Young Cannes Lions_3_2017
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This document proposes a strategy to educate parents about talking to their children about sex. It involves creating a fake social media profile for a child that is connected to their parent. The fake profile would contain alarming information about STDs, unplanned pregnancy, and HIV infection. When the parent is added as a friend, a message would prompt them to a site with resources on discussing sex with teens. Influential social media figures would also discuss their experiences talking to spark discussion around the sensitive topic. The goal is to motivate parents through concern for their children's wellbeing.
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Young Cannes Lions_2_2017_Client brief
MTS is the largest mobile operator in Belarus, serving over 5.3 million customers. There is a lack of communication between parents and children in Belarus about gender and sex which leads to issues like STDs in youth and teen pregnancies. MTS aims to address this by launching a new app called "Time to Talk" that will send random push notifications to parents and children when nearby, prompting discussions on pre-selected topics related to safe sexual behavior based on the child's age. The goal is to encourage dialogue and educate youth to promote sexual health.
Young Cannes Lions_2_2017_Client presentation
MTS is the largest telecom company in Belarus, serving over 5.3 million customers, more than half the country's population. MTS aims to bring people closer together through modern communication methods. However, many Belarusian families do not discuss sexual behavior with their children due to discomfort, which can lead to problems like unexpected teen pregnancy. To address this, MTS is launching a new mobile service called "Time to Talk" that will send parents and children reminders to discuss topics related to gender relations and sexuality. The service provides free talks and video calls between parents and kids on various topics selected weekly to promote open communication.
Young Cannes Lions_5_2017
This document outlines a marketing campaign targeting parents of teenagers to encourage open communication about sexual health and behavior. It proposes using targeted Facebook ads to promote a fake software that claims to monitor children's online activity, but instead reveals a message urging parents to talk directly with their children instead of searching for shortcuts. The goal is to demonstrate that spying avoids real problems, and emphasize the importance of dialogue between parents and teenagers.
Young Cannes Lions_3_2017
The document proposes using the popular Viber messenger platform in Belarus to address the challenge of parents initiating uncomfortable but important conversations with their teenage children about safe sexual behavior. It suggests turning a Viber public account into an information hub where parents can learn how to have these discussions, and developing a chatbot to allow both parents and teenagers to practice communicating on this topic. The goal is to empower young people with knowledge to make safe decisions while leveraging existing online and mobile trends in Belarus.
Young Cannes Lions_4_PR_2017
This document provides a strategy to encourage parents to discuss sexual health and safe behaviors with their children. It proposes spreading a rumor about a new exam on reproductive health that students must pass to enter university. This causes parents to worry about their children's scores. Meetings are then held informing parents there will be no classes on the topic, so they must prepare their children. Online opinion leaders will further discuss the need for parents to have conversations. Finally, an organization will provide video instructions for different scenarios to help parents start these talks. The overall goal is to motivate parents to discuss this important issue with their adolescents.
Young Cannes Lions_1_2017_Client presentation
This document proposes the creation of a "Kufar Family Account" to help parents discuss sensitive topics like sex education with their teenage children. It would provide curated content from experts, discussion forums, and targeted prompts to start important conversations. The goal is to help parents feel more comfortable broaching these subjects by giving them reliable information and conversation tools. Key features would include educational materials, opinion leader advice, discussion topics, and family-focused content and promotions to encourage open dialogue. The proposed budget is €255,000 to promote the Family Accounts through a marketing, PR and events campaign aimed at increasing engagement on the platform.
Young Cannes Lions_4_2017_Client brief
Euroopt, the largest retailer in Belarus, wants to launch a social campaign with UNFPA to educate parents on youth sexual health and behavior. The campaign aims to raise awareness among parents aged 32+ about limited sexual education available to youth. It will provide information and tips on euroopt's website accessible via QR codes on store receipts. Customers can take a self-assessment test on the issue to earn a discount on future purchases. The agency is tasked with developing a campaign motto, designing ready meal packaging with educational messaging, and building the informative website.
Young Cannes Lions_1_2017_Client brief
This creative brief outlines a campaign for Kufar, an online marketplace in Belarus, to promote their new "Family account" feature. The campaign aims to encourage parents to discuss safe sexual behavior and reproductive health with their teenage children. Currently, few teens in Belarus receive sexual education and parents feel uncomfortable broaching this topic. The Family account would provide educational content and a supportive platform for starting this important family dialogue. The campaign goals are to sign up 50,000 Family accounts, increase website traffic by 20%, and boost revenue from promotional services on the site. Agencies are asked to submit proposals by June 18th to help Kufar promote open family communication through their new online tool.
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Young Cannes Lions_2_2017_Client brief
MTS is the largest mobile operator in Belarus, serving over 5.3 million customers. There is a lack of communication between parents and children in Belarus about gender and sex which leads to issues like STDs in youth and teen pregnancies. MTS aims to address this by launching a new app called "Time to Talk" that will send random push notifications to parents and children when nearby, prompting discussions on pre-selected topics related to safe sexual behavior based on the child's age. The goal is to encourage dialogue and educate youth to promote sexual health.
Young Cannes Lions_2_2017_Client presentation
MTS is the largest telecom company in Belarus, serving over 5.3 million customers, more than half the country's population. MTS aims to bring people closer together through modern communication methods. However, many Belarusian families do not discuss sexual behavior with their children due to discomfort, which can lead to problems like unexpected teen pregnancy. To address this, MTS is launching a new mobile service called "Time to Talk" that will send parents and children reminders to discuss topics related to gender relations and sexuality. The service provides free talks and video calls between parents and kids on various topics selected weekly to promote open communication.
