1
AMERICAN PSYCHOLOGICAL ASSOCIATION
APA
GUIDE TO WRITING RESEARCH
PAPERS
How to Write a Research Paper
MONROE COLLEGE LIBRARY
Revised Sixth Edition
2
Glossary
Citation is the proper format of your sources information that belong on your Reference
page.
et al: In Latin means “and others” it’s used especially in referring to academic books or
articles that have more than one author.
Hanging Indent: All lines after the first line of each citation on your reference page should
be indented one-half inch from the left margin.
An in-text citation provides the information (quote/paraphrase) from a source in the body
of your paper.
Paraphrase: Where you rewrite part or all of someone else’s idea/information in your own
words.
Quote: If you copy word for word (verbatim) information from a source you must put the
information in “ ” (quotation marks).
A Reference(s) page is the last page of your paper where all the sources you have cited in
your paper are listed.
A source is the book/article/etc. you have used to help create your paper.
URL: Uniform (or Universal) Resource Locator is the address of the web page.
A Webpage is a single page that contains information on a topic.
A Website has a number of webpages that are connected by links.
A research paper requires time spent investigating and evaluating sources with the intent to offer
interpretations of the texts and a unique perspective on the topic at hand. It is the final product of the
following:
Research
Source evaluation
Critical thinking
Organization
Composition
Avoiding plagiarism
RESEARCH
Primary Sources are:
Diaries and autobiographies
Letters, historical documents, speeches and oral histories
Eye-witness accounts from newspapers
Raw data from questionnaires or interviews
Observations or experiments
Secondary Sources are:
Criticism
Biographies
Historical Analysis
Articles and case studies
3
SOURCE EVALUATION
Is the source useful?
Is it current?
Is it from a well-respected source?
Is the research up to date?
Take notes:
Summarize briefly restate in your own words the main ideas of the passage or article.
Paraphrase restate in your own word, in detail, the key ideas of the source.
Quoting use the source’s unique words surrounded by quote marks, “ ”, and record the source
and page.
Note down the information you will need for the MLA/APA citation.
Assemble a working bibliography: start a list of your sources that includes the title, author,
publication information and date for each source.
CRITICAL THINKING
Evaluate and interpret the ideas explored in sources and convey ideas of your own.
Synthesize sources: make sense of your sources by integrating information from two or more
sources to show how the ideas are similar or different.
Fine-tune your thesis or topic.
ORGANIZATIO.
Assignment 3b Threats Defense ArgumentDue in Week 10 and wo.docxdanielfoster65629
Assignment 3b: Threats Defense Argument
Due in Week 10 and worth 100 points
The information you provided in your presentation on Threats to the Global Environment has led to productive debates at
the UN General Assembly! There are now questions about prioritizing the issues at hand. Some of the countries are
challenging your recommendations and questioning your reasons for not including the issues they believe are priority.
From the initial eight global threats, there are four remaining threats that you did not choose in the list of major global
issues. Review the list of topics and reflect on two that you did not use in last week’s assignment. Defend your reason for
considering these topics lower in priority than the ones in your presentation.
Energy sources Civil war
Globalization Poor health of entire populations
Lack of educational opportunities Cultural taboos
Inappropriate uses of technology Climate change
The completed version of this assignment will consist of the following:
1. Select two threats from the list above that you did not use in your Assignment 3a presentation.
2. Create a minimum two-page document in which you outline a counterargument for the two threats you selected:
Write an opening statement describing the perception of each threat.
Write one paragraph for each threat (two paragraphs total) in which you give three reasons to explain
why the threat is less of a priority to the global environment than the four you selected in Assignment
3a. Support your reasons with at least three credible sources.
A conclusion statement for each threat.
3. Cite at least three credible sources excluding Wikipedia, dictionaries, and encyclopedias for your assessment. A
brief list of suggested resources has been provided at the end of the course guide.
The specific course learning outcome associated with this assignment is:
Examine the factors that account for why the growth in the world’s population can negatively affect the
global society
Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing
skills, using the following rubric:
APA Formatting
This document has the summarized, high points of the APA format that all students need to be aware in writing papers academically. There are many more details and requirements in the APA than in this condensed version. If the item needed is not included here, please refer to the APA manual or visit the Purdue University Online Writing Lab (OWL) website for more specific information in APA formatting.
Your essay should be typed, double-spaced on standard-sized paper (8.5" x 11") with 1" margins on all sides. Indent 5 spaces or ½ inch on the first line of every paragraph. You should use a clear font that is highly readable. APA recommends using 12 pt. Times New Roman font. There are two aspects of essay formats that you should keep in mind:
· Every other line in the entire paper will have text.
· Consistency and unifor.
Assignment 3b Threats Defense ArgumentDue in Week 10 and wo.docxdanielfoster65629
Assignment 3b: Threats Defense Argument
Due in Week 10 and worth 100 points
The information you provided in your presentation on Threats to the Global Environment has led to productive debates at
the UN General Assembly! There are now questions about prioritizing the issues at hand. Some of the countries are
challenging your recommendations and questioning your reasons for not including the issues they believe are priority.
From the initial eight global threats, there are four remaining threats that you did not choose in the list of major global
issues. Review the list of topics and reflect on two that you did not use in last week’s assignment. Defend your reason for
considering these topics lower in priority than the ones in your presentation.
Energy sources Civil war
Globalization Poor health of entire populations
Lack of educational opportunities Cultural taboos
Inappropriate uses of technology Climate change
The completed version of this assignment will consist of the following:
1. Select two threats from the list above that you did not use in your Assignment 3a presentation.
2. Create a minimum two-page document in which you outline a counterargument for the two threats you selected:
Write an opening statement describing the perception of each threat.
Write one paragraph for each threat (two paragraphs total) in which you give three reasons to explain
why the threat is less of a priority to the global environment than the four you selected in Assignment
3a. Support your reasons with at least three credible sources.
A conclusion statement for each threat.
3. Cite at least three credible sources excluding Wikipedia, dictionaries, and encyclopedias for your assessment. A
brief list of suggested resources has been provided at the end of the course guide.
The specific course learning outcome associated with this assignment is:
Examine the factors that account for why the growth in the world’s population can negatively affect the
global society
Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing
skills, using the following rubric:
APA Formatting
This document has the summarized, high points of the APA format that all students need to be aware in writing papers academically. There are many more details and requirements in the APA than in this condensed version. If the item needed is not included here, please refer to the APA manual or visit the Purdue University Online Writing Lab (OWL) website for more specific information in APA formatting.
Your essay should be typed, double-spaced on standard-sized paper (8.5" x 11") with 1" margins on all sides. Indent 5 spaces or ½ inch on the first line of every paragraph. You should use a clear font that is highly readable. APA recommends using 12 pt. Times New Roman font. There are two aspects of essay formats that you should keep in mind:
· Every other line in the entire paper will have text.
· Consistency and unifor.
Here is a presentation that will provide you the important details about bibliography in an APA (American Psychological Association) style format.Thanks.
Running head TITLE OF ESSAY1TITLE OF ESSAY 2Title .docxtoddr4
Running head: TITLE OF ESSAY
1
TITLE OF ESSAY
2
Title of Essay
Author’s Name
University of the Cumberlands
Abstract
Abstracts are research tools that can help you readers determine if the scope of your article/essay will help them in their own research. In APA, abstracts are typically 150-250 words in length and provide an evaluative summary of the essay to follow. The personal opinion of the author is strictly prohibited in abstracts. Unlike a body paragraph, the first line of an abstract is not tabbed-in. For many student essays, especially in lower-numbers courses, an abstract will not be required; still, it is good to practice this skill.
Title of Essay
In APA style, the introduction of the essay should begin here, followed by the body paragraphs. APA is typically a more formal style than most students are accustomed to using in a writing course. For the purposes of this course, the level of formality should be based on the assignment. For example: APA asks that students always write in third person (avoiding words such as I, me, we, our(s), you, your(s), etc). Certain rhetorical modes, however, don’t cater well to third person (narrative and reflection writing are two such examples). In these situations, first person (I, me, we, our(s)) may be, and should be employed; second person (you, your(s)) should be avoided in all academic writing unless an essay is specifically designed to relay instructions (there are few assignments that will employ second person).
Like any essay, students should make sure their essays are formatted with one inch margins, with their text exclusively in Times New Roman 12-point font, and students should double space their lines. This document can be downloaded and used as a template wherein students may simply replace names, titles, dates, and so on with their own information.
The final page of this document will demonstrate a References page. If a student uses information from any source, that source must be identified within the text and listed on a References page. These citations should be listed in alphabetical order and, opposite to the way a normal paragraph works, the first line should be flush left and each following line should be tabbed in. Though there is really no substitute for a good APA Style Manual, students can refer to a citation generator such as www.citationmachine.net to ensure proper formatting. Any further questions should be directed to the instructor of the course.
References
Badley, G. (2009). A place from where to speak: The university and academic freedom. British
Journal of Educational Studies, 57(2), 146-163. doi:10.1111/j.1467-
8527.2009.00429.x
Baumanns, M., Biedenkopf, K., Cole, J. R., Kerrey, B., & Lee, B. (2009). The future of
universities and the fate of free inquiry and academic freedom: Question and answer
session. Social Research, 76(3), 867-886. Retrieved from EBSCOhost.
Berthoff, A. E. (2009). Learning the uses of chaos. In S. M.
Apa Format Sample
Apa Format
APA FSB Style Standards
Apa Format
Importance Of Apa Format
Apa Format
Lab Report APA Format
Apa Format Analysis
Sample APA Paper
APA Style Format
Format For Apa Format
Guidelines To Write An Overall Paper
Sample Apa Research Paper
Issue Analysis EssayWorkshop on Draft IIIntroDo you ha.docxvrickens
Issue Analysis Essay
Workshop on Draft II
Intro
Do you have an attention getter to lead into your topic/issue?
Provide relevant background information.
Intro should end in a nuanced thesis that sums up the results of the analysis.
Development
There should be 4-6 body paragraphs.
Paragraphs should be 100-150 words.
Each paragraph should develop one aspect of the issue.
Good paragraph development means moving from a general idea to specific details.
Required research: 2 secondary sources + 1 interview
Organization
Paragraphs should be connected.
The beginning of a paragraph should relate to the idea of the previous paragraph to establish coherence.
Apply the advice from the module “Writing Process: Revising.” Consider doing the Post-Draft Outline.
Presentation
MLA format (header, pagination, spacing)
In-text citations:
author/source is cited in the sentence (According to Paul Jones, . . .) or
in a parenthetical note at the end of the sentence: (Jones)
Make sure you paraphrase sources primarily and quote only when needed.
When quoting, avoid “quote bombs.” Remember the three-part process . . .
Works Cited needs to follow MLA 8.
Style
Avoid all first (I, we) and second (you, your) person point of you.
Strive for polished word choices and sentence style.
Grammar / Mechanics
Focus on grammar, spelling, mechanics on your third draft, after you are finished revising the content.
Apply the advice from the module “Writing Process: Proofreading.”
Research Paper
. The Sun Also Rises
Ernest Hemingway
Begin your research using the FIT Library and its on-line sources.
1. Start with biographical information on your author. Find at least one good biographical source and use this information for the first part of your paper.
2. Choose one literary source, preferably a scholarly (peer reviewed) or critical article published in a university press journal. Use this source as the second part of your paper.
3. Choose another source of the same quality as your first source and make this source the third part of your paper.
4. Choose a third source of the same quality as your first two sources and make this source the fourth part of your paper.
5. The fifth and last part of your paper is a conclusion in which you will comment on what you have learned about your author from your research.
General Guidelines:
Use MLA Guidelines from your Bedford Handbook pp. 569-674.
Length: 1,000 – 1,500 Words.
Do not use Wikipedia.
Sources: lib.fit.edu. JSTOR/LRC/Summon.
Research Paper
.
The Sun Also Rises
Ernest Hemingway
B
egin your research using the FIT Library and its on
-
line sources
.
1.
Start with biographical information on your author.
Find
at least one
good biographical source and use th
is
information for the first part of
your paper.
2.
Choose one literary source, preferably a scholarly
(
p
eer
r
eviewed)
or
critical article published in a university press journal. Use this source
as the second part of your paper. ...
1 Network Analysis and Design This assignment is.docxoswald1horne84988
1
Network Analysis and Design
This assignment is worth 30%.
Deadline: Mon, Week 12
Part A: HQ LAN Upgrade (35%)
Background:
ABC is a big company in the US. ABC has employed you as the IT officer of the company.
Your job is to analyse the performance of the HQ LAN, suggest changes to improve the
network performance and provide a report to your boss.
Settings:
Run all simulations for 30 minutes to simulate a working day.
The graphs should be time averaged
Duplicate scenario for each possible setup
Tasks:
1. Analyse the current performance of the HQ LAN for each level and comment on it.
You are required to show all relevant graphs. The graphs for each level can be
overlaid. (10%)
2. Some staffs are unhappy about the speed of the network. Anything that takes more
than 1 second is not desirable. You have decided to try the following to improve the
network performance. Show the relevant graphs and comment on the results: (5%)
a. Increase the link speeds of
i. HQ_Router1 to HQ_Router3 from 1 Gbps to 10 Gbps and
ii. HQ_Router2 to HQ_Router3 from 1 Gbps to 10 Gbps
b. Increase the LANs for level 1, 2 and 3 from 100 Mbps to 1 Gbps
c. Try out 1 other way that meets the requirement.
3. After meeting the requirement, the company has decided to purchase an Ethernet
Server and placed it in the HQ LAN. (10%)
a. Rename it to HQ Server
b. Use a 1Gbps link
c. Set Application: Supported Services to All
d. Set statistics to view the following:
i. Server DB Task Processing Time (Heavy)
ii. Server Email Task Processing Time (Heavy)
iii. Server HTTP Task Processing Time (Heavy)
iv. Server Performance Task Processing Time
e. Show the performance of the HQ Server with the required graphs and
comment on the results
f. Justify the location of the server
g. State at least 3 security measures you will take to protect the HQ LAN from
malicious attacks
4. What would you do so that all the 4 statistics of the HQ server are less than 0.025 s?
Show all relevant graphs. (3 marks)
2
5. Prepare a report and state the additional amount of money that is needed for the
changes you have made to meet the additional requirements. Refer to the given price
list in the Appendix. (7%)
a. Your report should include a content page, a summary of the addressed issues,
objectives, budgeting, proposed solutions and conclusion.
Part B: Network Design (65%)
Background:
Due to your excellent work in the analysis of the HQ LAN, you are now assigned the new
task of designing the LAN for one of ABC’s client, XYZ. The company XYZ is made up of 4
sections and the number of people in each section is as shown below.
1. Research – 20
2. Technical – 10
3. Guests – 4
4. Executives – 2
Set up the following staff profile:
1. Research: file transfer (light), web browsing (heavy) and file print (light)
2. Technical: Database Access (heavy), telnet (heavy) and email (light)
3. Guests: Em.
1 Name _____________________________ MTH129 Fall .docxoswald1horne84988
1
Name: _____________________________
MTH129 Fall 2018 - FINAL EXAM A
Show all work neatly on paper provided. Label all work. Place final answers on the answer sheet.
PART I: Omit 1 complete question. Place an “X” on the problems & answer space you are omitting.
1. Find the inverse of the following functions:
a. 𝑓(𝑥) = 2𝑥 − 3
b. 𝑓(𝑥) =
3𝑥 +1
𝑥−2
2. If 𝑓(𝑥) = 𝑥 2 − 2𝑥 + 3 and 𝑔(𝑥) = −3𝑥 + 4, find the following:
a. (𝑓°𝑔)(𝑥) b. (𝑓°𝑔)(2)
3. Find the domain for the following expression:
a) √𝑥 + 5 𝑏) 7𝑥 2 + 3𝑥 − 1 𝑐)
𝑥 2+4
𝑥 2−9
4. Find the radian measures of the angles with the given degree measures.
a) 81°
Find the degree measures of the angles with the given radian measures.
b)
13𝜋
6
5. Solve the following equations:
a) (5t) = 20
b) 6000 = 40(15)t
6. Expand the following logarithmic expressions:
a. log(𝐴𝐵2 )
b. ln(
4
√3
)
7. Describe how the graph of each function can be obtained from the graph f
a. 𝑦 = 𝑓(𝑥) − 8
b. 𝑦 = 𝑓(𝑥 + 4) − 5
8. A real number t is given 𝑡 =
2𝜋
3
a. Find the reference number for t.
b. Find the terminal point P(x,y) on the unit circle determined by t
c. The unit circle is centered at __________________ and has a radius of _________________
PART II: Omit 1 complete question. Place an “X” on the problems & answer space you are omitting.
2
1. A sum of $7,000 is invested at an interest rate of 4
1
2
% per year, compounding monthly. (round all answers to
the nearest cent)
a. Find the amount of the investment after 2
1
2
years.
b. How long will it take for the investment to amount to $12,000?
c. Using the information in part (a), find the amount of the investment if compounded quarterly.
2. When a company charges price p dollars for one of its products, its revenue is given by
𝑅 = 𝑓(𝑝) = 500𝑝(30 − 𝑝)
a. Create a quadratic function for price with respect to revenue.
b. What price should they charge in order to maximize their revenue?
c. What is the maximum revenue?
d. What would be the revenue if the price was set at $10?
e. Sketch a rough graph – indicate the intercepts and the maximum coordinates.
3. The charges for a taxi ride are an initial charge of $2.50 and $0.85 for each mile driven.
a. Write a function for the charge of a taxi ride as a linear function of the distance traveled.
b. What is the cost of a 12 mile trip?
c. Find the equation of a line that passes through the following points: (1,-2) , (2,5) Express in 𝑦 =
𝑚𝑥 + 𝑏 form
d. Graph part ( c )
4. a. Divide the following polynomial and factor completely.
𝑃(𝑥) = 3𝑥 4 − 9𝑥 3 − 2𝑥 2 + 5𝑥 + 3; 𝑐 = 3
b. Given polynomial−𝑥 2 + 5𝑥 − 6, state the end behavior of its graph.
c. Using the polynomial on part ( c ), would this g
More Related Content
Similar to 1 AMERICAN PSYCHOLOGICAL ASSOCIATION APA GU.docx
Here is a presentation that will provide you the important details about bibliography in an APA (American Psychological Association) style format.Thanks.
Running head TITLE OF ESSAY1TITLE OF ESSAY 2Title .docxtoddr4
Running head: TITLE OF ESSAY
1
TITLE OF ESSAY
2
Title of Essay
Author’s Name
University of the Cumberlands
Abstract
Abstracts are research tools that can help you readers determine if the scope of your article/essay will help them in their own research. In APA, abstracts are typically 150-250 words in length and provide an evaluative summary of the essay to follow. The personal opinion of the author is strictly prohibited in abstracts. Unlike a body paragraph, the first line of an abstract is not tabbed-in. For many student essays, especially in lower-numbers courses, an abstract will not be required; still, it is good to practice this skill.
