The document discusses the high costs of mobile telecommunications and compares them with significantly cheaper rates in countries like China and India. It emphasizes the potential of VOIP and Wi-Fi to reduce costs by siphoning calls off the mobile network, highlighting the importance of technical excellence and innovation in the industry. The author concludes with a call to action for leadership and strategic thinking to enhance usability and market impact.

3. “If at first, the idea is not absurd,
Then there is no hope for it”
Albert Einstein

4. THE ITCH
Mobile costs are
disgustingly high

5. Mobile calls are 10 times
cheaper in China and India

6. The variable cost per
minute circa 5c…
…yet we pay R2

9. SCRATCH THE ITCH
VoIP over WiFi on mobile phones

10. Part of…
Fixed Mobile Convergence

11. KEY INGREDIENTS

14. Approximately
70%
of
phone
calls
emanate
from
inside
buildings
–
homes
and
offices
–
and
could
easily
be
siphoned
off
the
mobile
network
through
Wi-­‐Fi
/
Broadband.
CTIA Report, 2009

15. Over 30% savings…
And that is just today

16. Leadership that gives
you a long enough
leash

17. People

18. Technical
excellence

19. BUILDING THE BUSINESS

20. VoIP & WiFi

21. Mobile Operating System

23. Indian Dev vs. Israeli Dev

24. Billing Engines

25. Pay-for-what you
use

26. CHANGING THE WORLD
One call at a time

27. How do you eat
an elephant?

28. The launch: making a splash

30. Articulate a good story

31. "…And our customers are
lining up to test our product

32. Strategic
Angle:
Maybe our
competitors
might take
their eye off
the ball

33. TAKE AWAYS
Usability
Adapt
Love

37. QUESTIONS

38. THANK
YOU
justin.spratt@is.co.za
twitter: @justinspratt
blog: sandboxsavant.com