This presentation will encourage events professionals, both client-side and agency, to take a step back and think smarter about the events they deliver, the value they add, and the reason they do what they do. The what, how and when are in safe hands – now it’s time to think about the ‘why.’
The document discusses generating world-class digital engagement ideas. It provides three examples of engagement ideas, including a restaurant marketing campaign, a documentary, and a crisps brand campaign. It then outlines common characteristics like authentic stories and behavior change. The document also details a case study called "De Jungle Kids" where children helped design a new water attraction. Key aspects of developing engagement ideas are an involved client, using digital as a core part, equal collaboration, workshop sessions, a phased approach, and expansion through additional tactics.
We are happy to share with the world our company culture playbook. Read it, explore it, share it!
The Keenfolks is a digital transformation agency based in Barcelona, Mexico City, and New York. We opened a new business category -Digital Gap Management to help companies outpace consumer speed.
We would be happy to hear your feedback and get in touch with you!
Stay Keen!
A unique or creative idea for an advertisement or campaign that attracts consumers’ attention, gets a reaction, and sets the advertisers product or service apart form the competition.
Stand for something and do something: Breakthrough marketing of big brands.
----
Marketing today's modern brands absolutely requires that a brand stand for something that is relevant to consumers -- so that they will want to engage in a conversation with you. Then, the brand has to engage in the conversation consistently, over time and in a variety of channels.
As a case study we'll look at the work Leo Burnett has
done for P&G Secret. The 50-year purpose and heritage
of the Secret brand has been to help women be fearless
by giving them the confidence they need to face any
stressful situation.
Nothing is more stressful than bullying. And, we know
that bullying has long-term effects on self-esteem; for girls to grow up to be fearless women, our imperative was to help them overcome bullying themselves and to
take a stand to help other girls.
Mean “stinks”, and Secret stands against everything that
stinks. But we do it in a powerful and empowering way -
- one that encourages girls to Gang Up for Good.
This document provides information about the winners and finalists of the inaugural Real Innovation Awards ceremony. It includes brief descriptions of the winners in each of the six award categories: The If At First You Don't Succeed award (joint winners Dubsmash and Hertfordshire Independent Living Service), The George Bernard Shaw Unreasonable Person award (winner Jane Chen of Embrace Innovations), The Masters of Reinvention award (winner Steve McGuirk of Greater Manchester Fire Service), The Alexander Fleming Serendipity award (winner Barrnon), The Best Beats First award (winner Deliveroo), and The Harnessing the Winds of Change award (winner BlaBlaCar). It also lists the finalists for
TBWA quote compilation on change on mad-blog.commad blog
Some Brands don't like change.
Change doesn't much care.
Today the people live in the network era,
while lots of brands stick in the industrial age,
relying on industrial strategies, tactics & metrics.
If brands don't want to loose touch with their customers they must stop walking the industrial walk and change the ways how they operate and communicate.
But how?
An answer is swirling around in bits and pieces, as lots of different, savvy people already shared interesting and inspiring thoughts about how brands should change.
We simply put those statements togehter to unfold the whole story.
Source: mad-blog.com
SearchLove San Diego 2015 | Jose Caballer & Chris Do, 'Continuous Alignment o...Distilled
Learn how you can create the ultimate marketing team culture, with this unique and interactive micro-workshop. Creative process hackers Chris Do and Jose Caballer will share with you their proven tools to effectively define customer segments and powerful marketing tactics in a collaborative fashion.
The document discusses generating world-class digital engagement ideas. It provides three examples of engagement ideas, including a restaurant marketing campaign, a documentary, and a crisps brand campaign. It then outlines common characteristics like authentic stories and behavior change. The document also details a case study called "De Jungle Kids" where children helped design a new water attraction. Key aspects of developing engagement ideas are an involved client, using digital as a core part, equal collaboration, workshop sessions, a phased approach, and expansion through additional tactics.