Title of Essay
In APA style, the introduction of the essay should begin here, followed by the body paragraphs. APA is typically a more formal style than most students are accustomed to using in a writing course. For the purposes of this course, the level of formality should be based on the assignment. For example: APA asks that students always write in third person (avoiding words such as I, me, we, our(s), you, your(s), etc). Certain rhetorical modes, however, don’t cater well to third person (narrative and reflection writing are two such examples). In these situations, first person (I, me, we, our(s)) may be, and should be employed; second person (you, your(s)) should be avoided in all academic writing unless an essay is specifically designed to relay instructions (there are few assignments that will employ second person).
Like any essay, students should make sure their essays are formatted with one inch margins, with their text exclusively in Times New Roman 12-point font, and students should double space their lines. This document can be downloaded and used as a template wherein students may simply replace names, titles, dates, and so on with their own information.
The final page of this document will demonstrate a References page. If a student uses information from any source, that source must be identified within the text and listed on a References page. These citations should be listed in alphabetical order and, opposite to the way a normal paragraph works, the first line should be flush left and each following line should be tabbed in. Though there is really no substitute for a good APA Style Manual, students can refer to a citation generator such as www.citationmachine.net to ensure proper formatting. Any further questions should be directed to the instructor of the course.
References
Badley, G. (2009). A place from where to speak: The university and academic freedom. British
Journal of Educational Studies, 57(2), 146-163. doi:10.1111/j.1467-
8527.2009.00429.x
Baumanns, M., Biedenkopf, K., Cole, J. R., Kerrey, B., & Lee, B. (2009). The future of
universities and the fate of free inquiry and academic freedom: Question and answer
session. Social Research, 76(3), 867-886. Retrieved from EBSCOhost.
Berthoff, A. E. (2009). Learning the uses of chaos. In S. M.
Apa Format Sample
Apa Format
APA FSB Style Standards
Apa Format
Importance Of Apa Format
Apa Format
Lab Report APA Format
Apa Format Analysis
Sample APA Paper
APA Style Format
Format For Apa Format
Guidelines To Write An Overall Paper
Sample Apa Research Paper
Issue Analysis EssayWorkshop on Draft IIIntroDo you ha.docxvrickens
Issue Analysis Essay
Workshop on Draft II
Intro
Do you have an attention getter to lead into your topic/issue?
Provide relevant background information.
Intro should end in a nuanced thesis that sums up the results of the analysis.
Development
There should be 4-6 body paragraphs.
Paragraphs should be 100-150 words.
Each paragraph should develop one aspect of the issue.
Good paragraph development means moving from a general idea to specific details.
Required research: 2 secondary sources + 1 interview
Organization
Paragraphs should be connected.
The beginning of a paragraph should relate to the idea of the previous paragraph to establish coherence.
Apply the advice from the module “Writing Process: Revising.” Consider doing the Post-Draft Outline.
Presentation
MLA format (header, pagination, spacing)
In-text citations:
author/source is cited in the sentence (According to Paul Jones, . . .) or
in a parenthetical note at the end of the sentence: (Jones)
Make sure you paraphrase sources primarily and quote only when needed.
When quoting, avoid “quote bombs.” Remember the three-part process . . .
Works Cited needs to follow MLA 8.
Style
Avoid all first (I, we) and second (you, your) person point of you.
Strive for polished word choices and sentence style.
Grammar / Mechanics
Focus on grammar, spelling, mechanics on your third draft, after you are finished revising the content.
Apply the advice from the module “Writing Process: Proofreading.”
Research Paper
. The Sun Also Rises
Ernest Hemingway
Begin your research using the FIT Library and its on-line sources.
1. Start with biographical information on your author. Find at least one good biographical source and use this information for the first part of your paper.
2. Choose one literary source, preferably a scholarly (peer reviewed) or critical article published in a university press journal. Use this source as the second part of your paper.
3. Choose another source of the same quality as your first source and make this source the third part of your paper.
4. Choose a third source of the same quality as your first two sources and make this source the fourth part of your paper.
5. The fifth and last part of your paper is a conclusion in which you will comment on what you have learned about your author from your research.
General Guidelines:
Use MLA Guidelines from your Bedford Handbook pp. 569-674.
Length: 1,000 – 1,500 Words.
Do not use Wikipedia.
Sources: lib.fit.edu. JSTOR/LRC/Summon.
Research Paper
.
The Sun Also Rises
Ernest Hemingway
B
egin your research using the FIT Library and its on
-
line sources
.
1.
Start with biographical information on your author.
Find
at least one
good biographical source and use th
is
information for the first part of
your paper.
2.
Choose one literary source, preferably a scholarly
(
p
eer
r
eviewed)
or
critical article published in a university press journal. Use this source
as the second part of your paper. ...
Similar to 1 AMERICAN PSYCHOLOGICAL ASSOCIATION APA GU.docx (20)
1 Network Analysis and Design This assignment is.docxoswald1horne84988
1
Network Analysis and Design
This assignment is worth 30%.
Deadline: Mon, Week 12
Part A: HQ LAN Upgrade (35%)
Background:
ABC is a big company in the US. ABC has employed you as the IT officer of the company.
Your job is to analyse the performance of the HQ LAN, suggest changes to improve the
network performance and provide a report to your boss.
Settings:
Run all simulations for 30 minutes to simulate a working day.
The graphs should be time averaged
Duplicate scenario for each possible setup
Tasks:
1. Analyse the current performance of the HQ LAN for each level and comment on it.
You are required to show all relevant graphs. The graphs for each level can be
overlaid. (10%)
2. Some staffs are unhappy about the speed of the network. Anything that takes more
than 1 second is not desirable. You have decided to try the following to improve the
network performance. Show the relevant graphs and comment on the results: (5%)
a. Increase the link speeds of
i. HQ_Router1 to HQ_Router3 from 1 Gbps to 10 Gbps and
ii. HQ_Router2 to HQ_Router3 from 1 Gbps to 10 Gbps
b. Increase the LANs for level 1, 2 and 3 from 100 Mbps to 1 Gbps
c. Try out 1 other way that meets the requirement.
3. After meeting the requirement, the company has decided to purchase an Ethernet
Server and placed it in the HQ LAN. (10%)
a. Rename it to HQ Server
b. Use a 1Gbps link
c. Set Application: Supported Services to All
d. Set statistics to view the following:
i. Server DB Task Processing Time (Heavy)
ii. Server Email Task Processing Time (Heavy)
iii. Server HTTP Task Processing Time (Heavy)
iv. Server Performance Task Processing Time
e. Show the performance of the HQ Server with the required graphs and
comment on the results
f. Justify the location of the server
g. State at least 3 security measures you will take to protect the HQ LAN from
malicious attacks
4. What would you do so that all the 4 statistics of the HQ server are less than 0.025 s?
Show all relevant graphs. (3 marks)
2
5. Prepare a report and state the additional amount of money that is needed for the
changes you have made to meet the additional requirements. Refer to the given price
list in the Appendix. (7%)
a. Your report should include a content page, a summary of the addressed issues,
objectives, budgeting, proposed solutions and conclusion.
Part B: Network Design (65%)
Background:
Due to your excellent work in the analysis of the HQ LAN, you are now assigned the new
task of designing the LAN for one of ABC’s client, XYZ. The company XYZ is made up of 4
sections and the number of people in each section is as shown below.
1. Research – 20
2. Technical – 10
3. Guests – 4
4. Executives – 2
Set up the following staff profile:
1. Research: file transfer (light), web browsing (heavy) and file print (light)
2. Technical: Database Access (heavy), telnet (heavy) and email (light)
3. Guests: Em.
1 Name _____________________________ MTH129 Fall .docxoswald1horne84988
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Name: _____________________________
MTH129 Fall 2018 - FINAL EXAM A
Show all work neatly on paper provided. Label all work. Place final answers on the answer sheet.
PART I: Omit 1 complete question. Place an “X” on the problems & answer space you are omitting.
1. Find the inverse of the following functions:
a. 𝑓(𝑥) = 2𝑥 − 3
b. 𝑓(𝑥) =
3𝑥 +1
𝑥−2
2. If 𝑓(𝑥) = 𝑥 2 − 2𝑥 + 3 and 𝑔(𝑥) = −3𝑥 + 4, find the following:
a. (𝑓°𝑔)(𝑥) b. (𝑓°𝑔)(2)
3. Find the domain for the following expression:
a) √𝑥 + 5 𝑏) 7𝑥 2 + 3𝑥 − 1 𝑐)
𝑥 2+4
𝑥 2−9
4. Find the radian measures of the angles with the given degree measures.
a) 81°
Find the degree measures of the angles with the given radian measures.
b)
13𝜋
6
5. Solve the following equations:
a) (5t) = 20
b) 6000 = 40(15)t
6. Expand the following logarithmic expressions:
a. log(𝐴𝐵2 )
b. ln(
4
√3
)
7. Describe how the graph of each function can be obtained from the graph f
a. 𝑦 = 𝑓(𝑥) − 8
b. 𝑦 = 𝑓(𝑥 + 4) − 5
8. A real number t is given 𝑡 =
2𝜋
3
a. Find the reference number for t.
b. Find the terminal point P(x,y) on the unit circle determined by t
c. The unit circle is centered at __________________ and has a radius of _________________
PART II: Omit 1 complete question. Place an “X” on the problems & answer space you are omitting.
2
1. A sum of $7,000 is invested at an interest rate of 4
1
2
% per year, compounding monthly. (round all answers to
the nearest cent)
a. Find the amount of the investment after 2
1
2
years.
b. How long will it take for the investment to amount to $12,000?
c. Using the information in part (a), find the amount of the investment if compounded quarterly.
2. When a company charges price p dollars for one of its products, its revenue is given by
𝑅 = 𝑓(𝑝) = 500𝑝(30 − 𝑝)
a. Create a quadratic function for price with respect to revenue.
b. What price should they charge in order to maximize their revenue?
c. What is the maximum revenue?
d. What would be the revenue if the price was set at $10?
e. Sketch a rough graph – indicate the intercepts and the maximum coordinates.
3. The charges for a taxi ride are an initial charge of $2.50 and $0.85 for each mile driven.
a. Write a function for the charge of a taxi ride as a linear function of the distance traveled.
b. What is the cost of a 12 mile trip?
c. Find the equation of a line that passes through the following points: (1,-2) , (2,5) Express in 𝑦 =
𝑚𝑥 + 𝑏 form
d. Graph part ( c )
4. a. Divide the following polynomial and factor completely.
𝑃(𝑥) = 3𝑥 4 − 9𝑥 3 − 2𝑥 2 + 5𝑥 + 3; 𝑐 = 3
b. Given polynomial−𝑥 2 + 5𝑥 − 6, state the end behavior of its graph.
c. Using the polynomial on part ( c ), would this g
1 Lab 8 -Ballistic Pendulum Since you will be desig.docxoswald1horne84988
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Lab 8 -Ballistic Pendulum
Since you will be designing your own procedure you will have two
class periods to take the required data.
The goal of this lab is to measure the speed of a ball that is fired
from a projectile launcher using two different methods. The
Projectile launcher has three different settings, “Short Range,”
“Medium Range” and “Long Range,” however you will only need to
determine the speed for any ONE of these Range settings.
Method 1 involves firing the ball directly into the “Ballistic
Pendulum” shown below in Figure 2 for which limited instructions will be provided. Method 2
is entirely up to your group. While you have significant freedom to design your own procedure,
you will need to worry about the random and systematic uncertainties you are introducing
based on your procedure. This manual will provide a few hints to help reduce a few of those
uncertainties.
The ballistic pendulum pictured in Figure 2 is important canonical problem students study to
explore the conservation of momentum and energy. The ball is fired by the projectile launcher
into a “perfectly inelastic collision” with the pendulum. The pendulum then swings to some
maximum angle which is measured by an Angle Indicator.
Caution: The pendulum has a plastic hinge and Angle Indicator which are both fragile. Be
gentle.
Study the ballistic pendulum carefully. Before we begin, here are a few things to consider and
be aware of in Figure 2:
Projectile launcher
Angle indicator (curved
black bar)
Clamp
Pendulum (can be removed
for measurements)
Figure 2: Ballistic Pendulum
Plumb bob
Firing string
Release
point
Figure 1: Projectile Launcher
Bolt for removing pendulum
2
A. Clamping the ballistic pendulum to the table will reduce random uncertainties in the
speed with which the projectile launcher releases the ball. Similarly, you should check
that the various bolts are snug and that the ball is always fully inside the launcher (not
rolling around inside the barrel of launcher).
B. If the lab bench is not perfectly horizontal the plumb bob and angle indicator will not
read zero degrees before you begin your experiment. You should fix AND/OR account
for these discrepancies.
C. In Figure 3 you will notice a tiny gap between the launcher and the pendulum. This
important gap prevents the launcher from contacting the pendulum directly as the ball
is fired. Without this gap an unknown amount of momentum is transferred from the
launcher directly to the pendulum (in addition to the momentum transferred by the
ball) significantly complicating our experiment.
Figure 3: Important gap between Launcher and Pendulum
Equipment
1 Ballistic Pendulum (shown in Figure 2)
A bag with three balls
1 loading rod
1 Clamp
1 triple beam balance scale
Safety goggles for each group member
Any equipment found in your equipment drawer.
Reasonable equipment reque.
1 I Samuel 8-10 Israel Asks for a King 8 When S.docxoswald1horne84988
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I Samuel 8-10
Israel Asks for a King
8 When Samuel grew old, he appointed his sons as Israel’s leaders.[a]2 The
name of his firstborn was Joel and the name of his second was Abijah, and
they served at Beersheba. 3 But his sons did not follow his ways. They turned
aside after dishonest gain and accepted bribes and perverted justice.
4 So all the elders of Israel gathered together and came to Samuel at
Ramah. 5 They said to him, “You are old, and your sons do not follow your
ways; now appoint a king to lead[b] us, such as all the other nationshave.”
6 But when they said, “Give us a king to lead us,” this displeasedSamuel; so
he prayed to the LORD. 7 And the LORD told him: “Listen to all that the people
are saying to you; it is not you they have rejected, but they have rejected
me as their king. 8 As they have done from the day I brought them up out of
Egypt until this day, forsaking me and serving other gods, so they are doing
to you. 9 Now listen to them; but warn them solemnly and let them
know what the king who will reign over them will claim as his rights.”
10 Samuel told all the words of the LORD to the people who were asking him
for a king. 11 He said, “This is what the king who will reign over you will claim
as his rights: He will take your sons and make them serve with his chariots
and horses, and they will run in front of his chariots. 12 Some he will assign to
be commanders of thousands and commanders of fifties, and others to plow
his ground and reap his harvest, and still others to make weapons of war
and equipment for his chariots. 13 He will take your daughters to be
perfumers and cooks and bakers. 14 He will take the best of your fields and
vineyards and olive groves and give them to his attendants. 15 He will take a
tenth of your grain and of your vintage and give it to his officials and
attendants. 16 Your male and female servants and the best of your cattle[c] and
donkeys he will take for his own use. 17 He will take a tenth of your flocks,
and you yourselves will become his slaves. 18 When that day comes, you will
cry out for relief from the king you have chosen, but the LORD will not
answer you in that day.”
https://www.biblegateway.com/passage/?search=1%20Samuel+8&version=NIV#fen-NIV-7371a
https://www.biblegateway.com/passage/?search=1%20Samuel+8&version=NIV#fen-NIV-7375b
https://www.biblegateway.com/passage/?search=1%20Samuel+8&version=NIV#fen-NIV-7386c
2
19 But the people refused to listen to Samuel. “No!” they said. “We wanta
king over us. 20 Then we will be like all the other nations, with a king to lead
us and to go out before us and fight our battles.”
21 When Samuel heard all that the people said, he repeated it before
the LORD. 22 The LORD answered, “Listen to them and give them a king.”
Then Samuel said to the Israelites, “Everyone go back to your own town.”
Samuel Anoints Saul
9 There was a Benjamite, a man of standing, whose n.
1 Journal Entry #9 What principle did you select .docxoswald1horne84988
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Journal Entry #9
What principle did you select?
I selected principle 1 of part 1, “Don’t criticize, condemn or complain”.
Who did you interact with?
For this assignment I interacted with my younger cousin.
What was the context?
I had visited my Aunty and she and her husband asked me to stay a while as I was on school
break. They accommodated me and I decided in return to help look after my cousin in the period
when he got out of school and before they got back from work. He is 5 years old and can be quite
the handful.
What did you expect?
I expected that an authoritative approach would easily compel him to follow my instructions so
that the transition from school life into home life would be easy.
What happened?
At first, I used commanding language to get him to change out of his uniform or properly store
his back pack and books before stepping out to play. The first day was difficult and the way I
deal with him were not getting through. On the 2nd day, the same was observed. On the 3rd day,
before he could drop his back pack and run out, I offered to make him a sandwich to eat before
he left to play if he would change and clean up. He rushed up stairs and freshened up. On the
next day, he came home and rushed up to change and freshen up all on his own. I had not
initially offered; but I made him a sandwich regardless.
How did it make you feel?
It made me feel good to be able to get through to my cousin. After this, if I ever needed him to
do something in a better way than previously, I would encourage him onto a different way of
accomplishing the same. I would often offer praise after adoption of the new suggested method
was adopted or offered incentive.
2
What did you learn?
I learnt that in criticizing a person’s action, it is difficult to deter their belief in their methods,
values or beliefs. This usually just gives them the will to justify or defend their positions. It is
almost an exercise in futility to attempt to effect change by complaining, condemning or
criticizing.
What surprised you?
I was surprised by how fast the change was effected after the shift in direction I took to approach
my cousin. In not criticizing his way of doing things any longer and employing a different tactic,
I was able to influence his routine as well as build good rapport with him.
Going forward, how can you apply what you learnt?
Going forward I will attempt to understand that everyone has a belief or image of their own that I
should respect. These beliefs, systems and values are crucial to their inherent dignity and to
criticize or attack this will only fuel conflict.
Running head: Physical activity project 1
Physical activity project:
A 7-day analysis and action plans
Student Name
National University
Physical activity project 2
Introduction
Physical activity (PA) has been a major component of public health since the rise of
chronic illnesses .
1
HCA 448 Case 2 for 10/04/2018
Recently, a patient was transferred to a cardiac intensive care unit (CICU) at Methodist Hospital.
Methodist is a 250-bed hospital, which is one of five hospitals in the University Health System.
The patient was a retired 72-year-old man, who recently (i.e., 25 days ago) had a mild heart
attack and was treated and released from a sister hospital, which is in the same system as
Methodist Hospital. An otherwise health individual, Mr. Charlie Johnson (a husband, father of 4,
and grandfather of 12) is in now need or lots of medication and a battery of tests. To the nurses
on shift, it appears that the entire Johnson family is in patient’s room watching the clinical staff
treated Mr. Johnson. The family overhears everything and they want to know what is being done
to (and for) their loved one. In addition, they want to know the meaning behind the various beeps
coming from the many machines attached to Mr. Johnson.