Young Cannes Lions_5_2017
This document outlines a marketing campaign targeting parents of teenagers to encourage open communication about sexual health and behavior. It proposes using targeted Facebook ads to promote a fake software that claims to monitor children's online activity, but instead reveals a message urging parents to talk directly with their children instead of searching for shortcuts. The goal is to demonstrate that spying avoids real problems, and emphasize the importance of dialogue between parents and teenagers.
Young Cannes Lions_3_2017
The document proposes using the popular Viber messenger platform in Belarus to address the challenge of parents initiating uncomfortable but important conversations with their teenage children about safe sexual behavior. It suggests turning a Viber public account into an information hub where parents can learn how to have these discussions, and developing a chatbot to allow both parents and teenagers to practice communicating on this topic. The goal is to empower young people with knowledge to make safe decisions while leveraging existing online and mobile trends in Belarus.
Young Cannes Lions_4_PR_2017
This document provides a strategy to encourage parents to discuss sexual health and safe behaviors with their children. It proposes spreading a rumor about a new exam on reproductive health that students must pass to enter university. This causes parents to worry about their children's scores. Meetings are then held informing parents there will be no classes on the topic, so they must prepare their children. Online opinion leaders will further discuss the need for parents to have conversations. Finally, an organization will provide video instructions for different scenarios to help parents start these talks. The overall goal is to motivate parents to discuss this important issue with their adolescents.
Young Cannes Lions_1_2017_Client presentation
This document proposes the creation of a "Kufar Family Account" to help parents discuss sensitive topics like sex education with their teenage children. It would provide curated content from experts, discussion forums, and targeted prompts to start important conversations. The goal is to help parents feel more comfortable broaching these subjects by giving them reliable information and conversation tools. Key features would include educational materials, opinion leader advice, discussion topics, and family-focused content and promotions to encourage open dialogue. The proposed budget is €255,000 to promote the Family Accounts through a marketing, PR and events campaign aimed at increasing engagement on the platform.
Young Cannes Lions_4_2017_Client brief
Euroopt, the largest retailer in Belarus, wants to launch a social campaign with UNFPA to educate parents on youth sexual health and behavior. The campaign aims to raise awareness among parents aged 32+ about limited sexual education available to youth. It will provide information and tips on euroopt's website accessible via QR codes on store receipts. Customers can take a self-assessment test on the issue to earn a discount on future purchases. The agency is tasked with developing a campaign motto, designing ready meal packaging with educational messaging, and building the informative website.
Young Cannes Lions_1_2017_Client brief
This creative brief outlines a campaign for Kufar, an online marketplace in Belarus, to promote their new "Family account" feature. The campaign aims to encourage parents to discuss safe sexual behavior and reproductive health with their teenage children. Currently, few teens in Belarus receive sexual education and parents feel uncomfortable broaching this topic. The Family account would provide educational content and a supportive platform for starting this important family dialogue. The campaign goals are to sign up 50,000 Family accounts, increase website traffic by 20%, and boost revenue from promotional services on the site. Agencies are asked to submit proposals by June 18th to help Kufar promote open family communication through their new online tool.
Young Cannes Lions_4_2017
This document proposes using Facebook to help parents discuss safe sex with their teenage children without an awkward in-person conversation. It would create shareable digital birthday postcards from parents to children on Facebook reminding them it is time to have "the talk". These postcards would include a greeting and a video explaining the importance of safe sex during adolescence. If shared, the video would be displayed on both the parent's and child's Facebook pages, delivering the message comfortably without a face-to-face discussion.
Young Cannes Lions_4_2017_Client presentation
This document outlines Euroopt's proposal to address the problem of limited sexual health education for youth in Belarus. Euroopt will launch a marketing campaign to:
1) Encourage parents to learn about sexual health so they can talk to their children, by printing QR codes on receipts that link to an educational website.
2) Develop an integrated marketing solution including a website with educational content, tests for parents, and discounted loyalty rewards based on test results.
3) Measure the success of the campaign based on website traffic, test completion rates, increased loyalty program usage, and growth in ready meals sales. The goal is to improve sexual health knowledge and outcomes for youth.
Young Cannes Lions_3_2017_Client presentation
The document proposes a solution called the "Fathercare Kit" to address the taboo around discussing sex openly between fathers and sons in former Soviet countries. The kit would be an in-game item fathers can purchase for their sons in World of Tanks to provide benefits. For sons to activate the kit, they must first answer a question about sexual health correctly. This allows fathers and sons to discuss sensitive topics virtually through the game. The goal is to educate youth and strengthen family bonds in a comfortable way.
Young Cannes Lions_1_2017
The document discusses how a chatbot could help parents practice discussing safe sexual behavior and reproductive health with their children. It notes that many parents want to have this discussion but do not feel prepared. The proposed chatbot uses natural language processing to simulate a conversation with a virtual child based on the parent's responses. This allows parents to have a "dress rehearsal" and get recommendations on how to address different situations and questions from their child. The goal is to help empower parents to feel more comfortable having this important conversation.