We are happy to share with the world our company culture playbook. Read it, explore it, share it!
The Keenfolks is a digital transformation agency based in Barcelona, Mexico City, and New York. We opened a new business category -Digital Gap Management to help companies outpace consumer speed.
We would be happy to hear your feedback and get in touch with you!
Stay Keen!
A unique or creative idea for an advertisement or campaign that attracts consumers’ attention, gets a reaction, and sets the advertisers product or service apart form the competition.
Stand for something and do something: Breakthrough marketing of big brands.
----
Marketing today's modern brands absolutely requires that a brand stand for something that is relevant to consumers -- so that they will want to engage in a conversation with you. Then, the brand has to engage in the conversation consistently, over time and in a variety of channels.
As a case study we'll look at the work Leo Burnett has
done for P&G Secret. The 50-year purpose and heritage
of the Secret brand has been to help women be fearless
by giving them the confidence they need to face any
stressful situation.
Nothing is more stressful than bullying. And, we know
that bullying has long-term effects on self-esteem; for girls to grow up to be fearless women, our imperative was to help them overcome bullying themselves and to
take a stand to help other girls.
Mean “stinks”, and Secret stands against everything that
stinks. But we do it in a powerful and empowering way -
- one that encourages girls to Gang Up for Good.
This document provides information about the winners and finalists of the inaugural Real Innovation Awards ceremony. It includes brief descriptions of the winners in each of the six award categories: The If At First You Don't Succeed award (joint winners Dubsmash and Hertfordshire Independent Living Service), The George Bernard Shaw Unreasonable Person award (winner Jane Chen of Embrace Innovations), The Masters of Reinvention award (winner Steve McGuirk of Greater Manchester Fire Service), The Alexander Fleming Serendipity award (winner Barrnon), The Best Beats First award (winner Deliveroo), and The Harnessing the Winds of Change award (winner BlaBlaCar). It also lists the finalists for
TBWA quote compilation on change on mad-blog.commad blog
Some Brands don't like change.
Change doesn't much care.
Today the people live in the network era,
while lots of brands stick in the industrial age,
relying on industrial strategies, tactics & metrics.
If brands don't want to loose touch with their customers they must stop walking the industrial walk and change the ways how they operate and communicate.
But how?
An answer is swirling around in bits and pieces, as lots of different, savvy people already shared interesting and inspiring thoughts about how brands should change.
We simply put those statements togehter to unfold the whole story.
Source: mad-blog.com
SearchLove San Diego 2015 | Jose Caballer & Chris Do, 'Continuous Alignment o...Distilled
Learn how you can create the ultimate marketing team culture, with this unique and interactive micro-workshop. Creative process hackers Chris Do and Jose Caballer will share with you their proven tools to effectively define customer segments and powerful marketing tactics in a collaborative fashion.
Experience design is a discipline that creates emotional connections between brands and individuals through authentic interactions. When done effectively, experience design establishes long-term brand affinity at a deeper level than other marketing approaches. More marketers are embracing experience design because consumers now interact with brands in active ways through social media and mobile apps, rather than passive traditional advertising, and experience design helps address this shift.
EEI Global is an award-winning experiential marketing and fabrication firm that has been operating since 1981. They blend strategy, creativity, and production to bring brands and their markets together. Their extensive experience meeting practical challenges and self-performing the majority of their work allows them to execute projects with precision and fiscal efficiency. They enjoy taking on impossible challenges that drive them to produce their best and most original work.
The document is a presentation from Slideshop that contains core diagrams. It includes diagrams showing core layers, strategies, and systems with example text in each section. It promotes downloading the core diagram PowerPoint template from Slideshop.com.
