Advertising - Presentation by Luca Ascani, Founder & CEO of Populis at the NOAH 2012 Conference in San Francisco, Four Seasons Hotel on the 26th of June. www.noah-conference.com

1. Populis: Powering the Social Web
June 2012

2. Key Facts
Global Digital Media Company
• Primary media technology platform for social opinion leaders and independent publishers
(over 35 M UV) with leading brands in Europe and South America
• Complete suite for the independent key influencers: analytics, multi-platform distribution
(social, search, mobile) and full content monetization (text, video, images)
• World Wide coverage, 100s leading professional verticals (7 languages) focused on 5
main categories: Motors, Fashion, Technology, Lifestyle and Sport
• Awards: Red Herring 100 (2010), Media Momentum (2011) and Deloitte Technology
Fast 50 (2011) as one of the most innovative and fastest growing companies in the
European Digital Media Economy (double digit growth in the last 5 years)
• Populis International O&O Top Brands:

3. Our Focus on Content
Type of Online Type of Online Type of Content
Content Distribution Creation
Breaking Direct Professional
News (Journalists)
Social
Populis Semi-
Verticals Professionals
O&O (bloggers,
Focus enthusiasts, fans)
Search
Info UGC
Practice (online users)

4. Our Media Approach
Premium
Publisher Network Publisher VAS
Vertical Content
Motors Fashion Multi
O&O Premium Traffic
Platform
Websites Network Acquisition
Distribution
Sport Tech
Performance Analytics
Lifestyle Network
Populis Publisher Platform
Monetization
Display Ads Social Media Ads Performance Ads

5. Populis Financials
EBITDA % 16% 45% 59%

6. Next Steps & Opportunities
Leverage on content and key influencers to
Tag Based Content in a multi-platform scenario
• Focus on independent vertical information generated by
social opinion leaders usable on different devices
Populis Content Strategy
Key Influencers Information Multi-Platform
Opinions Relevant PC
Content Vertical Smartphones
Updated Tablet
Tag Based Smart TV

7. Luca Ascani
Co-Founder & Chairman
email: ascani@populis.com

9. NOAH Advisors - Europe’s Leading Internet Corporate Finance Boutique Selected Completed NOAH Transactions
May 2012 April 2012
Unique Industry Know-How Core Investment Banking Competence
Sale of a 100%-stake in
 100% focused on Internet companies, covering  The NOAH team has 25+ years of media
150 million growth equity investment from
over 25 sub-verticals in this highly complex investment banking experience
industry - Routine execution of M&A and financing for a 50% stake alongside Fotolia’s Founders and
to
- 15+ years active coverage of leading European transactions with sizes of several billion euros
Internet companies and investors  The team has been working together closely for 7 Additional $150 million senior debt financing
Total $300 million investment
 Deep understanding of industry dynamics and years (including 6 years at Lehman Brothers) Financial Advisor to Fotolia and its Shareholders Financial Advisor to Toprural and its Shareholders
thinking of industry leaders  8 successfully completed NOAH Advisors
 Ability to add value beyond banking advice transactions underline successful transfer of
- Facilitates overall process and minimizes competencies to the Internet sector November 2011 July 2011
management distraction Sale of a majority stake in Sale of a majority stake in
Unmatched Network and Relationships Full Commitment - We Are Entrepreneurs!
 NOAH Advisors is globally very well connected  The NOAH team are entrepreneurs and focused to
to
and has direct access to virtually all key players in on growing the business and establishing a Quants Financial Services AG
the industry reputation for excellence Exclusive Financial Advisor to
- Knowledge of and strong relationships with  Full commitment to deliver top quality results in grupfoni and its Shareholders Advisor to EnGrande
potential buyers’ key decision makers short time frames
- Coverage of over 500 companies and 4,000  Highly success-based compensation structures
individuals align interests of clients and NOAH Advisors, and April 2011 April 2011
- Proactively finds and unlocks attractive demonstrate conviction to deliver top results Sale of a majority stake in
investment opportunities for leading have acquired a majority stake in
investors (e.g. Bigpoint)
 Annual NOAH Conference to
for $350m from
The NOAH Advisors Core Team
Exclusive Advisor to Advisor to Yatego
Summit Partners and TA Associates
Marco Yoram Jan
Rodzynek Wijngaarde Brandes
December 2009 April 2009
Managing Director Director Director
Partial sale of $80m partial sale of
and Founder
to
to
Contact Details Contact Details Contact Details Valuing Softonic at €175m
marco.rodzynek@noah-advisors.com yoram.wijngaarde@noah-advisors.com jan.brandes@noah-advisors.com
Advisor to Softonic Advisor to Fotolia
UK Mobile: +44 77 85 330 330 UK Mobile: +44 79 17 084 784 German Mobile: +49 174 2010 984
Swiss Mobile: + 41 79958 1512

10. Introduction to the NOAH Conference Overview of the NOAH Conference 2011
 The NOAH Conference is an annual Internet event taking place once a
Summary Overview Conference Program
year in London, focused on top management from Internet start-ups to
global media companies as well as senior investment professionals  NOAH ‘11 took place on 9-10 November 2011 at Old
 NOAH’s goal is to create a marketplace for the European Internet eco- Billingsgate in London
system to discuss key trends, generate business and facilitate  Fantastic line-up of 90 speakers from 20 countries in keynotes,
investment transactions presentations and panels over 2 full days
 Over the past 3 years numerous high-profile speakers presented at  1,150 attendees from 35 countries – 57% from Internet
NOAH, including over 100 CEOs companies, 26% from investors, 15% from corporates (media
 The NOAH Conference was founded in 2009 by Marco Rodzynek and is companies, advisors, PR and recruiting) and 2% press
organised by the NOAH Advisors team with sponsorship from some of representatives from leading on- and offline publications
the world’s leading financial investors  NOAH party with additional guests from London and a great
live band on the evening of the first day
NOAH ‘12 on 6-7 November – Save the Date  Extremely positive feedback from numerous attendees, on
twitter and in the press
 The conference will again take place at Old Billingsgate in London
 Registration will open in early 2012 Selected Conference Impressions
 For updates, please check: www.noah-conference.com
Event Sponsors Strategic Sponsors