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DIGITAL TRANSFORMATION
Presented by Jennifer Scott
GM Digital Transformation and Performance
9 May 2018
Public
Who am I?
“How did you go bankrupt?"
Two ways.
Gradually, then suddenly.”
Ernest Hemingway
We are on the precipice of major tech disruption
0
10
20
30
40
50
60
70
1960 1980 2012
Source: Credit Suisse
The average age of S&P 500 companies is falling
Business Transformation requires 2 i's and 2 e's
Early
Ideas
Investment
Engagement
Today, we will look at early….
Early
Ideas
Investment
Engagement
Most companies leave it until it's too late
Blackberry
Nokia
Kodak
Commodore
Bankruptcy can happen fast
Page 7
In 2007, Shultz smelt trouble
• Shultz felt that the stores had lost their Magic
• McDonalds & Dunkin Donuts stealing a march
• Spotted slowing growth
• Revenue up 21%
• Growth slowed by 1/3
• Transactions per store up 1% v 5% prior year
2007 2008 2009
onwards
In March 2008, Schultz and the Leadership Team
agreed a transformation agenda
1. Be the undisputed coffee authority
2. Engage and inspire our partners
3. Ignite the emotional attachment with our customers
4. Expand our global presence—while making each store the heart of
a local neighbourhood
5. Be a leader in ethical sourcing & environmental impact
6. Creative innovation growth platform worthy of our coffee
7. Deliver a sustainable economic model
Starbucks: re-invention includes Flagship Stores, Greater Use of
Tech & New, Milder Coffee
And the results?
2007 2008 2009
onwards
Trends provide clues to the future…
The sharing economy
2013
0
2000000
4000000
6000000
8000000
10000000
12000000
14000000
16000000
Jun-04
May-05
Apr-06
Mar-07
Feb-08
Jan-09
Dec-09
Nov-10
Oct-11
Sep-12
Aug-13
Jul-14
Jun-15
May-16
Apr-17
Couch Surfers
2009 2012
AirBnB started in 2008, profitable by 2017
Revenue at $3.5BN & growing topline by 150% pa
Funding Round 2 & 3
The move to ‘hands-free’
So let’s look at one key trend
First we move to mobile payments
Soon to jewellery
And then to a Post Payment world
It’s surprising we have yet to move to digital receipts
Loyalty cards are migrating into our phone
SA has begun offering a Digital Drivers License with NSW starting
later this year
We are on the road to being cashless
The future of the wallet looks bleak
Analysts are split on the post-mobile device
Some believe that Augmented Reality will be as impactful as
Smart Phones
“The potential of these devices, is that they could one day replace your phones, TVs, and all
[…] screens.”
Once your apps, videos, information, and even social life are projected into your line of sight,
you won’t need any other screen-based gadgetry.
Alex Kipman, Microsoft Technical Fellow and chief inventor of Microsoft’s AR headset HoloLens
Robots can lift heavy loads, open doors, gallop at high speed or
construct bridges in drone swarms
Boston Dynamics
‘Atlas’ can move goods around a warehouse,
while ‘Wildcat’ can sprint at 32 km/h while
maneuvering and maintaining its balance
Drone Swarms
A group of drones can autonomously make a
human supportable, 7 meter bridge, using 9 rope
segments - in under 3 minutes
Time to throw away the keys?
The Muse – St Kilda Road, Victoria
Chubb, famous for locks, still protect people, property & assets
– key they no longer sell locks or transit cash
- instead, they pivoted to selling CCTV and fire and security devices
1818
2000
Founded
Divested ‘Locks’ business
2003
2013
Acquired by UTC
Divested Australian Cash
in Transit business
182 years of making and
selling locks
Why am I still holding car keys?
…when criminals can drive my car without them?
Autonomous cars are already here
In 2022 Singapore starts on public roads
The infrastructure required is significant
Suitable Road Infrastructure
Systems for variable speed limits and signaling
road closures due to accidents or construction
Batteries and Charging Stations
Petrol stations migrating to charging stations
Solar Power
Homes need solar panels on the garage roof
to charge the car overnight
The good news?
Lower Carbon Emissions
More than a quarter of greenhouse gas emissions
come from the transportation Sector
Better quality urban spaces
14% of urban space is occupied by parking
Fewer Accidents
Reports estimate that 90% of traffic fatalities could
be reduced
The bad news is
Lower rates of car ownership
Cars will move to an on demand ‘pay per trip’
model, impacting dealer networks generating $72b
annually and employing 66,000 people
Less smash repairs
Impacting small and micro businesses generating
$16b annually and employing 380,000 people
What does Hand’s Free mean for your business?
So what does this
mean for you?