The document outlines 6 technology trends that will shape experience marketing in 2016: 1) Virtual reality becomes more mainstream as hardware improves, 2) Intelligent assistants like Siri and Cortana become more invisible through frictionless experiences, 3) Connected bespoke products will partner with mobile apps, 4) Geocaching will hide content in plain sight using proximity technology, 5) Content will fragment across more touchpoints through video, images and more, 6) Smartwatches and wearables will compete for wrist time and connect brands with consumers.
GPJ Sports and Sponsorship Marketing delivers ideas for sports and sponsorship programs and implements them from start to finish. They have extensive experience working with global brands. Through their network of agencies, they offer specialized services like engineering, strategy, and creative design. They have over 29 offices worldwide and provide innovative technology and analytics to help brands connect with audiences and measure results.
This document provides an overview of the culture and values at Jack Morton Worldwide, an experience branding agency. Some key points include:
- They value talent over titles, risk-taking over groupthink, and embrace diversity of personalities.
- Their goal is to create ongoing brand experiences between clients and stakeholders through real, rich interactions both online and offline.
- They aim to solve business problems creatively rather than just responding to briefs, and take calculated risks to provide bold solutions.
- Measurement of success is focused on creating solutions that directly impact clients' bottom lines through engagement and influence.
This document summarizes a seminar on computer network security given on November 22, 2012. It discusses the OSI model layers and security perspectives for each layer. The layers covered are the physical, data link, network, transport, session, presentation, and application layers. Common attacks are listed for each layer such as packet sniffing for the data link layer and SQL injection for the application layer. The document concludes with a reminder that social engineering is also an important security issue.
Eighty percent of companies think their brands have superior experiences. Unfortunately, only eight percent of their customers agree.
It’s time for brands to tackle the experience gap – the gap between how consumers want to experience brands, and what brands are actually doing.
It’s not just a marketing imperative; it’s a business imperative. That’s why we’re proud to share our latest research looking at brand experience examples and ideas that you can apply to your brand.
This document summarizes the services and accomplishments of an advertising agency called the Ideal Agency for a Brand over its 5 years in business. The agency has developed 17 systems of visual identification for popular brands and created 89 websites for federal companies. Notable projects include websites for political candidate Navalny and a real estate development company. The agency prides itself on taking a 5-step process for each project that includes research, solution development, production, and long-term support. It provides services including branding, website design, and print design.
This agency believes that traditional advertising still has value alongside digital advertising. They have experts who know how to leverage traditional advertising to promote brands. As end users of online media themselves, they can help take brands beyond current online capabilities to anticipate future online developments. They invite potential clients to contact them to discuss how their agency can help propel brands forward online.
Nearly 3 million PowerPoint presentations are given each day in the US, but 95% fail to inspire, motivate, or move audiences. This is often because they lack a powerful point of view, story, or compelling "ask". The document promotes a company that helps clients unleash the power of their pitches through a six-step process combining storyboarding, custom design, and graphic integration to develop presentations with story and visual design. They work with clients in retail, media, automotive, and entertainment.
New research proves consumers prefer brands that offer unique experiences. Many are even willing to pay more for unique brand experiences. Check out our global research on brand experience trends and learn how to apply these insights to your brand.
The document summarizes the services offered by LEAP, a creative agency based in Jakarta and Hong Kong. LEAP provides design, publishing, and interactive services including branding, publications, websites, and custom content management systems. They work with clients across various industries from finance to fitness. The document highlights sample projects in design, publishing, and interactive media to showcase LEAP's work.
Brands are made for and by humans. Their greatest wish is to connect with humans. So why do they find it so difficult? From jarringly chirpy digital, social & mobile experiences to misguided content marketing efforts, brands’ (and, let’s face it, agencies’) attempts to ‘be more human' often make us cringe.
And now, algorithms and big data means brands know more about us than ever before, and with this their opportunities to ‘act human’ have multiplied exponentially. But in many cases, their brand building efforts are failing: either to be convincing or in adopting the right aspects of humanity. And in so doing they become clingy, nosey or just plain creepy.
