SlideShare a Scribd company logo
Dharam Mentor
Learning &
Development
PROGRAM
Dharam Mentor
Design Management
in Entrepreneurship!
Dharam Mentor
Dharam Mentor
Dharam Mentor
Option _ A Option _ B
Branded
Shoes
Shoes Vs
Dharam Mentor
Branded
Unbranded
Dharam Mentor
Option _ A
Rs 4000/-
Dharam Mentor
Option _ A Option _ B
Rs 8000/-
Known
High Trust
Rs 4000/-
Unknown
Low Trust
Dharam Mentor
Branded
Unbranded
Brand Perception/
meaning
Rich
Sports Lover
Like Quality
Modern
Active LifeStyle
Dharam Mentor
Brand Perception
Dharam Mentor
- Branding Agency
- Advertising Agency
Dharam Mentor
- Branding Agency
Dharam Mentor
- Branding Agency
Dharam Mentor
Dharam Mentor
Who I am:
Dharam Mentor
On a mission to help brands with
Design-thinking to grow in upcoming
$10 trillion Indian GDP
Brand Strategist & Mentor | Founder
GDGB
University of the Arts London
Alumni | Author, Educator,
AI Brand Designer
Design
Management
What I am sharing:
What is Design Management’s definition?
Why is Design Management critical?
Three Stages of Design Management?
What is
Design Management’s
definition?
MAEER’s MIT Institute of Design.
There is NO single, universally
agreed definition of the term
‘Design Management.’
- The critical aspects of managing design
are about understanding an organization’s
strategic goals and how design can play a
part n fulfilling them.
- Efficiently putting in place the ways and
means, the tools and methods, the teams,
and planning requirements to accomplish
these goals.
As a job description: the design manager has the job role of
managing design. However, this designation could change from
firm to firm:
A person responsible for managing design might be called.
Brand manager
Project manager
Client-account handler
Account director
Design consultant
Advertising planner
Why is Design
Management important?
In the current market environment, the
economic importance of design, and its use
as a communication and strategic business
tool, has strengthened the status of design
management.
In the current market environment, the
economic importance of design, and its use
as a communication and strategic business
tool, has strengthened the status of design
management.
In the current market environment, the
economic importance of design, and its use
as a communication and strategic business
tool, has strengthened the status of design
management.
Three Stages of Design
Management?
Stage 1: Managing the Design Strategy
Design at the level of
strategy
Stage 1: Managing the Design Strategy
Stage 2: Managing the Design Process
Design at the level of
strategy
Design at the level of
tactics, systems and
processes
Stage 1: Managing the Design Strategy
Stage 2: Managing the Design Process
Stage 3: Managing the Design Implementation
Design at the level of
strategy
Design at the level of
tactics, systems and
processes
Design at the level of
operations, tangibles
and touch
Stage 1: Managing the Design Strategy
Stage 2: Managing the Design Process
Stage 3: Managing the Design Implementation
Identifying
Opportunities for
Design
Giving Form to
Business/design
Strategy
The Project
Management
Process
Interpreting Client
and Customer
Needs
Initiating Design
Projects
Social and
Environmental
Responsibilities
Establishing the
Design Strategy
Design
Processes
Measuring the
Success of Design
Understanding
the Audience and
Market
Expressing the
Brand Through
Design
Project
Management in
Practice
Auditing the Use of
Design
Design
Methods
Design Policies,
Procedures, and
Guidelines
Selling the Design
Strategy
Competitive
Advantage
Through Design
Reviewing and
Revising the
Design Strategy
- Managing Client Relations
- Guiding Design Decisions
- Developing Good Working Relationships
- Verbal Communication
- Managing Creative Teams
- Facilitating the Design Process
- Developing Collaborative Cultures
- Visual Communication
- Management and Leadership
- Leading and Advocating Design
- Soft skills and people management skills
- Spoken and Written Communication
KEY SKILLS:
KEY SKILLS:
KEY SKILLS:
Stage 1:
Stage 1: At this stage, design management engages
Design-thinking in the (organizational) strategy.
Further, it identifies design opportunities and its
customers and looks at how design contributes to the
business.
Stage 1: Managing the Design Strategy
Identifying
Opportunities for
Design
Interpreting Client
and Customer
Needs
Establishing the
Design Strategy
Understanding
the Audience and
Market
Auditing the Use of
Design
Selling the Design
Strategy
Stage 1: Managing the Design Strategy
Identifying
Opportunities for
Design
Interpreting Client
and Customer
Needs
Establishing the
Design Strategy
Understanding
the Audience and
Market
Auditing the Use of
Design
Selling the Design
Strategy
Stage 1: Managing the Design Strategy
Identifying
Opportunities for
Design
Interpreting Client
and Customer
Needs
Establishing the
Design Strategy
Understanding
the Audience and
Market
Auditing the Use of
Design
Selling the Design
Strategy
Stage 1: Managing the Design Strategy
Identifying
Opportunities for
Design
Interpreting Client
and Customer
Needs
Establishing the
Design Strategy
Understanding
the Audience and
Market
Auditing the Use of
Design
Selling the Design
Strategy
Stage 1: Managing the Design Strategy
Identifying
Opportunities for
