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Needs AssessmentNeeds Assessment
1. Discuss the role of organization analysis, person
analysis, and task analysis in needs assessment.
2. Identify different methods used in needs
assessment and identify the advantages and
disadvantages of each.
3. Discuss the concerns of upper-level and mid-
level managers and trainers in needs assessment.
4. Explain how person characteristics, input,
output, consequences, and feedback influence
performance and learning.
3 - 2
5. Create conditions to ensure that employees
are receptive to training.
6. Discuss the steps involved in conducting a
task analysis.
7. Analyze the task analysis data to determine
the tasks in which people need to be trained.
8. Explain competency models and the process
used to develop them.
3 - 3
 Effective training practices involve the use of
an instructional systems design process.
 The instructional systems design process
begins by conducting a needs assessment.
 The example of Texas Instruments shows,
before you choose a training methods, it is
important to determine whether training is
necessary.
3 - 4
 Refers to the process used to determine if
training is necessary.
 Because needs assessment is the first step in the
instructional design process:
 If it is poorly conducted, training will not achieve the
outcomes or financial benefits the company expects.
3 - 5
3 - 6
Reasons or “Pressure
Points
Outcomes
What is the Context?•Legislation
•Lack of Basic Skills
•Poor Performance
•New Technology
•Customer Requests
•New Products
•Higher Performance
Standards
•New Jobs
•What Trainees Need
to Learn
•Who Receives
Training
•Type of Training
•Frequency of Training
•Buy Versus Build
Training Decision
•Training Versus Other
HR Options Such as
Selection or Job
Redesign
Who Needs the
Training?
In What Do
They Need
Training?
Organization
Analysis
Task
Analysis
Person
Analysis
 Organizational Analysis – involves determining:
the appropriateness of training, given the
business strategy
resources available for training
support by managers and peers for
training
 Task Analysis – involves:
identifying the important tasks and
knowledge, skill, and behaviors that need
to be emphasized in training for
employees to complete their tasks
3 - 7
 Person Analysis – involves:
determining whether performance
deficiencies result from a lack of
knowledge, skill, or ability (a training
issue) or from a motivational or work
design problem
identifying who needs training
determining employees’ readiness for
training
3 - 8
Upper-Level Managers Midlevel Managers Trainers
Organizational
analysis
Is training important to
achieve our business
objectives?
How does training
support our business
strategy?
Do I want to spend
money on training?
How much?
Do I have the budget to
buy training services?
Will managers support
training?
Person
analysis
What functions or
business units need
training?
Who should be trained?
Managers?
Professionals?
Core employees?
How will I identify which
employees need
training?
Task analysis Does the company have
the people with the
knowledge, skills, and
ability needed to compete
in the marketplace?
For what jobs can
training make the biggest
difference in product
quality or customer
service?
What tasks should be
trained?
What knowledge, skills,
ability, or other
characteristics are
necessary?
3 - 9
Technique Advantages Disadvantages
Observation Generates data relevant to
work environment.
Minimizes interruption of
work.
Needs skilled observer.
Employees’ behavior may be
affected by being observed.
Questionnaires Inexpensive
Can collect data from a
large number of persons.
Data easily summarized.
Requires time.
Possible low return rates,
inappropriate responses.
Lacks detail.
3 - 10
Technique Advantages Disadvantages
Read technical
manuals and
records
Good source of
information on procedure.
Objective.
Good source of task
information for new jobs
and jobs in the process of
being created.
You may not be able to
understand technical
language.
Materials may be obsolete.
Interview subject
matter experts
Good at uncovering details
of training needs.
Good at uncovering
causes and solutions of
problems.
Time consuming.
Difficult to analyze.
Needs skilled interviewer.
3 - 11
3 - 12
Do We Want To Devote Time
and Money For Training?