So brands face a paradox: the more they try to be human, the more they risk alienating the humans they so want to connect with. So can brands be ‘more human’? Or more importantly…should brands be more human?
Unity is a PR agency that differentiates itself through its use of social psychology, strategic thinking, design and communications skills. It works with a range of clients and has won numerous awards for its work. Unity believes that engaging people emotionally as well as rationally is key to building real brand relationships. It provides media relations, consumer research, web services and experiential marketing to help clients achieve their goals.
This agency provides marketing and branding services including visual content creation across various platforms. They consult with clients to develop, write, design, shoot, and deliver visual materials to engage customers and maximize brands. The agency works directly with partners on each project to create a powerful synergy between the client's brand and the agency's creative insights. They have worked with a diverse range of industries and produced award-winning campaigns for clients such as Johnson & Johnson.
This document provides an overview of strategies for developing an effective digital signage playbook. It discusses developing a strategic plan that includes defining goals, objectives, target audiences, and action plans. It emphasizes creating relevant content and considering the timing of messages. Various engagement tactics are also outlined, such as using customer testimonials, direct response marketing, entertaining content, and special greetings. The overall aim is to guide readers in creating compelling visual communications that enhance their digital signage investment.
Telling the Zero Hunger Story: why and how." Webinar - 1st session - 27/09/2017FAO
This document outlines an FAO webinar on using digital storytelling to support the goal of zero hunger. The webinar aims to teach participants how to identify good stories, gather materials like photos and audio interviews, and publish digital stories on FAO's website and social media channels. It includes presentations on the principles of digital storytelling, what makes an engaging story, tips for recording visuals and audio in the field, and using video effectively to tell a story. The goal is to help participants recognize impactful stories from FAO's work and shape them into digital content that will resonate with audiences and support the goal of zero hunger.
The Science of Sponsoring Lifestyle EventsSteve George
Organizing or sponsoring the right event can be stressful. What adds to the stress is to sponsor the wrong event or not be prepared on the days of the event.
This document outlines Adinfluent X Connect's vision to revolutionize advertising through social media conversations. It presents the team behind Adinfluent and describes the services offered, including public relations, celebrity relations, events, and a creative studio. Examples of successful campaigns for Sting Energy Drink and the iPhone 4S launch are provided. The document discusses the Philippines' social media behavior and growth. It argues that Adinfluent can help brands increase visibility and connect with target markets through interactive platforms. Finally, an upcoming online community for celebrities, VIPs and fans is announced.
Social Media Bingo Emakina Nl Paul De GooijerKoepon Holding
Social media can be used effectively for business purposes if done strategically and with realistic expectations. KLM created online clubs and communities on platforms like LinkedIn to expand their brand experience beyond flights and connect business travelers from different countries. Unilever launched a women-focused community site called Yunomi to connect with consumers in a meaningful way aligned with their values by sharing real stories. Both cases showed measurable business results by building engaged audiences and generating exposure for their brands in an authentic way.
From gold lamé to vin rosé, Cannes is a special place indeed.
It’s home to the world’s largest and most revered awards festival for the best creative work in Film, Creative Effectiveness, and more.
The week’s content includes seminars, forums and workshops presented by creative leadership from around the world — both from inside and outside the marketing industry.
We learned of brand experience examples such as the Google Creative Sandbox and the Ipsos Ladies Lounge provided insight and inspiration in a relaxed environment.
Oh — and of course — there was legendary partying in true industry style.
Experience design is a discipline that creates emotional connections between brands and individuals through authentic interactions. When done effectively, experience design establishes long-term brand affinity at a deeper level than other marketing approaches. More marketers are embracing experience design because consumers now interact with brands in active ways through social media and mobile apps, rather than passive traditional advertising, and experience design helps address this shift.