Design
Interpreting Client
and Customer
Needs
Establishing the
Design Strategy
Understanding
the Audience and
Market
Auditing the Use of
Design
Selling the Design
Strategy
Stage 1: Managing the Design Strategy
Identifying
Opportunities for
Design
Interpreting Client
and Customer
Needs
Establishing the
Design Strategy
Understanding
the Audience and
Market
Auditing the Use of
Design
Selling the Design
Strategy
Stage 1: Managing the Design Strategy
Identifying
Opportunities for
Design
Interpreting Client
and Customer
Needs
Establishing the
Design Strategy
Understanding
the Audience and
Market
Auditing the Use of
Design
Selling the Design
Strategy
Stage 1: Managing the Design Strategy
Identifying
Opportunities for
Design
Interpreting Client
and Customer
Needs
Establishing the
Design Strategy
Understanding
the Audience and
Market
Auditing the Use of
Design
Selling the Design
Strategy
Stage 1: Managing the Design Strategy
Identifying
Opportunities for
Design
Interpreting Client
and Customer
Needs
Establishing the
Design Strategy
Understanding
the Audience and
Market
Auditing the Use of
Design
Selling the Design
Strategy
The design manager
will require a solid
entrepreneurial mindset
in order to successfully
sell the design strategy.
Stage 1: Managing the Design Strategy
Identifying
Opportunities for
Design
Interpreting Client
and Customer
Needs
Establishing the
Design Strategy
Understanding
the Audience and
Market
Auditing the Use of
Design
Selling the Design
Strategy
Stage 2:
Stage 2: Managing the Design Process
Giving Form to
Business/design
Strategy
Initiating Design
Projects
Design
Processes
Expressing the
Brand Through
Design
Design
Methods
Competitive
Advantage
Through Design
Stage2: This is where design projects are developed.
The main focus is placed on demonstrating how
strategy can be made visible/tangible through design.
At this stage, design management explores how
design can be used to craft the presence of a brand/
organization.
Stage 2: Managing the Design Process
Giving Form to
Business/design
Strategy
Initiating Design
Projects
Design
Processes
Expressing the
Brand Through
Design
Design
Methods
Competitive
Advantage
Through Design
Stage 2: Managing the Design Process
Giving Form to
Business/design
Strategy
Initiating Design
Projects
Design
Processes
Expressing the
Brand Through
Design
Design
Methods
Competitive
Advantage
Through Design
Design methods help build trust in the client and
design team relationship because they allow
members of both parties to explore the challenges
presented by a project In an engaging way.
Design methods are also used to define
- What it is the design team needs to do?
- What processes do they need to use?
- What are the expected outcomes?
Stage 2: Managing the Design Process
Giving Form to
Business/design
Strategy
Initiating Design
Projects
Design
Processes
Expressing the
Brand Through
Design
Design
Methods
Competitive
Advantage
Through Design
Word+Visual Neuro Mapping Tool:
Stage 2: Managing the Design Process
Giving Form to
Business/design
Strategy
Initiating Design
Projects
Design
Processes
Expressing the
Brand Through
Design
Design
Methods
Competitive
Advantage
Through Design
Word+Visual Neuro Mapping Tool:
Stage 2: Managing the Design Process
Giving Form to
Business/design
Strategy
Initiating Design
Projects
Design
Processes
Expressing the
Brand Through
Design
Design
Methods
Competitive
Advantage
Through Design
Design is a meticulous, cyclical process of inquiry
and creativity. Design processes comprise a set of
methods that are put together to suit the type of
each design project.
Stage 2: Managing the Design Process
Giving Form to
Business/design
Strategy
Initiating Design
Projects
Design
Processes
Expressing the
Brand Through
Design
Design
Methods
Competitive
Advantage
Through Design
Stage 2: Managing the Design Process
Giving Form to
Business/design
Strategy
Initiating Design
Projects
Design
Processes
Expressing the
Brand Through
Design
Design
Methods
Competitive
Advantage
Through Design
Stage 2: Managing the Design Process
Giving Form to
Business/design
Strategy
Initiating Design
Projects
Design
Processes
Expressing the
Brand Through
Design
Design
Methods
Competitive
Advantage
Through Design
Stage 3:
Stage 3: Managing the Design Implementation
The Project
Management
Process
Social and
Environmental
Responsibilities
Measuring the
Success of Design
Project
Management in
Practice
Design Policies,
Procedures, and
Guidelines
Reviewing and
Revising the
Design Strategy
How to translate design strategies and processes
into a finished result. This involves preparation
and coordinating the people, stakeholders, and
resources necessary to get the project built on time
and within budget.
Stage 3: Managing the Design Implementation
The Project
Management
Process
Social and
Environmental
Responsibilities
Measuring the
Success of Design
Project
Management in
Practice
Design Policies,
Procedures, and
Guidelines
Reviewing and
Revising the
Design Strategy
Stage 3: Managing the Design Implementation
The Project
Management
Process
Social and
Environmental
Responsibilities
Measuring the
Success of Design
Implementation
Project
Management in
Practice
Design Policies,
Procedures, and
Guidelines
Reviewing and
Revising the
Design Strategy
Thank you