Young Cannes Lions_2_2017
This document outlines a proposed digital media campaign to encourage dialogue between parents and children aged 14-18 about safe sexual behavior. The campaign recognizes that many parents feel uncomfortable or don't know when the right time is to have this discussion. The proposed solution is a mobile application that notifies both parents and children when the child visits sexual content online, prompting the child to speak with their parents and sending parents a message that it is time for this important discussion. The goal is to persuade both groups to overcome barriers to communication on this sensitive topic through timely triggers initiated by the child's online activity.
Young Cannes Lions_2_2017
The document outlines a PR campaign for the United Nations Population Fund to promote talking to children about safe sexual behavior. The strategy is to create a board game called "Sex Talks" that addresses intimate topics in a fun, casual way to help parents start these important conversations. The campaign will involve launching the game, promoting it on social media through a hashtag challenge, and holding an event where opinion leaders share their personal stories to further inspire parents. The goal is to improve reproductive health among youth by encouraging more open parent-child dialogue.
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Young Cannes Lions_6_2017
This document outlines a campaign to encourage dialogue between parents and children on sexual health and safe sexual behavior. The campaign aims to make these important conversations easier by designating a "Parent's Talk Day" and setting up "talking zones" in public places where parents and children can discuss these topics casually. The strategy is to promote the day through a website map, printed materials, social media challenges, videos, and events to help parents feel more comfortable broaching these subjects with their children.
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The document proposes a social media campaign called "Gender Glitch" to raise awareness about stereotypical gender roles in Belarus. The campaign would involve encrypting women's social media posts so that men see them as unintelligible "glitches". To decrypt the posts, men would have to support sharing childcare responsibilities by taking paternity leave. The goal is to get men to experience some of the challenges faced by women in balancing work and family duties.
Young Cannes Lions_4_2017
This document outlines a plan to encourage parents to discuss sexual health with their teenagers by leveraging the pressure of university entrance exams. The plan involves:
1) Spreading a rumor about a new reproductive health exam requirement for university
2) Holding parent meetings at schools confirming this and designating parents as the main information source
3) Engaging opinion leaders on social media to start discussions and normalize parent-teen conversations
4) Providing video instructions on how to have different types of conversations to overcome barriers.
The goal is to use the importance of university entrance scores to motivate parents and teens to discuss this sensitive topic.
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The document outlines a program launched by Velcom, a Belarusian telecommunications company, called the "School of Good Fathers" to address low rates of paternal involvement in child rearing. The program aims to educate men on childcare basics, promote the benefits of paternity leave, and provide discounts on Velcom services to participants. It will involve childcare experts teaching courses at Velcom stores open to fathers and soon-to-be fathers. The goals are to increase awareness of paternal responsibilities, empower women's careers, and boost Velcom's customer base and sales through offered discounts.
Young Marketers 5+1 + Đỗ Thị Quỳnh Vân
The document outlines a campaign to encourage parents to openly provide sex education to their children aged 6-13. It notes increasing child abuse cases as motivation. The campaign aims to change parents' perspective of sex education as a natural part of children exploring their bodies, rather than a threat to innocence. A three month campaign is proposed using viral videos, a Facebook page, discussions with influencers, a landing page, and a mobile app to educate children in a fun way and commit parents to discussion. The budget is 2 billion VND split between media costs and creative/production costs.
Presentation ready gomathi
1) The document examines how social networking sites like Facebook can impact the relationship between parents and children.
2) It summarizes a study that interviewed and monitored the Facebook usage of 35 parents and 10 children over one month.
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This document discusses how families deal with children's use of new media based on Heather Horst's evaluation. It finds that parenting styles and the location of media devices in the home influence children's media usage. Some families actively engage with media together, which can strengthen bonds, while media use also sometimes causes tensions between siblings competing for devices. In conclusion, each family approaches media usage uniquely depending on their values and the factors discussed in the chapter.
Impact of media
This document discusses the impact of various media on children and youth. It explores both the beneficial and harmful effects of television, learning, education, advertising, music videos, video games, and the internet. Regarding television, it notes relationships between violent programming and behavior, excessive viewing contributing to obesity, and negative effects on learning. Educational television like Sesame Street can teach valuable lessons. High school media awareness programs and resources from organizations like the Media Awareness Network also promote media literacy. While some advertising and internet access have upsides, excessive gaming and exposure to stereotypes in music videos may influence youth negatively.
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This document outlines a marketing plan to address the issue of child sexual abuse in Vietnam. It proposes creating an online course to educate parents on how to talk to their children about sex and protecting them. The target audience is parents of children aged 6-13 who are active online. Research found parents lack knowledge on this topic. The course would provide guidance on mindset, timing, communication skills. A forum allows parents to share experiences. A two-phase activation plan uses influencers and ads to raise awareness of the issue and promote the course on social media and afamily.vn. The goal is to educate guardians and equip parents to protect children.
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Young Cannes Lions_5_2017
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Young Cannes Lions_5_2017_Client brief
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Young Cannes Lions_4_2017
This document proposes using Facebook to help parents discuss safe sex with their teenage children without an awkward in-person conversation. It would create shareable digital birthday postcards from parents to children on Facebook reminding them it is time to have "the talk". These postcards would include a greeting and a video explaining the importance of safe sex during adolescence. If shared, the video would be displayed on both the parent's and child's Facebook pages, delivering the message comfortably without a face-to-face discussion.