EEI Global is an award-winning experiential marketing and fabrication firm that has been operating since 1981. They blend strategy, creativity, and production to bring brands and their markets together. Their extensive experience meeting practical challenges and self-performing the majority of their work allows them to execute projects with precision and fiscal efficiency. They enjoy taking on impossible challenges that drive them to produce their best and most original work.
The document is a presentation from Slideshop that contains core diagrams. It includes diagrams showing core layers, strategies, and systems with example text in each section. It promotes downloading the core diagram PowerPoint template from Slideshop.com.
The document outlines 6 technology trends that will shape experience marketing in 2016: 1) Virtual reality becomes more mainstream as hardware improves, 2) Intelligent assistants like Siri and Cortana become more invisible through frictionless experiences, 3) Connected bespoke products will partner with mobile apps, 4) Geocaching will hide content in plain sight using proximity technology, 5) Content will fragment across more touchpoints through video, images and more, 6) Smartwatches and wearables will compete for wrist time and connect brands with consumers.
GPJ Sports and Sponsorship Marketing delivers ideas for sports and sponsorship programs and implements them from start to finish. They have extensive experience working with global brands. Through their network of agencies, they offer specialized services like engineering, strategy, and creative design. They have over 29 offices worldwide and provide innovative technology and analytics to help brands connect with audiences and measure results.
This document provides an overview of the culture and values at Jack Morton Worldwide, an experience branding agency. Some key points include:
- They value talent over titles, risk-taking over groupthink, and embrace diversity of personalities.
- Their goal is to create ongoing brand experiences between clients and stakeholders through real, rich interactions both online and offline.
- They aim to solve business problems creatively rather than just responding to briefs, and take calculated risks to provide bold solutions.
- Measurement of success is focused on creating solutions that directly impact clients' bottom lines through engagement and influence.
This document summarizes a seminar on computer network security given on November 22, 2012. It discusses the OSI model layers and security perspectives for each layer. The layers covered are the physical, data link, network, transport, session, presentation, and application layers. Common attacks are listed for each layer such as packet sniffing for the data link layer and SQL injection for the application layer. The document concludes with a reminder that social engineering is also an important security issue.
Eighty percent of companies think their brands have superior experiences. Unfortunately, only eight percent of their customers agree.
It’s time for brands to tackle the experience gap – the gap between how consumers want to experience brands, and what brands are actually doing.
It’s not just a marketing imperative; it’s a business imperative. That’s why we’re proud to share our latest research looking at brand experience examples and ideas that you can apply to your brand.
This document summarizes the services and accomplishments of an advertising agency called the Ideal Agency for a Brand over its 5 years in business. The agency has developed 17 systems of visual identification for popular brands and created 89 websites for federal companies. Notable projects include websites for political candidate Navalny and a real estate development company. The agency prides itself on taking a 5-step process for each project that includes research, solution development, production, and long-term support. It provides services including branding, website design, and print design.
This agency believes that traditional advertising still has value alongside digital advertising. They have experts who know how to leverage traditional advertising to promote brands. As end users of online media themselves, they can help take brands beyond current online capabilities to anticipate future online developments. They invite potential clients to contact them to discuss how their agency can help propel brands forward online.
Nearly 3 million PowerPoint presentations are given each day in the US, but 95% fail to inspire, motivate, or move audiences. This is often because they lack a powerful point of view, story, or compelling "ask". The document promotes a company that helps clients unleash the power of their pitches through a six-step process combining storyboarding, custom design, and graphic integration to develop presentations with story and visual design. They work with clients in retail, media, automotive, and entertainment.
New research proves consumers prefer brands that offer unique experiences. Many are even willing to pay more for unique brand experiences. Check out our global research on brand experience trends and learn how to apply these insights to your brand.
The document summarizes the services offered by LEAP, a creative agency based in Jakarta and Hong Kong. LEAP provides design, publishing, and interactive services including branding, publications, websites, and custom content management systems. They work with clients across various industries from finance to fitness. The document highlights sample projects in design, publishing, and interactive media to showcase LEAP's work.
