Advertising - Presentation by Andreas Bodczek, Co-Founder & CEO of SponsorPay at the NOAH 2012 Conference in San Francisco, Four Seasons Hotel on the 26th of june. www.noah-conference.com

1. Global Cross-Platform
Value-Exchange Advertising
Andreas Bodczek
CEO

2. Games Are The New
Mass Media
» Global online and mobile gaming
audience more than 1B next year
» Global virtual goods market more
than $10B and growing
» Mobile games are approx. 75% of
all top 100 grossing apps across all
app stores/marketplaces
Sources: Nielsen, comScore, Zynga Research,
Inside Network Research, Apple, Google

3. How Can Advertisers
Capitalize On This
Massive Audience?

4. Value-Exchange Advertising
The dominant advertising model for freemium games audiences across all platforms
1 2 3
VALUE TO ADVERTISER
User initiates AD USER INTERACTs WITH AD TRANSLATES TO PREMIUM
(VIDEO, brand engagement, APP INSTALL, TRIAL, SURVEY)
CONTENT FOR USER

5. Innovative Cross-Platform Products
Our single-point solution offers a comprehensive product suite that supports
diverse advertising formats across online, social and mobile platforms
BRANDENGAGE
OFFER-BASED
MONETIZATION
MOBILE
CPI NETWORK

6. Premium Partnerships
ADVERTISERS PUBLISHERS
BRANDING SOCIAL
DIRECT RESPONSE MOBILE
USER ACQUISITION ONLINE GAMES & SERVICES

7. Strong Market
Growth
» Video is more than 13% of total online
ad spend in 2012 (up from 6% in 2008)
» Mobile ad spend has almost doubled
each of the last 3 years
» Global mobile app + advertising
revenue is up 17x in last 3 years
» Performance ad spend continues to
grow at almost 25% YoY
Sources: IAB, eMarketer, Gartner

8. Financials

9. Company Statistics
» 2500+ advertisers; 6000+ offers
» 300+ publishers; 800+ apps
» Avg. CTR: 31%
(vs 0.08%* for social media banners)
» Avg. conversion: 33%
(vs 2%* for social media banners)
» Avg. video completion: 94%
(vs. 32%* industry average)
*Sources: eMarketer, PointRoll Rich Media Benchmarks

10. A Little Bit Media Momentum
Rank #2 in Top 50 - 2012
The awards acknowledge the fastest
About Us
growing companies in the European
tech community.
White Bull
Winner - 2011
The Bully Awards acknowledge
excellence in innovation, leadership,
» Global leader in value-exchange advertising growth and disruptive potential.
» Founded in April 2009
Red Herring
Winner - Europe 100 2011
» Berlin (HQ), Paris, London, New York, San Red Herring honours the world’s most
innovative companies. Previous winners
Francisco, Los Angeles and Tokyo include Google, Skype, and YouTube.
» International team of 120+ from 25+ countries
IBA
Distinguished Honouree - 2011
» Investment from Team Europe, Hasso Plattner The Stevies are among the world’s
most coveted
Ventures, Kite Ventures and Nokia Growth Partners business awards.

11. Outlook
» Expand presence in US (currently #1 market)
» Launch mobile BrandEngage in Q3 2012
» Establish close relationships with all leading
mobile and branding agencies
» Extend publisher footprint among
non-gaming verticals

12. Thank You

13. NOAH Advisors - Europe’s Leading Internet Corporate Finance Boutique Selected Completed NOAH Transactions
May 2012 April 2012
Unique Industry Know-How Core Investment Banking Competence
Sale of a 100%-stake in
 100% focused on Internet companies, covering  The NOAH team has 25+ years of media
150 million growth equity investment from
over 25 sub-verticals in this highly complex investment banking experience
industry - Routine execution of M&A and financing for a 50% stake alongside Fotolia’s Founders and
to
- 15+ years active coverage of leading European transactions with sizes of several billion euros
Internet companies and investors  The team has been working together closely for 7 Additional $150 million senior debt financing
Total $300 million investment
 Deep understanding of industry dynamics and years (including 6 years at Lehman Brothers) Financial Advisor to Fotolia and its Shareholders Financial Advisor to Toprural and its Shareholders
thinking of industry leaders  8 successfully completed NOAH Advisors
 Ability to add value beyond banking advice transactions underline successful transfer of
- Facilitates overall process and minimizes competencies to the Internet sector November 2011 July 2011
management distraction Sale of a majority stake in Sale of a majority stake in
Unmatched Network and Relationships Full Commitment - We Are Entrepreneurs!
 NOAH Advisors is globally very well connected  The NOAH team are entrepreneurs and focused to
to
and has direct access to virtually all key players in on growing the business and establishing a Quants Financial Services AG
the industry reputation for excellence Exclusive Financial Advisor to
- Knowledge of and strong relationships with  Full commitment to deliver top quality results in grupfoni and its Shareholders Advisor to EnGrande
potential buyers’ key decision makers short time frames
- Coverage of over 500 companies and 4,000  Highly success-based compensation structures
individuals align interests of clients and NOAH Advisors, and April 2011 April 2011
- Proactively finds and unlocks attractive demonstrate conviction to deliver top results Sale of a majority stake in
investment opportunities for leading have acquired a majority stake in
investors (e.g. Bigpoint)
 Annual NOAH Conference to
for $350m from
The NOAH Advisors Core Team
Exclusive Advisor to Advisor to Yatego
Summit Partners and TA Associates
Marco Yoram Jan
Rodzynek Wijngaarde Brandes
December 2009 April 2009
Managing Director Director Director
Partial sale of $80m partial sale of
and Founder
to
to
Contact Details Contact Details Contact Details Valuing Softonic at €175m
marco.rodzynek@noah-advisors.com yoram.wijngaarde@noah-advisors.com jan.brandes@noah-advisors.com
Advisor to Softonic Advisor to Fotolia
UK Mobile: +44 77 85 330 330 UK Mobile: +44 79 17 084 784 German Mobile: +49 174 2010 984
Swiss Mobile: + 41 79958 1512

14. Introduction to the NOAH Conference Overview of the NOAH Conference 2011
 The NOAH Conference is an annual Internet event taking place once a
Summary Overview Conference Program
year in London, focused on top management from Internet start-ups to
global media companies as well as senior investment professionals  NOAH ‘11 took place on 9-10 November 2011 at Old
 NOAH’s goal is to create a marketplace for the European Internet eco- Billingsgate in London
system to discuss key trends, generate business and facilitate  Fantastic line-up of 90 speakers from 20 countries in keynotes,
investment transactions presentations and panels over 2 full days
 Over the past 3 years numerous high-profile speakers presented at  1,150 attendees from 35 countries – 57% from Internet
NOAH, including over 100 CEOs companies, 26% from investors, 15% from corporates (media
 The NOAH Conference was founded in 2009 by Marco Rodzynek and is companies, advisors, PR and recruiting) and 2% press
organised by the NOAH Advisors team with sponsorship from some of representatives from leading on- and offline publications
the world’s leading financial investors  NOAH party with additional guests from London and a great
live band on the evening of the first day
NOAH ‘12 on 6-7 November – Save the Date  Extremely positive feedback from numerous attendees, on
twitter and in the press
 The conference will again take place at Old Billingsgate in London
 Registration will open in early 2012 Selected Conference Impressions
 For updates, please check: www.noah-conference.com
Event Sponsors Strategic Sponsors