Young Cannes Lions_4_2017_Client presentation
This document outlines Euroopt's proposal to address the problem of limited sexual health education for youth in Belarus. Euroopt will launch a marketing campaign to:
1) Encourage parents to learn about sexual health so they can talk to their children, by printing QR codes on receipts that link to an educational website.
2) Develop an integrated marketing solution including a website with educational content, tests for parents, and discounted loyalty rewards based on test results.
3) Measure the success of the campaign based on website traffic, test completion rates, increased loyalty program usage, and growth in ready meals sales. The goal is to improve sexual health knowledge and outcomes for youth.
Young Cannes Lions_3_2017_Client presentation
The document proposes a solution called the "Fathercare Kit" to address the taboo around discussing sex openly between fathers and sons in former Soviet countries. The kit would be an in-game item fathers can purchase for their sons in World of Tanks to provide benefits. For sons to activate the kit, they must first answer a question about sexual health correctly. This allows fathers and sons to discuss sensitive topics virtually through the game. The goal is to educate youth and strengthen family bonds in a comfortable way.
Young Cannes Lions_1_2017
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Young Cannes Lions_2_2017
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Young Cannes Lions_2_2017
The document outlines a PR campaign for the United Nations Population Fund to promote talking to children about safe sexual behavior. The strategy is to create a board game called "Sex Talks" that addresses intimate topics in a fun, casual way to help parents start these important conversations. The campaign will involve launching the game, promoting it on social media through a hashtag challenge, and holding an event where opinion leaders share their personal stories to further inspire parents. The goal is to improve reproductive health among youth by encouraging more open parent-child dialogue.
Ericsson ConsumerLab: Is communication technology bringing families closer to...
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http://www.ericsson.com/thinkingahead/consumerlab
Young Cannes Lions_6_2017
This document outlines a campaign to encourage dialogue between parents and children on sexual health and safe sexual behavior. The campaign aims to make these important conversations easier by designating a "Parent's Talk Day" and setting up "talking zones" in public places where parents and children can discuss these topics casually. The strategy is to promote the day through a website map, printed materials, social media challenges, videos, and events to help parents feel more comfortable broaching these subjects with their children.
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Young Cannes Lions_4_2017
This document outlines a plan to encourage parents to discuss sexual health with their teenagers by leveraging the pressure of university entrance exams. The plan involves:
1) Spreading a rumor about a new reproductive health exam requirement for university
2) Holding parent meetings at schools confirming this and designating parents as the main information source
3) Engaging opinion leaders on social media to start discussions and normalize parent-teen conversations
4) Providing video instructions on how to have different types of conversations to overcome barriers.
The goal is to use the importance of university entrance scores to motivate parents and teens to discuss this sensitive topic.
01brief
The document outlines a program launched by Velcom, a Belarusian telecommunications company, called the "School of Good Fathers" to address low rates of paternal involvement in child rearing. The program aims to educate men on childcare basics, promote the benefits of paternity leave, and provide discounts on Velcom services to participants. It will involve childcare experts teaching courses at Velcom stores open to fathers and soon-to-be fathers. The goals are to increase awareness of paternal responsibilities, empower women's careers, and boost Velcom's customer base and sales through offered discounts.
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Presentation ready gomathi
1) The document examines how social networking sites like Facebook can impact the relationship between parents and children.
2) It summarizes a study that interviewed and monitored the Facebook usage of 35 parents and 10 children over one month.
3) The study found that while Facebook can help strengthen understanding between parents and children, excessive usage could potentially threaten the parent-child relationship in the future if not used properly.
Keynote families 298 p
This document discusses how families deal with children's use of new media based on Heather Horst's evaluation. It finds that parenting styles and the location of media devices in the home influence children's media usage. Some families actively engage with media together, which can strengthen bonds, while media use also sometimes causes tensions between siblings competing for devices. In conclusion, each family approaches media usage uniquely depending on their values and the factors discussed in the chapter.
Impact of media
This document discusses the impact of various media on children and youth. It explores both the beneficial and harmful effects of television, learning, education, advertising, music videos, video games, and the internet. Regarding television, it notes relationships between violent programming and behavior, excessive viewing contributing to obesity, and negative effects on learning. Educational television like Sesame Street can teach valuable lessons. High school media awareness programs and resources from organizations like the Media Awareness Network also promote media literacy. While some advertising and internet access have upsides, excessive gaming and exposure to stereotypes in music videos may influence youth negatively.
How Technology Changes Teenage Romance
The topic of teenage romance and sex has always been charged, but today’s pervasive digital technology has succeeded in turning up the wattage. Some parents have an easy and open channel with their adolescent around all things amorous while other find the subject painfully awkward and try to avoid it altogether. Regardless of where you and your teenager sit on this spectrum, the digital world puts a new spin on some of the timeless challenges of coming age.
Young marketers 5+1 + Trần Lê Hưng
This document outlines a marketing plan to address the issue of child sexual abuse in Vietnam. It proposes creating an online course to educate parents on how to talk to their children about sex and protecting them. The target audience is parents of children aged 6-13 who are active online. Research found parents lack knowledge on this topic. The course would provide guidance on mindset, timing, communication skills. A forum allows parents to share experiences. A two-phase activation plan uses influencers and ads to raise awareness of the issue and promote the course on social media and afamily.vn. The goal is to educate guardians and equip parents to protect children.