Over the past 10 years, the latest U.S. News and World report has ranked Methodist Hospital as
one of the Best Hospitals for Cardiology & Heart Surgery. However, it is important to note that
over the past few years, the unit has dropped in the rankings.
Katherine Ross RN, the patient care director of the CICU, which has 14 beds, has held this post
for two years. (See Figure) The unit has a $20 million budget. Ms. Ross has worked at Methodist
Hospital for 16 years. She spends 50 percent of her time on patient safety, 25 percent on staffing
and recruitment, and 20 percent with nurses in relation to their satisfaction with the work and
with families relative to their satisfaction with care. Ten percent of Ms. Ross’s time is spent on
administrative duties. According to Ms. Ross, “I like is working with exceptional nurses who are
very smart and do what it takes with limited resources. However, we don’t always feel
empowered, despite the existence of shared governance, a structure I help to coordinate.”
2
Relationship with Nurses on the Unit:
Nurses on the unit work a three day a week, 12 hours a shift. Ms. Ross says, “we did an
employee opinion survey that went to all employees on the unit, 50 people in all, but only 13
responded. Some of them weren’t sure who their supervisor was. The employees aren’t happy
but our patients are happy.” She adds that “my name is on the unit, not the medical director’s. If
anything goes wrong with the unit, they blame it on nursing. Yet I’m brushed off by people
whom I have to deal with outside of the unit. For example, we have a problem with machines
that analyze blood gases. I spoke with the people there about the technology. This was four
weeks ago. It’s a patient safety issue. I sent them e-mails. I need the work to get done, the staff
don’t feel empowered if I’m not empowered. This goes for other departments as well. For
example, respiratory therapy starts using a new ventilator witho.
1
HC2091: Finance for Business
Trimester 2 2018
Group Assignment
Assessment Value: 20%
Due Date: Sunday 23:59 pm, Week 10
Group: 2- 4 students
Length: Min 2500 words
INSTRUCTIONS
Students are required to form a group to study, undertake research, analyse and conduct academic
work within the areas of business finance covered in learning materials Topics 1 to 10 inclusive.
The assignment should examine the main issues, including underlying theories, implement
performance measures used and explain the firm financial performance. Your group is strongly
advised to reference professional websites, journal articles and text books in this assignment (case
study).
Tasks
This assessment task is a written report and analysis of the financial performance of a selected
listed company on the ASX in order to provide financial and investment advice to a wealthy
investor. This assignment requires your group to undertake a comprehensive examination of a
firm’s financial performance based on update financial statements of the chosen companies.
Group Arrangement
This assignment must be completed IN Group. Each group can be from 2 to maximum 4 student
members. Each group will choose 1 company and once the company has been chosen, the other
group cannot choose the same company. First come first served rule applies here, it means you
need to form your group, choose on company from the list of ASX and register them with your
lecturer as soon as possible. Once your lecturer registers your chosen company, it cannot be
chosen by any other group. Your lecturer then will put your group on Black Board to enable you
to interact and discuss on the issues of your group assignment using Black Board environment.
However, face to face meeting, discussion and other methods of communication are needed to
ensure quality of group work. Each group needs to have your own arrangement so that all the
group members will contribute equally in the group work. If not, a Contribution Statement,
which clearly indicated individual contribution (in terms of percentage) of each member, should
be submitted as a separate item in your assignment. Your individual contribution then will be
assessed based on contribution statement to avoid any free riders.
2
Submission
Please make sure that your group member’s name and surname, student ID, subject name, and
code and lecture’s name are written on the cover sheet of the submitted assignment.
When you submit your assignment electronically, please save the file as ‘Group Assignment-
your group name .doc’. You are required to submit the assignment at Group Assignment
Final Submission, which is under Group Assignment and Due Dates on Black Board.
Submitted work should be your original work showing your creativity. Please ensure the self-
check for plagiarism to be done before final submission (plagiarism check is not over 30% .
1 ECE 175 Computer Programming for Engineering Applica.docxoswald1horne84988
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ECE 175: Computer Programming for Engineering Applications
Homework Assignment 6
Due: Tuesday March 12, 2019 by 11.59 pm
Conventions: Name your C programs as hwxpy.c where x corresponds to the homework number and y
corresponds to the problem number. For example, the C program for homework 6, problem 1 should be
named as hw6p1.c.
Write comments to your programs. Programs with no comments will receive PARTIAL credit. For each
program that you turn in, at least the following information should be included at the top of the C file:
- Author and Date created
- Brief description of the program:
- input(s) and output(s)
- brief description or relationship between inputs and outputs
Submission Instructions: Use the designated Dropbox on D2L to submit your homework.
Submit only the .c files.
Problem 1 (15 points) Write a program that returns the minimum value and its location, max
value and its location and average value of an array of integers. Your program should call a
single function that returns that min and its location, max and its location and mean value of
the array. Print the results in the main function (not within the array_func function).
See sample code execution below. The declaration of this function is given below:
void array_func (int *x, int size, int *min_p, int *minloc_p, int *max_p, int *maxloc_p, double *mean_p)
/* x is a pointer to the first array element
size is the array size
min_p is a pointer to a variable min in the main function that holds the minimum
minloc_p is a pointer to a variable minloc in the main function that holds the location where the
minimum is.
max_p is a pointer to a variable max in the main function that holds the maximum
maxloc_p is a pointer to a variable maxloc in the main function that holds the location where the
maximum is.
mean_p is a pointer to a variable mean in the main function that holds the mean */
Declare the following array of integers within the main function:
Sample code execution:
int data_ar[] = { -3, 5, 6, 7, 12, 3, 4, 6, 19, 23, 100, 3, 4, -2, 9, 43, 32, 45,
32, 2, 3, 2, -1, 8 };
int data_ar2[] = { -679,-758,-744,-393,-656,-172,-707,-32,-277,-47,-98,-824,-695,
-318,-951,-35,-439,-382,-766,-796,-187,-490,-446,-647};
int data_ar3[] = {-142, -2, -56, -60, 114, -249, 45, -139, -25, 17, 75, -27, 158,
-48, 33, 67, 9, 89, 33, -78, -180, 186, 218, -274};
2
Problem 2 (20 points): A barcode scanner verifies the 12-digit code scanned by comparing the
code’s last digit to its own computation of the check digit calculated from the first 11 digits as
follows:
1. Calculate the sum of the digits in the odd-numbered indices (the first, third, …, ninth
digits) and multiply this sum by 3.
2. Calculate the sum of the digits in the even-numbered indices (the 0th, second, … tenth
digits).
3. Add the results from step 1 and 2. If the last digit of the addition result is 0, then 0 is the
check digit. .
1 Cinemark Holdings Inc. Simulated ERM Program .docxoswald1horne84988
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Cinemark Holdings Inc.: Simulated ERM Program
Ben Li, Assistant Vice President of Compliance, is assigned the responsibility of developing an ERM
program at Cinemark Holdings Inc. (CHI). Over the past year, Ben has put in place the following ERM
activities:
Risk Identification and Assessment
The risk identification and assessment process steps are as follows:
1) Conduct online surveys of the heads of the 10 business segments and their 1-2 direct reports (15
people) and their mid-level managers (80 people). Exhibit 1 shows the instructions that are
included in the online survey. Exhibit 2 shows samples of the information collected from the
online survey.
2) Each of the 10 business segments separately organizes and compiles the results of the online
survey. They typically compile a robust list of 70-80 potential key risks. Each business segment
then prioritizes their top-5 risks and reports them to Ben Li, resulting in a total of 50 key risks (a
partial sample of the top-50 risk list is shown in Exhibit 3).
3) A consensus meeting is conducted where the 50 risks are shared with the top 10 members of
senior management in an open-group setting at an offsite one-day event. The 50 risks are each
discussed one at a time, after which the facilitator has the group collectively discuss and score
them for likelihood and severity. The risk ranking is calculated as the likelihood score plus the
severity score; the control effectiveness score is used to determine if there is room to improve
the controls and is used in the risk decision making process step. The top-20 risks are identified
as the key risks to CHI and are selected for additional mitigation and advanced to the risk
decision making stage. A Heat Map (see Exhibit 4) is provided to assist in this effort.
4) The 30 risks remaining from the 50 discussed at the consensus meeting are considered the non-
key risks, and these are monitored with key risk indicators to see if, over time, either the
likelihood and/or severity is increasing to the level which would result in one of these being
elevated to a key risk.
Risk Decision Making
Ben Li formed a Risk Committee to look at the risk identification and assessment information and to
define CHI’s risk appetite and risk limits, which were defined as follows:
Risk Appetite
CHI will maintain its overall risk profile in a manner consistent with our mission and vision and with the
expectations of our shareholders.
Risk Limits
CHI will also avoid any individual risk exposures deemed excessive by its Risk Committee; the individual
risk exposures will be determined separately for each key risk. CHI has zero tolerance for risks related to
internal fraud or violations of the employee code of conduct.
2
Ben Li expanded the role of the Risk Committee to also select and implement the risk mitigation for each
of the 20 key risks, at the same time as the committee determines the risk limits. .
1 Figure 1 Picture of Richard Selzer Richard Selz.docxoswald1horne84988
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Figure 1 Picture of Richard Selzer
Richard Selzer
What I Saw at the Abortion
I am a surgeon. Sick flesh is everyday news. Escaping blood, all the outpourings of
disease, meaty tumors that terrify–I touch these to destroy them. But I do not make symbols of
them.
What I am saying is that I have seen and I am used to seeing. I am a man who has a
trade, who has practiced it long enough to see no news in any of it. Picture me, then. A
professional in his forties, three children, living in a university town—so, necessarily, well—
enlightened? Enough, anyhow. Successful in my work, yes. No overriding religious posture.
Nothing special, then, your routine fellow, trying to do his work and doing it well enough. Picture
me, this professional, a sort of scientist, if you please, in possession of the standard admirable
opinions, positions, convictions, and so on–on this and that matter–on abortion, for example.
All right. Now listen.
It is the western wing of the fourth floor of a great university hospital. I am present
because I asked to be present. I wanted to see what I had never seen: an abortion.
The patient is Jamaican. She lies on the table in that state of notable submissiveness I
have always seen in patients. Now and then she smiles at one of the nurses as though
acknowledging a secret.
A nurse draws down the sheet, lays bare the abdomen. The belly mounds gently in the
twenty-fourth week of pregnancy. The chief surgeon paints it with a sponge soaked in red
antiseptic. He does this three times, each time a fresh sponge. He covers the area with a sterile
sheet, an aperture in its center. He is a kindly man who teaches as he works, who pauses to
reassure the woman.
He begins.
“A little pinprick,” he says to the woman. He inserts the point of a tiny needle at the
midline of the lower portion of her abdomen, on the downslope. He infiltrates local anesthetic into
the skin, where it forms a small white bubble.
The woman grimaces. “That is all you will feel,” the doctor says, “except for a little
pressure. But no more pain.” She smiles again. She seems to relax. She settles comfortably on
the table. The worst is over.
The doctor selects a three-and-one-half-inch needle bearing a central stylet. He places
the point at the site of the previous injection. He aims it straight up and down, perpendicular.
Next he takes hold of her abdomen with his left hand, palming the womb, steadying it. He thrusts
with his right hand. The needle sinks into the abdominal wall.
“Oh,” says the woman quietly.
But I guess it is not pain she feels. It is more a recognition that the deed is being done. Another
thrust and he has speared the uterus.
“We are in,” he says. He has felt the muscular wall of the organ gripping the shaft of his
needle. A further slight pressure on the needle advances it a bit more. He takes his left hand
2
from the woman’s abdomen. He retracts the filament of the stylet from the bar.
1 Films on Africa 1. A star () next to a film i.docxoswald1horne84988
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Films on Africa
1. A star (*) next to a film indicates that portions of that film might be shown in class in the course of
the semester.
2. All films are in DVD format, unless indicated otherwise.
3. Available: at the Madden and Fresno County Public Libraries, via Netflix, Blackboard or on-line.
4. For the on-line films, you can click on the link and this will lead you directly to the film.
5. Please be advised that a few films have the following notice: Warning: Contains scenes which some
viewers may find disturbing. You decide whether you want to watch them or not.
6. Some films are available on-line via VOD.
7. Let your instructor know if a link is no longer working.
The Africans (9 VHS films – each 60 min or 5 DVDs – each 120 min): Co-
production of WETA-TV and BBC-TV. Presented by Ali A. Mazrui. 1986.
Available at Madden Media & Fresno Public Libraries
Vol. 1 – The Nature of a continent*
Summary: Examines Africa as the birthplace of humankind and discusses
the impact of geography on African history, including the role of the Nile
in the origin of civilization and the introduction of Islam to Africa through its Arabic borders.
Vol. 2 – A Legacy of lifestyles*
Summary: This program explores how African contemporary lifestyles are influenced by
indigenous, Islamic and Western factors. It compares simple African societies with those that
are more complex and centralized, and examines the importance of family life.
Vol. 3 – New gods
Summary: This program examines the factors that influence religion in Africa, paying particular
attention to how traditional religions, Islam, and Christianity co-exist and influence each other.
Vol. 4 – Tools of exploitation
Summary: The impact of the West on Africa and the impact of Africa on the development of the
West are contrasted with an emphasis on the manner in which Africa's human and natural
resources have been exploited before, during, and after the colonial period.
Vol. 5 – New conflicts
Summary: Explores the tensions inherent in the juxtaposition of 3 African heritages, looking at
the ways in which these conflicts have contributed to the rise of the nationalist movement, the
warrior tradition of indigenous Africa, the jihad tradition of Islam, and modern guerilla warfare.
Vol. 6 – In search of stability
Summary: Gives an overview of the several means of governing in Africa. Examines new social
orders to illustrate an Africa in search of a viable form of government in the post-independence
period.
1.
2
Vol. 7 – A Garden of Eden in decay?
Summary: Identifies the problems of a continent that produces what it does not consume and
consumes what it does not produce. Shows Africa's struggle between economic dependence
and decay.
Vol. 8 – A Clash of cultures*
Summary: Discusses the conflicts and compromises which emerge from the coexistence of
many African traditions and modern life. Explores the question of whet.
1 Contemporary Approaches in Management of Risk in .docxoswald1horne84988
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Contemporary Approaches in Management of Risk in Engineering Organizations
Assignment-1
Literature review
Student name: Hari Kiran Penumudi
student id: 217473484
Table of Contents
2
INTRODUCTION………………………………………………………………………3-4
OBJECTIVES & DELIVERABLES…………………………………………………....4
REVIEW OF LITERATURE…………………………………………………………....5-13
Risk and Risk Management………………………………………………………5-6
Risk Management Frameworks……………………………………………….....6-10
Importance of Risk Management in Engineering………………………….........10-13
GENERAL PROBLEM STATEMENT…………………………………………………13-14
RESEARH STRATEGY…………………………………………………………………14-15
RESOURCES REQUIREMENTS……………………………………………………….16
PROJECT PLANNING…………………………………………………………………..16
REFERNCES…………………………………………………………………………….17-19
Contemporary Approaches in Management of Risk in Engineering Organizations
3
Introduction
The term, ‘risk’ as defined by the Oxford English dictionary is a possibility to meet with any
kind of danger or suffer harm. Risk is a serious issue that every organization has to deal with in
their everyday operations. However, nature and magnitude of risks largely vary from
organization to organization and often depend on the type of the organization. Therefore,
organizations irrespective of their type of operations keep a risk management team that looks
after every risk to which an organization is vulnerable. Organizations in the field of engineering
also have to come across some inherent risks that negatively impact their operations. Engineering
may be defined as the process of applying science to practical purposes of designing structures,
systems, machines and similar things. Therefore, like every other organization, risk assessment
and management is also an integral part of engineering organizations. Since the task of
engineering is mostly complex, the risks in this area are also very complicated. If risks in
engineering field are not mitigated effectively it may produce long-term danger that may affect
both the organizational services and the society in whole. Hence, the activity of risk management
within engineering organizations must be undertaken seriously and measured thoroughly in order
to reduce the threat of risks. Amyotte et al., (2006) simply puts it like within the engineering
practice, an inbuilt risk is always present. Studies have found that despite the knowledge of
inherent risks within the field and activity of engineering, organizations are not very aware in
imparting knowledge about risk management to their engineers. From this the need of education
regarding the risk management approaches arises. Therefore, this paper tries to find out
approaches to management of risks and importance of these approaches within the area of
engineering. Bringing on the contemporary evidence from the literature review related to risk
management approaches, the paper examines how those approaches can be helpful for
4 .
1
Assignment front Sheet
Qualification Unit number and title
Pearson BTEC Levels 4 and 5 Higher
Nationals in Health and Social Care (RQF)
HNHS 17: Effective Reporting and Record-keeping in
Health and Social Care Services
Student name Assessor name Internal Verifier
B. Maher F. Khan
Date issued: Final Submission:
12/10/2018 18/01/2019
Assignment title
Effective Reporting and Record-keeping in Health and Social
Care services
Submission Format
This work will be submitted in 2 different formats:
Assessment 1 should be submitted as a word-processed report document in a standard report
style, which requires the use of headings, titles and appropriate captions. You may also choose
to include pictures, graphs and charts where relevant to support your work. The recommended
word count for this assignment is 1500–2000 words, though you will not be penalised for
exceeding this total.
Assessment 2 requires the submission of evidence from a mock training event on record-
keeping. This will include a set of materials used in the event, to include an electronic
presentation, evidence of your own record-keeping across a range of types of records, as well as
where you will demonstrate you have evaluated the effectiveness of your own completion of
relevant records. The recommended word count for the presentation is 1000–1500 words
(including speaker notes), though you will not be penalised for exceeding this total.
For both assessments, any material that is derived from other sources must be suitably
referenced using a standard form of citation. Provide a bibliography using the Harvard
referencing system.
Unit Learning Outcomes
LO1 Describe the legal and regulatory aspects of reporting and record keeping in a care setting
LO2 Explore the internal and external recording requirements in a care setting
Assignment Brief and Guidance
2
Purpose of this assignment:
The purpose of the assignment is to assess the learner firstly in relation to both the legal and
regulatory aspects of reporting and record keeping in a care setting through producing an internal
evaluative review of record keeping in their own care setting. Secondly, the learner will be
assessed on the internal and external recording requirements in a care setting. Thirdly, the learner
will be assessed on Review the use of technology in reporting and recording service user care in a
care setting and fourthly the learner will demonstrate how to keep and maintain records in own care
setting in line with national and local policies.
Breakdown of assignment:
Assignment:
You need to produce one written piece of work of 2,500 words (+/- 10%) covering all the
assessment criterion in LO1-LO4 as one document.
Unit Learning Outcomes
LO1 Describe the legal and regulatory aspects of reporting and record keeping in a care
setting
LO2 Explore the internal and external recording.