“Make no little plans;
They have no magic to stir men’s blood”
Daniel H Burnham
Director of Works
Chicago World’s Fair, 1893

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Jennifer Scott, ANZ

  • 1. DIGITAL TRANSFORMATION Presented by Jennifer Scott GM Digital Transformation and Performance 9 May 2018 Public
  • 3. “How did you go bankrupt?" Two ways. Gradually, then suddenly.” Ernest Hemingway
  • 4. We are on the precipice of major tech disruption
  • 5. 0 10 20 30 40 50 60 70 1960 1980 2012 Source: Credit Suisse The average age of S&P 500 companies is falling
  • 6. Business Transformation requires 2 i's and 2 e's Early Ideas Investment Engagement
  • 7. Today, we will look at early…. Early Ideas Investment Engagement
  • 8. Most companies leave it until it's too late Blackberry Nokia Kodak Commodore
  • 11. In 2007, Shultz smelt trouble • Shultz felt that the stores had lost their Magic • McDonalds & Dunkin Donuts stealing a march • Spotted slowing growth • Revenue up 21% • Growth slowed by 1/3 • Transactions per store up 1% v 5% prior year 2007 2008 2009 onwards
  • 12. In March 2008, Schultz and the Leadership Team agreed a transformation agenda 1. Be the undisputed coffee authority 2. Engage and inspire our partners 3. Ignite the emotional attachment with our customers 4. Expand our global presence—while making each store the heart of a local neighbourhood 5. Be a leader in ethical sourcing & environmental impact 6. Creative innovation growth platform worthy of our coffee 7. Deliver a sustainable economic model
  • 13. Starbucks: re-invention includes Flagship Stores, Greater Use of Tech & New, Milder Coffee
  • 14. And the results? 2007 2008 2009 onwards
  • 15. Trends provide clues to the future… The sharing economy 2013 0 2000000 4000000 6000000 8000000 10000000 12000000 14000000 16000000 Jun-04 May-05 Apr-06 Mar-07 Feb-08 Jan-09 Dec-09 Nov-10 Oct-11 Sep-12 Aug-13 Jul-14 Jun-15 May-16 Apr-17 Couch Surfers 2009 2012
  • 16. AirBnB started in 2008, profitable by 2017 Revenue at $3.5BN & growing topline by 150% pa Funding Round 2 & 3
  • 17. The move to ‘hands-free’ So let’s look at one key trend
  • 18. First we move to mobile payments
  • 20. And then to a Post Payment world
  • 21. It’s surprising we have yet to move to digital receipts
  • 22. Loyalty cards are migrating into our phone
  • 23. SA has begun offering a Digital Drivers License with NSW starting later this year
  • 24. We are on the road to being cashless
  • 25. The future of the wallet looks bleak
  • 26. Analysts are split on the post-mobile device
  • 27. Some believe that Augmented Reality will be as impactful as Smart Phones “The potential of these devices, is that they could one day replace your phones, TVs, and all […] screens.” Once your apps, videos, information, and even social life are projected into your line of sight, you won’t need any other screen-based gadgetry. Alex Kipman, Microsoft Technical Fellow and chief inventor of Microsoft’s AR headset HoloLens
  • 28. Robots can lift heavy loads, open doors, gallop at high speed or construct bridges in drone swarms Boston Dynamics ‘Atlas’ can move goods around a warehouse, while ‘Wildcat’ can sprint at 32 km/h while maneuvering and maintaining its balance Drone Swarms A group of drones can autonomously make a human supportable, 7 meter bridge, using 9 rope segments - in under 3 minutes
  • 29. Time to throw away the keys? The Muse – St Kilda Road, Victoria
  • 30. Chubb, famous for locks, still protect people, property & assets – key they no longer sell locks or transit cash - instead, they pivoted to selling CCTV and fire and security devices 1818 2000 Founded Divested ‘Locks’ business 2003 2013 Acquired by UTC Divested Australian Cash in Transit business 182 years of making and selling locks
  • 31. Why am I still holding car keys?
  • 32. …when criminals can drive my car without them?
  • 33. Autonomous cars are already here
  • 34. In 2022 Singapore starts on public roads
  • 35. The infrastructure required is significant Suitable Road Infrastructure Systems for variable speed limits and signaling road closures due to accidents or construction Batteries and Charging Stations Petrol stations migrating to charging stations Solar Power Homes need solar panels on the garage roof to charge the car overnight
  • 36. The good news? Lower Carbon Emissions More than a quarter of greenhouse gas emissions come from the transportation Sector Better quality urban spaces 14% of urban space is occupied by parking Fewer Accidents Reports estimate that 90% of traffic fatalities could be reduced
  • 37. The bad news is Lower rates of car ownership Cars will move to an on demand ‘pay per trip’ model, impacting dealer networks generating $72b annually and employing 66,000 people Less smash repairs Impacting small and micro businesses generating $16b annually and employing 380,000 people
  • 38. What does Hand’s Free mean for your business?
  • 39. So what does this mean for you?
  • 40. “Make no little plans; They have no magic to stir men’s blood” Daniel H Burnham Director of Works Chicago World’s Fair, 1893