Brands are made for and by humans. Their greatest wish is to connect with humans. So why do they find it so difficult? From jarringly chirpy digital, social & mobile experiences to misguided content marketing efforts, brands’ (and, let’s face it, agencies’) attempts to ‘be more human' often make us cringe.
And now, algorithms and big data means brands know more about us than ever before, and with this their opportunities to ‘act human’ have multiplied exponentially. But in many cases, their brand building efforts are failing: either to be convincing or in adopting the right aspects of humanity. And in so doing they become clingy, nosey or just plain creepy.
So brands face a paradox: the more they try to be human, the more they risk alienating the humans they so want to connect with. So can brands be ‘more human’? Or more importantly…should brands be more human?
Unity is a PR agency that differentiates itself through its use of social psychology, strategic thinking, design and communications skills. It works with a range of clients and has won numerous awards for its work. Unity believes that engaging people emotionally as well as rationally is key to building real brand relationships. It provides media relations, consumer research, web services and experiential marketing to help clients achieve their goals.
This agency provides marketing and branding services including visual content creation across various platforms. They consult with clients to develop, write, design, shoot, and deliver visual materials to engage customers and maximize brands. The agency works directly with partners on each project to create a powerful synergy between the client's brand and the agency's creative insights. They have worked with a diverse range of industries and produced award-winning campaigns for clients such as Johnson & Johnson.
This document provides an overview of strategies for developing an effective digital signage playbook. It discusses developing a strategic plan that includes defining goals, objectives, target audiences, and action plans. It emphasizes creating relevant content and considering the timing of messages. Various engagement tactics are also outlined, such as using customer testimonials, direct response marketing, entertaining content, and special greetings. The overall aim is to guide readers in creating compelling visual communications that enhance their digital signage investment.
Telling the Zero Hunger Story: why and how." Webinar - 1st session - 27/09/2017FAO
This document outlines an FAO webinar on using digital storytelling to support the goal of zero hunger. The webinar aims to teach participants how to identify good stories, gather materials like photos and audio interviews, and publish digital stories on FAO's website and social media channels. It includes presentations on the principles of digital storytelling, what makes an engaging story, tips for recording visuals and audio in the field, and using video effectively to tell a story. The goal is to help participants recognize impactful stories from FAO's work and shape them into digital content that will resonate with audiences and support the goal of zero hunger.
The Science of Sponsoring Lifestyle EventsSteve George
Organizing or sponsoring the right event can be stressful. What adds to the stress is to sponsor the wrong event or not be prepared on the days of the event.
This document outlines Adinfluent X Connect's vision to revolutionize advertising through social media conversations. It presents the team behind Adinfluent and describes the services offered, including public relations, celebrity relations, events, and a creative studio. Examples of successful campaigns for Sting Energy Drink and the iPhone 4S launch are provided. The document discusses the Philippines' social media behavior and growth. It argues that Adinfluent can help brands increase visibility and connect with target markets through interactive platforms. Finally, an upcoming online community for celebrities, VIPs and fans is announced.
Social Media Bingo Emakina Nl Paul De GooijerKoepon Holding
Social media can be used effectively for business purposes if done strategically and with realistic expectations. KLM created online clubs and communities on platforms like LinkedIn to expand their brand experience beyond flights and connect business travelers from different countries. Unilever launched a women-focused community site called Yunomi to connect with consumers in a meaningful way aligned with their values by sharing real stories. Both cases showed measurable business results by building engaged audiences and generating exposure for their brands in an authentic way.
From gold lamé to vin rosé, Cannes is a special place indeed.
It’s home to the world’s largest and most revered awards festival for the best creative work in Film, Creative Effectiveness, and more.
The week’s content includes seminars, forums and workshops presented by creative leadership from around the world — both from inside and outside the marketing industry.
We learned of brand experience examples such as the Google Creative Sandbox and the Ipsos Ladies Lounge provided insight and inspiration in a relaxed environment.
