgan Chase, Merrill Lynch, UBS Консалтинговые фирмы : Deloitte, Ernst & Young, KPMG, McKinsey Предприятия – 43% Консультанты – 25% Частные лица – 16% Бизнес-школы – 12% Правительство – 4% Северная Америка 51% Европа 24% Азия и Океания 21% Африка 3% Южная Америка 1% Покупатели более чем в 10 0 странах Добро пожаловать в мир вдохновляющих микро-курсов! Мы помогаем вам творить чудеса!
- 3. © Вадим Котельников CECSI.ru Как не допустить вирус инноваций в твою организацию 10 гарантированных способов Не создавай системы управления инновациями 10 Создавай иллюзию всезнания 9 Будь нетерпим к неудачам 8 Требуй мгновенной прибыли 7 Требуй подробных письменных отчетов 6 Не позволяй подвергать сомнению статус-кво 5 Не допускай обмена идеями 4 Возведи стены между отделами 3 Держи важную информацию при себе 2 Будь менеджером, а не лидером! 1
- 4. © Вадим Котельников CECSI.ru Как не допустить вирус инноваций в твою организацию 10 гарантированных способов Если же хочешь развивать инновации: 1. Будь менеджером, а не лидером Не раскрывай подчиненным корпоративных видения, миссии , целей и общих ценностей , даже если они есть. Приложи все усилия к тому, чтобы все поняли, что главное – не делать правильные вещи, а делать вещи правильно, и наказывай за непослушание. Будь лидером
- 5. © Вадим Котельников CECSI.ru Как не допустить вирус инноваций в твою организацию 10 гарантированных способов Если же хочешь развивать инновации: 2. Держи важную информацию при себе Информация – сила. Раскрыв ее другим, даже если она им необходима для создания чего-то нового, можно подорвать свои руководящие позиции. Будь уверенней в себе и проще
- 6. © Вадим Котельников CECSI.ru Как не допустить вирус инноваций в твою организацию 10 гарантированных способов Если же хочешь развивать инновации: 3. Возведи стены между отделами Каждый отдел – технологический, производственный, финансовый, маркетинговый – должен заниматься решением своих узких задач и не пытаться создавать что-то новое совместно с другими. Это только отвлекает людей от работы. Создавай кросс-функциональные команды
- 7. © Вадим Котельников CECSI.ru Как не допустить вирус инноваций в твою организацию 10 гарантированных способов Если же хочешь развивать инновации: 4. Не допускай обмена идеями Каждый должен исполнять свою функцию с прилежанием. Обмен идеями может привести к рождению новых идей, которые заставят людей сомневаться в эффективности выполняемых ими функциональных обязанностей. Создай систему управления знаниями и идеями
- 8. © Вадим Котельников CECSI.ru Как не допустить вирус инноваций в твою организацию 10 гарантированных способов Если же хочешь развивать инновации: 5 . Не позволяй подвергать сомнению status quo Вы так работали всегда, и подвергать сомнению эффективность устоявшихся методов может только тот, кто не желает работать. Кроме того, новое может разрушить старые связи, а важнее их ничего быть не может. Расширь полномочия сотрудников
- 9. © Вадим Котельников CECSI.ru Как не допустить вирус инноваций в твою организацию 10 гарантированных способов Если же хочешь развивать инновации: 6. Требуй подробных письменных отчетов Правое креативное полушарие мозга не может работать одновременно с левым аналитическим. Завали потенциальных инноваторов рутинной аналитической отчетностью, чтобы их правое полушарие никогда не смогло включиться и настроиться на творческую работу. Вдохновляй сотрудников
- 10. © Вадим Котельников CECSI.ru Как не допустить вирус инноваций в твою организацию 10 гарантированных способов 7. Требуй мгновенной прибыли Не допускай экспериментирования и проведения любых работ, если они не могут гарантировать результата. Если инвестиция не дает мгновенной многократной отдачи, значит, проект надо закрыть. (А еще лучше вообще его не начинать!) Если же хочешь развивать инновации: Поощряй импровизацию в рамках направляющей структуры