More Related Content

Similar to 01_DesignManagment_Linkdn.pdf

786-PRODUCT-DESIGN-ARC-4302-3-2-3-V-II-CHAPTER-1-03032020-converted.pptx
786-PRODUCT-DESIGN-ARC-4302-3-2-3-V-II-CHAPTER-1-03032020-converted.pptx786-PRODUCT-DESIGN-ARC-4302-3-2-3-V-II-CHAPTER-1-03032020-converted.pptx
786-PRODUCT-DESIGN-ARC-4302-3-2-3-V-II-CHAPTER-1-03032020-converted.pptx
Barsena
 
Lecture 1 - Research and Analysis
Lecture 1 - Research and AnalysisLecture 1 - Research and Analysis
Lecture 1 - Research and Analysis
Virtu Institute
 
Ennis Associates Marketing Training Information
Ennis Associates Marketing Training InformationEnnis Associates Marketing Training Information
Ennis Associates Marketing Training Information
EnnisAssociates
 

Similar to 01_DesignManagment_Linkdn.pdf (20)

VALUE CREATION (SLIDE)
VALUE CREATION (SLIDE)VALUE CREATION (SLIDE)
VALUE CREATION (SLIDE)
 
UNIT I_ Introduction to Product Design and Development .pptx
UNIT I_ Introduction to Product Design and Development .pptxUNIT I_ Introduction to Product Design and Development .pptx
UNIT I_ Introduction to Product Design and Development .pptx
 
Strategy & Space Sebastian Brunner
Strategy & Space Sebastian BrunnerStrategy & Space Sebastian Brunner
Strategy & Space Sebastian Brunner
 
The Digital Innovators' Guide: How Services Companies Launch Successful Digit...
The Digital Innovators' Guide: How Services Companies Launch Successful Digit...The Digital Innovators' Guide: How Services Companies Launch Successful Digit...
The Digital Innovators' Guide: How Services Companies Launch Successful Digit...
 
