This document discusses marketing strategies used for the film Frozen and evaluates their success. It lists various strategies like posters, trailers, viral campaigns and interviews. Students analyze a Frozen poster using terminology around genre, narrative and audience. They also watch and discuss the film's trailer. As homework, students find three additional marketing strategies for Frozen and prepare an analysis of the most discussable one.
“Educating children to be discriminating in their use of the media is a responsibility of parents, Church, and school.” (Pope Benedict XVI) What key media literacy concepts are needed to understand, consume and produce media? How do we evaluate and judge media products and processes? Four key media literacy concepts including language, representation, institutions and audience will be presented during the session. - Presented at Cultivating Digital Ministries 2014 in Orlando, FL.
“Educating children to be discriminating in their use of the media is a responsibility of parents, Church, and school.” (Pope Benedict XVI) What key media literacy concepts are needed to understand, consume and produce media? How do we evaluate and judge media products and processes? Four key media literacy concepts including language, representation, institutions and audience will be presented during the session. - Presented at Cultivating Digital Ministries 2014 in Orlando, FL.
2. List as many different film marketing
strategies as you can in 2 minutes
• Posters
• Trailers
• Viral campaigns
• TV Interviews
• Magazines and newspapers
• Print advertisements
• Social networking
• Official website
• Q and A Sessions
• You Tube videos
• Merchandise
• Reviews
End
4. Analyse
• Look at the film poster you have been given
• Annotate the poster using the correct terminology
• You should make sure you comment on how an
audience is being attracted to the film using the
concept of genre, narrative, representation, audience
positioning and visual codes.
• You should apply theory where appropriate
• Be ready to share your poster with the other half of the
class.
5. • Move into pairs with someone who did a
different poster.
• You have three minutes each to share your
poster analysis.... GO!
End
6. Trailer
• As we watch the trailer make notes on how
effective it was or wasn’t.
• You should identify elements used in the
trailer that appeal to audiences.
• Whilst also thinking about what might put
audiences off.
• Everyone should be ready to share at least
one point with the class once we have
watched it.
7. Homework
• Find three other marketing strategies used by Frozen –
think of the list we created at the start of the lesson.
• Print these out or save the web address and bring them to
next lesson
• Out of the three, choose the one that you feel you can
discuss in the most detail and prepare a short paragraph on
how this has successfully or unsuccessfully marketed the
film.
• You will need these at the start of next lesson (Tues)
8. Quick Recap: Marketing
How can we link:
Frozen and the uses and gratifications theory
Frozen and Enigma Codes
Frozen and Repertoire of elements