Young Marketers 5+1 + Trần Vinh Sơn
This document outlines a campaign to address the issue of child molestation in Vietnam. The campaign aims to change parents' perceptions about discussing sex education with their children aged 6-13. It will target rural mothers aged 22-45 with children in that age range. The campaign will use a three phase approach: Trigger, Engage, Amplify. The Trigger phase will use a viral video clip to raise awareness of parents' role in protection. The Engage phase will provide storybooks on AFAMILY's platform with information for parents to discuss with children. The Amplify phase will create another video testimonial to encourage more parents to participate. The campaign is estimated to reach 7 million mothers and have 500,000 take protective
Perspectives on personalisation - IoE Conference, Sept 18
The document discusses personalization and children's media usage. It notes that children's TV viewing is declining by 10% per year as kids spend more time watching YouTube on mobile devices. While parents still choose TV channels, kids increasingly use digital apps, games, and social media autonomously as they get older. The challenges of regulating children's media in the new digital landscape are discussed, along with the importance of parental trust, safe and age-appropriate content, and using stories and characters to engage kids.
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Perspectives on personalisation - IoE Conference, Sept 18
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Young Cannes Lions_5_2017
The document proposes using an educational board game called "Love Talks" to help motivate parents of children aged 10-14 to discuss safe sexual behavior and health issues. The game would be included in Valentine's Day gift sets by major brands and used to facilitate conversations between parents and children about love. It aims to establish February 14th not just as Valentine's Day but as a day of love talks between parents and children through this game and ongoing school parent meetings on the topic.
Young Cannes Lions_5_2017_Client brief
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Young Cannes Lions_5_2017_Client presentation
The document appears to be questioning who is currently in a romantic relationship with someone's daughter, implying disapproval. It only contains one word, "NOW?", leaving the overall message brief and unclear beyond expressing concern over the daughter's partner.
Young Cannes Lions_1_2017
This document proposes creating a board game called "About This..." to encourage parents in Belarus to discuss sexual health with their children. It notes that sex is rarely discussed in Belarusian families. The game would use anonymous questions submitted by teens to create cards addressing their concerns. Players would take turns drawing cards and discussing the topics to normalize family conversations around sex education. Funding for the game's development and distribution would come from crowdfunding and sales, with profits supporting related health services. The goal is to gently and accessibly help parents speak to children on these important issues.
Team6
This document summarizes an integrated social media campaign called #freeofage. The campaign aims to connect elderly and young people with common interests by creating a social plugin that switches their profiles. This allows them to share friends, interests, groups and events. The plugin matches users based on their answers to questions about their interests, skills or passions. The goal is to remove social gaps and prove that age is just a stage of development by allowing each side to see the other's perspective. The campaign shows how aging provides opportunities and encourages elderly to share experiences. It uses Facebook to trigger the plugin and matching, Instagram to share user photos with #freeofage, and Periscope for participants to broadcast positive #freeofage moments.
03brief
The document discusses a campaign to promote active aging among elderly people in Belarus. It proposes developing a smartwatch called the Commander's Watch that motivates seniors to participate in social activities by earning in-game currency for their World of Tanks-playing children. The watch would track seniors' social activities and reward their children's online gaming accounts with gold. This would encourage both physical activity in seniors and strengthen family bonds while benefiting local businesses and the game developer.
Team2
CHALLENGE: Motivate elderly people to better adapt to the ageing process and make ageing more active, exciting and healthy.
PROBLEM: Many elderly people choose a passive lifestyle, cutting off social ties and activities.
SOLUTION: The Entertainment Utility Bill Program (EUBP) allows elderly people to pay utility bills at entertainment venues like theaters, cinemas, and sports centers, and then receive free entertainment for themselves and a guest. This encourages social engagement and makes aging more enjoyable.
07
To motivate men to take paternity leave by presenting it as a way to gain valuable skills called a Professional Paternity Leave (PPL) Degree. The insight is that men fear taking leave will hurt their careers. The idea is to show leave provides unique skills employers value like stress management. The strategy is to promote PPL Degree to employees using LinkedIn and to employers using a Brand of the Year award for most paternity leaves given.
02brief
1. velcom is a mobile operator in Belarus that aims to promote gender equality and support families.
2. They developed a "Superdaddy" package to encourage more fathers to take paternity leave, as currently only 0.5% do, facing economic and social barriers.
3. The package includes an app, baby monitor, and camera to help dads manage schedules, monitor babies remotely, and dismantle stereotypes that childcare is solely a mother's role.
02presentation
Velcom is launching a "Superdaddy" project to encourage more fathers in Belarus to take paternity leave. The project includes a mobile app with features like a baby monitor and IP camera to help new fathers adapt to parenting responsibilities. The app also provides a task manager, FAQs about childcare, and bonuses from Velcom and its partners like courses, games, and products. The goals are to improve fathers' physical and mental health, strengthen family relationships, and break down stereotypes by having the child's first word be "daddy". The target audience includes men aged 25-40 who have or plan to have children, and their partners.
02
The document proposes a campaign to encourage fathers to spend more quality time with their children. It notes that fathers on average only spend 35 minutes per day with their kids. The campaign's goal is to motivate men to pay more attention to caring for their children and participate equally in raising them with their wives. The key strategy is to make men jealous by challenging their masculinity. The creative idea is to start a "TrueDad4Hour" service that rents celebrity fathers to spend time with kids lacking paternal care. The campaign would execute this through a TV show, viral video, and social media challenges between real and celebrity dads.
