Hortonworks laurie maclachlan

Big Data Use Cases
Laurie Maclachlan
Regional Sales Direct Northern Europe
22nd September 2016

4ZB
DATA
44ZB
DATA
TOMORROW
INTERNET
OF
ANYTHING
The Data Revolution has BegunMaximizing the Value of Data Generates Transformation

Traditional Data Constraints
 Structured data, schema on write
 Difficulty combining data formats
 Siloed storage environments
 Stale and outdated information
Impact
to IT
The
Business
Implications
Data
Limitations

Traditional Data Constraints
 Proprietary tech & risk of lock-in
 Limited insight into customers,
supply chains, and employees
 Reporting, without predictions
 Limited access for users of data
 Delays and missed opportunities
Data
Limitations
Impact
to IT
The
Business
Implications

The New World of Business
 Gain pre-transaction insight
 Create new sources of revenue
 Delight customers in new ways
 Act before it’s too late
 Build teams that love data
Turn Data Into Value

Machine
Learning
C LOUD
Edge
Analytics
The Connected Data Platforms Reference Architecture
Deep Historical
Analysis
DATA CE NTE R
Stream Analytics
Data in
Motion
Data in
Motion
Data at
Rest
Data at
Rest
Edge
Data
Edge
Data

Imagine this Future
 Master all of your data
 Link customers, products,
and supply chain
 Analyze real-time streaming
data at the edge
Data is your future.

Hortonworks Connected
Data Platforms Use Cases

9 © Hortonworks Inc. 2011 – 2016. All Rights Reserved
Data Drives the Connected Car
Insurance
Premiums
Warranties
Recalls
Pricing
Models
Design
Innovation
Autonomous
Driving
Connected
City Infotainment
Sensors
Scheduled
Maintenance
Predictive
Maintenance
Route
Optimization
INSURANCE
COMPANIES
GOVERNMENT
AGENCIES
INFOTAINMENT
PROVIDERS
SOFTWARE
COMPANIES
AUTO
MAKERS

10 © Hortonworks Inc. 2011 – 2016. All Rights Reserved10 © Hortonworks Inc. 2011 – 2016. All Rights Reserved
Modern Data Applications
deliver the value of
actionable intelligence only
possible with both data in
motion and data at rest.
The Connected Car
is a composition of
Modern Data
Applications
DATA IN MOTION DATA AT REST

11 © Hortonworks Inc. 2011 – 2016. All Rights Reserved11 © Hortonworks Inc. 2011 – 2016. All Rights Reserved
require architectures that
connect the cloud with
the data center
CONNECTING THE CLOUD
WITH THE DATA CENTER
Modern Data
Applications
and the Data
Architecture

Hortonworks powers the
modern data architecture
to manage all data, in
the cloud and in the
data center.
The Modern Data
Architecture
DATA PLANE

Hortonworks Delivers
Connected Data Platforms
DATA AT RESTDATA IN MOTION
Hortonworks
DataFlow
Hortonworks
Data Platform
INTERNET
OF
ANYTHING
PERISHABLE
INSIGHTS
HISTORICAL
INSIGHTS
ACTIONABLE
INTELLIGENCE

Social
Mapping
Payment
Tracking
Factory
Yields
Defect
Detection
Call
Analysis
Machine
Data
Product
Design
M & A
Due
Diligence
Next
Product Recs
Cyber
Security
Risk
Modeling
Ad
Placement
Proactive
Repair
Disaster
Mitigation
Investment
Planning
Inventory
Predictions
Customer
Support
Sentiment
Analysis
Supply
Chain
Ad
Placement
Basket
Analysis
Segments
Cross-
Sell
Customer
Retention
Vendor
Scorecards
Optimize
Inventories
OPEX
Reduction
Mainframe
Offloads
Historical
Records
Data
as a
Service
Public
Data
Capture
Fraud
Prevention
Device
Data
Ingest
Rapid
Reporting
Digital
Protection

The Data Journey to
Efficient Energy Systems

Centrica’s Journey
Centrica Delivers Energy, Services and Customer Satisfaction
with a Single View of its Customer Households
 A leading energy and services company with brands including British Gas & Hive
 Traditional platforms were unable to cope with the variety, volume or speed of data
coming into the business
 Centrica aimed to reduce costs, streamline processes and remove siloes that inhibited
analysts’ ability to recognize larger patterns across the business
 Investment in Hortonworks technologies aligned with company focus on customer
satisfaction

