การตัดสินใจของผู้บริโภค (Consumer's decision making : Ch 11), Consumer Behavior Class, Aj. Watjana Poopanee, Mahasarakham Business School, Mahasarakham University
ทัศนคติกับพฤติกรรมผู้บริโภค (Attitude and Consumer Behavior : Ch 9), Consumer Behavior Class, Aj. Watjana Poopanee, Mahasarakham Business School, Mahasarakham University
Reference Group and Consumer Behavior (Ch.4) - กลุ่มอ้างอิงกับพฤติกรรมผู้บริโภค, Consumer Behavior Class, Aj.Watjana Poopanee, Mahasarakham Business School, Mahasarakham University
การตัดสินใจของผู้บริโภค (Consumer's decision making : Ch 11), Consumer Behavior Class, Aj. Watjana Poopanee, Mahasarakham Business School, Mahasarakham University
ทัศนคติกับพฤติกรรมผู้บริโภค (Attitude and Consumer Behavior : Ch 9), Consumer Behavior Class, Aj. Watjana Poopanee, Mahasarakham Business School, Mahasarakham University
Reference Group and Consumer Behavior (Ch.4) - กลุ่มอ้างอิงกับพฤติกรรมผู้บริโภค, Consumer Behavior Class, Aj.Watjana Poopanee, Mahasarakham Business School, Mahasarakham University
Personality, Emotion and Consumer Behavior (Ch.8)
บุคลิกภาพ อารมณ์ และพฤติกรรมผู้บริโภค (บทที่ 8)
for CB Class, Aj. Watjana Poopanee, Mahasarakham Business School, Mahasarakham University
Opinion leadership is the process by which informal opinion leaders influence the product attitudes and consumption behaviors of others. Opinion leaders may seek to reduce their own doubts about purchases, gain social benefits, or due to strong involvement with products. Opinion seekers aim to get new information, reduce risks, save time, and gain approval. Opinion leadership is effective because opinion leaders are seen as credible sources of positive and negative product information and advice within their category of expertise. A person can be both an opinion receiver and later an opinion leader on a topic after gaining direct experience with a product.
เนื้อหารายละเอียดของทฤษฎีแรงกระตุ้นทางจิตวิทยาของ McGuire, สำหรับนิสิตการตลาด วิชาพฤติกรรมผู้บริโภค, Aj. Watjana Poopanee, Mahasarakham Business School, Mahasarakham University
Henry Ford's Customers Didn't Want a Faster HorseFrances Goh
"If I had asked my customers what they wanted they would have said a faster horse.” We have all heard Henry Ford’s famous quote many times before and it serves as a battle cry to many a visionary entrepreneur who swears against asking customers what they want.
This document discusses various subcultures and how they relate to consumer behavior. It defines subculture and examines nationality, religious, geographic, racial, age and sex-based subcultures. Specific examples are provided for each category, including differences in purchasing preferences. Marketers must understand these subcultures to effectively target consumer groups.
Personality, Emotion and Consumer Behavior (Ch.8)
บุคลิกภาพ อารมณ์ และพฤติกรรมผู้บริโภค (บทที่ 8)
for CB Class, Aj. Watjana Poopanee, Mahasarakham Business School, Mahasarakham University
Opinion leadership is the process by which informal opinion leaders influence the product attitudes and consumption behaviors of others. Opinion leaders may seek to reduce their own doubts about purchases, gain social benefits, or due to strong involvement with products. Opinion seekers aim to get new information, reduce risks, save time, and gain approval. Opinion leadership is effective because opinion leaders are seen as credible sources of positive and negative product information and advice within their category of expertise. A person can be both an opinion receiver and later an opinion leader on a topic after gaining direct experience with a product.
เนื้อหารายละเอียดของทฤษฎีแรงกระตุ้นทางจิตวิทยาของ McGuire, สำหรับนิสิตการตลาด วิชาพฤติกรรมผู้บริโภค, Aj. Watjana Poopanee, Mahasarakham Business School, Mahasarakham University
Henry Ford's Customers Didn't Want a Faster HorseFrances Goh
"If I had asked my customers what they wanted they would have said a faster horse.” We have all heard Henry Ford’s famous quote many times before and it serves as a battle cry to many a visionary entrepreneur who swears against asking customers what they want.
This document discusses various subcultures and how they relate to consumer behavior. It defines subculture and examines nationality, religious, geographic, racial, age and sex-based subcultures. Specific examples are provided for each category, including differences in purchasing preferences. Marketers must understand these subcultures to effectively target consumer groups.
The document outlines the establishment of service level agreements (SLAs) for various core insurance processes, including treaty, underwriting, facultative, claims, payments, and collections. It shows the specific SLAs completed for each process, any incomplete SLAs, the percentage of SLAs completed, and the key performance indicator level achieved on a scale of 1 to 5. Overall, most core processes met 100% of their SLAs at level 5, except for claims which was only 75% complete with a level 3 performance.
This document provides an introduction and overview of JLT Group and its subsidiaries JLT Networks, JLT Asia, and JLT Thailand to Sri Trang Group. It outlines JLT's areas of expertise, approach to Sri Trang, and core values. The presentation was prepared and presented by four JLT representatives and concludes with a question and answer section.
The document outlines a multi-layer insurance program with over $2.55 billion in limits and a $1.5 million deductible. It includes multiple insurance layers placed with different carriers up to certain limits, with BKI providing 1% fronting coverage on the first layer. A table at the bottom ranks BKI as the 28th largest reinsurer in the world in 2012 with $555.9 million in net premiums written.
Aon Corporation is a leading global provider of risk management, insurance, and human capital consulting services. It has 500 offices operating in 120 countries with 36,000 staff worldwide. Aon generates over $7.6 billion in annual revenue through its three main business segments: Aon Risk Services, Aon Benfield, and Aon Consulting. Aon has the most extensive owned network of any brokerage firm, with subsidiaries and offices located across Europe, Asia, Africa, the Middle East, North America, South America, the Caribbean, and Australasia.
Alliance Insurance Company is a leading insurance provider in the UAE offering a wide range of insurance products and services. It has a paid up capital of 100 million AED and is rated A- by A.M. Best. The company's vision is to be the number one composite insurer in the Gulf region. It has departments covering general insurance, life insurance, health insurance, and more. Alliance Insurance aims to provide quality protection, service, and security to customers.