Person Analysis
Person Characteristics
• Input
• Output
• Consequences
• Feedback
Task Analysis or Develop
a Competency Model
• Work Activity (Task)
• KSAs
• Working Conditions
Organizational Analysis
• Strategic Direction
• Support of Managers
& Peers for Training
• Training Resources
 Employees have the personal characteristics
necessary to learn program content and apply
it on the job.
 The work environment will facilitate learning
and not interfere with performance.
3 - 13
 Personal Characteristics
 Ability and skill
 Attitudes and motivation
 Input
 Understand need to perform
 Necessary resources (equipment, etc.)
 Interference from other job demands
 Opportunity to perform
3 - 14
 Output
 Standard to judge successful performers
 Consequences
 Positive consequences/incentives to perform
 Few negative consequences to perform
 Feedback
 Frequent and specific feedback about how the job is
performed
3 - 15
 Self-efficacy is the employee’s belief that she
can successfully perform her job or learn the
content of the training program.
 The job environment can be threatening to many
employees who may not have been successful in the
past.
 The training environment can also be threatening to
people.
3 - 16
 Letting employees know that the purpose of
the training is to try to improve performance
rather than to identify areas in which
employees are incompetent.
 Providing as much information as possible
about the training program and purpose of
training prior to the actual training.
3 - 17
 Showing employees the training success of
their peers who are now in similar jobs.
 Providing employees with feedback that
learning is under their control and they have
the ability and the responsibility to overcome
any learning difficulties they experience in the
program.
3 - 18
 Provide materials, time, job-related information,
and other work aids necessary for employees to
use new skills or behavior before participating in
training programs.
 Speak positively about the company’s training
programs to employees.
 Let employees know they are doing a good job
when they are using training content in their
work.
3 - 19
 Encourage work-group members to involve
each other in trying to use new skills on the job
by soliciting feedback and sharing training
experiences and situations in which training
content was helpful.
 Provide employees with time and
opportunities to practice and apply new skills
or behaviors to their work.
3 - 20
 The performance problem is important and has the
potential to cost the company a significant amount
of money from lost productivity or customers.
 Employees do not know how to perform
effectively.
 Perhaps they received little or no previous
training or the training was ineffective.
 (This problem is a characteristic of the person)
3 - 21
 Employees cannot demonstrate the correct
knowledge or behavior.
 Employees were trained but they
infrequently or never used the training
content on the job. (This is an input
problem.)
 Performance expectations are clear (input) and
there are no obstacles to performance such as
faulty tools or equipment.
3 - 22
 There are positive consequences for good
performance, while poor performance is not
rewarded.
 Employees receive timely, relevant, accurate,
constructive, and specific feedback about their
performance (a feedback issue).
 Other solutions such as job redesign or
transferring employees to other jobs are too
expensive or unrealistic.
3 - 23
 If employees lack the knowledge and skill to
perform and the other factors are satisfactory,
training is needed.
 If employees have the knowledge and skill to
perform but input, output, consequences, or
feedback are inadequate, training may not be
the best solution.
3 - 24
 Task analysis results in a description of work
activities, including tasks performed by the
employee and the knowledge, skills, and abilities
required to complete the tasks.
 Task analysis should only be undertaken after
you have determined from the organizational
analysis that the company wants to devote time
and money for training.
3 - 25
 Select the job(s) to be analyzed.
 Develop a preliminary list of tasks
performed by the job.
 Validate or confirm the preliminary list
of tasks.
 Identify the knowledge, skills, or
abilities necessary to successfully
perform each task.
3 - 26
 A competency refers to areas of personal
capability that enable employees to successfully
perform their jobs by achieving outcomes or
successfully performing tasks.
 A competency can be knowledge, skills,
attitudes, values, or personal characteristics.
 A competency model identifies the competencies
necessary for each job as well as the knowledge,
skills, behavior, and personality characteristics
underlying each competency.
3 - 27
 They identify behaviors needed for effective job
performance.
 They provide a tool for determining what skills are
needed to meet today’s needs as well as the
company’s future needs.
 They help determine what skills are needed at
different career points.