Centrica’s Journey
Smart
Meter Data
EDW
Offload
Smart Meter
Mobile App
Streaming
Ingest
Product
Cross-Sell
Building a Data-Driven
Energy Utility Business
Self-service analytics for 3M
customers in UK & North America
HDP and HDF simplified the IT
architecture and decommissioned
legacy EDWs
Ingest of 300 GB/day rationalizes
in-home maintenance jobs
Personalized customer
communications replaced
impersonal up-sell messages
Innovate
Renovate
Efficient
Homes
D A T A
D I S C O V E R Y
D A T A
E N R I C H M E N T
P R E D I C T I V E
A N A L Y T I C S
S I N G L E
V I E W
A C T I V E
A R C H I V E
E T L
O N B O A R D
SINGLE
VIEW
S I N G L E
V I E W
P R E D I C T I V E
A N A L Y T I C S
On-site Data
Capture
Engineer
Schedule
Optimization
Tailored
Services
Customer
Sentiment
Analysis

“What this journey has done for my team is modernise the
culture of work. We’re seen as a team that innovates & that
excites us all…. Focusing on innovation, learning to forget
traditional legacy ways of working and approaching it in new
ways creates unexpected behavioural changes, because people
feel freer and they also feel valued”
Daljit Rehal, senior systems director, Centrica

The Data Journey to
New Postal Services

Case Study
Royal Mail’s Journey
Royal Mail unlocks value of data, improving customer retention & service
levels while predicting volumes of mail for sorting office efficiency
 Royal Mail is the UK’s designated postal service provider, supporting customers,
businesses and communities at more than 29 million addresses
 90% of the data insights team’s time previously spent moving data back and forth from
its data warehouse & only 10% making it available to the business
 Appetite to change the perception of data internally from something that lives in reports
to an asset which underpins business decisions & impacts the company’s fortunes
 Hortonworks Data Platform (HDP) & Hortonworks DataFlow (HDF) enables the 15-strong
data analytics team to investigate how each area of the business engages with customers

Royal Mail’s Journey
Satisfied customers
with better service
levels & improved
retention
Improving Service in a
Centuries-Old Business
 Data management transformed for
actionable business insights
 Analysis delivered within days &
weeks rather than months
 Churn modelling project identified
customers at risk by vertical sector
 Accuracy of delivery time
predictions improved for business
customers
 Governance & compliance
simplified and centralized
On-Time
Deliveries
P R E D I C T I V E
A N A L Y T I C S
A C T I V E
A R C H I V E
S I N G L E
V I E W
A C T I V E
A R C H I V E
S I N G L E
V I E W
E T L
O N B O A R D
D A T A
E N R I C H M E N T
P R E D I C T I V E
A N A L Y T I C S
D A T A
E N R I C H M E N T
Parcel
Distribution
Customer
Acquisition
S I N G L E
V I E W
Customer
Support
Investment
Planning
Data-as-a-
ServicePublic data
capture
Rapid
Reporting
EDW
offload
OPEX
Savings
Innovate
Renovate
New Data
Products

Why Hortonworks?
Powering the Future of Data

Hortonworks Influences the Apache Community
APACHE HADOOP COMMITTE R S
We Employ the Committers
one third of all committers to the Apache®
Hadoop™ project, and a majority in other
important projects
Our Committers Innovate
and expand Open Enterprise Hadoop
We Influence the Hadoop Roadmap
by communicating important requirements
to the community through our leaders

STORAGE
STORAGE
Hortonworks Provides Full Lifecycle Support
Hortonworks Expertise
from the original architects of
Apache Hadoop and Apache NiFi
Annual Subscriptions
align your success with ours
Apache Committers
advocate for the requirements of our
customers and provide them roadmap
visibility to help guide their journey
Expert Consulting and Training
help you and your team get the most
from your Open Data Platforms
Project 2
Project 1 Project 3
Project 5
Project 6
Project 4
EXPANDDEPLOY
ARCHITECT
&
DEVELOP
OPERATE

Hortonworks Delivers Proactive Support
Hortonworks SmartSense™
with machine learning and
predictive analytics on your cluster
Integrated Customer Portal
with knowledge base and
on-demand training
Knowledge
Base
Integrated Customer Portal
On-Demand
Training
Customer Environment
Any cloud • Hybrid Environment • Multi-tenant
Hortonworks SmartSense

Hortonworks Nourishes the Community and Ecosystem
H O R T O N W O R K S
C O M M U N I T Y C O N N E C T I O N
H O R T O N W O R K S
PA R T N E R W O R K S
 Community Q/A Resources
 Articles and Code Repos!
 Community of (big data)
developers
 Open Ecosystem of Big Data
for vendors and end-users
 Advance Apache™ Hadoop®
 Enable more Big Data Apps
 World class partner program
 Network of partners
providing best-in-class
solutions
H A D O O P & B I G D ATA
E C O S Y S T E M

Thank You

Hortonworks laurie maclachlan

More Related Content

What's hot

Similar to Hortonworks laurie maclachlan

More from BigDataExpo

Recently uploaded

Hortonworks laurie maclachlan