During September 2010, PR Meets Marketing evaluated the social media presence of 113 PR agencies. This presentation is a summary of those findings. For more information, go to www.prmeetsmarketing.com.
2. Overview Pulse of 113 PR agencies during the week of September 20, 2010. Top 100 independent PR agencies by O’Dwyers in 2009 (http://www.odwyerpr.com/pr_firm_rankings/independents.htm) PR Firm Social Media wiki yielded 13 additional agencies (http://prfirmssocialmedia.pbworks.com/) Conducted by PR Meets Marketing (www.prmeetsmarketing.com)
3. 2009 vs. 2010 More agencies are creating and building a social media presence:
8. Addendum: Methodology Researched corporate presence only Searched on agency’s name or abbreviation as presented on website Used search capabilities provided by Facebook, Flickr, LinkedIn, Twitter and YouTube For LinkedIn, excluded company pages as these are auto-created by LinkedIn For Facebook, excluded pages not claimed by the agency
9. Addendum: Raw Data * As some agencies have multiple Twitter accounts, total for followers is higher than the base number of agencies reviewed