 They provide a framework for ongoing coaching and
feedback to develop employees for current and
future roles.
 They create a “roadmap” for identifying and
developing employees who may be candidates for
managerial positions.
3 - 28

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03 needs assessment

  • 1. 3 - 1 Needs AssessmentNeeds Assessment
  • 2. 1. Discuss the role of organization analysis, person analysis, and task analysis in needs assessment. 2. Identify different methods used in needs assessment and identify the advantages and disadvantages of each. 3. Discuss the concerns of upper-level and mid- level managers and trainers in needs assessment. 4. Explain how person characteristics, input, output, consequences, and feedback influence performance and learning. 3 - 2
  • 3. 5. Create conditions to ensure that employees are receptive to training. 6. Discuss the steps involved in conducting a task analysis. 7. Analyze the task analysis data to determine the tasks in which people need to be trained. 8. Explain competency models and the process used to develop them. 3 - 3
  • 4.  Effective training practices involve the use of an instructional systems design process.  The instructional systems design process begins by conducting a needs assessment.  The example of Texas Instruments shows, before you choose a training methods, it is important to determine whether training is necessary. 3 - 4
  • 5.  Refers to the process used to determine if training is necessary.  Because needs assessment is the first step in the instructional design process:  If it is poorly conducted, training will not achieve the outcomes or financial benefits the company expects. 3 - 5
  • 6. 3 - 6 Reasons or “Pressure Points Outcomes What is the Context?•Legislation •Lack of Basic Skills •Poor Performance •New Technology •Customer Requests •New Products •Higher Performance Standards •New Jobs •What Trainees Need to Learn •Who Receives Training •Type of Training •Frequency of Training •Buy Versus Build Training Decision •Training Versus Other HR Options Such as Selection or Job Redesign Who Needs the Training? In What Do They Need Training? Organization Analysis Task Analysis Person Analysis
  • 7.  Organizational Analysis – involves determining: the appropriateness of training, given the business strategy resources available for training support by managers and peers for training  Task Analysis – involves: identifying the important tasks and knowledge, skill, and behaviors that need to be emphasized in training for employees to complete their tasks 3 - 7
  • 8.  Person Analysis – involves: determining whether performance deficiencies result from a lack of knowledge, skill, or ability (a training issue) or from a motivational or work design problem identifying who needs training determining employees’ readiness for training 3 - 8
  • 9. Upper-Level Managers Midlevel Managers Trainers Organizational analysis Is training important to achieve our business objectives? How does training support our business strategy? Do I want to spend money on training? How much? Do I have the budget to buy training services? Will managers support training? Person analysis What functions or business units need training? Who should be trained? Managers? Professionals? Core employees? How will I identify which employees need training? Task analysis Does the company have the people with the knowledge, skills, and ability needed to compete in the marketplace? For what jobs can training make the biggest difference in product quality or customer service? What tasks should be trained? What knowledge, skills, ability, or other characteristics are necessary? 3 - 9
  • 10. Technique Advantages Disadvantages Observation Generates data relevant to work environment. Minimizes interruption of work. Needs skilled observer. Employees’ behavior may be affected by being observed. Questionnaires Inexpensive Can collect data from a large number of persons. Data easily summarized. Requires time. Possible low return rates, inappropriate responses. Lacks detail. 3 - 10
  • 11. Technique Advantages Disadvantages Read technical manuals and records Good source of information on procedure. Objective. Good source of task information for new jobs and jobs in the process of being created. You may not be able to understand technical language. Materials may be obsolete. Interview subject matter experts Good at uncovering details of training needs. Good at uncovering causes and solutions of problems. Time consuming. Difficult to analyze. Needs skilled interviewer. 3 - 11
  • 12. 3 - 12 Do We Want To Devote Time and Money For Training? Person Analysis Person Characteristics • Input • Output • Consequences • Feedback Task Analysis or Develop a Competency Model • Work Activity (Task) • KSAs • Working Conditions Organizational Analysis • Strategic Direction • Support of Managers & Peers for Training • Training Resources