Oh — and of course — there was legendary partying in true industry style.
The document summarizes lessons learned from week 5 activities by an NGO. It includes:
1. An empathy map exercise to better understand target customers and personas.
2. A student survey of 29 respondents to test hypotheses about interest and willingness to contribute time to social causes. Most respondents were interested in causes and willing to contribute some hours per week.
3. An interview with Childline Zimbabwe which outlined their helpline and drop-in center for children, challenges securing stable funding, and difficulty with market visibility due to limited resources.
4. Details on scheduled interviews and readings on value innovation from a case study on Kinepolis cinemas.
Why connected is better and content is your friend... why and how to break down the marketing/advertising/PR/corporate communications silos in your company or organization. Ways to find your brand promise, your story(s) and some advice on where to share them. Presentation to the American Marketing Association's Tulsa chapter.
Social Tribe – Special Edition Pulse Report – COVID-19SocialTribe
We can't imagine a greater challenge than the one we face today, a global pandemic that threatens the health and well being of our families and communities. As a 100% remote agency, we have not skipped a beat with the upheaval COVID-19 is causing around the world, and are doing everything we can to provide our clients and partners with informed, uninterrupted support.
Our perspective is that as populations shift towards indoor activities, there will be a greater need than ever before for organizations to shift resourcing towards online activations. As digital marketing experts, we're prepared to do everything we can to help you navigate these changes. We are happy to help discuss ideas, shifts, pivots--anything we need to do to keep your business healthy and positioned for growth.
Where to focus event innovation? - An audience led approachLive Union
Presented by Live Union at Tech Fest in July 2013. In the face of so much new event technology and format deign, this presentation is designed to help event professionals identify where to focus their innovation.
This document provides summaries of articles in a PR magazine. It discusses how design thinking processes can be applied to PR to foster innovation. It also discusses how thinking like an entrepreneur can help PR embrace opportunities. Additionally, it provides tips on using video in PR to engage audiences, such as through storytelling and testimonials. The magazine issue also previews an upcoming PR festival and provides an overview of the annual West End Festival in Scotland.
The document provides an overview of the history and role of account planning in advertising. It discusses how account planning originated in the 1960s through the work of Stephen King and Stanley Pollitt. It describes how an account planner's role is to develop strategic communication plans based on research and understanding consumer insights. The document also summarizes a case study of a video campaign created for Oxfam about climate change that utilized social media and went viral.
The document discusses ethical crowdfunding and the work of Causedirect.org. Causedirect aims to harness private wealth to support positive social impact projects around the world through an online platform. It allows organizations to register impact projects and receive donations in a transparent process. Causedirect's goals for 2020 include becoming the leading global platform for impact funding and establishing ethical crowdfunding as a standard practice worldwide. The presentation outlines Causedirect's process and growth to date, and its vision for further expanding access to funding for social good.
Don't be an altruistic angel. Be open about what is in it for you.Wayne Dunn
A CSR Thoughtpiece from the CSR Training Institute
When doing CSR and stakeholder projects, why hide self-interest? Do you really think you are fooling anyone?
Be upfront about what is in it for you.
To keep updated on postings and events go to www.csrtraininginstitute.com and sign up for the newsletter
Creativity Lessons From Five Top In-House Creative TeamsRobert Half
Get an inside look at how five top in-house creative teams, including Disney’s Yellow Shoes Creative Group, McKesson, National Parks Conservation Association, Square and Target, are leading the charge and inventing the future for their companies.
The document discusses fundamentals of creative development for advertising ideas. It provides examples of participatory ads that involve consumers, such as allowing users to play a role in developing ad spots. The value is in making the idea part of daily life, providing utility, or getting consumers to take action. Good ideas are participatory, interactive, user-generated, shareable, useful and enduring. They come from understanding media, technology, behavior and having a relevant creative idea, such as enabling customers to extend happy hour or crowdsourcing clean restrooms. The shortcoming of some efforts is lack of scale or reach. Success requires a combination of advertising, social media, experiential marketing, mobile and shareable ideas on platforms.
