The document outlines marketing, promotion, and branding strategies specifically tailored for artists and performers in the burlesque and entertainment industry. It emphasizes the importance of having a strong online presence, including a website and social media engagement, and offers various services to assist artists in establishing their brand and portfolio. Additionally, it promotes the company's capabilities in video production, graphic design, and ongoing marketing support to enhance individual marketing efforts.

2. Marketing, Promotion and
Branding for Burlesque
It is no different marketing such artists and
performers … as they say, business is busi-
ness – the principles are all the same. Hav-
ing said that certain of the finer points are a
little different – there are specialist sites to
help with it all.
For any artist we must begin with the basics:
- have a point of contact
- have a way to engage with your audi-
ence
- have a portfolio
- have a brand image.
We can help with all of these needs. We can
provide solutions. We can help to give you a
presence. The rest is down to you.
We offer a basic consultation chat – free! We
are here to help. In consultation and further
discussions we can establish the marketing
and branding needs you have, what is pos-
sible and also establish the style or styles,
formats and motifs required. Every artist can
assert a very particular image or connected
images. We can help to bring out all that is
inside, all that is possible and make it truly
Contents
Website .... 5
Portfolio .... 6
Social media .... 7
Marketing .... 8
Pricing .... 9
Contact .... 9

3. Every artist or performer is different. We look to take what
is defining in the individual and help to create materials,
set up channels and undertake campaigns which help to further
you in your professional and performance objectives.
We try to work with any artist of performer to generate
styles, motifs, palettes, feel and treatment to suit both the
performer and the requirements they have.
We cannot promise to get you bookings but we can promise to
work hard and do our best to give you the very best chances to
move forward and to realise what you intend for yourself.
We can offer effort in many areas:
- video
- design
- stills
- marketing
- promotion
- social media
- websites
- audio.
We ahve worked in many different formats and for very varied
events, artists and performers - from circus and circus per-
formers, burlesque artists, to club nights, live musicians and
acts, DJ producers. We have worked in amultitude of genres.

4. As an absolute basic you will need to
have one or more means by which peo-
ple can get in touch. If you are looking
for bookings then agents, promoters,
venues and the like you will need a way
forward – the easiest way is a website.
We can help get it designed and hosted.
This site should provide not only means
of contact – phone, e-mail, sometimes a
postal address. Your site should also be
a collection point allowing and indeed
pointing towards all of your other con-
tent. It should be an element of your
portfolio, a way of binding it together.
Your website should contain:
- a contact page listing all available means of
contact including phone, e-mail and any others,
perhaps including such things as facebook page like
buttons, google+ 1 buttons, twitter follow button
and so on
- a useful landing or index page, this should be
bright and engaging using the ‘above the fold’ rule,
having something there which instantly engages, it
may be necessary to have an ‘over 18’ warning here,
it may be useful to add various ‘like’ buttons to this
page
- one or more portfolio pages, this could in-
clude photos, graphics, logos, perhaps embedded
video, or at the very least links to showreel video
- a bio, give a little background, be engaging,
give your audience and those who might book you a
reason to be intrigued, delighted, interested
- a listings, news and events page may be of
use, but you will need to keep it fresh and so regu-
larly updated
- links encouraging backlinks
Certain hosts do allow direct feed widgets which will
help to keep your website regularly updated without
too much effort from yourself or us as managers of

5. Any artist who involves the visual within their
performance must have a visual portfolio. Where
it involves movement video becomes a must. Thus,
one or more showreels are a necessity. Having more
than one is useful where your performance involves
costume changes, real variations in motif or there is
significant range to what you do.
The more traditional portfolio is based around stills
and graphics. We can help with all of these needs.
We have photographer contacts who can be con-
tacted or we can extract stills from video footage
shot by us. We can also add to the whole mix graphic
design, providing you with logos and general design
motifs and schemes. All of this when combined with
a website which follows the same design trend helps
to create brand image which is solid and uniform.
There is nothing worse than a patchwork of wildly
different design forms and motifs which leave people
with a confused brand image.
We can add titles and credits in various styles, add
effects where necessary.
For the footage we have two cameras available so dif-
ferent angles and walkabout footage is also possible.
Stills can be extracted and then run through pho-
toshop or similar to suit the graphic style or styles
required.
We can create all of this for you and ensure that it
is visible – uploading to youtube, facebook, flickr,
pinterest as well as creating one or more portfolio
e-books for use as downloads or as attachments to
e-mails.

6. Engagement, contact – social media chan-
nels and platforms
We can help with all of this! We can establish facebook fanpages for you, you-
tube channels which are your own (as well as adding such to our own), cre-
ate pinterest pinboards, flickr sets or help you create your own. Other options
include myspace, linkedin, twitter and a whole raft more social media channels
and platforms.
Social media and online marketing
We can manage all of these options for you. If you would like to do more for
yourself we can advise on dashboards which can help with the workload as well
as adding a certain amount of our own direct promotion and marketing.
In addition to social media there are a number of websites dedicated to per-
formers and performance above and beyond the world of music. Yes, there is a
Reverbnation or Don’t Stay In for you. We can help with your presence on such
and can research any particular needs you might have above and beyond.
Our own channels
No publicity is bad publicity! We can also include blog articles, uploads to our
own pinterest pinboards, flickr sets, youtube channels and other media plat-
forms. Each can have suitable and proper links to you and your online pres-
ence. We can add such links - a backlink from you would be nice, facebook
likes, google+ adds and so on. We may be able to add you to future e-books as
part of our entertainment business cloud – The Entertaining Toolbox.
Every artist is different. We can make differences count.

7. Our rates are very reasonable but above and beyond this
we can offer discounts for repeat or ongoing business as
well as discounts for referrals to other paying work. Give
us a call for a ‘costs nowt to talk’ chat.
So, if you need a website, design work, e-book creation,
performance filming, showreel creation, audio mixes,
ongoing marketing and promotion, portfolio creation and
anything related - get in touch.
08432895485
01142496426
07517725727
futurhood@gmail.com
www.futurhoodav.co.uk