Team7
This document proposes a strategy to engage older adults online by creating a "OldBro" user status on question-and-answer websites. OldBro users who are 65+ and approved would have their answers automatically featured at the top. The goal is to give older adults a sense of purpose by sharing their life experiences and professional knowledge online with people of all ages. Buzz would be generated on social media by YouTube bloggers promoting their "cool old folks" and encouraging people to "Ask #OldBro".
Team5
The document proposes a solution to help elderly people feel more comfortable using the internet and social networks. It suggests developing a web browser extension that makes key websites and services easier to use by enlarging fonts and hiding complex user interface elements. The extension would also link to an events platform page where elderly users could see local events marked as relevant for them. The goal is to change negative attitudes about aging by encouraging older people to actively engage with modern digital tools and live fuller lives.
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The document discusses the issue of when is too young for social media use. It notes that the terms of service for many social media sites allow accounts for users as young as 13, though 44% of teenagers admit to lying about their age to access sites. The document also discusses some of the potential psychological impacts of social media use such as anxiety, depression, and issues with forming real-world relationships. However, it concludes that there are ways to help mitigate risks to young users such as parental monitoring and encouraging offline activities.
Disadvantages of Social Networking
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Young Cannes Lions Belarus 2019, Client. Team 6
Velcom is the largest mobile operator in Belarus, with over 4.89 million subscribers representing 50% of the country's population. Voka is Velcom's digital TV platform that provides subscriptions to TV channels, films, series, sports and music broadcasts across devices like smartphones, smart TVs, and set-top boxes. The platform aims to raise awareness of violence against women through a marketing campaign promoting its exclusive film and series premieres, with messaging during violent scenes encouraging users to speak out about the issue. The campaign's goals are to gain 55,000 new subscribers, increase views of highlighted content, and generate over 200,000 discussions about addressing violence.
Young Cannes Lions Belarus 2019, Client. Team 5
Belmarket is launching a new service called Belmarket Shield to help women experiencing domestic violence. The service allows women to discreetly request help using the Belmarket mobile app or an "emergency button" in stores. When help is requested, the woman's personal information and location will be sent to police. Belmarket Shield will also provide on-site psychological support and referrals to other services from a dedicated room in each store. The goals are to give women a safe way to get immediate assistance nearby and increase support for victims of domestic violence.
Young Cannes Lions Belarus 2019, Client. Team 4
Pernod Ricard produces and distributes alcoholic beverages and owns Absolut Vodka. Violence against women is one of the most prevalent human rights violations worldwide and occurs frequently in Belarus. Emotional abuse tends to happen daily, impacts victims similarly to physical trauma, and is difficult to recognize. The campaign will use an Absolut bottle sleeve with phrases from emotional abusers to raise awareness and an interactive video scenario to help people understand emotional abuse and how to prevent or address it by encouraging considerate responses instead of reactive ones.
Young Cannes Lions Belarus 2019, Client. Team 3
R Group is an international transport company that carries cargo between Europe, Russia, and Asia by road. It has over 15,000 customers annually from places like the US, Europe, the UAE, and Singapore. The company wants to raise awareness of different types of violence that people may not realize they are experiencing by having its chatbot that customers use to book shipments bring up the topic in its conversations. It would highlight economic, psychological, physical, and sexual violence and how various shipping protections could serve as metaphors for protections against these forms of abuse. The goal is to facilitate important discussions on this issue while also potentially increasing profits for the company.
Young Cannes Lions Belarus 2019, Client. Team 1
This document outlines a campaign proposal for a gas station network to address domestic violence. It suggests raising awareness of domestic violence through a "30 Days Safety Challenge" where customers can purchase a kit including a card with questions to assess their risk and safety resources. Wearing a purple bracelet would symbolize not accepting violence. The goals are to change social attitudes by engaging customers, provide information through various channels, demonstrate corporate social responsibility, and generate additional income through kit and coffee sales while helping those in need. The agency is tasked with developing the brand, communications strategy, visual identity, key messages, and PR campaign to support selling 30,000 kits, serving 100,000 cups of promotional coffee, and meeting key performance indicators.
Young Cannes Lions Belarus 2019, Media. Team 7
The document proposes a strategy for IKEA to help raise awareness of early signs of domestic violence. It suggests placing warning signs on IKEA furniture and accessories in stores to draw women's attention to the potential appearance of early signs of violence in different areas of the home. The signs would relate situations like being forced to clean or have sex to the rooms where they may occur, like the living room or bedroom. Instruction materials for IKEA products would also include information on recognizing early signs of domestic abuse. The goal is to help women identify violence early to prevent or stop it before it escalates.
Young Cannes Lions Belarus 2019, Media. Team 6
This document outlines a challenge and proposes a strategy and idea to address it through activation, which is described as having an insight into how and why it will work.
Young Cannes Lions Belarus 2019, Media. Team 5
The document discusses strategies to increase awareness of gender-based violence. It notes that violence often starts with small signs like verbal abuse and aggression, which if ignored can lead to more severe forms of violence. It proposes marking words and phrases in online communications that may indicate violence, and linking them to information about gender-based violence. A chatbot would also be created to analyze conversations and identify the percentage of phrases that could signal violence to help recognize abusive behaviors early on.