1 BBS300 Empirical Research Methods for Business .docxoswald1horne84988
1
BBS300 Empirical Research Methods for Business
TSA, 2018
Assignment 1
Due: Sunday, 7 October 2018,
23:55 PM
This assignment covers material from Sessions 1-4 and is worth 20% of your total mark
of BBS300. Your solutions should be properly presented, and it is important that you
double-check your spelling and grammar and thoroughly proofread your assignment
before submitting. Instructions for assignment submission are presented in
the “Assignment 1” link and must be strictly adhered to. No marks will be
awarded to assignments that are submitted after the due date and time.
All analyses must be carried out using SPSS, and no marks will be awarded
for assignment questions where SPSS output supporting your answer is not
provided in your Microsoft Word file submitted for the Assignment.
Questions
In this assignment, we will examine the “Real Estate Market” dataset (described at the
end of the assignment ) and “Employee Satisfaction” dataset. Before beginning the
assignment, read through the descriptions of these dataset and their variables carefully.
The “Real Estate Market” dataset can be found in the file “realestatemarket.sav,” and
the “Employee Satisfaction” dataset can be found in the file “employeesatisfaction.sav.”
You will need to carefully inspect both SPSS data files to be sure that the
specification of variable types is correct and, where appropriate, value
labels are entered.
1. (12 marks)
2
Use appropriate graphical displays and measures of centrality and dispersion
to summarise the following four variables in the “Real Estate Market” dataset. For
graphical displays for numeric data, be sure to comment on not only the shape of
the distribution but also compliance with a normal distribution. Be sure to
include relevant SPSS output (graphs, tables) to support your answers.
(a) Price.
(b) Lot Size.
(c) Material.
(d) Condition.
2. (8 marks)
Again consider the variable Price, which records the property price (in AUD). It
is of interest to know if this is associated with the distance of the property is
located to the train station. It i s al so of i nter e st t o kn o w if th e p rop ert y
pri ce s are a sso ciate d with di st an ce to t h e ne ar e st b u s sto p. Carry out
appropriate statistical techniques to assess whether there is a significant
association between the property price and distance to the nearest train (To train)
station and the nearest bus stop (To bus). Be sure to thoroughly assess the
assumptions of your particular analysis, and be sure to include relevant SPSS
output (graphs, tables) to support your answers.
3. (7 marks)
Consider the “Employee Satisfaction” dataset, which asked participants to provide their
level of regularity to a series of thirteen statements. Conduct an appropriate analysis
to assess the reliability of responses to these statements. If the reliability will
increa.
1 ASSIGNMENT 7 C – MERGING DATA FILES IN STATA Do.docxoswald1horne84988
1
ASSIGNMENT 7 C – MERGING DATA FILES IN STATA
Download the world development data covering the years 2000-2016 from the website
“http://databank.worldbank.org/data/reports.aspx?source=World-Governance-Indicators” for the
following upper-middle-income countries.
Countries of Interest:
Albania Ecuador Montenegro
Algeria Equatorial Guinea Namibia
American Samoa Fiji Nauru
Argentina Gabon Panama
Azerbaijan Grenada Paraguay
Belarus Guyana Peru
Belize Iran, Islamic Rep. Romania
Bosnia and Herzegovina Iraq Russian Federation
Botswana Jamaica Samoa
Brazil Kazakhstan Serbia
Bulgaria Lebanon South Africa
China Libya St. Lucia
Colombia Macedonia, FYR St. Vincent and the Grenadines
Costa Rica Malaysia Suriname
Croatia Maldives Thailand
Cuba Marshall Islands Tonga
Dominica Mauritius Turkey
Dominican Republic Mexico Turkmenistan
Tuvalu
Venezuela, RB
Variables of Interest
Control of Corruption: Estimate
Government Effectiveness: Estimate
Political Stability and Absence of Violence/Terrorism:
Estimate
Regulatory Quality: Estimate
Rule of Law: Estimate
Voice and Accountability: Estimate
2
STEP 1 - Download the data from the World-Governance-Indicators database as shown below
STEP 2 - Check the variables of interest
3
Please make sure you are checking the variables with “Estimates”.
TO VIEW THE DEFINITIONS OF THE VARIABLES
4
Step 3 – Select countries of interest
5
Step 4 – Click on “Time” and select the “year range” you are interested in (2000-2016)
6
Step 5 – Click on the “Layout” as shown below
Change the time layout to “Row,” series to “Column” and Country to “Row.”
Next, click on the “apply changes.”
Step 6 – Click on the “Download option” and select “Excel” as shown below
7
STEP 7: Using Excel, Replace the Missing Values With “.” (See previous assignments)
STEP 8: SAVE THE EXCEL DATA FILE ON YOUR COMPUTER PREFERABLY IN A
FOLDER
STEP 9: IMPORT YOUR DATA INTO STATA AND NAME YOUR DATA SET
“WORLD_GOVERNANCE_INDICATORS.” (See previous assignments for steps)
8
STEP 10; RENAME THE VARIABLES AS SHOWN BELOW (See previous assignments for
steps)
Using stata, merge the data set from “ASSIGNMENT 3B” with this dataset
VERY IMPORTANT Note: Merging two datasets requires that both have at least one variable in
common (either string or numeric).
This statement requires that the variable name for “Time” and “Country” should be the same in the two
data set
MERGING THE DATASET FROM “ASSIGNMENT 3” WITH THE DATA FROM THE
WORLD GOVERNANCE INDICATORS
Merging data files in stata
https://www.youtube.com/watch?v=EV-5PztbHs0
https://www.youtube.com/watch?v=Uh7C0mlhB3g&t=54s
https://www.youtube.com/watch?v=2etG_34ODoc
I will strongly encourage you to watch these videos before merging
I will also strongly recommend you read the notes in the link below before you star.
1 Assessment details for ALL students Assessment item.docxoswald1horne84988
1
Assessment details for ALL students
Assessment item 3 - Individual submission
Due date: Week 12 Monday (1 Oct 2018) 11:55 pm AEST
Weighting:
Length:
50% (or 50 marks)
There is no word limit for this report
Objectives
This assessment item relates to the unit learning outcomes as stated in the unit profile.
Enabling objectives
1. Analyse a case study and identify issues associated with the business;
2. Develop and deploy the application in IBM Bluemix;
3. Evaluate existing and new functionalities to address business problems;
4. Prepare a document to report your activities using text and multimedia (for example screenshots, videos).
General Information
The purpose of this assignment is to create a cloud based simulating environment which will help to
identify/understand the problem stated in the given case study using analysis tools available in IBM
Bluemix. In assignment three, you are working individually. By doing this assignment, you will
learn to use skills and knowledge of emerging technologies like cloud computing, IoT, to simulate a
business scenario to capture operational data and share with a visualization tool. You will acquire a
good understanding of smart application design in a cloud environment for efficient application
configuration and deployment.
What do you need to do?
The assignment requires you to do the following -
• Download the ‘Starter_Code_For_Assignment_Three.rar’ given in week 8 to
configure, and deploy a cloud based smart/IoT (Internet of Things) application to
simulate the business case.
• Choose a case study out of given two below and analyse the case study to
understand the business problem and design a solution for those problems.
• Deploy the starter source code in your Bluemix account and modify it to address
all required milestones mentioned in your chosen case study.
• Finally prepare a report according to given format and specifications below and
submit it in Moodle.
2
Report format and specifications -
You are required to submit a written report in a single Microsoft Word (.doc or .docx)
document. There is no word limit but any unnecessary information included in the report
may result in reduced marks.
The report must contain the following content (feel free to define your own sections,
as long as you include all the required content):
o Cover page/title page and Table of contents
o URL of the app and login details of the IBM Bluemix account
o Introduction
o Case study analysis which will report –
o Business problems you have identified in the case study
o Possible solutions for each and how do these solutions address the
business problems?
o What are the solutions you implemented in the application?
o The step by step process you have followed to configure and deploy the smart app
for business case simulation. You may choose to use screenshots and notes to
enrich your report but you must have a video of the pr.
1
CDU APA 6th
Referencing Style Guide
(February 2019 version)
2
Contents
APA Fundamentals .......................................................................................... 3
Reference List ................................................................................................... 3
Citing in the text ............................................................................................... 5
Paraphrase ................................................................................................... 5
Direct quotes................................................................................................. 5
Secondary source .......................................................................................... 6
Personal communications............................................................................. 6
Examples .......................................................................................................... 7
Book .............................................................................................................. 7
eBook ............................................................................................................ 7
Journal article with doi ................................................................................ 7
Journal article without doi ........................................................................... 7
Web page ...................................................................................................... 7
Books - print and online ................................................................................... 8
Single author ................................................................................................ 8
eBook/electronic book ................................................................................ 11
Journal articles, Conference papers and Newspaper articles ........................ 13
Multimedia ..................................................................................................... 16
YouTube or Streaming video ..................................................................... 16
Online images ................................................................................................. 17
Web sources and online documents ................................................................ 20
Web page .................................................................................................... 20
Document from a website ........................................................................... 21
Legislation and cases ...................................................................................... 23
Common abbreviations .................................................................................. 24
Appendix 1: How to write an APA reference when information is missing .. 25
Appendix 2: Author layout.
1
BIOL 102: Lab 9
Simulated ABO and Rh Blood Typing
Objectives:
After completing this laboratory assignment, students will be able to:
• explain the biology of blood typing systems ABO and Rh
• explain the genetics of blood types
• determine the blood types of several patients
Introduction:
Before Karl Landsteiner discovered the ABO human blood groups in 1901, it was thought that all blood was the
same. This misunderstanding led to fatal blood transfusions. Later, in 1940, Landsteiner was part of a team
who discovered another blood group, the Rh blood group system. There are many blood group systems known
today, but the ABO and the Rh blood groups are the most important ones used for blood transfusions. The
designation Rh is derived from the Rhesus monkey in which the existence of the Rh blood group was
discovered.
Although all blood is made of the same basic elements, not all blood is alike. In fact, there are eight different
common blood types, which are determined by the presence or absence of certain antigens – substances that
can trigger an immune response if they are foreign to the body – on the surface of the red blood cells (RBCs
also known as erythrocytes).
ABO System:
The antigens on RBCs are agglutinating antigens or agglutinogens. They have been designated as A and B.
Antibodies against antigens A and B begin to build up in the blood plasma shortly after birth. A person
normally produces antibodies (agglutinins) against those antigens that are not present on his/her erythrocytes
but does not produce antibodies against those antigens that are present on his/her erythrocytes.
• A person who is blood type A will have A antigens on the surface of her/his RBCs and will have
antibodies against B antigens (anti-B antibodies). See picture below.
• A person with blood type B will have B antigens on the surface of her/his RBCs and will have antibodies
against antigen A (anti-A antibodies).
• A person with blood type O will have neither A nor B antigens on the surface of her/his RBCs and has
BOTH anti-A and anti-B antibodies.
• A person with blood type AB will have both A and B antigens on the surface of her/his RBCs and has
neither anti-A nor anti-B antibodies.
The individual’s blood type is based on the antigens (not the antibodies) he/she has. The four blood groups
are known as types A, B, AB, and O. Blood type O, characterized by an absence of A and B agglutinogens, is
the most common in the United States (45% of the population). Type A is the next in frequency, found in 39%
of the population. The incidences of types B and AB are 12% and 4%, respectively.
2
Table 1: The ABO System
Blood
Type
Antigens on
RBCs
Antibodies
in the Blood
Can GIVE Blood
to Groups:
Can RECEIVE
Blood from Groups:
A A Anti-B A, AB O, A
B B Anti-A B, AB O, B
AB A and B
Neither anti-A
nor anti-B
AB O, A, B, AB
O
Neither A nor
B
Both anti-A.
1
Business Intelligence Case
Project Background
Mell Industries is a national manufacturing firm that specializes in textiles based out of
Chicago. Starting out as a small factory in Warrenville, Illinois, the firm experienced a period of steady
growth over the past twenty-four years. Steadily opening new warehouses and factories in the
surrounding areas in Michigan and Indianapolis until eventually moving their base of operations to
Chicago. Due to this expansion, Mell Industries is at the height of its production and hopes to avoid any
interferences or deceleration of growth.
In recent years, the firm has been under heavy media scrutiny for supposedly compensating its
female staff unfairly lower compared to male counterparts. This was initiated when a disgruntled
employee leaked the company payroll allegedly showcasing an unjust gap of income between the
female employee and her male counterpart. This type of gender pay gap is highly criticized and as a
precaution, Mell Industries has hired Cal Poly Pomona to conduct research to determine the validity of
these claims. Mell Industries has provided Cal Poly Pomona with a data set of a sample population of
747 employees. Mell Industries has also offered Cal Poly Pomona compensation for any promising
information gathered. Mell Industries may use information gathered from this project in future
employee compensation decisions.
The initial dataset has been given to you in the form of an excel spreadsheet titled
Case_dataset.xlsx consisting of 12 columns labeled:
● Column A - Employee ID
● Column B - Gender
● Column C - Date of Birth
● Column D - Date of Hire
● Column E - Termination Date
● Column F - Occupation
● Column G - Salary
● Column H to L - Employee Evaluation Metrics
In addition, Mell Industries provided the latest annual employee performance review evaluation
results rating each employee in various performance categories. They have turned over this information
separately and as a consultant, it is your task to provide Mell Industries with the most accurate and
relevant information in a digestible form. Furthermore, using excel skills learned during the course, you
will manipulate and analyze the data set in order to make appropriate managerial decisions. You will
utilize excel functions highlighted in this project as well as a pivot table and chart to form a decision
support system in order to answer the critical thinking questions.
Project Objective
The purpose of this project is to perform a methodical data analysis to assist the company make
an informed decision. This could also serve as a basis for implementing critical adjustments to certain
business aspects if necessary. Illustrate the business process by condensing a large set of data, to
present relevant information with data visualization. We will be utilizing Microsoft Excel 2016 to
complete this project.
2
TA.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Delivering Micro-Credentials in Technical and Vocational Education and TrainingAG2 Design
Explore how micro-credentials are transforming Technical and Vocational Education and Training (TVET) with this comprehensive slide deck. Discover what micro-credentials are, their importance in TVET, the advantages they offer, and the insights from industry experts. Additionally, learn about the top software applications available for creating and managing micro-credentials. This presentation also includes valuable resources and a discussion on the future of these specialised certifications.
For more detailed information on delivering micro-credentials in TVET, visit this https://tvettrainer.com/delivering-micro-credentials-in-tvet/
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
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Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
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Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
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Azure Interview Questions and Answers PDF By ScholarHat
1 AMERICAN PSYCHOLOGICAL ASSOCIATION APA GU.docx
1. 1
AMERICAN PSYCHOLOGICAL ASSOCIATION
APA
GUIDE TO WRITING RESEARCH
PAPERS
How to Write a Research Paper
MONROE COLLEGE LIBRARY
Revised Sixth Edition
2
Glossary
Citation is the proper format of your sources information that
belong on your Reference
2. page.
et al: In Latin means “and others” it’s used especially in
referring to academic books or
articles that have more than one author.
Hanging Indent: All lines after the first line of each citation on
your reference page should
be indented one-half inch from the left margin.
An in-text citation provides the information (quote/paraphrase)
from a source in the body
of your paper.
Paraphrase: Where you rewrite part or all of someone else’s
idea/information in your own
words.
Quote: If you copy word for word (verbatim) information from a
source you must put the
information in “ ” (quotation marks).
A Reference(s) page is the last page of your paper where all the
sources you have cited in
your paper are listed.
A source is the book/article/etc. you have used to help create
your paper.
URL: Uniform (or Universal) Resource Locator is the address of
the web page.
A Webpage is a single page that contains information on a
topic.
A Website has a number of webpages that are connected by
links.
A research paper requires time spent investigating and
evaluating sources with the intent to offer
interpretations of the texts and a unique perspective on the topic
at hand. It is the final product of the
following:
3. RESEARCH
Primary Sources are:
ical documents, speeches and oral histories
-witness accounts from newspapers
Secondary Sources are:
and case studies
4. 3
SOURCE EVALUATION
-respected source?
Take notes:
ideas of the passage or article.
ideas of the source.
quote marks, “ ”, and record the source
and page.
ll need for the MLA/APA
citation.
sources that includes the title, author,
5. publication information and date for each source.
CRITICAL THINKING
sources and
convey ideas of your own.
integrating information from two or more
sources to show how the ideas are similar or different.
-tune your thesis or topic.
ORGANIZATION
Develop an Outline
Sample Outline
I. Problems caused by smoking
A. Lung Cancer
1. How to prevent?
2. Effects
B. Other smoking-related diseases
3. What are they?
4. Effects
C. Second-hand smoke
II. Why quitting is so hard
6. A. Nicotine is addictive
1. Example
B. Habit
C. Quitting requires support
1. Example
D. Quitting requires support
1. What that entails
III. Why smokers should quit
A. Not worth dying
B. What I learned
4
COMPOSITION
Proofreading Use SmartThinking, or ask the Writing
Center to review your paper.
AVOID PLAGIARISM
Presenting another person’s ideas or words as your own is
plagiarism.
7. and where you got it from.
your own words.
Research Source Materials
material
database
personal interviews, DVDs
Online source for reviewing APA Style:
www.owl.english.purdue.edu
proofreading: SmartThinking through
MyMonroe
Essay Structure
8. Thesis Statement
A sentence or two in your paper that tells the reader what the
paper is going to be about. A good thesis
statement may be ONE or more of the following:
-provoking, or controversial statement.
Ex: Bilingual Education has not fulfilled its early promise.
Ex: Inner-city schools should set up bilingual programs.
Ex: What can bilingual education accomplish for a child? It can
lead to academic and
personal development.
Ex: Bilingual education suffers from two main problems; a
shortage of trained teachers
and a lack of parental interest.
Introduction
The introduction section serves as the opening to the paper. It
draws and invites readers into the
discussion. The purpose of the introduction is to:
9. http://www.owl.english.purdue.edu/
http://www.apastyle.org/
https://mymonroe.monroecollege.edu/public/home
5
writing about before you state the
thesis which is the essay’s main idea.
neral discussion of the
subject to the specific thesis that
your paper wants to prove.
provide evidence of it.
Body
The body of the paper contains the bulk of your research. This
is where you will quote, paraphrase, or
summarize your original source material, being careful to cite
any information you have taken from a
source. Failure to cite your sources is plagiarism.
Conclusion
10. This is your opportunity to wrap up your essay and bring it
home to the reader. Options for a good
conclusion:
use fresh wording.
you
used are not random, but fit
together to prove a point.
the information from the paper in the
real world.
or insightful comment.
In-Text Citations: The Basics
Reference citations in text are covered on pages 169-179 of the
APA Publication Manual. What
follows are some general guidelines for referring to the works
of others in your essay.
Note: APA style requires authors to use the past tense or present
perfect tense when using signal
11. phrases to describe earlier research, for example, Jones (1998)
found or Jones (1998) has
found...