COMPETITIVE ADVANTAGE (SLIDE)
COMPETITIVE ADVANTAGE (SLIDE)COMPETITIVE ADVANTAGE (SLIDE)
COMPETITIVE ADVANTAGE (SLIDE)
 
How do you know you're ready for a Design Sprint?
How do you know you're ready for a Design Sprint?How do you know you're ready for a Design Sprint?
How do you know you're ready for a Design Sprint?
 
Product vs Program/Project Management
Product vs Program/Project ManagementProduct vs Program/Project Management
Product vs Program/Project Management
 
STRATEGIC MARKETING (SLIDE)
STRATEGIC MARKETING (SLIDE)STRATEGIC MARKETING (SLIDE)
STRATEGIC MARKETING (SLIDE)
 
110 190511 Bookclub Managing The Design Process by Terry Lee Stones Chapter 6...
110 190511 Bookclub Managing The Design Process by Terry Lee Stones Chapter 6...110 190511 Bookclub Managing The Design Process by Terry Lee Stones Chapter 6...
110 190511 Bookclub Managing The Design Process by Terry Lee Stones Chapter 6...
 
786-PRODUCT-DESIGN-ARC-4302-3-2-3-V-II-CHAPTER-1-03032020-converted.pptx
786-PRODUCT-DESIGN-ARC-4302-3-2-3-V-II-CHAPTER-1-03032020-converted.pptx786-PRODUCT-DESIGN-ARC-4302-3-2-3-V-II-CHAPTER-1-03032020-converted.pptx
786-PRODUCT-DESIGN-ARC-4302-3-2-3-V-II-CHAPTER-1-03032020-converted.pptx
 
Lecture 1 - Research and Analysis
Lecture 1 - Research and AnalysisLecture 1 - Research and Analysis
Lecture 1 - Research and Analysis
 
VALUE CREATION (WORKSHEET)
VALUE CREATION (WORKSHEET)VALUE CREATION (WORKSHEET)
VALUE CREATION (WORKSHEET)
 
Marketing to Architects & Designers
Marketing to Architects & DesignersMarketing to Architects & Designers
Marketing to Architects & Designers
 
FXD 2018: Ryan Rumsey, USAA
FXD 2018: Ryan Rumsey, USAAFXD 2018: Ryan Rumsey, USAA
FXD 2018: Ryan Rumsey, USAA
 
How to Be a Strategy Product Manager by nexTier Dir of PM
How to Be a Strategy Product Manager by nexTier Dir of PMHow to Be a Strategy Product Manager by nexTier Dir of PM
How to Be a Strategy Product Manager by nexTier Dir of PM
 
Ennis Associates Marketing Training Information
Ennis Associates Marketing Training InformationEnnis Associates Marketing Training Information
Ennis Associates Marketing Training Information
 
UX STRAT Europe, Stefan Dieffenbacher: The User Experience Strategy Behind On...
UX STRAT Europe, Stefan Dieffenbacher: The User Experience Strategy Behind On...UX STRAT Europe, Stefan Dieffenbacher: The User Experience Strategy Behind On...
UX STRAT Europe, Stefan Dieffenbacher: The User Experience Strategy Behind On...
 
Vandit Panvelkar CV
Vandit Panvelkar CVVandit Panvelkar CV
Vandit Panvelkar CV
 
Seedcamp Customer Experience (CX) Workshop
Seedcamp Customer Experience (CX) WorkshopSeedcamp Customer Experience (CX) Workshop
Seedcamp Customer Experience (CX) Workshop
 
Rahul Resume
Rahul ResumeRahul Resume
Rahul Resume
 

More from Dharam Mentor

Design thinking in Brand Design by Dharam Mentor
Design thinking  in Brand Design by Dharam MentorDesign thinking  in Brand Design by Dharam Mentor
Design thinking in Brand Design by Dharam Mentor
Dharam Mentor
 
design thinking skills and t shape skills
design thinking skills and t shape skillsdesign thinking skills and t shape skills
design thinking skills and t shape skills
Dharam Mentor
 
Aesthetic First Branding Lab, Dharam Mentor
Aesthetic First Branding Lab, Dharam MentorAesthetic First Branding Lab, Dharam Mentor
Aesthetic First Branding Lab, Dharam Mentor
Dharam Mentor
 