1) Several quotes discuss the challenges of integrating new technologies like virtual reality and measuring their impact on creativity and audiences.
2) Many quotes focus on the need for diversity, inclusion, and addressing issues like the gender wage gap in the advertising industry.
3) Many discuss the changing nature of entertainment and how brands can integrate into content in the digital age through partnerships with celebrities, influencers, and creating their own media companies.
Similar to Rediscovering the 'WHY' of meetings and conferences (20)
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
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Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
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With Regards
Gokila digital marketer
Coimbatore
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
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-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
We, as an industry, need to remind ourselves of the most important word in our vocabulary.
Be kids again, when we always asked why.
We develop a detailed timeline of the experience. Start well before the event and end long after the experience, think of a campaign and the long term experience.
Think about the cost of all those executives in the room.How much to get them there?
How much to put them up?
How much cost to the rest of the business for them to be away from their desk?
What’s the real cost?
You have an obligation to make the most of the time they’re with you. If you’re not listening to them, you’re wasting your time and theirs.
I’ll never forget going to Disney World as a child. As we stood in line to enter the park, a simple cash register—one like I’d see at the local donut shop or gas station—rang up a bill close to $1,000. While my parents were no doubt prepped for the sticker shock—or just very cool about the whole thing—I felt a blow of guilt right in my gut. I was just a kid, but I knew that was a whole lot of money being spent just for me to feel like a kid.
It’s just one of many reasons that Disney’s MagicBands are a great idea. They’re RFID wristbands that are at the heart of a collection of services Disney is dubbing MyMagic+. It’s all part of an estimated $1 billion makeover for the parks, aimed at making the experience of being at Disney a bit more magical.
A family of four can put MagicBands on after registering for the cloud-based service, then instead of digging through cash or (the unmaxed) credit cards, they can use their wrists to enter the park, buy lunch, and even unlock their hotel room. A skeptic would point out that such an interaction will disassociate people with spending money, and that’s entirely true: Families will be able to enjoy Disney without the constant reminder that the magic comes at a price.
But the cashflow aspect is only one aspect of Disney’s new service. When you begin to consider the potential of wearing a wireless ID around your wrist, all sorts of natural, customized interactions will become possible. Imagine a child meeting Mickey Mouse, and after sharing a warm hug, Mickey actually wishing them a happy birthday by name. There’s a digital handshake going on here, of course, but it’s totally imperceptible. All a child is left wondering is, "How did Mickey know me … and that it was my birthday?!?" Animatronics will see a similar personalization, so the otherwise obtuse talking robots can specifically acknowledge the people standing in front of them.
At the same time, MagicBands enable a deeper level of data collection for Disney. They’ll be able to track someone through the entire park—to see their kingdom as a complex interaction model—finding trends in preferences and habits that can no doubt be monetized. Do people who meet Cinderella buy more princess apparel? Do those who eat the cheese fries for lunch go back to the hotel to take naps?
There will be some level of privacy options, especially for children, whose parents can do things like opt out of characters knowing their names. No personal data is kept on the band itself, and any purchase over $50 will require the user to also enter a PIN (which is actually a buzzkill that destroys the illusion at work—I hope users can opt out of that, too).
The question becomes, how deeply will Disney integrate their mobile phone app into this model? Because MyMagic+ will enable users to delve deeper into reservations, getting text message updates when a ride is open, and reserving specific seats for the parade. This much information will require some level of feedback that the wristband can’t provide. Hopefully, Disney has some other tricks up its sleeve for tackling these logistics without fueling our smartphone obsession. Because however much profit lurks underneath the surface, MagicBands are a brilliant ploy to get us all looking at the world around us again