APA citation basics
When using APA format, follow the author-date method of in-
text citation. This means that the
author's last name and the year of publication for the source
should appear in the text, for
example, (Jones, 1998), and a complete reference should appear
in the reference list at the end of
the paper.
If you are referring to an idea from another work but NOT
directly quoting the material, or
making reference to an entire book, article or other work, you
only have to make reference to the
author and year of publication and not the page number in your
in-text reference. All sources that
are cited in the text must appear in the reference list at the end
of the paper.
In-text citation capitalization, quotes, and italics/underlining
initials: D. Jones.
12. 6
capitalize all words that are four
letters long or greater within the title of a source: Permanence
and Change. Exceptions
apply to short words that are verbs, nouns, pronouns, adjectives,
and adverbs: Writing
New Media, There Is Nothing Left to Lose.
(Note: in your References list, only the first word of a title will
be capitalized: Writing
new media.)
hyphenated compound word: Natural-
Born Cyborgs.
Film Rhetoric: The Case of
Hitchcock's Vertigo."
edited collections, movies,
television series, documentaries, or albums: The Closing of the
American Mind; The
13. Wizard of Oz; Friends.
journal articles, articles
from edited collections, television series episodes, and song
titles: "Multimedia
Narration: Constructing Possible Worlds"; "The One Where
Chandler Can't Cry."
Short quotations
If you are directly quoting from a work, you will need to
include the author, year of publication,
and the page number for the reference (preceded by "p.").
Introduce the quotation with a signal
phrase that includes the author's last name followed by the date
of publication in parentheses.
According to Jones (1998), "Students often had difficulty using
APA style, especially when it
was their first time" (p. 199).
Jones (1998) found "students often had difficulty using APA
style" (p. 199); what implications
does this have for teachers?
If the author is not named in a signal phrase, place the author's
last name, the year of publication,
14. and the page number in parentheses after the quotation.
She stated, "Students often had difficulty using APA style"
(Jones, 1998, p. 199), but she did not
offer an explanation as to why.
Long quotations
Place direct quotations that are 40 words, or longer, in a free-
standing block of typewritten lines,
and omit quotation marks. Start the quotation on a new line,
indented 1/2 inch from the left
margin, i.e., in the same place you would begin a new
paragraph. Type the entire quotation on
the new margin, and indent the first line of any subsequent
paragraph within the quotation 1/2
inch from the new margin. Maintain double-spacing throughout.
The parenthetical citation
should come after the closing punctuation mark.
Jones's (1998) study found the following:
Students often had difficulty using APA style, especially when
it was their first time
citing sources. This difficulty could be attributed to the fact that
many students failed to purchase
a style manual or to ask their teacher for help. (p. 199)
15. 7
Summary or paraphrase
If you are paraphrasing an idea from another work, you only
have to make reference to the
author and year of publication in your in-text reference, but
APA guidelines encourage you to
also provide the page number (although it is not required.)
According to Jones (1998), APA style is a difficult citation
format for first-time learners.
APA style is a difficult citation format for first-time learners
(Jones, 1998, p. 199).
In-Text Citations: Author/Authors
APA style has a series of important rules on using author names
as part of the author-date
system. There are additional rules for citing indirect sources,
electronic sources, and sources
without page numbers.
Citing an Author or Authors
A Work by Two Authors: Name both authors in the signal
phrase or in the parentheses each
16. time you cite the work. Use the word "and" between the authors'
names within the text and use
the ampersand in the parentheses.
Research by Wegener and Petty (1994) supports...
(Wegener & Petty, 1994)
A Work by Three to Five Authors: List all the authors in the
signal phrase or in parentheses
the first time you cite the source. Use the word "and" between
the authors' names within the text
and use the ampersand in the parentheses.
(Kernis, Cornell, Sun, Berry, & Harlow, 1993)
In subsequent citations, only use the first author's last name
followed by "et al." in the signal
phrase or in parentheses.
(Kernis et al., 1993)
In et al., et should not be followed by a period.
Six or More Authors: Use the first author's name followed by et
al. in the signal phrase or in
parentheses.
Harris et al. (2001) argued...
(Harris et al., 2001)
17. Unknown Author: If the work does not have an author, cite the
source by its title in the signal
phrase or use the first word or two in the parentheses. Titles of
books and reports are italicized or
underlined; titles of articles, chapters, and web pages are in
quotation marks.
A similar study was done of students learning to format
research papers ("Using APA," 2001).
Note: In the rare case the "Anonymous" is used for the author,
treat it as the author's name
(Anonymous, 2001). In the reference list, use the name
Anonymous as the author.
8
Organization as an Author: If the author is an organization or a
government agency, mention
the organization in the signal phrase or in the parenthetical
citation the first time you cite the
source.
According to the American Psychological Association (2000),...
If the organization has a well-known abbreviation, include the
abbreviation in brackets the first
18. time the source is cited and then use only the abbreviation in
later citations.
First citation: (Mothers Against Drunk Driving [MADD], 2000)
Second citation: (MADD, 2000)
Two or More Works in the Same Parentheses: When your
parenthetical citation includes two
or more works, order them the same way they appear in the
reference list (viz., alphabetically),
separated by a semi-colon.
(Berndt, 2002; Harlow, 1983)
Authors With the Same Last Name: To prevent confusion, use
first initials with the last names.
(E. Johnson, 2001; L. Johnson, 1998)
Two or More Works by the Same Author in the Same Year: If
you have two sources by the
same author in the same year, use lower-case letters (a, b, c)
with the year to order the entries in
the reference list. Use the lower-case letters with the year in the
in-text citation.
Research by Berndt (1981a) illustrated that...
Introductions, Prefaces, Forewords, and Afterwords: When
citing an Introduction, Preface,
19. Foreword, or Afterwords in-text, cite the appropriate author and
year as usual.
(Funk & Kolln, 1992)
Personal Communication: For interviews, letters, e-mails, and
other person-to-person
communication, cite the communicator's name, the fact that it
was personal communication, and
the date of the communication. Do not include personal
communication in the reference list.
(E. Robbins, personal communication, January 4, 2001).
A. P. Smith also claimed that many of her students had
difficulties with APA style (personal
communication, November 3, 2002).
Citing Indirect Sources
If you use a source that was cited in another source, name the
original source in your signal
phrase. List the secondary source in your reference list and
include the secondary source in the
parentheses.
Johnson argued that...(as cited in Smith, 2003, p. 102).
Note: When citing material in parentheses, set off the citation
with a comma, as above. Also, try
20. to locate the original material and cite the original source.
9
Electronic Sources
If possible, cite an electronic document the same as any other
document by using the author-date
style.
Kenneth (2000) explained...
Unknown Author and Unknown Date: If no author or date is
given, use the title in your signal
phrase or the first word or two of the title in the parentheses
and use the abbreviation "n.d." (for
"no date").
Another study of students and research decisions discovered
that students succeeded with
tutoring ("Tutoring and APA," n.d.).
Sources without Page Numbers
When an electronic source lacks page numbers, you should try
to include information that will
help readers find the passage being cited. When an electronic
21. document has numbered
paragraphs, use the abbreviation "para." followed by the
paragraph number (Hall, 2001, para. 5).
If the paragraphs are not numbered and the document includes
headings, provide the appropriate
heading and specify the paragraph under that heading. Note that
in some electronic sources, like
Web pages, people can use the Find function in their browser to
locate any passages you cite.
According to Smith (1997),... (Mind over Matter section, para.
6).
Note: Never use the page numbers of Web pages you print out;
different computers print Web
pages with different pagination.
Reference List
Books by One Author
Format:
Author Last name, First Initial. (Year Published). Title (Ed or
Vol. #).Publishing City, State: Publisher.
* Sometimes, books do not have an edition or volume number.*
Example:
Jones, A.P. (1988). Myths concerning planet earth. New Haven,
22. CT: Yale University Press.
Tips:
nd subtitle and any
proper nouns. Include any
additional information such as edition, or volume number.
associations, corporations and
university presses. Include the words “Book” or “Press”” but do
not include the terms
“Publisher”, “Company” or “Inc”.
10
Books by Two Editors
Harmon, P.. & King, D. (Eds.). (1985). Expert systems:
Artificial intelligence in business. New York,
NY: Wiley.
Books by More Than One Author
Wolfinger, D., Knable., Richards, H.L. & Lilberger. (1990). The
chronically unemployed. New York,
23. NY: Bermen Press.
Tips:
to connect the last two names.
er the sixth author's name, use an
ellipses in place of the author names.
Then provide the final author name. There should be no more
than seven names. Ex: Grainger,
H., Potter, H., Weasley, R., Finnegan, S., Norman, L., Patil.,
…Lovegood, L.(2009)
Work Contained in an Anthology, Collection or Compilation
Lorde, A. (1984). Age, race, and class. In P.S. Rothenberg (Ed.)
Racism and sexism: An integrated study.
(pp. 352-360). New York, NY: St. Martin’s Press.
Articles in a Reference Book
Edwards, P. (Ed.) (1987). Determinism. In The encyclopedia of
philosophy. (Vol. 2, pp. 359-373). New
York, NY: Macmillan.
Magazine Articles
McCurdy, H.G. (1983, June). Brain mechanisms and
intelligence. Psychology Today, 46, 61-63.
24. Newspaper Articles
James, W.R. (1993, November 16). The uninsured and health
care. Wall Street Journal, pp. A1, A14.
Electronic Sources
Tip: At a minimum, a web citation should have a title, a date
(date of publication, update or retrieval) and
an electronic address (URL). If possible, include author(s) of
source. A Digital Object Identifier (DOI) is
to be added to the citation for online periodicals if available.
When a DOI is present, you do not have to
include the URL.
11
Online Journals Article with a DOI OR URL
Format:
Author Last Name, First Initial. (Year of article). Title of
article. Title of online journal, volume #
(issue #) (Page #’s). doi:xx.xxxxxxxxxx [OR] Retrieved from
URL journal article
25. Example:
Herbst-Damm, K.L., & Kulik, J.A. (2005). Volunteer support,
marital status, and the survival times of
terminally ill patients. Health Psychology, 24, 225-229.
Newspaper or Magazine
Format:
Author Last name, First Initial. (Year, Month, Day of article).
Title of the article. Title of the newspaper
or magazine, (pp.) Page #’s.
Example:
Jones, F. (2010, April 22). A mother’s loss, a daughter’s story.
The New York Times, pp.71-95.
Magazine Articles Online Without a DOI
Sillick, T.J., & Schutte, N.S. (2006). Emotional intelligence and
self-esteem. Applied Psychology, 2 (2),
38-48. Retrieved from http://ojs.lib.swin.edu
26. Magazine Articles from an Online Database
Nowroozi, D. (1992). What you lose when you miss sleep.
Nation’s Business, 80 (9), 73-77, Retrieved
from Expanded Academic ASAP database.
Newspaper Article from an Online Database
Perez-Pena, R. (2000, August 5). Year’s first case of West Nile
is found as outbreak widens. The New
York Times, P. B1. Retrieved from LexisNexis Academic
database.
http://ojs.lib.swin.edu/
12
Website with an Author
Format:
Editor or author (if available). (Year, Month Day). Title of
Webpage, Retrieved from website name: URL
Example:
Klippel, J.H., & Glunz, J.M. (1995). Kidney disease and lupus.
27. Retrieved from
http://www.lupus.org/topics/kidney.html
Website with an Organization but No Author
C.N.N. (1999, August 29). Turkey struggles to coordinate relief
for epic-level disaster. Retrieved from
http://www.cnn.com
Website with No Author or Date.
Hispanic men in the corporate world. (n.d.) Retrieved from
http://www.psychek.com/psy/hispanics.com
You Tube Video
Last Name, First Initial. OR Author screen name. (Year, Month
Day {of video post}). Title of
video [Video file]. Retrieved from URL of specific video
Example:
Norton, R. (2006, November 16). How to train your dog to do
tricks [Video file]. Retrieved from
http://www.youtube.com/watch?v=Vja83JDYCS
Film/DVD
Last Name, First Initial. (Producer), & Last Name, First Initial.
(Director). (Year). Title of motion picture
28. [Motion picture]. Country of origin: Studio Name.
Example:
Johnson, F. (Producer), & Davidson, J. (Director). (1999). B. C.
Spinner: A fresh appraisal [Motion
picture]. United States: Davidson Studio.
http://www.psychek.com/psy/hispanics.com
http://www.youtube.com/watch?v=Vja83JDYCS
13
Sample Paper courtesy of Purdue Owl
https://owl.english.purdue.edu/media/pdf/20090212013008_560.
pdf
https://owl.english.purdue.edu/media/pdf/20090212013008_560.
pdf
14
30. 6
19
Hints:
Download an MLA or APA Template from Microsoft Word
1. Open Microsoft Office Word
2. Click File
3. Click New
4. Type MLA or APA in the “Search Office.com for Template”
search box
5. Select the appropriate template
6. Click Download
OR
Retrieve the APA template directly from MyMonroe:
31. 1. Log into MyMonroe
2. Click the Library Resources Gadget
3. Select Downloadable Resources
4. Click the APA template
Create Citations using Microsoft Word
1. Hit on the “References” tab at the top middle
2. Make sure the “Style” drop down menu under “References” is
set correctly
3. Hit “Insert Citation”
4. From the drop-down menu click “Add New Source”
5. Choose the right kind of source
6. On the References page: choose “Insert Bibliography”
Create a Citation using the following internet sources:
*Note: Please always refer to this guide to make sure your
citations are correct.*
World Cat
Citefast
EasyBib (MLA only)
32. Son of Citation Machine
CiteKnight
Review MLA and APA Styles using Purdue Owl
APA: https://owl.english.purdue.edu/owl/resource/560/01/
MLA: https://owl.english.purdue.edu/owl/resource/747/01/
Submit Papers to an Online Tutor through Blackboard on
Smarthinking
Revised by Monroe
College Library Staff
11/2016
http://www.worldcat.org/
http://www.citefast.com/
http://www.easybib.com/
http://www.citationmachine.net/
http://www.calvin.edu/library/knightcite/?
https://owl.english.purdue.edu/owl/resource/560/01/
https://owl.english.purdue.edu/owl/resource/747/01/
Chapter 2
Delivering Your Message
Good communication is as stimulating as black coffee and just
as hard to sleep after.
Anne Morrow Lindbergh
33. The meanings of words are not in the words; they are in us.
S. I. Hayakawa
Getting Started
Successful business communication is often associated with
writing and speaking well, being articulate or proficient with
words. Yet, in the quote above, the famous linguist S. I.
Hayakawa wisely observes that meaning lies within us, not in
the words we use. Indeed, communication in this text is defined
as the process of understanding and sharing meaning.[1] When
you communicate you are sharing meaning with one or more
other people—this may include members of your family, your
community, your work community, your school, or any group
that considers itself a group.
How do you communicate? How do you think? We use language
as a system to create and exchange meaning with one another,
and the types of words we use influence both our perceptions
and others interpretation of our meanings. What kinds of words
would you use to describe your thoughts and feelings, your
preferences in music, cars, food, or other things that matter to
you?
Imagine that you are using written or spoken language to create
a bridge over which you hope to transport meaning, much like a
gift or package, to your receiver. You hope that your meaning
arrives relatively intact, so that your receiver receives
something like what you sent. Will the package look the same to
them on the receiving end? Will they interpret the package, its
wrapping and colors, the way you intended? That depends.
What is certain is that they will interpret it based on their
framework of experience. The package represents your words
arranged in a pattern that both the source (you) and the receiver
(your audience) can interpret. The words as a package try to
contain the meaning and deliver it intact, but they themselves
are not the meaning. That lies within us.
34. So is the package empty? Are the words we use empty? Without
us to give them life and meaning, the answer is yes. Knowing
what words will correspond to meanings that your audience
holds within themselves will help you communicate more
effectively. Knowing what meanings lie within you is your door
to understanding yourself.
This chapter discusses the importance of delivering your
message in words. It examines how the characteristics of
language interact in ways that can both improve and diminish
effective business communication. We will examine how
language plays a significant role in how you perceive and
interact with the world, and how culture, language, education,
gender, race, and ethnicity all influence this dynamic process.
We will look at ways to avoid miscommunication and focus on
constructive ways to get your message delivered to your
receiver with the meaning you intended.
[1] Pearson, J., & Nelson, P. (2000). An introduction to human
communication: Understanding and sharing. Boston, MA:
McGraw-Hill.
2.1 What Is Language?
LEARNING OBJECTIVES
1. Describe and define “language.”
2. Describe the role of language in perception and the
communication process.
Are you reading this sentence? Does it make sense to you?
When you read the words I wrote, what do you hear? A voice in
your head? Words across the internal screen of your mind? If it
makes sense, then you may very well hear the voice of the
author as you read along, finding meaning in these arbitrary
symbols packaged in discrete units called words. The words
themselves have no meaning except that which you give them.
For example, I’ll write the word “home,” placing it in quotation
marks to denote its separation from the rest of this sentence.
35. When you read that word, what comes to mind for you? A
specific place? Perhaps a building that could also be called a
house? Images of people or another time? “Home,” like “love”
and many other words, is quite individual and open to
interpretation.
Still, even though your mental image of home may be quite
distinct from mine, we can communicate effectively. You
understand that each sentence has a subject and verb, and a
certain pattern of word order, even though you might not be
consciously aware of that knowledge. You weren’t born
speaking or writing, but you mastered—or, more accurately, are
still mastering as we all are—these important skills of self-
expression. The family, group, or community wherein you were
raised taught you the code. The code came in many forms. When
do you say “please” or “thank you,” and when do you remain
silent? When is it appropriate to communicate? If it is
appropriate, what are the expectations and how do you
accomplish it? You know because you understand the code.
We often call this code “language”: a system of symbols, words,
and/or gestures used to communicate meaning. Does everyone
on earth speak the same language? Obviously, no. People are
raised in different cultures, with different values, beliefs,
customs, and different languages to express those cultural
attributes. Even people who speak the same language, like
speakers of English in London, New Delhi, or Cleveland, speak
and interact using their own words that are community-defined,
self-defined, and have room for interpretation. Within the
United States, depending on the context and environment, you
may hear colorful sayings that are quite regional, and may
notice an accent, pace, or tone of communication that is distinct
from your own. This variation in our use of language is a
creative way to form relationships and communities, but can
also lead to miscommunication.
36. Words themselves, then, actually hold no meaning. It takes you
and me to use them to give them life and purpose. Even if we
say that the dictionary is the repository of meaning, the
repository itself has no meaning without you or me to read,
interpret, and use its contents. Words change meaning over
time. “Nice” once meant overly particular or fastidious; today it
means pleasant or agreeable. “Gay” once meant happy or
carefree; today it refers to homosexuality. The dictionary entry
for the meaning of a word changes because we change how,
when, and why we use the word, not the other way around. Do
you know every word in the dictionary? Does anyone? Even if
someone did, there are many possible meanings of the words we
exchange, and these multiple meanings can lead to
miscommunication.