- 11. © Вадим Котельников CECSI.ru Как не допустить вирус инноваций в твою организацию 10 гарантированных способов 8. Будь нетерпим к неудачам Высказывания типа «Успех приходит после 99 неудач» и «Неудача – ступенька к успеху» должны быть объявлены еретическими. Никто не должен иметь права на ошибку! И все должны об этом знать. Если же хочешь развивать инновации: Дай людям право на неудачу
- 12. © Вадим Котельников CECSI.ru Как не допустить вирус инноваций в твою организацию 10 гарантированных способов 9. Создавай иллюзию всезнания Поощряй тех людей, кто на советы со стороны, особенно по поводу того, как создать корпоративную инновационную систему, отвечают: «Да мы всё это знаем». Если же хочешь развивать инновации: Искорени Синдром «Я все это знаю»
- 13. © Вадим Котельников CECSI.ru Как не допустить вирус инноваций в твою организацию 10 гарантированных способов 10. Не создавай системы управления инновациями Или, если тебе это нужно по политическим соображениям, создай ее, но не целиком. Достаточно одного отсутствующего или тормозящего звена в инновационной цепочке превращения идеи в продукт, чтобы сделать всю цепочку бесполезной. Если же хочешь развивать инновации: Создай систему управления инновациями
- 14. © Вадим Котельников CECSI.ru Вместо заключения Как запустить вирус инноваций в твою организацию
- 16. Спасибо ! Вадим Котельников Мы не учим , мы вдохновляем ! CECSI CECSI.ru 1000ventures InsBeCo 1000advices success360 fun4biz 10 заповедей инноваций Бесплатный микро-курс Тренинг Как не допустить вирус инноваций в твою организацию 10 гарантированных способов
Editor's Notes
- 10 Commandments of Innovation 1. Have a Dream. Create an inspiring vision. Focus on your core competences and competitive advantage. Develop a vision-focused innovation strategy. 2. Inspire Your Team. Communicate your strategic intent and launch a crusade. Create an inspiring culture, make business fun. Inspire, empower and energize people. 3. Focus on Customers. Strive to create innovative value for your customers. Practice customer-driven innovation. Involve customers in your new product development process. 4. Be Different. Think outside the box. Strive to change the name of the game – introduce radical innovations. Differentiate yourself and your product. 5. Question Everything. Challenge assumptions, ask "Why?" and "What If?" questions constantly. Ask a lot of searching questions. Question and reassess past decisions. 6. Synergize. Build your cross-functional expertise and systems thinking skills. Build and lead a cross-functional team. Cross-pollinate ideas, leverage diversity, create synergies. 7. Establish the Process. Provide strategic alignment. Establish rules, structure, and a measuring system. Encourage jazz-like improvisation within a guiding structure. 8. Take Risk. Take entrepreneurial action – nothing venture, nothing win. Experiment, learn from market feedback. Learn from failures to start again smarter. 9. Lead Change. Create a mindset of creative dissatisfaction to reduce resistance to change. Lead by example, demonstrate entrepreneurial leadership attributes. Adapt to rapid internal and external change, create positive change. 10. Be Entrepreneurial. Develop and practice entrepreneurial creativity daily, learn continually. Look for opportunities everywhere and pursue them. Be persistent, overcome obstacles, solve problems creatively.
