Presentation given at CENTS 2014 in Columbus, Ohio.

2. Agenda
1 ….... What is Social Media?
2 ….... Run down on the Networks.
3 ….... Tips for sharing content to create sales.
4 ….... How to measure your ROI.

3. What is Social Media?
The interaction among people in
which they create, share, and/or
exchange information and ideas in
virtual communities and networks.

4. YouTube
#2 Search Engine
1 billion unique visitors monthly.
YouTube reaches more U.S. Adults
aged 18-34 than any cable network.

5. Facebook
142 million Facebook users (and
growing) are “mobile only”.
45-54 year age bracket is the
largest growing
demographic on Facebook.
95% of its users log in daily.

6. Twitter
230+ million users.
76% access Twitter via
Mobile.
Over 500 million Tweets are sent a
day.

7. Google+
500 million
registered users.
Google weighs +1's
in organic search engine rankings.

8. LinkedIn
Over 200 millions users.
35% of users access the site daily.
2.7 million business pages.

9. Foursquare
1.3 million businesses.
2,000 check-ins per
minute.
41% of users are between
the ages of 25 and 43.

10. Pinterest
70 million users.
Only 8% of users are men.
20% of US internet using women
that are on
Pinterest.
5 Million daily pins.

11. Instagram
150 million monthly active users.
Over 16 billion photos
shared (and growing by
55 million every day).
1 billion “likes” a day.

12. Vine
13 million users.
5 tweets per second contain a vine
video.
Grew a whopping 403% between
the first and third quarters of 2013.

13. Boil the Frog

14. Givers Gain

15. Be Brave

16. Let Your
Personality
Shine

17. Prepare for Window
Shopping

18. How do you measure?
Google Analytics.
A service offered by Google that generates detailed
statistics about the visits to a website.
Tracks visitors from all referrers, including organic
search engines, display advertising, pay-per-click
networks, e-mail marketing, and digital collateral (such
as links within PDF documents).

19. Measuring Your Campaigns
Link tagging is the process of
adding marketing informations
to the URLs in your online
marketing materials.
Google URL Builder –>

20. Definitions for Campaign Tags
Tags
Meaning
* Campaign . . . . . . . . . . Name of your campaign
* Medium . . . . . . . . . . Channel (email, social, etc)
* Source
. . . . . . . . . Details about channel
Keyword . . . . . . . . . Keyword from search
Content . . . . . . . . . Ad variation
*Required fields

21. Measuring Your Campaigns
Example:
http://buckeyeinteractive.com/?utm_source=monthly
%2Bnewsletter&utm_medium=email&utm_content=january&u
tm_campaign=clients%2Bonly

22. How it looks in Analytics

23. Quick Recap
There are tons of social networks.
Always remember your goals.
Know your metrics.

24. Thank You!
More Questions? Get in touch!
Sarah Davis
(p) 614.289.7900
(e) sarah@buckeyeinteractive.com
(t) @SDavis_