Nurmi creates clothes and accessories where the nordic tradition of minimalism and long-lasting design goes hand in hand with true sustainability. The straightforward yet functional design of Nurmi garments form the cornerstones of a wardrobe. The key factors for Nurmi are sustainability and openness. All products are ecological and ethical throughout the whole life cycle and the whole production process is transparent: http://www.nurmiclothing.com/about This is is their pitch for the test-bed phase of the Peloton Smart Retro Acceleration Programme: http://smartretro.demoshelsinki.fi/join-smart-retro-program/testbeds-bagarmossen-lahti/