- 10 Commandments of Innovation 1. Have a Dream. Create an inspiring vision. Focus on your core competences and competitive advantage. Develop a vision-focused innovation strategy. 2. Inspire Your Team. Communicate your strategic intent and launch a crusade. Create an inspiring culture, make business fun. Inspire, empower and energize people. 3. Focus on Customers. Strive to create innovative value for your customers. Practice customer-driven innovation. Involve customers in your new product development process. 4. Be Different. Think outside the box. Strive to change the name of the game – introduce radical innovations. Differentiate yourself and your product. 5. Question Everything. Challenge assumptions, ask "Why?" and "What If?" questions constantly. Ask a lot of searching questions. Question and reassess past decisions. 6. Synergize. Build your cross-functional expertise and systems thinking skills. Build and lead a cross-functional team. Cross-pollinate ideas, leverage diversity, create synergies. 7. Establish the Process. Provide strategic alignment. Establish rules, structure, and a measuring system. Encourage jazz-like improvisation within a guiding structure. 8. Take Risk. Take entrepreneurial action – nothing venture, nothing win. Experiment, learn from market feedback. Learn from failures to start again smarter. 9. Lead Change. Create a mindset of creative dissatisfaction to reduce resistance to change. Lead by example, demonstrate entrepreneurial leadership attributes. Adapt to rapid internal and external change, create positive change. 10. Be Entrepreneurial. Develop and practice entrepreneurial creativity daily, learn continually. Look for opportunities everywhere and pursue them. Be persistent, overcome obstacles, solve problems creatively.
- 10 Commandments of Innovation 1. Have a Dream. Create an inspiring vision. Focus on your core competences and competitive advantage. Develop a vision-focused innovation strategy. 2. Inspire Your Team. Communicate your strategic intent and launch a crusade. Create an inspiring culture, make business fun. Inspire, empower and energize people. 3. Focus on Customers. Strive to create innovative value for your customers. Practice customer-driven innovation. Involve customers in your new product development process. 4. Be Different. Think outside the box. Strive to change the name of the game – introduce radical innovations. Differentiate yourself and your product. 5. Question Everything. Challenge assumptions, ask "Why?" and "What If?" questions constantly. Ask a lot of searching questions. Question and reassess past decisions. 6. Synergize. Build your cross-functional expertise and systems thinking skills. Build and lead a cross-functional team. Cross-pollinate ideas, leverage diversity, create synergies. 7. Establish the Process. Provide strategic alignment. Establish rules, structure, and a measuring system. Encourage jazz-like improvisation within a guiding structure. 8. Take Risk. Take entrepreneurial action – nothing venture, nothing win. Experiment, learn from market feedback. Learn from failures to start again smarter. 9. Lead Change. Create a mindset of creative dissatisfaction to reduce resistance to change. Lead by example, demonstrate entrepreneurial leadership attributes. Adapt to rapid internal and external change, create positive change. 10. Be Entrepreneurial. Develop and practice entrepreneurial creativity daily, learn continually. Look for opportunities everywhere and pursue them. Be persistent, overcome obstacles, solve problems creatively.
- 10 Commandments of Innovation 1. Have a Dream. Create an inspiring vision. Focus on your core competences and competitive advantage. Develop a vision-focused innovation strategy. 2. Inspire Your Team. Communicate your strategic intent and launch a crusade. Create an inspiring culture, make business fun. Inspire, empower and energize people. 3. Focus on Customers. Strive to create innovative value for your customers. Practice customer-driven innovation. Involve customers in your new product development process. 4. Be Different. Think outside the box. Strive to change the name of the game – introduce radical innovations. Differentiate yourself and your product. 5. Question Everything. Challenge assumptions, ask "Why?" and "What If?" questions constantly. Ask a lot of searching questions. Question and reassess past decisions. 6. Synergize. Build your cross-functional expertise and systems thinking skills. Build and lead a cross-functional team. Cross-pollinate ideas, leverage diversity, create synergies. 7. Establish the Process. Provide strategic alignment. Establish rules, structure, and a measuring system. Encourage jazz-like improvisation within a guiding structure. 8. Take Risk. Take entrepreneurial action – nothing venture, nothing win. Experiment, learn from market feedback. Learn from failures to start again smarter. 9. Lead Change. Create a mindset of creative dissatisfaction to reduce resistance to change. Lead by example, demonstrate entrepreneurial leadership attributes. Adapt to rapid internal and external change, create positive change. 10. Be Entrepreneurial. Develop and practice entrepreneurial creativity daily, learn continually. Look for opportunities everywhere and pursue them. Be persistent, overcome obstacles, solve problems creatively.