Business communication veterans often tell the story of a
company that received an order of machine parts from a new
vendor. When they opened the shipment, they found that it
contained a small plastic bag into which the vendor had put
several of the parts. When asked what the bag was for, the
vendor explained, “Your contract stated a thousand units, with
maximum 2 percent defective. We produced the defective units
and put them in the bag for you.” If you were the one reading
that contract, what would “defective” mean to you? We may use
a word intending to communicate one idea only to have a
coworker miss our meaning entirely.
Sometimes we want our meaning to be crystal clear, and at other
times, less so. We may even want to present an idea from a
specific perspective, one that shows our company or business in
a positive light. This may reflect our intentional manipulation
of language to influence meaning, as in choosing to describe a
car as “preowned” or an investment as a “unique value
proposition.” We may also influence other’s understanding of
our words in unintentional ways, from failing to anticipate their
response, to ignoring the possible impact of our word choice.
37. Languages are living exchange systems of meaning, and are
bound by context. If you are assigned to a team that coordinates
with suppliers from Shanghai, China, and a sales staff in
Dubuque, Iowa, you may encounter terms from both groups that
influence your team.
As long as there have been languages and interactions between
the people who speak them, languages have borrowed words (or,
more accurately, adopted—for they seldom give them back).
Think of the words “boomerang,” “limousine,” or “pajama”; do
you know which languages they come from? Did you know that
“algebra” comes from the Arabic word “al-jabr,” meaning
“restoration”?
Does the word “moco” make sense to you? It may not, but
perhaps you recognize it as the name chosen by Nissan for one
of its cars. “Moco” makes sense to both Japanese and Spanish
speakers, but with quite different meanings. The letters come
together to form an arbitrary word that refers to the thought or
idea of the thing in the semantic triangle (see Figure 2.9).
Figure 2.1 Semantic Triangle
Source: Adapted from Ogden and Richards. [1]
This triangle illustrates how the word (which is really nothing
more than a combination of four letters) refers to the thought,
which then refers to the thing itself. Who decides what “moco”
means? To the Japanese, it may mean “cool design,” or even
“best friend,” and may be an apt name for a small, cute car, but
to a Spanish speaker, it means “booger” or “snot”—not a very
appealing name for a car.
38. Each letter stands for a sound, and when they come together in a
specific way, the sounds they represent when spoken express the
“word” that symbolizes the event. [2] For our discussion, the
key word we need to address is “symbolizes.” The word stands
in for the actual event, but is not the thing itself. The meaning
we associate with it may not be what we intended. For example,
when Honda was contemplating the introduction of the Honda
Fit, another small car, they considered the name “Fitta” for use
in Europe. As the story goes, the Swedish Division Office of
Honda explained that “fitta” in Swedish is a derogatory term for
female reproductive organ. The name was promptly changed to
“Jazz.”
The meaning, according to Hayakawa, [3] is within us, and the
word serves as a link to meaning. What will your words
represent to the listener? Will your use of a professional term
enhance your credibility and be more precise with a
knowledgeable audience, or will you confuse them?
[1] Odgen, C., & Richards, I. (1932). The meaning of meaning:
A study of the influence of language upon thought and of the
science of symbolism. New York, NY: Harcourt Brace & World.
[2] McLean, S. (2003). The basics of speech communication.
Boston, MA: Allyn & Bacon.
[3] Hayakawa, S. I. (1978). Language in thought and action.
Orlando, FL: Harcourt Brace Jovanovich.
[4] Moore, R. (2003). Racism in the English language. Boston,
MA: Allyn & Bacon.
2.2 Messages
LEARNING OBJECTIVES
1. Describe three different types of messages and their
functions.
2. Describe five different parts of a message and their functions.
Before we explore the principles of language, it will be helpful
to stop for a moment and examine some characteristics of the
39. messages we send when we communicate. When you write or
say something, you not only share the meaning(s) associated
with the words you choose, but you also say something about
yourself and your relationship to the intended recipient. In
addition, you say something about what the relationship means
to you as well as your assumed familiarity as you choose formal
or informal ways of expressing yourself. Your message may
also carry unintended meanings that you cannot completely
anticipate. Some words are loaded with meaning for some
people, so that by using such words you can “push their
buttons” without even realizing what you’ve done. Messages
carry far more than the literal meaning of each word, and in this
section we explore that complexity.
Primary Message Is Not the Whole Message
When considering how to effectively use verbal communication,
keep in mind there are three distinct types of messages you will
be communicating: primary, secondary, and auxiliary. [1]
Primary messages refer to the intentional content, both verbal
and nonverbal. These are the words or ways you choose to
express yourself and communicate your message. For example,
if you are sitting at your desk and a coworker stops by to ask
you a question, you may say, “Here, have a seat.” These words
are your primary message. Even such a short, seemingly simple
and direct message could be misunderstood. It may seem
obvious that you are not literally offering to “give” a “seat” to
your visitor, but to someone who knows only formal English
and is unfamiliar with colloquial expressions, it may be
puzzling. “Have a seat” may be much more difficult to
understand than “please sit down.”
Secondary messages refer to the unintentional content, both
verbal and nonverbal. Your audience will form impressions of
your intentional messages, both negative and positive, over
which you have no control. Perceptions of physical
40. attractiveness, age, gender, or ethnicity or even simple
mannerisms and patterns of speech may unintentionally
influence the message.
Perhaps, out of courtesy, you stand up while offering your
visitor a seat; or perhaps your visitor has an expectation that
you ought to do so. Perhaps a photograph of your family on
your desk makes an impression on your visitor. Perhaps a
cartoon on your bulletin board sends a message.
Auxiliary messages refer to the intentional and unintentional
ways a primary message is communicated. This may include
vocal inflection, gestures and posture, or rate of speech that
influence the interpretation or perception of your message.
When you say, “Here, have a seat,” do you smile and wave your
hand to indicate the empty chair on the other side of your desk?
Or do you look flustered and quickly lift a pile of file folders
out of the way? Are your eyes on your computer as you finish
sending an e-mail before turning your attention to your visitor?
Your auxiliary message might be, “I’m glad you came by, I
always enjoy exchanging ideas with you” or “I always learn
something new when someone asks me a question.” On the other
hand, it might be, “I’ll answer your question, but I’m too busy
for a long discussion,” or maybe even, “I wish you’d do your
work and not bother me with your dumb questions!”
Parts of a Message
When you create a message, it is often helpful to think of it as
having five parts. Each of these parts has its own function.
1. Attention statement
2. Introduction
3. Body
41. 4. Conclusion
5. Residual message
The attention statement, as you may guess, is used to capture
the attention of your audience. While it may be used anywhere
in your message, it is especially useful at the outset. There are
many ways to attract attention from readers or listeners, but one
of the most effective is the “what’s in it for me” strategy:
telling them how your message can benefit them. An attention
statement like, “I’m going to explain how you can save up to
$500 a year on car insurance” is quite likely to hold an
audience’s attention.
Once you have your audience’s attention, it is time to move on
to the introduction. In yourintroduction you will make a clear
statement your topic; this is also the time to establish a
relationship with your audience. One way to do this is to create
common ground with the audience, drawing on familiar or
shared experiences, or by referring to the person who
introduced you. You may also explain why you chose to convey
this message at this time, why the topic is important to you,
what kind of expertise you have, or how your personal
experience has led you to share this message.
After the introduction comes the body of your message. Here
you will present your message in detail, using any of a variety
of organizational structures. Regardless of the type of
organization you choose for your document or speech, it is
important to make your main points clear, provide support for
each point, and use transitions to guide your readers or listeners
from one point to the next.
At the end of the message, your conclusion should provide the
audience with a sense of closure by summarizing your main
points and relating them to the overall topic. In one sense, it is
important to focus on your organizational structure again and
42. incorporate the main elements into your summary, reminding
the audience of what you have covered. In another sense, it is
important not to merely state your list of main points again, but
to convey a sense that you have accomplished what you stated
you would do in your introduction, allowing the audience to
have psychological closure.
The residual message, a message or thought that stays with your
audience well after the communication is finished, is an
important part of your message. Ask yourself of the following:
· What do I want my listeners or readers to remember?
· What information do I want to have the audience retain or act
upon?
· What do I want the audience to do?
[1] Hasling, J. (1998). Audience, message, speaker. Boston,
MA: McGraw-Hill.
2.3 Principles of Verbal Communication
LEARNING OBJECTIVE
1. Identify and describe five key principles of verbal
communication.
2. Explain how the rules of syntax, semantics, and context
govern language.
3. Describe how language serves to shape our experience of
reality.
Verbal communication is based on several basic principles. In
this section, we’ll examine each principle and explore how it
influences everyday communication. Whether it’s a simple
conversation with a coworker or a formal sales presentation to a
board of directors, these principles apply to all contexts of
communication.
Language Has Rules
Language is a code, a collection of symbols, letters, or words
with arbitrary meanings that are arranged according to the rules
43. of syntax and are used to communicate. [1]
There are three types of rules that govern or control our use of
words. You may not be aware that they exist or that they
influence you, but from the moment you put a word into text or
speak it, these rules govern your communications. Think of a
word that is all right to use in certain situations and not in
others. Why? And how do you know?
Syntactic rules govern the order of words in a sentence. In some
languages, such as German, syntax or word order is strictly
prescribed. English syntax, in contrast, is relatively flexible and
open to style. Still, there are definite combinations of words
that are correct and incorrect in English. It is equally correct to
say, “Please come to the meeting in the auditorium at twelve
noon on Wednesday” or, “Please come to the meeting on
Wednesday at twelve noon in the auditorium.” But it would be
incorrect to say, “Please to the auditorium on Wednesday in the
meeting at twelve noon come.”
Semantic rules govern the meaning of words and how to
interpret them. [2] Semantics is the study of meaning in
language. It considers what words mean, or are intended to
mean, as opposed to their sound, spelling, grammatical
function, and so on. Does a given statement refer to other
statements already communicated? Is the statement true or
false? Does it carry a certain intent? What does the sender or
receiver need to know in order to understand its meaning? These
are questions addressed by semantic rules.
Contextual rules govern meaning and word choice according to
context and social custom. For example, suppose Greg is talking
about his coworker, Carol, and says, “She always meets her
deadlines.” This may seem like a straightforward statement that
would not vary according to context or social custom. But
suppose another coworker asked Greg, “How do you like
working with Carol?” and, after a long pause, Greg answered,
“She always meets her deadlines.” Are there factors in the
context of the question or social customs that would influence
the meaning of Greg’s statement?
44. Even when we follow these linguistic rules, miscommunication
is possible, for our cultural context or community may hold
different meanings for the words used than the source intended.
Words attempt to represent the ideas we want to communicate,
but they are sometimes limited by factors beyond our control.
They often require us to negotiate their meaning, or to explain
what we mean in more than one way, in order to create a
common vocabulary. You may need to state a word, define it,
and provide an example in order to come to an understanding
with your audience about the meaning of your message.
Our Reality Is Shaped by Our Language
What would your life be like if you had been raised in a country
other than the one where you grew up? Malaysia, for example?
Italy? Afghanistan? Or Bolivia? Or suppose you had been born
male instead of female, or vice versa. Or had been raised in the
northeastern United States instead of the Southwest, or the
Midwest instead of the Southeast. In any of these cases, you
would not have the same identity you have today. You would
have learned another set of customs, values, traditions, other
language patterns, and ways of communicating. You would be a
different person who communicated in different ways.
You didn’t choose your birth, customs, values, traditions, or
your language. You didn’t even choose to learn to read this
sentence or to speak with those of your community, but
somehow you accomplished this challenging task. As an adult,
you can choose to see things from a new or diverse perspective,
but what language do you think with? It’s not just the words
themselves, or even how they are organized, that makes
communication such a challenge. Your language itself, ever
changing and growing, in many ways determines your
reality. [3] You can’t escape your language or culture
completely, and always see the world through a shade or tint of
what you’ve been taught, learned, or experienced.
45. Suppose you were raised in a culture that values formality. At
work, you pride yourself on being well dressed. It’s part of your
expectation for yourself and, whether you admit it or not, for
others. Many people in your organization, however, come from
less formal cultures, and they prefer business casual attire. You
may be able to recognize the difference, and because humans
are highly adaptable, you may get used to a less formal dress
expectation, but it won’t change your fundamental values.
Thomas Kuhn [4] makes the point that “paradigms, or a clear
point of view involving theories, laws, and/or generalizations
that provide a framework for understanding, tend to form and
become set around key validity claims, or statements of the way
things work.” [5] The paradigm, or worldview, may be
individual or collective. And paradigm shifts are often painful.
New ideas are always suspect, and usually opposed, without any
other reason than because they are not already common. [6]
As an example, consider the earth-heavens paradigm. Medieval
Europeans believed that the Earth was flat and that the edge was
to be avoided, otherwise you might fall off. For centuries after
the acceptance of a “round earth” belief, the earth was still
believed to be the center of the universe, with the sun and all
planets revolving around it. Eventually, someone challenged the
accepted view. Over time, despite considerable resistance to
protect the status quo, people came to better understand the
earth and its relationship to the heavens.
In the same way, the makers of the Intel microprocessor once
thought that a slight calculation error, unlikely to negatively
impact 99.9 percent of users, was better left as is and
hidden. [7] Like many things in the information age, the error
was discovered by a user of the product, became publicly
known, and damaged Intel’s credibility and sales for years.
Recalls and prompt, public communication in response to
similar issues are now the industry-wide protocol.
46. Paradigms involve premises that are taken as fact. Of course the
Earth is the center of the universe, of course no one will ever be
impacted by a mathematical error so far removed from most
people’s everyday use of computers, and of course you never
danced the macarena at a company party. We now can see how
those facts, attitudes, beliefs, and ideas of “cool” are
overturned.
How does this insight lend itself to your understanding of
verbal communication? Do all people share the same paradigms,
words, or ideas? Will you be presenting ideas outside your
audience’s frame of reference? Outside their worldview? Just as
you look back at your macarena performance, get outside your
frame of reference and consider how to best communicate your
thoughts, ideas, and points to an audience that may not have
your same experiences or understanding of the topic.
By taking into account your audience’s background and
experience, you can become more “other-oriented,” a successful
strategy to narrow the gap between you and your audience. Our
experiences are like sunglasses, tinting the way we see the
world. Our challenge, perhaps, is to avoid letting them function
as blinders, like those worn by working horses, which create
tunnel vision and limit our perspective.
Language Is Arbitrary and Symbolic
As we have discussed previously, words, by themselves, do not
have any inherent meaning. Humans give meaning to them, and
their meanings change across time. The arbitrary symbols,
including letters, numbers, and punctuation marks, stand for
concepts in our experience. We have to negotiate the meaning
of the word “home,” and define it, through visual images or
dialogue, in order to communicate with our audience.
Words have two types of meanings: denotative and connotative.
Attention to both is necessary to reduce the possibility of
47. misinterpretation. The denotative meaning is the common
meaning, often found in the dictionary.
The connotative meaning is often not found in the dictionary
but in the community of users itself. It can involve an emotional
association with a word, positive or negative, and can be
individual or collective, but is not universal.
With a common vocabulary in both denotative and connotative
terms, effective communication becomes a more distinct
possibility. But what if we have to transfer meaning from one
vocabulary to another? That is essentially what we are doing
when we translate a message. In such cases, language and
culture can sometimes make for interesting twists. The New
York Times [8] noted that the title of the 1998 film There’s
Something About Maryproved difficult to translate when it was
released in foreign markets. The movie was renamed to capture
the idea and to adapt to local audiences’ frame of reference: In
Poland, where blonde jokes are popular and common, the film
title (translated back to English for our use) was For the Love
of a Blonde. In France, Mary at All Costs communicated the
idea, while in Thailand My True Love Will Stand All
Outrageous Events dropped the reference to Mary altogether.
Capturing our ideas with words is a challenge when both
conversational partners speak the same language, but across
languages, cultures, and generations the complexity multiplies
exponentially.
Language Is Abstract
Words represent aspects of our environment, and can play an
important role in that environment. They may describe an
important idea or concept, but the very act of labeling and
invoking a word simplifies and distorts our concept of the thing
itself. This ability to simplify concepts makes it easier to
communicate, but it sometimes makes us lose track of the
specific meaning we are trying to convey through abstraction.
48. Let’s look at one important part of life in America:
transportation.
Take the word “car” and consider what it represents. Freedom,
status, or style? Does what you drive say something about you?
To describe a car as a form of transportation is to consider one
of its most basic and universal aspects. This level of abstraction
means we lose individual distinctions between cars until we
impose another level of labeling. We could divide cars into
sedans (or saloon) and coupe (or coupé) simply by counting the
number of doors (i.e., four versus two). We could also examine
cost, size, engine displacement, fuel economy, and style. We
might arrive at an American classic, the Mustang, and consider
it for all these factors and its legacy as an accessible American
sports car. To describe it in terms of transportation only is to
lose the distinctiveness of what makes a Mustang a desirable
American sports car.
Figure 2.2 Abstraction Ladder (Source: Adapted from J.
DeVito’s Abstraction Ladder.) [9]
We can see how, at the extreme level of abstraction, a car is like
any other automobile. We can also see how, at the base level,
the concept is most concrete. “Mustang,” the name given to one
of the best-selling American sports cars, is a specific make and
model with specific markings; a specific size, shape, and range
of available colors; and a relationship with a classic design. By
focusing on concrete terms and examples, you help your
audience grasp your content.
Language Organizes and Classifies Reality
We use language to create and express some sense of order in
our world. We often group words that represent concepts by
their physical proximity or their similarity to one another. For
example, in biology, animals with similar traits are classified
together. An ostrich may be said to be related to an emu and a
nandu, but you wouldn’t group an ostrich with an elephant or a
49. salamander. Our ability to organize is useful, but artificial. The
systems of organization we use are not part of the natural world
but an expression of our views about the natural world.
What is a doctor? A nurse? A teacher? If a male came to mind
in the case of the word “doctor” and a female came to mind in
reference to “nurse” or “teacher,” then your habits of mind
include a gender bias. There was once a time in the United
States where that gender stereotype was more than just a
stereotype, it was the general rule, the social custom, the norm.
Now it no longer holds true. More and more men are training to
serve as nurses. Business Week noted in 2008 that one-third of
the U.S. physician workforce was female. [10]
We all use systems of classification to navigate through the
world. Imagine how confusing life would be if we had no
categories such as male/female, young/old, tall/short,
doctor/nurse/teacher. These categories only become problematic
when we use them to uphold biases and ingrained assumptions
that are no longer valid. We may assume, through our biases,
that elements are related when they have no relationship at all.
As a result, our thinking is limited and our grasp of reality
impaired. It is often easier to spot these biases in others, but it
behooves us as communicators to become aware of them in
ourselves. Holding them unconsciously will limit our thinking,
our grasp of reality, and our ability to communicate
successfully.
