The document analyzes the front cover of the Total Film magazine. It summarizes that the masthead uses a large, bold, uppercase typeface to grab readers' attention against the green background. The word "Total" sits inside the "F" of "Film" to emphasize the subject of films. Below the masthead, the strapline "The Ultimate Movie Magazine" positions the magazine as superior to others. The skyline above promotes "50 Must-See Movies for Summer" including Batman and Star Wars to appeal to male film fans. Johnny Depp's name is also prominently featured to attract his fans given his role in one of the promoted films.

1. Film Magazine Front Cover Analysis – Total Film
The masthead is obviously the biggest and boldest font
on the magazine, in keeping with conventions. It is in
uppercase which makes it even more eye catching.
Also, the white against the green background also
grabs the readership’s attention. The typeface chosen
is display; the letters themselves are very large and solid
to represent the status of the magazine and its ‘solid’
understanding of the film industry. The male gender of
the readership is also signalled through this typeface.
Also within the masthead, we see a distinctive styling to
the letter ‘M’, with its sharp corners. This is successful in
reflecting the razor-sharp awareness of the magazine
and the fact that it is ‘on the ball’. As you can see, the
word ‘total’ sits inside the ‘F’ of ‘Film’. This is significant,
as it draws interest to the word ‘Film’, thus making clear
the type of magazine that this is and drawing in fans of
film. The use of the word ‘total’ within the masthead
reminds the readership that this magazine covers the
topic of film exclusively; there are no other unnecessary
distractions or unwanted bits of content. As a word,
‘Total’ sounds quite colloquial, giving the masthead a
contemporary and informal sound that will add further
appeal for the target audience. The fact that the
strapline, ‘The Ultimate Movie Magazine’ is beneath
the masthead makes the reader believe that this
magazine is worth reading as it is superior to others. It
gives the impression that no detail or information will be
omitted from the magazine. Again, there is a colloquial
feel to the word ‘ultimate’, mimicking the kind of ‘buzz’
words the audience might use when describing a film.
The skyline which is placed
above the masthead reads
‘FROM BATMAN TO STAR WARS:
THE 50 MUST-SEE MOVIES FOR
SUMMER!’ This text draws
attention because of the use of
bold font and capital letters. The
star logo either end of the text is
also placed in several other
areas of the magazine which
creates a symbiotic link. The use
of a star also indicates the status
and appeal of the films referred
to and those that will feature in
the article itself. This content will,
of course, appeal to the
audience, as they are massive
film fans and will be highly
interested in seeing ‘the mustsee’ movies in order to maintain
their own ‘film geek status’. The
films listed (‘Batman’ and ‘Star
Wars’) indicate the fact that the
readership is likely to be male
and attracted by ‘classic’ films.
An exclamation mark added at
the end of the text adds a
feeling of enthusiasm for the
content and excitement.
‘Johnny Depp’ is written in uppercase and in larger font than other smaller sell-lines,
which again lures in the readership. Johnny Depp is a well known, popular actor and
therefore his fans will buy the magazine to read about him. It is also a reminder that
Johnny Depp plays the main character in ‘Charlie and the Chocolate Factory’, one of
the films listed in the main sell-line. This link to ‘Charlie and the Chocolate factory’ is also
made clear due to the reference to the ‘golden ticket’ and the claim that he ‘is Willy
Wonka’.