In a 2010 update, a survey of 113 PR agencies revealed a growing trend in social media presence, with 80% having corporate Twitter accounts and a significant number maintaining Facebook pages. The data shows that agencies are increasingly promoting multiple social media channels on their websites, with a preference for Facebook over LinkedIn. The report includes insights from Cece Salomon-Lee of PR Meets Marketing and highlights the methodologies used for data collection.

1. 2010 UPDATE:PR Agencies and Social Media

2. OverviewPulse of 113 PR agencies during the week of September 20, 2010.Top 100 independent PR agencies by O’Dwyers in 2009 (http://www.odwyerpr.com/pr_firm_rankings/independents.htm)PR Firm Social Media wiki yielded 13 additional agencies (http://prfirmssocialmedia.pbworks.com/)Conducted by PR Meets Marketing (www.prmeetsmarketing.com)

3. 2009 vs. 2010More agencies are creating and building a social media presence:

4. Tweet Tweet80% have corporate Twitter accounts. Of these:17%< 100 followers66%101- 999 followers24%> 1000 followers11% > 2000 followers

5. Facebook vs. LinkedIn2 to 1More agencies have pages/groups on Facebook vs. LinkedIn

6. Front and Center64%marketed more than one social media channel on their home page19%marketed only one social media channel on their home page

7. Who: Cece Salomon-Lee, Principal, PR Meets MarketingWebsite: www.prmeetsmarketing.comContact: cece@prmeetsmarketing.com @csalomonlee www.linkedin.com/in/cecelee

8. Addendum: MethodologyResearched corporate presence onlySearched on agency’s name or abbreviation as presented on websiteUsed search capabilities provided by Facebook, Flickr, LinkedIn, Twitter and YouTubeFor LinkedIn, excluded company pages as these are auto-created by LinkedInFor Facebook, excluded pages not claimed by the agency

9. Addendum: Raw Data* As some agencies have multiple Twitter accounts, total for followers is higher than the base number of agencies reviewed

10. Addendum: Photo CreditOpening slide: http://www.flickr.com/photos/webtreatsetc/4091128553/sizes/o/in/photostream/