Aesthetic First Branding Lab, Dharam Mentor
Aesthetic First Branding Lab, Dharam MentorAesthetic First Branding Lab, Dharam Mentor
Aesthetic First Branding Lab, Dharam Mentor
Dharam Mentor
 
Aesthetic First Branding Lab, Dharam Mentor
Aesthetic First Branding Lab, Dharam MentorAesthetic First Branding Lab, Dharam Mentor
Aesthetic First Branding Lab, Dharam Mentor
Dharam Mentor
 
Design thinking, good design thinking is good business
Design thinking, good design thinking is good businessDesign thinking, good design thinking is good business
Design thinking, good design thinking is good business
Dharam Mentor
 
2022_MDLZ_stateofsnacking_report_GLOBAL_EN.pdf
2022_MDLZ_stateofsnacking_report_GLOBAL_EN.pdf2022_MDLZ_stateofsnacking_report_GLOBAL_EN.pdf
2022_MDLZ_stateofsnacking_report_GLOBAL_EN.pdf
Dharam Mentor
 

More from Dharam Mentor (20)

CorporateBranding_Session 3 by Dharam Mentor
CorporateBranding_Session 3 by Dharam MentorCorporateBranding_Session 3 by Dharam Mentor
CorporateBranding_Session 3 by Dharam Mentor
 
CorporateBranding_Session 2 by Dharam Mentor
CorporateBranding_Session 2 by Dharam MentorCorporateBranding_Session 2 by Dharam Mentor
CorporateBranding_Session 2 by Dharam Mentor
 
CorporateBranding_Session 1 by Dharam Mentor
CorporateBranding_Session 1 by Dharam MentorCorporateBranding_Session 1 by Dharam Mentor
CorporateBranding_Session 1 by Dharam Mentor
 
Design thinking in Brand Design by Dharam Mentor
Design thinking  in Brand Design by Dharam MentorDesign thinking  in Brand Design by Dharam Mentor
Design thinking in Brand Design by Dharam Mentor
 
design thinking skills and t shape skills
design thinking skills and t shape skillsdesign thinking skills and t shape skills
design thinking skills and t shape skills
 
Aesthetic First Branding Lab, Dharam Mentor
Aesthetic First Branding Lab, Dharam MentorAesthetic First Branding Lab, Dharam Mentor
Aesthetic First Branding Lab, Dharam Mentor
 
Aesthetic First Branding Lab, Dharam Mentor
Aesthetic First Branding Lab, Dharam MentorAesthetic First Branding Lab, Dharam Mentor
Aesthetic First Branding Lab, Dharam Mentor
 
Aesthetic First Branding Lab, Dharam Mentor
Aesthetic First Branding Lab, Dharam MentorAesthetic First Branding Lab, Dharam Mentor
Aesthetic First Branding Lab, Dharam Mentor
 
Aesthetic First Branding Lab, Dharam Mentor
Aesthetic First Branding Lab, Dharam MentorAesthetic First Branding Lab, Dharam Mentor
Aesthetic First Branding Lab, Dharam Mentor
 
Aesthetic First Branding Lab, Dharam Mentor
Aesthetic First Branding Lab, Dharam MentorAesthetic First Branding Lab, Dharam Mentor
Aesthetic First Branding Lab, Dharam Mentor
 
Design thinking, good design thinking is good business
Design thinking, good design thinking is good businessDesign thinking, good design thinking is good business
Design thinking, good design thinking is good business
 
2022_MDLZ_stateofsnacking_report_GLOBAL_EN.pdf
2022_MDLZ_stateofsnacking_report_GLOBAL_EN.pdf2022_MDLZ_stateofsnacking_report_GLOBAL_EN.pdf
2022_MDLZ_stateofsnacking_report_GLOBAL_EN.pdf
 
sho. 1.pdf
sho. 1.pdfsho. 1.pdf
sho. 1.pdf
 
sho.pdf
sho.pdfsho.pdf
sho.pdf
 
Ai2.pdf
Ai2.pdfAi2.pdf
Ai2.pdf
 
Ai 3.pdf
Ai 3.pdfAi 3.pdf
Ai 3.pdf
 
visual research.pdf
visual  research.pdfvisual  research.pdf
visual research.pdf
 
Nike Sports.pdf
Nike Sports.pdfNike Sports.pdf
Nike Sports.pdf
 
Nike Bohomiian.pdf
Nike Bohomiian.pdfNike Bohomiian.pdf
Nike Bohomiian.pdf
 
Nike Punk.pdf
Nike Punk.pdfNike Punk.pdf
Nike Punk.pdf
 

Recently uploaded

Recently uploaded (20)