  • 13.  Employees have the personal characteristics necessary to learn program content and apply it on the job.  The work environment will facilitate learning and not interfere with performance. 3 - 13
  • 14.  Personal Characteristics  Ability and skill  Attitudes and motivation  Input  Understand need to perform  Necessary resources (equipment, etc.)  Interference from other job demands  Opportunity to perform 3 - 14
  • 15.  Output  Standard to judge successful performers  Consequences  Positive consequences/incentives to perform  Few negative consequences to perform  Feedback  Frequent and specific feedback about how the job is performed 3 - 15
  • 16.  Self-efficacy is the employee’s belief that she can successfully perform her job or learn the content of the training program.  The job environment can be threatening to many employees who may not have been successful in the past.  The training environment can also be threatening to people. 3 - 16
  • 17.  Letting employees know that the purpose of the training is to try to improve performance rather than to identify areas in which employees are incompetent.  Providing as much information as possible about the training program and purpose of training prior to the actual training. 3 - 17
  • 18.  Showing employees the training success of their peers who are now in similar jobs.  Providing employees with feedback that learning is under their control and they have the ability and the responsibility to overcome any learning difficulties they experience in the program. 3 - 18
  • 19.  Provide materials, time, job-related information, and other work aids necessary for employees to use new skills or behavior before participating in training programs.  Speak positively about the company’s training programs to employees.  Let employees know they are doing a good job when they are using training content in their work. 3 - 19
  • 20.  Encourage work-group members to involve each other in trying to use new skills on the job by soliciting feedback and sharing training experiences and situations in which training content was helpful.  Provide employees with time and opportunities to practice and apply new skills or behaviors to their work. 3 - 20
  • 21.  The performance problem is important and has the potential to cost the company a significant amount of money from lost productivity or customers.  Employees do not know how to perform effectively.  Perhaps they received little or no previous training or the training was ineffective.  (This problem is a characteristic of the person) 3 - 21
  • 22.  Employees cannot demonstrate the correct knowledge or behavior.  Employees were trained but they infrequently or never used the training content on the job. (This is an input problem.)  Performance expectations are clear (input) and there are no obstacles to performance such as faulty tools or equipment. 3 - 22
  • 23.  There are positive consequences for good performance, while poor performance is not rewarded.  Employees receive timely, relevant, accurate, constructive, and specific feedback about their performance (a feedback issue).  Other solutions such as job redesign or transferring employees to other jobs are too expensive or unrealistic. 3 - 23
  • 24.  If employees lack the knowledge and skill to perform and the other factors are satisfactory, training is needed.  If employees have the knowledge and skill to perform but input, output, consequences, or feedback are inadequate, training may not be the best solution. 3 - 24
  • 25.  Task analysis results in a description of work activities, including tasks performed by the employee and the knowledge, skills, and abilities required to complete the tasks.  Task analysis should only be undertaken after you have determined from the organizational analysis that the company wants to devote time and money for training. 3 - 25
  • 26.  Select the job(s) to be analyzed.  Develop a preliminary list of tasks performed by the job.  Validate or confirm the preliminary list of tasks.  Identify the knowledge, skills, or abilities necessary to successfully perform each task. 3 - 26
  • 27.  A competency refers to areas of personal capability that enable employees to successfully perform their jobs by achieving outcomes or successfully performing tasks.  A competency can be knowledge, skills, attitudes, values, or personal characteristics.  A competency model identifies the competencies necessary for each job as well as the knowledge, skills, behavior, and personality characteristics underlying each competency. 3 - 27
  • 28.  They identify behaviors needed for effective job performance.  They provide a tool for determining what skills are needed to meet today’s needs as well as the company’s future needs.  They help determine what skills are needed at different career points.  They provide a framework for ongoing coaching and feedback to develop employees for current and future roles.  They create a “roadmap” for identifying and developing employees who may be candidates for managerial positions. 3 - 28