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1 welcome 
mobile optimized user design
MOBILE 
OPTIMIZED 
USER DESIGN
about you 
goals 
favorite app
about me
user experience designer 
creative director 
sculptor 
podcaster (unbelievable sounds) 
blogger
bf skinner 
radical behaviorism 
operant conditioning 
reinforcement 
“No one asks how to 
motivate a baby. A baby 
naturally explores 
everything it can get at. 
And this tendency doesn’t 
die out, it get’s wiped out."
dallas
kansas city / japan
chicago
DePaul
Leo Burnett
personal computer
yours vs mine
why is it the first personal computer? 
how does personality change the design?
designing a mobile user experience 
designing a mobile user interface
Design
housekeeping 
schedule 
syllabus 
resources 
michael.dain@northwestern.edu 
canvas 
gibbon.co/dain/app-design
schedule 
icon 
scenarios 
gestalt 
navigation 
style 
prototyping 2 
iteration 3 
testing 
presenting 4
perkle
grading 
participation 20 
prototype 30 
testing 20 
feedback iteration 10 
final presentation 20
supplies 
laptop 
prototyping account 
previous classwork 
sharpie 
paper / graph paper
1.1 icon 
get noticed
activity 
create an icon for your app 
5 min
redesign 
5 minutes

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