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SLOGANS
A slogan is a catchy phrase that is
used to help people remember a
product and make them want to buy it
 Slogans usually come at the end of the advert
 A slogan is a verbal logo
 Instantly communicate the nature of the business,
  product, or service.
 They are appealing to the target audience
 They are able to withstand the test of time
 They work in context of all potential
  communications’ media
 They are brief and memorable
Connecting people
Connecting people
‘Just Do It.’
 ‘Just Do It.’
"Probably the best
 "Probably the best
lager in the world"
 lager in the world"
‘once you pop, you
 ‘once you pop, you
    can’t stop.’
     can’t stop.’
"Finger-lickin' good."
 "Finger-lickin' good."
‘The best a man
 ‘The best a man
    can get.’
     can get.’
‘I’m lovin’ it.’
 ‘I’m lovin’ it.’
‘Have it your way.’
 ‘Have it your way.’
‘washing machines
 ‘washing machines
 live longer with…’
  live longer with…’
‘vorsprung durch
 ‘vorsprung durch
     technik’
      technik’
‘Gives you wings.’
 ‘Gives you wings.’
‘The Power of
 ‘The Power of
   dreams.’
    dreams.’
Impossible in nothing
 Impossible in nothing
‘Because you’re
 ‘Because you’re
    worth it’
     worth it’
‘Good things come to
 ‘Good things come to
   those who wait’
    those who wait’
Think different
Think different
Make up your own
Make up your own
Slogan goes here
 Slogan goes here

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