The document examines promotional materials from several contrasting festivals, including the Baisakhi Festival, Festival of World Cultures, Lady Fest, Glastonbury Festival, and Download Festival. For each festival, details are provided about the type of festival, its artistic policy or aims, examples of programme content, and its target audience. The festivals investigated cover a range of genres from national celebrations and arts to music and range in their target audiences from specific religious or gender groups to people of all ages and backgrounds.

1. Level2HigherDiplomaCreativeandMediaUnit1:Scene
Creative and Media: Level 2 Higher Diploma Unit 6: Festival
6.1.1 Investigating festivals
Student Book
pp 176–85
Investigating festivals
1) Examine promotional materials (brochures and/or website downloads) from a number
of contrasting festivals and complete the table below.
You will need to:
a) enter the name of each festival you are investigating
b) note the type of festival e.g. film, music, general arts
c) look for details of the aims and/or artistic policy of each festival
d) give examples of the types of events included in the festival programme (include 2–
3 examples of specific events)
e) consider who the target audience for the festival might be.
Name of festival Type of festival Artistic policy or
aims
Programme
content
Target audience
Baisakhi
Festival
National Celebration
(general arts)
Baisakhi must be
celebrated throughout
India many Indians
use Baisakhi to
continue celebrations
in Punjab which is
seen as a very special
day for the Sikhs.
 Prayers
 Dances
 Harvesting
 Performances
The Baisakhi festival
mainly specifically is
aimed at Sikhs and
people with an Indian
ethnicity or an Indian
background. Their
target audience is
mainly Sikhs because
the festival is
religious.
Festival of world
cultures
Annual international
arts festival
The dlr Festival of
World Cultures is a
family friendly festival
that crosses cultural,
ethnic, religious and
social bridges. As you
enjoy the Festival over
the weekend we ask
you to embrace its
ethos and respect the
diversity of cultures
around you. For many
people of other
cultures and religious
 Concerts
 Fairs
 Markets
 Performances
 Street events
 Workshops
The festival of world
cultures are aimed at
all ages, they welcome
people from all
different cultures,
backgrounds and
ethnicities
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2. Unit1:SceneDiplomaLevel2InformationTechnology
Unit 1: Scene Creative and Media: Level 2 Higher Diploma
faiths, alcohol does
not form part of
society. If you are
drinking please
respect the beliefs of
others by drinking
responsibly.
Lady Fest Ten Independent arts
festival
Provide an original
platform for emerging
performances
(musicians,
comedians, poets etc.)
Engage with global
feminisms, be a
resource and point of
inspiration and
encourage and
support future
evolutions/revolutions
by building a positive
legacy.
 Music
 Art
 Performances
 Movies
Women from different
cultures and
backgrounds and
women of different
ages.
Glastonbury Festival
of contemporary
performing arts ‘11
International music
festival
A unique feast of
music set on a huge
site offering a grand
scale of
entertainment unlike
any other festival in
the world. For five
days the Pilton farm
plays host to a tented
city in Somerset.
 Music (from
nearly every
genre
imaginable
on over 50
stages
 performing
arts with
cabaret
 Theatre
 circus
 children's
entertainmen
t
 poetry
 green crafts
Everyone, all ages and
different ages.
Download Festival ‘11 International music
festival
Three days of heavy
rock music over three
stages at Donington,
the spiritual home of
rock!
 Performances
 Concerts
 Markets
Men and women from
all over the country.
Children under 16
years of age are not
recommended to
attend, if so they must
be accompanied by an
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3. Level2HigherDiplomaCreativeandMediaUnit1:Scene
Creative and Media: Level 2 Higher Diploma Unit 6: Festival
adult.
© Pearson Education Ltd 2008. Copying permitted for purchasing institution only. This material is not copyright free. 3