Young Cannes Lions Belarus 2019, Media. Team 3
The document proposes raising awareness of domestic violence through a popular period tracking app for Belarusian women. The app will add a survey to identify experiences of domestic violence and help address the issue. For women who disclose abuse, the app will display their personal cycle of abuse on a calendar along with daily tips to help deal with the tensions. The goal is to educate women through an app they trust by illustrating the repetitive nature and typical phases of the abusive cycle.
Young Cannes Lions Belarus 2019, Media. Team 4
The document outlines a strategy to raise awareness of and address the problem of gender-based violence in Belarus. It proposes using Belarusian athletes competing in the II European Games to draw international attention by displaying painted bruises as a protest. This would force the Belarus government to publicly acknowledge and commit to solving the issue, and spark debate that leads to legislative action.
Young Cannes Lions Belarus 2019, Media. Team 1
This document outlines a campaign to raise awareness of gender-based violence among a target audience in Belarus. It proposes showing that gender-based violence is a progressive illness with various forms and symptoms. The campaign would activate this message by including information about relationship health on medical tickets and in popular health apps. It aims to change perceptions by framing different types of violence as symptoms of a serious issue, rather than only considering physical abuse.
Young Cannes Lions Belarus 2019, Cyber. Team 6
The document proposes using voice assistants and keyboards to help people in Belarus recognize signs of domestic violence. The assistants would monitor conversations for keywords and phrases indicating violence and provide information to help victims. The assistants could be accessed through websites and apps on smartphones, making support widely available. The goal is to educate people on recognizing violence and empowering victims to get help.
Young Cannes Lions Belarus 2019, Cyber. Team 5
This document outlines a campaign for the United Nations Population Fund (UNFPA) to address violence against women. It provides background on the prevalence of violence against women globally. Statistics from Belarus indicate that almost half of women experience psychological violence and over a quarter experience physical violence. The campaign aims to educate people on different types of violence, make the issue less taboo, and encourage action. It profiles a target audience of Marina, a 28-year-old woman experiencing psychological and emotional pressure at work and home. The campaign solution uses interactive digital tools like videos, banners, notifications and a chatbot to raise awareness of violence and help people recognize if they are victims.
Young Cannes Lions Belarus 2019, Cyber. Team 3
The document discusses the problem of domestic violence and indifference towards victims. It notes that abusers isolate victims and deprive them of choice, so friends and community must recognize the signs of abuse and help. The goal is to raise awareness of domestic violence and make people less indifferent. The proposed solution is to integrate messages about domestic violence into popular music on streaming services. If a user does not skip the message, they will hear a real story of abuse and be encouraged to share to raise further awareness.
Young Cannes Lions Belarus 2019, Cyber. Team 1
This document outlines a social media campaign on Instagram to raise awareness about domestic violence in Belarus. It proposes temporarily reducing some users' follower counts to represent domestic violence victim statistics. It would then encourage users to create AR videos about domestic violence and have them remain prominently displayed. The goal is to personalize the issue and motivate discussion to counter the taboo around domestic violence in Belarus.
Young Cannes Lions Belarus 2019, Cyber. Team 2
This document proposes using augmented reality (AR) selfie filters on social media to raise awareness about and address the problem of domestic violence in Belarus. It notes that 48.9% of women in Belarus have experienced some form of violence and only 29.2% seek help. The proposal is to create an AR selfie filter for two people that turns one person's face into bruises to signal domestic abuse and prompts them to discuss the issue and get information on where to seek help. The goal is to start important conversations about domestic violence when women are with supportive friends and family.
Young Cannes Lions Belarus 2019,PR. Team 3
O documento discute a violência de gênero nas relações na Bielorrússia. A estratégia proposta é lançar uma campanha pública para fornecer segurança legal nas relações de gênero, começando com um contrato sobre normas de relacionamento e seguro para relacionamentos que forneça apoio às vítimas. O objetivo é tornar a violência de gênero um assunto público e aumentar a conscientização sobre o problema.
Young Cannes Lions Belarus 2019,PR. Team 2
The document outlines a PR campaign for the United Nations Population Fund to raise awareness about domestic violence in Belarus. The campaign aims to educate the target audience, men and women aged 18-44, about the different forms of domestic violence beyond just physical violence. The creative idea is to have popular voice assistants like Siri, Cortana and Alexa say "no" to users' requests and redirect them to information about domestic violence for 24 hours to draw attention to the issue. The strategy is for the assistants to say "Hear me too!" and provide resources on the UNFPA website about the problem. This is intended to have broad reach through voice assistant users and media coverage about the rebelling assistants.
Young Cannes Lions Belarus 2019, PR. Team 1
The document outlines a campaign to address domestic violence in Belarus by raising awareness and providing resources for victims. The campaign involves: 1) Developing a neural network app to advise users on actions to take in cases of violence and hosting interactive performances to simulate witnessing domestic abuse. 2) Promoting the app through media coverage and social media influencers. 3) Engaging businesses to support the issue on the International Day for the Elimination of Violence against Women by displaying solidarity messages. The overall goal is to spark discussion of domestic violence and help victims through the provision of an anonymous advisory tool.
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UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
AU毕业证文凭证书【微信95270640】《英国阿伯丁大学毕业证书原版制作AU成绩单》【Q微信95270640】《仿制AU毕业证成绩单英国阿伯丁大学学位证书pdf电子图》，A.为什么留学生需要操作留信认证?