Basic Civil Engineering Notes of Chapter-6, Topic- Ecosystem, Biodiversity G...
Basic Civil Engineering Notes of Chapter-6,  Topic- Ecosystem, Biodiversity G...Basic Civil Engineering Notes of Chapter-6,  Topic- Ecosystem, Biodiversity G...
Basic Civil Engineering Notes of Chapter-6, Topic- Ecosystem, Biodiversity G...
 
slides CapTechTalks Webinar May 2024 Alexander Perry.pptx
slides CapTechTalks Webinar May 2024 Alexander Perry.pptxslides CapTechTalks Webinar May 2024 Alexander Perry.pptx
slides CapTechTalks Webinar May 2024 Alexander Perry.pptx
 
PART A. Introduction to Costumer Service
PART A. Introduction to Costumer ServicePART A. Introduction to Costumer Service
PART A. Introduction to Costumer Service
 
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXXPhrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
 
Gyanartha SciBizTech Quiz slideshare.pptx
Gyanartha SciBizTech Quiz slideshare.pptxGyanartha SciBizTech Quiz slideshare.pptx
Gyanartha SciBizTech Quiz slideshare.pptx
 
B.ed spl. HI pdusu exam paper-2023-24.pdf
B.ed spl. HI pdusu exam paper-2023-24.pdfB.ed spl. HI pdusu exam paper-2023-24.pdf
B.ed spl. HI pdusu exam paper-2023-24.pdf
 
The Benefits and Challenges of Open Educational Resources
The Benefits and Challenges of Open Educational ResourcesThe Benefits and Challenges of Open Educational Resources
The Benefits and Challenges of Open Educational Resources
 
Salient features of Environment protection Act 1986.pptx
Salient features of Environment protection Act 1986.pptxSalient features of Environment protection Act 1986.pptx
Salient features of Environment protection Act 1986.pptx
 
Matatag-Curriculum and the 21st Century Skills Presentation.pptx
Matatag-Curriculum and the 21st Century Skills Presentation.pptxMatatag-Curriculum and the 21st Century Skills Presentation.pptx
Matatag-Curriculum and the 21st Century Skills Presentation.pptx
 
INU_CAPSTONEDESIGN_비밀번호486_업로드용 발표자료.pdf
INU_CAPSTONEDESIGN_비밀번호486_업로드용 발표자료.pdfINU_CAPSTONEDESIGN_비밀번호486_업로드용 발표자료.pdf
INU_CAPSTONEDESIGN_비밀번호486_업로드용 발표자료.pdf
 
Mattingly "AI & Prompt Design: Limitations and Solutions with LLMs"
Mattingly "AI & Prompt Design: Limitations and Solutions with LLMs"Mattingly "AI & Prompt Design: Limitations and Solutions with LLMs"
Mattingly "AI & Prompt Design: Limitations and Solutions with LLMs"
 
Open Educational Resources Primer PowerPoint
Open Educational Resources Primer PowerPointOpen Educational Resources Primer PowerPoint
Open Educational Resources Primer PowerPoint
 
Sha'Carri Richardson Presentation 202345
Sha'Carri Richardson Presentation 202345Sha'Carri Richardson Presentation 202345
Sha'Carri Richardson Presentation 202345
 
How to the fix Attribute Error in odoo 17
How to the fix Attribute Error in odoo 17How to the fix Attribute Error in odoo 17
How to the fix Attribute Error in odoo 17
 
Keeping Your Information Safe with Centralized Security Services
Keeping Your Information Safe with Centralized Security ServicesKeeping Your Information Safe with Centralized Security Services
Keeping Your Information Safe with Centralized Security Services
 