- 10 Commandments of Innovation 1. Have a Dream. Create an inspiring vision. Focus on your core competences and competitive advantage. Develop a vision-focused innovation strategy. 2. Inspire Your Team. Communicate your strategic intent and launch a crusade. Create an inspiring culture, make business fun. Inspire, empower and energize people. 3. Focus on Customers. Strive to create innovative value for your customers. Practice customer-driven innovation. Involve customers in your new product development process. 4. Be Different. Think outside the box. Strive to change the name of the game – introduce radical innovations. Differentiate yourself and your product. 5. Question Everything. Challenge assumptions, ask "Why?" and "What If?" questions constantly. Ask a lot of searching questions. Question and reassess past decisions. 6. Synergize. Build your cross-functional expertise and systems thinking skills. Build and lead a cross-functional team. Cross-pollinate ideas, leverage diversity, create synergies. 7. Establish the Process. Provide strategic alignment. Establish rules, structure, and a measuring system. Encourage jazz-like improvisation within a guiding structure. 8. Take Risk. Take entrepreneurial action – nothing venture, nothing win. Experiment, learn from market feedback. Learn from failures to start again smarter. 9. Lead Change. Create a mindset of creative dissatisfaction to reduce resistance to change. Lead by example, demonstrate entrepreneurial leadership attributes. Adapt to rapid internal and external change, create positive change. 10. Be Entrepreneurial. Develop and practice entrepreneurial creativity daily, learn continually. Look for opportunities everywhere and pursue them. Be persistent, overcome obstacles, solve problems creatively.
- 10 Commandments of Innovation 1. Have a Dream. Create an inspiring vision. Focus on your core competences and competitive advantage. Develop a vision-focused innovation strategy. 2. Inspire Your Team. Communicate your strategic intent and launch a crusade. Create an inspiring culture, make business fun. Inspire, empower and energize people. 3. Focus on Customers. Strive to create innovative value for your customers. Practice customer-driven innovation. Involve customers in your new product development process. 4. Be Different. Think outside the box. Strive to change the name of the game – introduce radical innovations. Differentiate yourself and your product. 5. Question Everything. Challenge assumptions, ask "Why?" and "What If?" questions constantly. Ask a lot of searching questions. Question and reassess past decisions. 6. Synergize. Build your cross-functional expertise and systems thinking skills. Build and lead a cross-functional team. Cross-pollinate ideas, leverage diversity, create synergies. 7. Establish the Process. Provide strategic alignment. Establish rules, structure, and a measuring system. Encourage jazz-like improvisation within a guiding structure. 8. Take Risk. Take entrepreneurial action – nothing venture, nothing win. Experiment, learn from market feedback. Learn from failures to start again smarter. 9. Lead Change. Create a mindset of creative dissatisfaction to reduce resistance to change. Lead by example, demonstrate entrepreneurial leadership attributes. Adapt to rapid internal and external change, create positive change. 10. Be Entrepreneurial. Develop and practice entrepreneurial creativity daily, learn continually. Look for opportunities everywhere and pursue them. Be persistent, overcome obstacles, solve problems creatively.
- 10 Commandments of Innovation 1. Have a Dream. Create an inspiring vision. Focus on your core competences and competitive advantage. Develop a vision-focused innovation strategy. 2. Inspire Your Team. Communicate your strategic intent and launch a crusade. Create an inspiring culture, make business fun. Inspire, empower and energize people. 3. Focus on Customers. Strive to create innovative value for your customers. Practice customer-driven innovation. Involve customers in your new product development process. 4. Be Different. Think outside the box. Strive to change the name of the game – introduce radical innovations. Differentiate yourself and your product. 5. Question Everything. Challenge assumptions, ask "Why?" and "What If?" questions constantly. Ask a lot of searching questions. Question and reassess past decisions. 6. Synergize. Build your cross-functional expertise and systems thinking skills. Build and lead a cross-functional team. Cross-pollinate ideas, leverage diversity, create synergies. 7. Establish the Process. Provide strategic alignment. Establish rules, structure, and a measuring system. Encourage jazz-like improvisation within a guiding structure. 8. Take Risk. Take entrepreneurial action – nothing venture, nothing win. Experiment, learn from market feedback. Learn from failures to start again smarter. 9. Lead Change. Create a mindset of creative dissatisfaction to reduce resistance to change. Lead by example, demonstrate entrepreneurial leadership attributes. Adapt to rapid internal and external change, create positive change. 10. Be Entrepreneurial. Develop and practice entrepreneurial creativity daily, learn continually. Look for opportunities everywhere and pursue them. Be persistent, overcome obstacles, solve problems creatively.