留信认证全称全国留学生信息服务网认证,隶属于北京中科院。①留信认证门槛条件更低,费用更美丽,并且包过,完单周期短,效率高②留信认证虽然不能去国企,但是一般的公司都没有问题,因为国内很多公司连基本的留学生学历认证都不了解。这对于留学生来说,这就比自己光拿一个证书更有说服力,因为留学学历可以在留信网站上进行查询!
B.为什么我们提供的毕业证成绩单具有使用价值？
查询留服认证是国内鉴别留学生海外学历的唯一途径，但认证只是个体行为，不是所有留学生都操作，所以没有办理认证的留学生的学历在国内也是查询不到的，他们也仅仅只有一张文凭。所以这时候我们提供的和学校颁发的一模一样的毕业证成绩单，就有了使用价值。
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留信认证全称全国留学生信息服务网认证,隶属于北京中科院。①留信认证门槛条件更低,费用更美丽,并且包过,完单周期短,效率高②留信认证虽然不能去国企,但是一般的公司都没有问题,因为国内很多公司连基本的留学生学历认证都不了解。这对于留学生来说,这就比自己光拿一个证书更有说服力,因为留学学历可以在留信网站上进行查询!
B.为什么我们提供的毕业证成绩单具有使用价值？
查询留服认证是国内鉴别留学生海外学历的唯一途径但认证只是个体行为不是所有留学生都操作所以没有办理认证的留学生的学历在国内也是查询不到的他们也仅仅只有一张文凭。所以这时候我们提供的和学校颁发的一模一样的毕业证成绩单就有了使用价值。却也灵机一动立马仰起头双手拢在嘴边朝楼上大喊：“爸爸爸——有人找——那人一听朝山娃尴尬地笑笑悻悻地走了山娃立马“嘭的一声将铁门锁死心却咚咚地乱跳当山娃跟父亲说起这事时父亲很吃惊抚摸着山娃的头说还好醒得及时要不家早被人掏空了到时连电视也没得看啰不过父亲还是夸山娃能临危不乱随机应变有胆有谋山娃笑笑说那都是书上学的看童话和小说时学的不管如何父亲再也不许山娃敞开门坐到门口了父亲递给山娃钥匙说一出门就将门山
Factors affecting undergraduate students’ motivation at a university in Tra Vinh
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
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STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
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The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
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management
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
学校原件一模一样【微信：741003700 】《(Hull毕业证书)赫尔大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
学校原件一模一样【微信：741003700 】《(worcester毕业证书)伍斯特大学毕业证PDF成绩单》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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Young Cannes Lions_3_2017
- 1. Cases of sexually transmitted disease registered among people under 19 2010 1375 50% Abortions took place among young females under 19 More than half of all HIV cases in Belarus accounted between young people SAD FIGURES * – all figures are from brief
- 2. The global challenge of our society lies in the fact that in the USSR sex theme was an absolute taboo Current parents just don't have the experience and knowledge to talk to children about sex. The school is also not involved... Parents don't realize that while they ignore the topic their children learn about sex from extremely dubious and not reliable sources And this leads to sad consequences: abortions, sexually transmitted diseases, etc. BACKGROUND
- 3. Insight: My child is too young and naive to talk with him about sex, so I don't raise this topic Message: Better to talk! (otherwise he will have wrong perception of the topic) Strategy: Show parents that while they ignore sex topic, children can get into trouble INSIGHT & MESSAGE & STRATEGY
- 4. IDEA Idea: Show parents what can happen to their children if they don't learn information about sex, contraception and sexuality in a right way Solution: To create a clone of profile page of a child on vk.com, add parent as a friend and talk to him about: sexually transmitted disease, unplanned pregnancy,HIV infection, etc. Notification about new friend’s request
- 5. IMPLEMENTATION Digital Insight: Mothers are much more active in social networks. And they all regularly post photos with their kids Social network: vk.com is the most popular social network, both for children and parents* Implementation: In cooperation with “Find Face” (service #1 to look for people in vk.com by photo) we will create an algorithm that: 1. Recognizes child’s face on his mom selfie and finds a child in a social network 2. Takes his photos and personal information 3. Creates a clone of his page with info about HIV and cause of infection 4. Adds parents as friends in vk.com * - research: https://vk.com/doc7337161_437670242?hash=e44e10d821d1636879
- 6. EXAMPLE Fake-profile’will look like as full copy with some eyecatching changes: Status bar Changed avatar Photos Publications in profile about UNFPA
- 7. EDUCATION "It's horrible! But far worseis that in Belarusevery year: Girls under19 commit more than 1,000abortions… Morethan 50% of newlyinfectedwithHIVare youngpeople Morethan2,000teenagersbecomeinfectedwithsexuallytransmitteddiseases It is betterto talk! Childrentrusttheirparentsmore than anyone else.On On the site belarus.unfpa.org,you will find all the necessaryinformationand recommendationson how to talk with a teenagerat such complicatedtopic. This page will be immediatelydeletedwhenyou go to the site. We bringyou our sincereapologies. UNFPA” To reduce shock and motivate parents to learn more about the problem, the fake-page immediately sends a message to parents (immediately appears in a pop-up window):
- 8. MEDIA BUZZ Opinion leaders: influential mom-vloggers Chanel: youtube & vk profiles Goal: Create a discussion around this topic in social media Implementation: Video where bloggers share their personal experiences of communicating with children on the sex subject. And answer questions from their subscribers