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Nurmi is a transparent clothing company
founded 2010 in Lahti, Finland.
Nurmi creates clothes and accessories where the nordic tradition
of minimalism and long-lasting design goes hand in hand with
true sustainability.
Market areas:
Finland, Germany, Belgium, France, UK, US
ASSUMPTION:
SUSTAINABLE
CLOTHING & LABEL
NURMI IS BORING
& UNAPPEALING
”YOU HAVEN’T
TOLD ME ANYTHING
I HAVEN’T HEARD
BEFORE”
- A mentor
”SUSTAINABLE
CLOTHES? WHY NOT
BUT FIRST COMES
DESIGN & PRICE”
Clothing store TjallaMalla
in Stokholm
HOW TO CONVINCE
THESE PEOPLE THAT
NURMI IS SUPERB?
WE NEED THE EARLY
ADAPBTERS TO HELP US
IN FINDING THE ESSENSE
OF NURMI PRODUCTS &
SPREAD THE WORD.
TEST:
WHAT IS THE MOST
VALUABLE THING IN
OUR JEANS?
VEGAN LOCALHIGH-QUALITY TRANSPARENT THE LABEL
CREATE AN AD
CONCENTRATED ON...
WHICH APPEALS THE MOST?
TEST GROUP:
EARLY ADAPTERS
CURRENT CUSTOMERS
&
ACTIVE FOLLOWERS
ON SOCIAL MEDIA
(ONLINE & FACE-TO-FACE)
WITH THE EARLY ADAPTERS WE CAN
CREATE...
...AND BUILD A
SUCCESSFUL INTERNATIONAL
CLOTHING BRAND
SUCH AS PATAGONIA
OR NUDIE JEANS
The World of Nurmi
www.nurmiclothing.com
@nurmiclothing
#nurmiclothing

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