Measure All KPI Metrics – Audience Overview, Traffic Status, Ranking Improvements, Leads Improvement

1. Saikat Sarkar -
Digital Marketing
Profile
M y C a p a b i l i t i e s & L a t e s t
W o r k s

2. By SAIKAT SARKAR
V e r s i o n - 1 . 0

3. Introductory:
Hi Folks,
Greetings!!!
Every brand has stories to tell—stories that will not only engage, inform, surprise, delight,
and impact their audience, but that will also deliver on measurable business goals. And I am
the conduit between brand and consumer with Digital activation.
I can help clients to find Brand awareness & visibility in digital space & eventually biz
expansion (sales, leads).
Having all most 9+ years of experience in digital marketing, I have expertise in SEO, SEM,
SMM, SMO, CRO, ORM, Digital PR, Traffic, Leads, Branding, Native Content Advertising,
Media Buying, Campaign Launch, Traditional and Digital Marketing mix.
Handled projects from Education Sector, Health Sector, Travel & Tourism, Bank Sector,
Kitchen Appliances, Home Decor, Fashion & Lifestyle, Real Estate, FMCG, Government
Clients and many more.
My specialities include digital media, Result-driven & ROI focused UX/UI, Information
Architecture, Consumer Behavior, Brand Awareness, and lead focused omnichannel
marketing campaigns.
Regards

4. My Objectives:
a. Creating brand awareness & visibility in digital space & eventually
biz expansion (sales, leads) for any online business
b. Leading contributor to a Digital Marketing team
c. Taking fresh challenges & fixing

5. My Key Responsibility Area (KRA):
a. SEO Strategy & Execution
b. Paid Ads (Google + Facebook + YouTube) - Strategy & Execution
c. Online Media Buying - Strategy & Execution
d. SMO - Strategy & Execution
e. Weekly, Interim & Monthly Reporting
f. Contributing in proposals for Business Development team while
required
g. Converting low performing projects towards convincing phases
h. Enriching existing accounts with new scope addition
i. Communicating with account managers, creative, development &
execution team for in time execution
j. Preparing project wise weekly, monthly deliverables according to
the previous month lack & distributing to team

6. How I Use Digital Channels

7. 1. Paid media – Google ads, Facebook ads, Bloggers campaign, Native
Content Advertisement, Press Release, Marketplace Promotion
2. Own media – website, social media, Blog, E-mailers, Content,
Creative
3. Earned media – Wikipedia, Social Comments, Reviews, Social
Mention, Online Reputation, Brand Listening
Digital Channels Available To Us: (P.O.E.M)

9. 1. Sales & Leads (Biz Expansion)
2. Engagement – comments, likes, shares
3. Website visits
4. Video channel subscription
5. Email subscription
6. Brand followers
7. Brand listening, online reputation
Expectations From My Digital Promotions:

11. My Major SEO Responsibilities:
SEO Deliverables - Metrics Objective Working Span
Pre-Fetch Program -
Business understanding &
market analysis
Every MonthBusiness, Product or service understanding) + Business / Service
goal, target area, competitors, scope of ranking & conversions in
the competitors cloud (based on SEO hygenic factor analysis)
Starter Program
KPI Improvement Every Month
a. Website audit & analysis - (Technical & UX, UI & SXO aspects)
b. Keyword research [According to business scope & buyers intent
(Informative, Buying, Comparative etc.)], Organic Conversion
(Sales, lead) improvement
c. Information Architecture improvement scope according to
keyword research & UX, UI
e. Tracking setup & access
On The Site
Ranking & Conversion Every Month
a. Direct (Website) & Indirect (Blog) pages & topic creation plan
with all technical fixing, concept note & mandates for each content
creation - 5-6 content per month (as per situation) of 550-600
words (Direct + Indirect)
b. Inner pages mock up creation with the best UX & UI for
conversion & engagement
c. Indirect content (Blog) technical fixing & UX, UI mandates
d. Next step Marketing & CRO (Conversion Rate Optimization) back
up plan according status
e. Content marketing & network creation
f. LSI (Latent Semantic Indexing) keywords targeting as per scope
g. Conversion Tracking module (Goal set up, Email enquiries
tracking)
h. Lead quality analysis and content refreshment accordingly