- 10 Commandments of Innovation 1. Have a Dream. Create an inspiring vision. Focus on your core competences and competitive advantage. Develop a vision-focused innovation strategy. 2. Inspire Your Team. Communicate your strategic intent and launch a crusade. Create an inspiring culture, make business fun. Inspire, empower and energize people. 3. Focus on Customers. Strive to create innovative value for your customers. Practice customer-driven innovation. Involve customers in your new product development process. 4. Be Different. Think outside the box. Strive to change the name of the game – introduce radical innovations. Differentiate yourself and your product. 5. Question Everything. Challenge assumptions, ask "Why?" and "What If?" questions constantly. Ask a lot of searching questions. Question and reassess past decisions. 6. Synergize. Build your cross-functional expertise and systems thinking skills. Build and lead a cross-functional team. Cross-pollinate ideas, leverage diversity, create synergies. 7. Establish the Process. Provide strategic alignment. Establish rules, structure, and a measuring system. Encourage jazz-like improvisation within a guiding structure. 8. Take Risk. Take entrepreneurial action – nothing venture, nothing win. Experiment, learn from market feedback. Learn from failures to start again smarter. 9. Lead Change. Create a mindset of creative dissatisfaction to reduce resistance to change. Lead by example, demonstrate entrepreneurial leadership attributes. Adapt to rapid internal and external change, create positive change. 10. Be Entrepreneurial. Develop and practice entrepreneurial creativity daily, learn continually. Look for opportunities everywhere and pursue them. Be persistent, overcome obstacles, solve problems creatively.
- 10 Commandments of Innovation 1. Have a Dream. Create an inspiring vision. Focus on your core competences and competitive advantage. Develop a vision-focused innovation strategy. 2. Inspire Your Team. Communicate your strategic intent and launch a crusade. Create an inspiring culture, make business fun. Inspire, empower and energize people. 3. Focus on Customers. Strive to create innovative value for your customers. Practice customer-driven innovation. Involve customers in your new product development process. 4. Be Different. Think outside the box. Strive to change the name of the game – introduce radical innovations. Differentiate yourself and your product. 5. Question Everything. Challenge assumptions, ask "Why?" and "What If?" questions constantly. Ask a lot of searching questions. Question and reassess past decisions. 6. Synergize. Build your cross-functional expertise and systems thinking skills. Build and lead a cross-functional team. Cross-pollinate ideas, leverage diversity, create synergies. 7. Establish the Process. Provide strategic alignment. Establish rules, structure, and a measuring system. Encourage jazz-like improvisation within a guiding structure. 8. Take Risk. Take entrepreneurial action – nothing venture, nothing win. Experiment, learn from market feedback. Learn from failures to start again smarter. 9. Lead Change. Create a mindset of creative dissatisfaction to reduce resistance to change. Lead by example, demonstrate entrepreneurial leadership attributes. Adapt to rapid internal and external change, create positive change. 10. Be Entrepreneurial. Develop and practice entrepreneurial creativity daily, learn continually. Look for opportunities everywhere and pursue them. Be persistent, overcome obstacles, solve problems creatively.
