Step One: Concept
What are you expert on?
Do you have something
new to say?
Is this hot now – will it sell?
Write an entire book.
Edit, revise, etc.
Decide it’s ready to publish.
Nonfiction has lots of block quotes.
Maybe even bullet points
Simple web and database searches can
give you source lists
30,000 words can be a book
Publishing takes a day…or an hour
Write SOMETHING every day
Blank page, half title page, other books by the author,
title page, copyright, dedication, acknowledgements,
table of contents, table of figures, preface
Word makes a great automatic table of contents.
Also a great index if this is nonfiction.
Afterward, Glossary, Bibliography, Index, About the
Black and white pictures are fine – must be 300 dpi
Consider a little icon at chapter starts or scene
PDFs are more stable than Word.
Use Amazon’s templates
Get a decent graphics program
and a high quality background
you like. One or two pieces of
high quality royalty free clipart
and some text and you’re done.
a template for your
book size and
number of pages.
Make this semi-
paste it over your
book cover to
make sure you’re in
Amazon reviews it for errors.
Amazon asks which sales channels you
want (probably all of them)
And what price you’d like (they set a
Back cover summary, category, and
Now that Amazon has all your book details, they’ll
adapt it into a Kindle ebook and sell that too.
ACX.com will walk you through auditioning actors for
Now that your book is done, why not distribute the
ebook to iBooks, Barnes & Noble, Sony, Kobo, Scribd
and everywhere else? Go to Smashwords.com, give
them your manuscript (as a Word doc) and front cover
and set your price. They convert it into EVERY ebook
format and send it out EVERYWHERE…except Amazon.
They prefer a copyright page where you say
“Smashwords Edition,” and no giant fonts or piles of
line breaks in a row. It’s an ebook, after all. Charts are
messy. Pictures jump around but still work. Replace
bullet points with a *
These will all provide a free ISBN.
First Get Reviews
Amazon Top 100
Friends and family
Appropriate themed magazines
Tie Yourself to events!
KDP Free Days or Sales (ask your publisher)
Holidays: Mother’s Day, Talk like a Pirate Day,
historical event, December, Cyber Monday,
Superhero Saturday, Free Comic Book Day,
Television season, movie release (built in
Loads of keywords
Ask fan groups to retweet
Vary your content
Add pictures, flyers, samples, and so on
Post your sale or KDP day in targeted
Have a friend add it to lists.
Have a friend review it
Post samples, art, details
Goodreads Giveaway now includes
ebooks but they charge. Packages start
Throw a party
For these tips and more, try my free ebooks,
Free Guide to Self-Publishing and Book Promotion:
Inside Secrets from an Author Whose Self-Published
Books Sold in Thousands and Self-Promo Stories
by Valerie Estelle Frankel