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Behaviour Change Hackathon

How can sustainable & energy saving behaviour be generated in old office buildings, where there's no smart technology such as sensors available?

One possibility is to change human behaviour, nudge it towards sustainable direction.

This was done in the very first Finnish Behaviour Change Hackathon, organized by Demos Helsinki and Granlund.

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Behaviour Change Hackathon

  1. 1. #behaviourhack
  2. 2. Ongelma: lähiökuvat
  3. 3. WHY BEHAVIOUR IS RELEVANT? • No heavy investments needed • Fast • Applicable in all kinds of buildings • Can decrease energy usage which is otherwise difficult to decrease
  4. 4. Hackathon? an event in which computer programmers and others involved in software development and hardware development, including graphic designers, interface designers and project managers, collaborate intensively on software projects.
  6. 6. Framework for behaviour change MINDSPACE Published by UK’s Institute for Government and the Cabinet Office (2010).
  7. 7. M = Messenger I = Incentives N = Norms D = Default MINDSPACE S = Salience P = Priming
 A = Affect C = Commitments E = Ego
  8. 8. Messenger MINDSPACE We are heavily influenced by who communicates information.
  9. 9. Incentives MINDSPACE Our responses to incentives are shaped by predictable mental shortcuts such as strongly avoiding losses.
  10. 10. Norms MINDSPACE We are strongly influenced by what others do.
  11. 11. Default MINDSPACE We „go with the flow‟ of pre-set options.
  12. 12. Salience MINDSPACE Our attention is drawn to what is novel and seems relevant to us.
  13. 13. Priming MINDSPACE Our acts are often influenced by sub- conscious cues
  14. 14. Affect MINDSPACE Our emotional associations can powerfully shape our actions.
  15. 15. Commitment MINDSPACE We seek to be consistent with our public promises, and reciprocate acts.
  16. 16. Ego MINDSPACE We act in ways that make us feel better about ourselves.
  18. 18. 1. 2. 3. 4.
  19. 19. WHAT KIND OF SOLUTION? ”Social pressure works best, indicating your state against others.” ”Timing is important, for instance hitting them with something salient (e.g. visible, visual, info-visual…).” ”Broadly use two classes of incentives: financial and social. Perhaps even more important, make the default actions those that are positive ones, ie. nudge people to the right direction.”
  20. 20. Hackathon guidelines #behaviourhack
  21. 21. GOAL: Create a solution/ intervention tool /campaign which generates sustainable behavior and can be built fast
  22. 22. 1. Listen. 2. Involve. 3. Be there. 4. Dare. 5. Beat the perfectionist. 6. Co-create: theory, knowledge & practice 7. Build a scope. Hackathon guidelines
  23. 23. Forming the groups
  24. 24. Where can we generate sustainable behaviour?
  25. 25. LEAKING POINTS Behaviour Change Hackathon 4.5.2015 #behaviourhack
  26. 26. How much can our habits affect energy use? water Space heating Appliances Lights Cooling T.A. Nguyen, M. Aiello / Energy and Buildings 56 (2013) 244–257 files/2357318/2013EnergyBuildingsNguyen.pdf tämä on hollanti 2012, lähde: http portal/files/ 2357318/2013E
  27. 27. Lights Reducing energy used by creating systems that encourages employees to always turn off the lights when they are not needed. Energy efficiency behavioural change hackathon #behaviourhack 10 %
  28. 28. Electricity using appliances Reducing energy used by encouraging employees to always turn off their appliances, or putting them on sleep mode, when they are not needed. Energy efficiency behavioural change hackathon #behaviourhack 15 %
  29. 29. Elevators How can we encourage people to take the stairs instead of the elevator? Energy efficiency behavioural change hackathon #behaviourhack 2-10 % This decreases enhances the heHissien ja liukup rakennuksen en 10 prosenttia.- K voidaan sanoa e
  30. 30. Space use How can we by changing user behavior and habits, decrease the space used in an office? Energy efficiency behavioural change hackathon #behaviourhack
  31. 31. Space heating The largest part of the energy use in an office building is used for space heating. Energy efficiency behavioural change hackathon #behaviourhack 50 % It is a common problem that offi heated. In summ air-conditioning Could user habi difference to this example the use
  32. 32. Transportation + parking lots By decreasing private car use also less parking lots and inside parking is needed. Energy efficiency behavioural change hackathon #behaviourhack Transportation a energy. This is n connected to th buildings, but by amount of priva less parking lots needed. This en
  33. 33. Schedule 14:00 Opening words 14:20 Forming the groups 14:30 Present yourself in the group! 14:35 Start working! 16:30 Food & soft drinks available 18:00 Choose who will present your solution 18:25 Show time! 18:55 Closing words
  34. 34. A KILLER PRESENTATION 1. What is the solution 
 in one sentence 15 sec 2. What problem are you solving? (especially energy experts contribute) 30 sec 3. What exact behavior does it generate? (especially behaviour experts contribute) E.g. Turning off the lights every time one leaves the office 30 sec 4. Your solution, and how do you engage and reach the user (everybody contributes!) 1,5 min 5. How could this be taken further (especially coders contribute) 
 30 sec Time: 
 3 minutes + 
 1 minute for questions