[1] Pearson, J., & Nelson, P. (2000). An introduction to human
communication: Understanding and sharing (p. 54). Boston,
MA: McGraw-Hill.
[2] Martinich, A. P. (Ed.). (1996). The philosophy of
language (3rd ed.). Oxford, UK: Oxford University Press.
[3] Whorf, B. L. (1956). Science and linguistics. In J. B. Carroll
(Ed.), Language, thought and reality(pp. 207–219). Cambridge,
MA: MIT Press.
50. [4] Kuhn, T. (1996). The structure of scientific revolutions (3rd
ed.). Chicago, IL: University of Chicago Press.
[5] McLean, S. (2003). The basics of speech communication (p.
50). Boston, MA: Allyn & Bacon.
[6] Ackerman, B. A. (1980). Social justice in the liberal state.
New Haven, CT: Yale University Press.
[7] Emery, V. (1996). The Pentium chip story: A learning
experience. Retrieved
fromhttp://www.emery.com/1e/pentium.htm
[8] Sterngold, J. (1998, November 15). Lost, and gained, in the
translation. New York Times. Retrieved
from http://www.nytimes.com
[9] DeVito, J. (1999). Messages: building interpersonal
communication skills (p. 119). New York, NY: Addison Wesley
Longman.
[10] Arnst, C. (2005, April 17). Are there too many women
doctors? As an MD shortage looms, female physicians and their
flexible hours are taking some of the blame. Business Week.
Retrieved
from http://www.businessweek.com/magazine/content/08_17/b4
081104183847.htm
2.4 Language Can be an Obstacle to Communication
LEARNING OBJECTIVES
1. Demonstrate six ways in which language can be an obstacle
or barrier to communication.
2. Explain the differences between clichés, jargon, and slang.
3. Explain the difference between sexist or racist language and
legitimate references to gender or race in business
communication.
As you use language to make sense of your experiences, as part
of our discussion, you no doubt came to see that language and
verbal communication can work both for you and against you.
Language allows you to communicate, but it also allows you to
miscommunicate and misunderstand. The same system we use to
express our most intimate thoughts can be frustrating when it
51. fails to capture our thoughts, to represent what we want to
express, and to reach our audience. For all its faults, though, it
is the best system we have, and part of improving the
communication process is the clear identification of where it
breaks down. Anticipate where a word or expression may need
more clarification and you will be on your way to reducing
errors and improving verbal communication.
In an article titled “The Miscommunication Gap,” Susan
Washburn lists several undesirable results of poor
communication in business: [1]
· Damaged relationships
· Loss of productivity
· Inefficiency and rework
· Conflict
· Missed opportunities
· Schedule slippage (delays, missed deadlines)
· Scope creep…or leap (gradual or sudden changes in an
assignment that make it more complex and difficult than it was
originally understood to be)
· Wasted resources
· Unclear or unmet requirements
In this section we discuss how words can serve either as a
bridge, or a barrier, to understanding and communication of
meaning. Our goals of effective and efficient business
communication mean an inherent value of words and terms that
keeps the bridge clear and free of obstacles.
Cliché
A cliché is a once-clever word or phrase that has lost its impact
through overuse. If you spoke or wrote in clichés, how would
your audience react? Let’s try it. How do you react when you
read this sentence: “A cliché is something to avoid like the
plague, for it is nothing but a tired old war horse, and if the
shoe were on the other foot you too would have an axe to
52. grind”? As you can see, the problem with clichés is that they
often sound silly or boring.
Clichés are sometimes a symptom of lazy communication—the
person using the cliché hasn’t bothered to search for original
words to convey the intended meaning. Clichés lose their impact
because readers and listeners tend to gloss over them, assuming
their common meaning while ignoring your specific use of
them. As a result, they can be obstacles to successful
communication.
Jargon
Let’s pretend you’ve been assigned to the task of preparing a
short presentation on your company’s latest product for a group
of potential customers. It’s a big responsibility. You only have
one opportunity to get it right. You will need to do extensive
planning and preparation, and your effort, if done well, will
produce a presentation that is smooth and confident, looking
simple to the casual audience member.
What words do you use to communicate information about your
product? Is your audience familiar with your field and its
specialized terms? As potential customers, they are probably
somewhat knowledgeable in the field, but not to the extent that
you and your coworkers are; even less so compared to the
“techies” who developed the product. For your presentation to
succeed, your challenge is to walk a fine line between using too
much profession-specific language on the one hand, and
“talking down” to your audience on the other hand.
While your potential customers may not understand all the
engineering and schematic detail terms involved in the product,
they do know what they and their organizations are looking for
in considering a purchase. Your solution may be to focus on
common ground—what you know of their past history in terms
of contracting services or buying products from your company.
What can you tell from their historical purchases? If your
53. research shows that they place a high value on saving time, you
can focus your presentation on the time-saving aspects of your
new product and leave the technical terms to the user’s manual.
Jargon is an occupation-specific language used by people in a
given profession. Jargon does not necessarily imply formal
education, but instead focuses on the language people in a
profession use to communicate with each other. Members of the
information technology department have a distinct group of
terms that refer to common aspects in their field. Members of
the marketing department, or advertising, or engineering,
research, and development also have sets of terms they use
within their professional community. Jargon exists in just about
every occupation, independent of how much formal education is
involved—from medicine and law; to financial services,
banking, and insurance; to animal husbandry, auto repair, and
the construction trades.
Whether or not to use jargon is often a judgment call, and one
that is easier to make in speaking than in writing. In an oral
context, we may be able to use a technical term and instantly
know from feedback whether or not the receiver of the message
“got it.” If they didn’t, we can define it on the spot. In written
language, we lack that immediate response and must attend
more to the context of receiver. The more we learn about our
audience, the better we can tailor our chosen words. If we lack
information or want our document to be understood by a variety
of readers, it pays to use common words and avoid jargon.
Slang
Think for a moment about the words and expressions you use
when you communicate with your best friends. If a coworker
was to hang out with you and your friends, would they
understand all the words you use, the music you listen to, the
stories you tell and the way you tell them? Probably not,
because you and your friends probably use certain words and
expressions in ways that have special meaning to you.
54. This special form of language, which in some ways resembles
jargon, is slang. Slang is the use of existing or newly invented
words to take the place of standard or traditional words with the
intent of adding an unconventional, nonstandard, humorous, or
rebellious effect. It differs from jargon in that it is used in
informal contexts, among friends or members of a certain age
group, rather than by professionals in a certain industry.
If you say something is “phat,” you may mean “cool,” which is
now a commonly understood slang word, but your coworker
may not know this. As word “phat” moves into the mainstream,
it will be replaced and adapted by the communities that use it.
Since our emphasis in business communication is on clarity, and
a slang word runs the risk of creating misinterpretation, it is
generally best to avoid slang. You may see the marketing
department use a slang word to target a specific, well-
researched audience, but for our purposes of your general
presentation introducing a product or service, we will stick to
clear, common words that are easily understood.
Sexist and Racist Language
Some forms of slang involve put-downs of people belonging to
various groups. This type of slang often crosses the line and
becomes offensive, not only to the groups that are being put
down, but also to others who may hear it. In today’s workplace
there is no place where sexist or racist language is appropriate.
In fact, using such language can be a violation of company
policies and in some cases antidiscrimination laws.
Sexist language uses gender as a discriminating factor.
Referring to adult women as “girls” or using the word “man” to
refer to humankind are examples of sexist language. In a more
blatant example, several decades ago a woman was the first
female sales representative in her company’s sales force. The
men resented her and were certain they could outsell her, so
55. they held a “Beat the Broad” sales contest. (By the way, she
won.) Today, a contest with a name like that would be out of the
question.
Racist language discriminates against members of a given race
or ethnic group. While it may be obvious that racial and ethnic
slurs have no place in business communication, there can also
be issues with more subtle references to “those people” or “you
know how they are.” If race or ethnicity genuinely enters into
the subject of your communication—in a drugstore, for
example, there is often an aisle for black hair care products—
then naturally it makes sense to mention customers belonging to
that group. The key is that mentioning racial and ethnic groups
should be done with the same respect you would desire if
someone else were referring to groups you belong to.
Euphemisms
In seeking to avoid offensive slang, it is important not to
assume that a euphemism is the solution. A euphemism involves
substituting an acceptable word for an offensive, controversial,
or unacceptable one that conveys the same or similar meaning.
The problem is that the audience still knows what the
expression means, and understands that the writer or speaker is
choosing a euphemism for the purpose of sounding more
educated or genteel.
Euphemisms can also be used sarcastically or humorously—“H-
E-double-hockey-sticks,” for example, is a euphemism for
“hell” that may be amusing in some contexts. If your friend has
just gotten a new job as a janitor, you may jokingly ask, “How’s
my favorite sanitation engineer this morning?” But such humor
is not always appreciated, and can convey disrespect even when
none is intended.
Euphemistic words are not always disrespectful, however. For
example, when referring to a death, it is considered polite in
56. many parts of the United States to say that the person “passed”
or “passed away,” rather than the relatively insensitive word,
“died.” Similarly, people say, “I need to find a bathroom” when
it is well understood they are not planning to take a bath.
Still, these polite euphemisms are exceptions to the rule.
Euphemisms are generally more of a hindrance than a help to
understanding. In business communication the goal is clarity,
and the very purpose of euphemism is to be vague. To be clear,
choose words that mean what you intend to convey.
Doublespeak
Doublespeak is the deliberate use of words to disguise, obscure,
or change meaning. Doublespeak is often present in
bureaucratic communication, where it can serve to cast a person
or an organization in a less unfavorable light than plain
language would do.
When you ask a friend, “How does it feel to be downsized?”
you are using a euphemism to convey humor, possibly even dark
humor. Your friend’s employer was likely not joking, though,
when the action was announced as a “downsizing” rather than as
a “layoff” or “dismissal.” In military communications,
“collateral damage” is often used to refer to civilian deaths, but
no mention of the dead is present. You may recall the “bailout”
of the U.S. economy in 2008, which quickly came to be called
the “rescue” and finally the “buy in” as the United States
bought interests in nine regional and national banks. The
meaning changed from saving an economic system or its
institutions to investing in them. This change of terms, and the
attempt to change the meaning of the actions, became common
in comedy routines across the nation.
Doublespeak can be quite dangerous when it is used deliberately
to obscure meaning and the listener cannot anticipate or predict
consequences based on the (in)effective communication. When a
medical insurance company says, “We insure companies with up
57. to twenty thousand lives,” is it possible to forget that those
“lives” are people? Ethical issues quickly arise when humans
are dehumanized and referred to as “objects” or “subjects.”
When genocide is referred to as “ethnic cleansing,” is it any
less deadly than when called by its true name?
If the meaning was successfully hidden from the audience, one
might argue that the doublespeak was in fact effective. But our
goal continues to be clear and concise communication with a
minimum of misinterpretation. Learn to recognize doublespeak
by what it does not communicate as well as what it
communicates.
Each of these six barriers to communication contributes to
misunderstanding and miscommunication, intentionally or
unintentionally. If you recognize one of them, you can address
it right away. You can redirect a question and get to essential
meaning, rather than leaving with a misunderstanding that
impacts the relationship. In business communication, our goal
of clear and concise communication remains constant, but we
can never forget that trust is the foundation for effective
communication. Part of our effort must include reinforcing the
relationship inherent between source and receiver, and one
effective step toward that goal is to reduce obstacles to
effective communication.
[1] Washburn, S. (2008, February). The miscommunication
gap. ESI Horizons, 9(2). Retrieved from http://www.esi-
intl.com/public/Library/html/200802HorizonsArticle1.asp?Unity
ID=8522516.1290
2.5 Emphasis Strategies
LEARNING OBJECTIVES
1. Describe and define four strategies that can give emphasis to
your message.
2. Demonstrate the effective use of visuals in an oral or written
58. presentation.
3. Demonstrate the effective use of signposts, internal
summaries and foreshadowing, and repetition in an oral or
written presentation.
One key to communication is capturing and holding the
audience’s attention. No one likes to be bored, and no
communicator likes to send boring messages. To keep your
communications dynamic and interesting, it often helps to use
specific strategies for emphasis. Let’s examine some of these
strategies and how to use them to strengthen your message.
Visual Communication
Adding the visual dimension to a document or speech can be an
excellent way to hold your audience’s interest and make your
meaning clear. But be careful not to get carried away. Perhaps
the most important rule to remember in using visuals is this: the
visuals are to support your document or presentation, not to take
the place of it. A picture may be worth a thousand words, but it
is the words that really count. Make sure that your
communication is researched, organized, and presented well
enough to stand on its own. Whatever visuals you choose should
be clearly associated with your verbal content, repeating,
reinforcing, or extending the scope of your message. Table 2.1
"Strategic Use of Visuals" lists some common types of visuals
and gives examples of their strategic uses:
Table 2.1 Strategic Use of Visuals
Type
Purpose
Example(s)
Photograph, Video Clip, or Video Still
Show an actual person, event, or work of art.
Figure 2.3
Historic photo of U.S. troops raising the flag on Iwo Jima.
Source:http://www.iwojima.com/raising/raisingb.htm
59. Video Trailer, Video Still
Show the visual relationships among two or more things; a
shape, a contrast in size, a process or how something works.
Figure 2.4
Diagram of a process or series of relationships.
Bar Chart
Show the amount of one or more variables at different time
intervals.
Figure 2.5
Different colored bars show the monthly dollar amount of sales
closed by
each of six sales associates for six months.
Pie Chart
Show the percentages of the whole occupied by various
segments.
Figure 2.6
“Pie slices” illustrate the market share held by competing
products or companies.
Line Graph
Show the change in one or more variables progressively across
time.
Figure 2.7
Graph stock prices each day.
Actual Object
Show the audience an item crucial to the discussion.
Figure 2.8
In a presentation on emergency preparedness, hold up a dust
mask. In a presentation on auto safety, hold up a seatbelt.
Signposts
Signposts (or indicators), are key words that alert the audience
60. to a change in topic, a tangential explanation, an example, or a
conclusion. Readers and listeners can sometimes be lulled into
“losing their place”—forgetting what point is being made or
how far along in the discussion the writer or speaker has gotten.
You can help your audience avoid this by signaling to them
when a change is coming.
Common signposts include “on the one hand,” “on the other
hand,” “the solution to this problem is,” “the reason for this is,”
“for example,” “to illustrate,” and “in conclusion” or “in
summary.”
Internal Summaries and Foreshadowing
Like signposts, internal summaries and foreshadowing help the
audience to keep track of where they are in the message. These
strategies work by reviewing what has been covered and by
highlighting what is coming next.
As a simple example, suppose you are writing or presenting
information on how to assemble a home emergency
preparedness kit. If you begin by stating that there are four
main items needed for the kit, you are foreshadowing your
message and helping your audience to watch or listen for four
items. As you cover each of the items, you can say, “The first
item,” “The second item,” “Now we’ve got X and Y in our kit;
what else do we need? Our third item is,” and so forth. These
internal summaries help your audience keep track of progress as
your message continues. (The four items, by the way, are water,
nonperishable food, first aid supplies, and a dust mask.) [1]
With this strategy, you reinforce relationships between points,
examples, and ideas in your message. This can be an effective
strategy to encourage selective retention of your content.
Repetition
Saying the same word over and over may not seem like an
61. effective strategy, but when used artfully, repetition can be an
effective way to drive home your meaning and help your
audience retain it in their memory. Many of history’s greatest
speakers have used repetition in speeches that have stood the
test of time. For example, British Prime Minister Winston
Churchill gave a speech in 1940 that is remembered as his “We
Shall Fight” speech; in it he repeats the phrase “we shall fight”
no fewer than six times. Similarly, in his famous “I Have a
Dream” speech, Martin Luther King Jr. repeated the phrases “I
have a dream” and “let freedom ring” with unforgettable effect.
Another form of repetition is indirect repetition: finding
alternative ways of saying the same point or idea. Suppose your
main point was, “global warming is raising ocean levels.” You
might go on to offer several examples, citing the level in each
of the major oceans and seas while showing them on a map. You
might use photographs or video to illustrate the fact that
beaches and entire islands are going underwater. Indirect
repetition can underscore and support your points, helping them
stand out in the memory of your audience.
[1] Federal Emergency Management Administration. (2009).
Get a kit. Retrieved fromhttp://www.ready.gov/america/getakit
2.6 Improving Verbal Communication
LEARNING OBJECTIVES
1. List and explain the use of six strategies for improving verbal
communication.
2. Demonstrate the appropriate use of definitions in an oral or
written presentation.
3. Understand how to assess the audience, choose an appropriate
tone, and check for understanding and results in an oral or
written presentation.
Throughout the chapter we have visited examples and stories
that highlight the importance of verbal communication. To end
the chapter, we need to consider how language can be used to
enlighten or deceive, encourage or discourage, empower or
62. destroy. By defining the terms we use and choosing precise
words, we will maximize our audience’s understanding of our
message. In addition, it is important to consider the audience,
control your tone, check for understanding, and focus on
results. Recognizing the power of verbal communication is the
first step to understanding its role and impact on the
communication process.
Define Your Terms
Even when you are careful to craft your message clearly and
concisely, not everyone will understand every word you say or
write. As an effective business communicator, you know it is
your responsibility to give your audience every advantage in
understanding your meaning. Yet your presentation would fall
flat if you tried to define each and every term—you would end
up sounding like a dictionary.
The solution is to be aware of any words you are using that may
be unfamiliar to your audience. When you identify an unfamiliar
word, your first decision is whether to use it or to substitute a
more common, easily understood word. If you choose to use the
unfamiliar word, then you need to decide how to convey its
meaning to those in your audience who are not familiar with it.
You may do this in a variety of ways. The most obvious, of
course, is to state the meaning directly or to rephrase the term
in different words. But you may also convey the meaning in the
process of making and supporting your points. Another way is
to give examples to illustrate each concept, or use parallels
from everyday life.
Overall, keep your audience in mind and imagine yourself in
their place. This will help you to adjust your writing level and
style to their needs, maximizing the likelihood that your
message will be understood.
Choose Precise Words
63. To increase understanding, choose precise words that paint as
vivid and accurate a mental picture as possible for your
audience. If you use language that is vague or abstract, your
meaning may be lost or misinterpreted. Your document or
presentation will also be less dynamic and interesting than it
could be. Table 2.2 "Precisely What Are You Saying?" lists
some examples of phrases that are imprecise and precise. Which
one evokes a more dynamic image in your imagination?
Table 2.2 Precisely What Are You Saying?
The famous writer William Safire died in 2009; he was over
seventy.
The former Nixon speech writer, language authority, and New
York Times columnist William Safire died of pancreatic cancer
in 2009; he was seventy-nine.
Clumber spaniels are large dogs.
The Clumber Spaniel Club of America describes the breed as a
“long, low, substantial dog,” standing 17 to 20 inches high and
weighing 55 to 80 pounds.