- 10 Commandments of Innovation 1. Have a Dream. Create an inspiring vision. Focus on your core competences and competitive advantage. Develop a vision-focused innovation strategy. 2. Inspire Your Team. Communicate your strategic intent and launch a crusade. Create an inspiring culture, make business fun. Inspire, empower and energize people. 3. Focus on Customers. Strive to create innovative value for your customers. Practice customer-driven innovation. Involve customers in your new product development process. 4. Be Different. Think outside the box. Strive to change the name of the game – introduce radical innovations. Differentiate yourself and your product. 5. Question Everything. Challenge assumptions, ask "Why?" and "What If?" questions constantly. Ask a lot of searching questions. Question and reassess past decisions. 6. Synergize. Build your cross-functional expertise and systems thinking skills. Build and lead a cross-functional team. Cross-pollinate ideas, leverage diversity, create synergies. 7. Establish the Process. Provide strategic alignment. Establish rules, structure, and a measuring system. Encourage jazz-like improvisation within a guiding structure. 8. Take Risk. Take entrepreneurial action – nothing venture, nothing win. Experiment, learn from market feedback. Learn from failures to start again smarter. 9. Lead Change. Create a mindset of creative dissatisfaction to reduce resistance to change. Lead by example, demonstrate entrepreneurial leadership attributes. Adapt to rapid internal and external change, create positive change. 10. Be Entrepreneurial. Develop and practice entrepreneurial creativity daily, learn continually. Look for opportunities everywhere and pursue them. Be persistent, overcome obstacles, solve problems creatively.
- 10 Commandments of Innovation 1. Have a Dream. Create an inspiring vision. Focus on your core competences and competitive advantage. Develop a vision-focused innovation strategy. 2. Inspire Your Team. Communicate your strategic intent and launch a crusade. Create an inspiring culture, make business fun. Inspire, empower and energize people. 3. Focus on Customers. Strive to create innovative value for your customers. Practice customer-driven innovation. Involve customers in your new product development process. 4. Be Different. Think outside the box. Strive to change the name of the game – introduce radical innovations. Differentiate yourself and your product. 5. Question Everything. Challenge assumptions, ask "Why?" and "What If?" questions constantly. Ask a lot of searching questions. Question and reassess past decisions. 6. Synergize. Build your cross-functional expertise and systems thinking skills. Build and lead a cross-functional team. Cross-pollinate ideas, leverage diversity, create synergies. 7. Establish the Process. Provide strategic alignment. Establish rules, structure, and a measuring system. Encourage jazz-like improvisation within a guiding structure. 8. Take Risk. Take entrepreneurial action – nothing venture, nothing win. Experiment, learn from market feedback. Learn from failures to start again smarter. 9. Lead Change. Create a mindset of creative dissatisfaction to reduce resistance to change. Lead by example, demonstrate entrepreneurial leadership attributes. Adapt to rapid internal and external change, create positive change. 10. Be Entrepreneurial. Develop and practice entrepreneurial creativity daily, learn continually. Look for opportunities everywhere and pursue them. Be persistent, overcome obstacles, solve problems creatively.
- 10 Commandments of Innovation 1. Have a Dream. Create an inspiring vision. Focus on your core competences and competitive advantage. Develop a vision-focused innovation strategy. 2. Inspire Your Team. Communicate your strategic intent and launch a crusade. Create an inspiring culture, make business fun. Inspire, empower and energize people. 3. Focus on Customers. Strive to create innovative value for your customers. Practice customer-driven innovation. Involve customers in your new product development process. 4. Be Different. Think outside the box. Strive to change the name of the game – introduce radical innovations. Differentiate yourself and your product. 5. Question Everything. Challenge assumptions, ask "Why?" and "What If?" questions constantly. Ask a lot of searching questions. Question and reassess past decisions. 6. Synergize. Build your cross-functional expertise and systems thinking skills. Build and lead a cross-functional team. Cross-pollinate ideas, leverage diversity, create synergies. 7. Establish the Process. Provide strategic alignment. Establish rules, structure, and a measuring system. Encourage jazz-like improvisation within a guiding structure. 8. Take Risk. Take entrepreneurial action – nothing venture, nothing win. Experiment, learn from market feedback. Learn from failures to start again smarter. 9. Lead Change. Create a mindset of creative dissatisfaction to reduce resistance to change. Lead by example, demonstrate entrepreneurial leadership attributes. Adapt to rapid internal and external change, create positive change. 10. Be Entrepreneurial. Develop and practice entrepreneurial creativity daily, learn continually. Look for opportunities everywhere and pursue them. Be persistent, overcome obstacles, solve problems creatively.