Jose-Rizal-and-Philippine-Nationalism-National-Symbol-2.pptx
Jose-Rizal-and-Philippine-Nationalism-National-Symbol-2.pptxJose-Rizal-and-Philippine-Nationalism-National-Symbol-2.pptx
Jose-Rizal-and-Philippine-Nationalism-National-Symbol-2.pptx
 
NCERT Solutions Power Sharing Class 10 Notes pdf
NCERT Solutions Power Sharing Class 10 Notes pdfNCERT Solutions Power Sharing Class 10 Notes pdf
NCERT Solutions Power Sharing Class 10 Notes pdf
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
 
Basic Civil Engg Notes_Chapter-6_Environment Pollution & Engineering
Basic Civil Engg Notes_Chapter-6_Environment Pollution & EngineeringBasic Civil Engg Notes_Chapter-6_Environment Pollution & Engineering
Basic Civil Engg Notes_Chapter-6_Environment Pollution & Engineering
 
Basic_QTL_Marker-assisted_Selection_Sourabh.ppt
Basic_QTL_Marker-assisted_Selection_Sourabh.pptBasic_QTL_Marker-assisted_Selection_Sourabh.ppt
Basic_QTL_Marker-assisted_Selection_Sourabh.ppt
 

01_DesignManagment_Linkdn.pdf

  • 1. Dharam Mentor Learning & Development PROGRAM Dharam Mentor Design Management in Entrepreneurship!
  • 4. Dharam Mentor Option _ A Option _ B Branded Shoes Shoes Vs
  • 7. Dharam Mentor Option _ A Option _ B Rs 8000/- Known High Trust Rs 4000/- Unknown Low Trust
  • 10. Dharam Mentor - Branding Agency - Advertising Agency
  • 15. Who I am: Dharam Mentor On a mission to help brands with Design-thinking to grow in upcoming $10 trillion Indian GDP Brand Strategist & Mentor | Founder GDGB University of the Arts London Alumni | Author, Educator, AI Brand Designer
  • 17. What I am sharing: What is Design Management’s definition? Why is Design Management critical? Three Stages of Design Management?
  • 20. There is NO single, universally agreed definition of the term ‘Design Management.’
  • 21. - The critical aspects of managing design are about understanding an organization’s strategic goals and how design can play a part n fulfilling them. - Efficiently putting in place the ways and means, the tools and methods, the teams, and planning requirements to accomplish these goals.
  • 22. As a job description: the design manager has the job role of managing design. However, this designation could change from firm to firm: A person responsible for managing design might be called. Brand manager Project manager Client-account handler Account director Design consultant Advertising planner
  • 24. In the current market environment, the economic importance of design, and its use as a communication and strategic business tool, has strengthened the status of design management.
  • 25. In the current market environment, the economic importance of design, and its use as a communication and strategic business tool, has strengthened the status of design management.
  • 26. In the current market environment, the economic importance of design, and its use as a communication and strategic business tool, has strengthened the status of design management.
  • 27. Three Stages of Design Management?
  • 28. Stage 1: Managing the Design Strategy Design at the level of strategy
  • 29. Stage 1: Managing the Design Strategy Stage 2: Managing the Design Process Design at the level of strategy Design at the level of tactics, systems and processes
  • 30. Stage 1: Managing the Design Strategy Stage 2: Managing the Design Process Stage 3: Managing the Design Implementation Design at the level of strategy Design at the level of tactics, systems and processes Design at the level of operations, tangibles and touch
  • 31. Stage 1: Managing the Design Strategy Stage 2: Managing the Design Process Stage 3: Managing the Design Implementation Identifying Opportunities for Design Giving Form to Business/design Strategy The Project Management Process Interpreting Client and Customer Needs Initiating Design Projects Social and Environmental Responsibilities Establishing the Design Strategy Design Processes Measuring the Success of Design Understanding the Audience and Market Expressing the Brand Through Design Project Management in Practice Auditing the Use of Design Design Methods Design Policies, Procedures, and Guidelines Selling the Design Strategy Competitive Advantage Through Design Reviewing and Revising the Design Strategy - Managing Client Relations - Guiding Design Decisions - Developing Good Working Relationships - Verbal Communication - Managing Creative Teams - Facilitating the Design Process - Developing Collaborative Cultures - Visual Communication - Management and Leadership - Leading and Advocating Design - Soft skills and people management skills - Spoken and Written Communication KEY SKILLS: KEY SKILLS: KEY SKILLS:
  • 33. Stage 1: At this stage, design management engages Design-thinking in the (organizational) strategy. Further, it identifies design opportunities and its customers and looks at how design contributes to the business. Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy
  • 34. Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy
  • 35. Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy
  • 36. Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy
  • 37. Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy
  • 38. Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy
  • 39. Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy
  • 40.
  • 41.
  • 42. Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy
  • 43. Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy
  • 44. The design manager will require a solid entrepreneurial mindset in order to successfully sell the design strategy. Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy
  • 46. Stage 2: Managing the Design Process Giving Form to Business/design Strategy Initiating Design Projects Design Processes Expressing the Brand Through Design Design Methods Competitive Advantage Through Design Stage2: This is where design projects are developed. The main focus is placed on demonstrating how strategy can be made visible/tangible through design. At this stage, design management explores how design can be used to craft the presence of a brand/ organization.
  • 47. Stage 2: Managing the Design Process Giving Form to Business/design Strategy Initiating Design Projects Design Processes Expressing the Brand Through Design Design Methods Competitive Advantage Through Design
  • 48. Stage 2: Managing the Design Process Giving Form to Business/design Strategy Initiating Design Projects Design Processes Expressing the Brand Through Design Design Methods Competitive Advantage Through Design Design methods help build trust in the client and design team relationship because they allow members of both parties to explore the challenges presented by a project In an engaging way. Design methods are also used to define - What it is the design team needs to do? - What processes do they need to use? - What are the expected outcomes?
  • 49. Stage 2: Managing the Design Process Giving Form to Business/design Strategy Initiating Design Projects Design Processes Expressing the Brand Through Design Design Methods Competitive Advantage Through Design Word+Visual Neuro Mapping Tool:
  • 50. Stage 2: Managing the Design Process Giving Form to Business/design Strategy Initiating Design Projects Design Processes Expressing the Brand Through Design Design Methods Competitive Advantage Through Design Word+Visual Neuro Mapping Tool:
  • 51. Stage 2: Managing the Design Process Giving Form to Business/design Strategy Initiating Design Projects Design Processes Expressing the Brand Through Design Design Methods Competitive Advantage Through Design Design is a meticulous, cyclical process of inquiry and creativity. Design processes comprise a set of methods that are put together to suit the type of each design project.
  • 52. Stage 2: Managing the Design Process Giving Form to Business/design Strategy Initiating Design Projects Design Processes Expressing the Brand Through Design Design Methods Competitive Advantage Through Design
  • 53. Stage 2: Managing the Design Process Giving Form to Business/design Strategy Initiating Design Projects Design Processes Expressing the Brand Through Design Design Methods Competitive Advantage Through Design
  • 54. Stage 2: Managing the Design Process Giving Form to Business/design Strategy Initiating Design Projects Design Processes Expressing the Brand Through Design Design Methods Competitive Advantage Through Design
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61.
  • 62.
  • 63.
  • 64.
  • 65.
  • 66.
  • 67.
  • 68.
  • 69.
  • 70.
  • 71.
  • 72.
  • 73.
  • 74.
  • 75.
  • 77. Stage 3: Managing the Design Implementation The Project Management Process Social and Environmental Responsibilities Measuring the Success of Design Project Management in Practice Design Policies, Procedures, and Guidelines Reviewing and Revising the Design Strategy How to translate design strategies and processes into a finished result. This involves preparation and coordinating the people, stakeholders, and resources necessary to get the project built on time and within budget.
  • 78. Stage 3: Managing the Design Implementation The Project Management Process Social and Environmental Responsibilities Measuring the Success of Design Project Management in Practice Design Policies, Procedures, and Guidelines Reviewing and Revising the Design Strategy
  • 79. Stage 3: Managing the Design Implementation The Project Management Process Social and Environmental Responsibilities Measuring the Success of Design Implementation Project Management in Practice Design Policies, Procedures, and Guidelines Reviewing and Revising the Design Strategy