It is important to eat a healthy diet during pregnancy.
Eating a diet rich in whole grains, fruits and vegetables, lean
meats, low-fat dairy products can improve your health during
pregnancy and boost your chances of having a healthy baby.
We are making good progress on the project.
In the two weeks since inception, our four-member team has
achieved three of the six objectives we identified for project
completion; we are on track to complete the project in another
three to four weeks.
For the same amount spent, we expected more value added.
We have examined several proposals in the $10,000 range, and
they all offer more features than what we see in the $12,500
system ABC Corp. is offering.
Officers were called to the scene.
Responding to a 911 call, State Police Officers Arellano and
Chavez sped to the intersection of County Route 53 and State
Highway 21.
64. The victim went down the street.
The victim ran screaming to the home of a neighbor, Mary Lee
of 31 Orchard Street.
Several different colorways are available.
The silk jacquard fabric is available in ivory, moss, cinnamon,
and topaz colorways.
This smartphone has more applications than customers can
imagine.
At last count, the BlackBerry Tempest has more than 500
applications, many costing 99 cents or less; users can get real-
time sports scores, upload videos to TwitVid, browse commuter
train schedules, edit e-mails before forwarding, and find
recipes—but so far, it doesn’t do the cooking for you.
A woman was heckled when she spoke at a health care event.
On August 25, 2009, Rep. Frank Pallone (Democrat of New
Jersey’s 6th congressional district) hosted a “town hall”
meeting on health care reform where many audience members
heckled and booed a woman in a wheelchair as she spoke about
the need for affordable health insurance and her fears that she
might lose her home.
Consider Your Audience
In addition to precise words and clear definitions, contextual
clues are important to guide your audience as they read. If you
are speaking to a general audience and choose to use a word in
professional jargon that may be understood by many—but not
all—of the people in your audience, follow it by a common
reference that clearly relates its essential meaning. With this
positive strategy you will be able to forge relationships with
audience members from diverse backgrounds. Internal
summaries tell us what we’ve heard and forecast what is to
come. It’s not just the words, but also how people hear them
that counts.
If you say the magic words “in conclusion,” you set in motion a
set of expectations that you are about to wrap it up. If, however,
65. you introduce a new point and continue to speak, the audience
will perceive an expectancy violation and hold you accountable.
You said the magic words but didn’t honor them. One of the
best ways to display respect for your audience is to not exceed
the expected time in a presentation or length in a document.
Your careful attention to contextual clues will demonstrate that
you are clearly considering your audience.
Take Control of Your Tone
Does your writing or speech sound pleasant and agreeable?
Simple or sophisticated? Or does it come across as stuffy,
formal, bloated, ironic, sarcastic, flowery, rude, or
inconsiderate? Recognizing our own tone is not always easy, as
we tend to read or listen from our own viewpoint and make
allowances accordingly.
Once we have characterized our tone, we need to decide
whether and how it can be improved. Getting a handle on how
to influence tone and to make your voice match your intentions
takes time and skill.
One useful tip is to read your document out loud before you
deliver it, just as you would practice a speech before you
present it to an audience. Sometimes hearing your own words
can reveal their tone, helping you decide whether it is correct or
appropriate for the situation.
Another way is to listen or watch others’ presentations that have
been described with terms associated with tone. Martin Luther
King Jr. had one style while President Barack Obama has
another. The writing in The Atlantic is far more sophisticated
than the simpler writing inUSA Today, yet both are very
successful with their respective audiences. What kind of tone is
best for your intended audience?
Finally, seek out and be receptive to feedback from teachers,
classmates, and coworkers. Don’t just take the word of one
66. critic, but if several critics point to a speech as an example of
pompous eloquence, and you don’t want to come across in your
presentation as pompous, you may learn from that example
speech what to avoid.
Check for Understanding
When we talk to each other face-to-face, seeing if someone
understood you isn’t all that difficult. Even if they really didn’t
get it, you can see, ask questions, and clarify right away. That
gives oral communication, particularly live interaction, a
distinct advantage. Use this immediacy for feedback to your
advantage. Make time for feedback and plan for it. Ask
clarifying questions. Share your presentation with more than
one person, and choose people that have similar characteristics
to your anticipated audience.
If you were going to present to a group that you knew in
advance was of a certain age, sex, or professional background,
it would only make sense to connect with someone from that
group prior to your actual performance to check and see if what
you have created and what they expect are similar. In oral
communication, feedback is core component of the
communication model and we can often see it, hear it, and it
takes less effort to assess it.
Be Results Oriented
At the end of the day, the assignment has to be complete. It can
be a challenge to balance the need for attention to detail with
the need to arrive at the end product—and its due date. Stephen
Covey [1] suggests beginning with the end in mind as one
strategy for success. If you have done your preparation, know
your assignment goals, desired results, have learned about your
audience and tailored the message to their expectations, then
you are well on your way to completing the task. No document
or presentation is perfect, but the goal itself is worthy of your
67. continued effort for improvement.
Here the key is to know when further revision will not benefit
the presentation and to shift the focus to test marketing, asking
for feedback, or simply sharing it with a mentor or coworker for
a quick review. Finding balance while engaging in an activity
that requires a high level of attention to detail can be challenge
for any business communicator, but it is helpful to keep the end
in mind.
[1] Covey, S. (1989). The seven habits of highly effective
people. New York, NY: Simon & Schuster.
2.7 Additional Resources
Benjamin Lee Whorf was one of the twentieth century’s
foremost linguists. Learn more about his theories of speech
behavior by visiting this
site.http://grail.cba.csuohio.edu/~somos/whorf.html
Visit Infoplease to learn more about the eminent linguist (and
U.S. senator) S. I.
Hayakawa.http://www.infoplease.com/ipa/A0880739.html
Harvard psychology professor Steven Pinker is one of today’s
most innovative authorities on language. Explore reviews of
books about language Pinker has
published.http://pinker.wjh.harvard.edu/books/index.html
Reference.com offers a wealth of definitions, synonym finders,
and other guides to choosing the right
words. http://dictionary.reference.com
Visit Goodreads and learn about one of the best word usage
guides, Bryan Garner’s Modern American
Usage.http://www.goodreads.com/book/show/344643.Garner_s_
Modern_American_Usage
Visit Goodreads and learn about one of the most widely used
style manuals, The Chicago Manual of
Style.http://www.goodreads.com/book/show/103362.The_Chica
go_Manual_of_Style
68. For in-depth information on how to present visuals effectively,
visit the Web site of Edward Tufte, a Professor Emeritus at Yale
University, where he taught courses in statistical evidence,
information design, and interface
design.http://www.edwardtufte.com/tufte/index
The “I Have a Dream” speech by Martin Luther King Jr. is one
of the most famous speeches of all time. View it on video and
read the
text.http://www.americanrhetoric.com/speeches/mlkihaveadream
.htm
The Religious Communication Association, an interfaith
organization, seeks to promote honest, respectful dialogue
reflecting diversity of religious
beliefs.http://www.americanrhetoric.com/rca/index.html
To learn more about being results oriented, visit the Web site of
Stephen Covey, author of the best seller The Seven Habits of
Highly Effective People.https://www.stephencovey.com
This text was adapted by The Saylor Foundation under a
Creative Commons Attribution-NonCommercial-ShareAlike 3.0
License without attribution as requested by the work’s original
creator or licensee.
Chapter 1
Effective Business Communication
Communication leads to community, that is, to understanding,
intimacy and mutual valuing.
Rollo May
I know that you believe that you understood what you think I
said, but I am not sure you realize that what you heard is not
what I meant.
Robert J. McCloskey, former State Department spokesman
69. Getting Started
Communication is an activity, skill, and art that incorporates
lessons learned across a wide spectrum of human knowledge.
Perhaps the most time-honored form of communication is
storytelling. We’ve told each other stories for ages to help make
sense of our world, anticipate the future, and certainly to
entertain ourselves. The art of storytelling draws on your
understanding of yourself, your message, and how you
communicate it to an audience that is simultaneously
communicating back to you. Your anticipation, reaction, and
adaptation to the process will determine how successfully you
are able to communicate. You were not born knowing how to
write or even how to talk—but in the process of growing up,
you have undoubtedly learned how to tell, and how not tell, a
story out loud and in writing.
You didn’t learn to text in a day and didn’t learn all the codes—
from LOL (laugh out loud) to BRB (be right back)—right away.
In the same way, learning to communicate well requires you to
read and study how others have expressed themselves, then
adapt what you have learned to your present task—whether it is
texting a brief message to a friend, presenting your
qualifications in a job interview, or writing a business report.
You come to this text with skills and an understanding that will
provide a valuable foundation as we explore the communication
process.
Effective communication takes preparation, practice, and
persistence. There are many ways to learn communication
skills; the school of experience, or “hard knocks,” is one of
them. But in the business environment, a “knock” (or lesson
learned) may come at the expense of your credibility through a
blown presentation to a client. The classroom environment, with
a compilation of information and resources such as a text, can
70. offer you a trial run where you get to try out new ideas and
skills before you have to use them to communicate effectively
to make a sale or form a new partnership. Listening to yourself,
or perhaps the comments of others, may help you reflect on new
ways to present, or perceive, thoughts, ideas and concepts. The
net result is your growth; ultimately your ability to
communicate in business will improve, opening more doors than
you might anticipate.
As you learn the material in this text, each part will contribute
to the whole. The degree to which you attend to each part will
ultimately help give you the skills, confidence, and preparation
to use communication in furthering your career.
1.1 Why Is It Important to Communicate Well?
LEARNING OBJECTIVES
1. Recognize the importance of communication in gaining a
better understanding of yourself and others.
2. Explain how communication skills help you solve problems,
learn new things, and build your career.
Communication is key to your success—in relationships, in the
workplace, as a citizen of your country, and across your
lifetime. Your ability to communicate comes from experience,
and experience can be an effective teacher, but this text and the
related business communication course will offer you a wealth
of experiences gathered from professional speakers across their
lifetimes. You can learn from the lessons they’ve learned and be
a more effective communicator right out of the gate.
Business communication can be thought of as a problem solving
activity in which individuals may address the following
questions:
· What is the situation?
· What are some possible communication strategies?
· What is the best course of action?
· What is the best way to design the chosen message?
71. · What is the best way to deliver the message?
In this book, we will examine this problem solving process and
help you learn to apply it in the kinds of situations you are
likely to encounter over the course of your career.
Communication Influences Your Thinking about Yourself and
Others
We all share a fundamental drive to communicate.
Communication can be defined as the process of understanding
and sharing meaning. [1] You share meaning in what you say
and how you say it, both in oral and written forms. If you could
not communicate, what would life be like? A series of never-
ending frustrations? Not being able to ask for what you need or
even to understand the needs of others?
Being unable to communicate might even mean losing a part of
yourself, for you communicate your self-concept—your sense of
self and awareness of who you are—in many ways. Do you like
to write? Do you find it easy to make a phone call to a stranger
or to speak to a room full of people? Perhaps someone told you
that you don’t speak clearly or your grammar needs
improvement. Does that make you more or less likely to want to
communicate? For some, it may be a positive challenge, while
for others it may be discouraging. But in all cases, your ability
to communicate is central to your self-concept.
Take a look at your clothes. What are the brands you are
wearing? What do you think they say about you? Do you feel
that certain styles of shoes, jewelry, tattoos, music, or even
automobiles express who you are? Part of your self-concept may
be that you express yourself through texting, or through writing
longer documents like essays and research papers, or through
the way you speak.
On the other side of the coin, your communications skills help
72. you to understand others—not just their words, but also their
tone of voice, their nonverbal gestures, or the format of their
written documents provide you with clues about who they are
and what their values and priorities may be. Active listening
and reading are also part of being a successful communicator.
Communication Influences How You Learn
When you were an infant, you learned to talk over a period of
many months. When you got older, you didn’t learn to ride a
bike, drive a car, or even text a message on your cell phone in
one brief moment. You need to begin the process of improving
your speaking and writing with the frame of mind that it will
require effort, persistence, and self-correction.
You learn to speak in public by first having conversations, then
by answering questions and expressing your opinions in class,
and finally by preparing and delivering a “stand-up” speech.
Similarly, you learn to write by first learning to read, then by
writing and learning to think critically. Your speaking and
writing are reflections of your thoughts, experience, and
education. Part of that combination is your level of experience
listening to other speakers, reading documents and styles of
writing, and studying formats similar to what you aim to
produce.
As you study business communication, you may receive
suggestions for improvement and clarification from speakers
and writers more experienced than yourself. Take their
suggestions as challenges to improve; don’t give up when your
first speech or first draft does not communicate the message you
intend. Stick with it until you get it right. Your success in
communicating is a skill that applies to almost every field of
work, and it makes a difference in your relationships with
others.
Remember, luck is simply a combination of preparation and
timing. You want to be prepared to communicate well when
73. given the opportunity. Each time you do a good job, your
success will bring more success.
Communication Represents You and Your Employer
You want to make a good first impression on your friends and
family, instructors, and employer. They all want you to convey
a positive image, as it reflects on them. In your career, you will
represent your business or company in spoken and written form.
Your professionalism and attention to detail will reflect
positively on you and set you up for success.
In both oral and written situations, you will benefit from having
the ability to communicate clearly. These are skills you will use
for the rest of your life. Positive improvements in these skills
will have a positive impact on your relationships, your
prospects for employment, and your ability to make a difference
in the world.
Communication Skills Are Desired by Business and Industry
Oral and written communication proficiencies are consistently
ranked in the top ten desirable skills by employer surveys year
after year. In fact, high-powered business executives sometimes
hire consultants to coach them in sharpening their
communication skills. According to the National Association of
Colleges and Employers, [2] the following are the top five
personal qualities or skills potential employers seek:
1. Communication skills (verbal and written)
2. Strong work ethic
3. Teamwork skills (works well with others, group
communication)
4. Initiative
5. Analytical skills
Knowing this, you can see that one way for you to be successful
and increase your promotion potential is to increase your
74. abilities to speak and write effectively.
In September 2004, the National Commission on Writing for
America’s Families, Schools, and Colleges published a study on
120 human resource directors titled Writing: A Ticket to
Work…Or a Ticket Out, A Survey of Business Leaders. [3] The
study found that “writing is both a ‘marker’ of high-skill, high-
wage, professional work and a ‘gatekeeper’ with clear equity
implications,” said Bob Kerrey, president of New School
University in New York and chair of the commission. “People
unable to express themselves clearly in writing limit their
opportunities for professional, salaried employment.” [4]
On the other end of the spectrum, it is estimated that over forty
million Americans are illiterate, or unable to functionally read
or write. If you are reading this book, you may not be part of an
at-risk group in need of basic skill development, but you still
may need additional training and practice as you raise your skill
level.
An individual with excellent communication skills is an asset to
every organization. No matter what career you plan to pursue,
learning to express yourself professionally in speech and in
writing will help you get there.
[1] Pearson, J., & Nelson, P. (2000). An introduction to human
communication: understanding and sharing (p. 6). Boston, MA:
McGraw-Hill.
[2] National Association of Colleges and Employers. (2009).
Frequently asked questions. Retrieved
from http://www.naceweb.org/Press/Frequently_Asked_Questio
ns.aspx?referal=
[3] National Commission on Writing for America’s Families,
Schools, and Colleges. (2004, September). Writing: A Ticket to
Work…Or a Ticket Out, A Survey of Business Leaders.
Retrieved
75. fromhttp://www.writingcommission.org/pr/writing_for_employ.
html
[4] The College Board. (2004, September). Writing skills
necessary for employment, says big business: Writing can be a
ticket to professional jobs, says blue-ribbon group. Retrieved
fromhttp://www.writingcommission.org/pr/writing_for_employ.
html
1.2 What Is Communication?
LEARNING OBJECTIVES
1. Define communication and describe communication as a
process.
2. Identify and describe the eight essential components of
communication.
3. Identify and describe two models of communication.
Many theories have been proposed to describe, predict, and
understand the behaviors and phenomena of which
communication consists. When it comes to communicating in
business, we are often less interested in theory than in making
sure our communications generate the desired results. But in
order to achieve results, it can be valuable to understand what
communication is and how it works.
Defining Communication
The root of the word “communication” in Latin is communicare,
which means to share, or to make
common. [1] Communication is defined as the process of
understanding and sharing meaning. [2]
At the center of our study of communication is the relationship
that involves interaction between participants. This definition
serves us well with its emphasis on the process, which we’ll
examine in depth across this text, of coming to understand and
share another’s point of view effectively.
The first key word in this definition is process. A process is a
76. dynamic activity that is hard to describe because it
changes. [3] Imagine you are alone in your kitchen thinking.
Someone you know (say, your mother) enters the kitchen and
you talk briefly. What has changed? Now, imagine that your
mother is joined by someone else - someone you haven’t met
before - and this stranger listens intently as you speak, almost
as if you were giving a speech. What has changed? Your
perspective might change, and you might watch your words
more closely. The feedback or response from your mother and
the stranger (who are, in essence, your audience) may cause you
to reevaluate what you are saying. When we interact, all these
factors—and many more—influence the process of
communication.
The second key word is “understanding”: “To understand is to
perceive, to interpret, and to relate our perception and
interpretation to what we already know.” [4] If a friend tells
you a story about falling off a bike, what image comes to mind?
Now your friend points out the window and you see a
motorcycle lying on the ground. Understanding the words and
the concepts or objects they refer to is an important part of the
communication process.
Next comes the word sharing. Sharing means doing something
together with one or more people. You may share a joint
activity, as when you share in compiling a report; or you may
benefit jointly from a resource, as when you and several
coworkers share a pizza. In communication, sharing occurs
when you convey thoughts, feelings, ideas, or insights to others.
You can also share with yourself (a process called intrapersonal
communication) when you bring ideas to consciousness, ponder
how you feel about something, or figure out the solution to a
problem and have a classic “Aha!” moment when something
becomes clear.
Finally, meaning is what we share through communication. The
77. word “bike” represents both a bicycle and a short name for a
motorcycle. By looking at the context the word is used in and
by asking questions, we can discover the shared meaning of the
word and understand the message.
Eight Essential Components of Communication
In order to better understand the communication process, we can
break it down into a series of eight essential components:
1. Source
2. Message
3. Channel
4. Receiver
5. Feedback
6. Environment
7. Context
8. Interference
Each of these eight components serves an integral function in
the overall process. Let’s explore them one by one.
Source
The source imagines, creates, and sends the message. In a
public speaking situation, the source is the person giving the
speech. He or she conveys the message by sharing new
information with the audience. The speaker also conveys a
message through his or her tone of voice, body language, and
choice of clothing. The speaker begins by first determining the
message—what to say and how to say it. The second step
involves encoding the message by choosing just the right order
or the perfect words to convey the intended meaning. The third
step is to present or send the information to the receiver or
audience. Finally, by watching for the audience’s reaction, the
source perceives how well they received the message and
responds with clarification or supporting information.
Message