12. My Major SEO Responsibilities:
SEO Deliverables - Metrics Objective Working Span
Off The Site
Traffic Improvement Every Month
a. Quora Question & Answers
b. PPT & PDF sharing (in issue, slideshare etc.)
c. Image Sharing ( like imgur, flickr etc.)
d. Social Bookmarking (Reddit, Tumblr, Medium etc.)
e. Promotion in Brand Name Protection profiles
Local SEO (As Per Requirement)
Knowledge Graph & Local Search
Presence Improvement
Every Month
a. Centre Location wise Google Business Listing
optimization [Title, Description, Time, Appointment &
Website URL, NAP (Name, Address & Phone No), User
Name, service line, images etc.]
b. Map optimization (Pin point)
c. Local popular directories & business listing websites
with same NAP & other conditions (Both Paid & Free)
d. Indirect content (mainly blog) inclusion according to
location based search intent
f. Review monitoring & prompt answers for local
search related help

13. My Major SEO Responsibilities:
SEO Deliverables – Metrics Objective Working Span
Support Work
Analysis Every Month
a. Monitoring Level:
Routine Ranking, Clicks, Queries, Impression & CTR analysis
Backlink , broken links, spam, error status checking & fixing
Audience footfall analysis
Reporting
Success & Next Objective
Measurement
Every Montha. Benchmark Report (one time) - From where we are starting
according to SEO KPIs
b. Interim Report (Every Month in between 15th- 20th)
c. Monthly Report (Every Month in between 5th)

14. Major SMO Involvements:
1. All set up activities – accounts, ads etc
2. Monthly post calendar preparation and sharing and
discussion
3. 12/14 creatives a month with copy(from copy writer)
4. Adaptations and post to other channels apart from FB and
Insta
5. Ad promotion, strategies and management of those ads
6. Tracking and reporting

15. Major Paid Ads Involvement:
PPC Campaigns
I. Profile analysis
II. Keyword analysis
III. Campaign creation
IV. Adcopy creation
V. Bidding setup
VI. Performance monitoring & tracking
Remarketing Campaign
I. Cookies setup
II. Campaign creation
III. Creative copy write
IV. Remarketing conversion code implementation
V. Standard & dynamic remarketing
VI. Landing page optimization

16. Latest Works

17. Case Study I –
According to Key Performance Indicator (KPI)
Metrics Jul 1, 20 - Jul 30, 20
Nov 1, 20 - Nov 30,
20
Users 140 753
New Users 140 725
Sessions 212 946
No of sessions per
user
1.26 1.21
Page Views 603 1681
Pages/Sessions 2.84 1.78
Average Session
Duration
1:56 3:02
Bounce Rate 77.94% 52.14%
One of the
Health Sector
Clients
KPI Metric I –
Audience
Overview &
Traffic Status
Color Scheme Impression
Decreased
Increased
Benchmark

18. KPI - II Ranking Status - Direct - Targeted with Webpages
Keyword
Avg. monthly
searches
Ranking Status on
25.07.2020
Goal to Achieve After
3 Months
Ranking Status on
01.10.2020
Ranking Status on
02.11.2020
Ranking Status on
02.12.2020
best pathology lab in
kolkata
260
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
14 10 3
pathology lab in kolkata 170
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
16 11 4
best pathology centre in
kolkata
70
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
16 12,13 6
pathology centre in
kolkata
30
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
16 15 7
top pathology labs in
kolkata
20
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
11 10 7
diagnostic centre kolkata 880
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
22 10 5
best diagnostic centre in
kolkata
480
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
23 8 3
top diagnostic centre in
kolkata
110
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
11 9 5
kolkata best diagnostic
centre
30
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
13 8,9 5
best diagnostic lab in
kolkata
10
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
14 10 6,7
blood test kolkata 70
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
29 16 8
best blood test lab in
kolkata
90
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
18 12 7
online blood test kolkata 20
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
45 15 14
blood test lab in kolkata 10
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
24 16 7
online blood test in
kolkata
20
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
41 15 9
best blood test centre in
kolkata
20
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
Not in First 100 Search
Results in Google SERP
11 10

19. Ranking Status - Direct - Targeted with Webpages
Keyword Avg. monthly searches
Ranking Status on
25.07.2020
Goal to Achieve After
3 Months
Ranking Status on
01.10.2020
Ranking Status on
02.11.2020
Ranking Status on
02.12.2020
blood test cost in kolkata 110
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
34 7 2
blood test price in
kolkata
20
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
33 10 1 (With Snippet)
blood test at home
kolkata
30
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
23 12 2
home blood collection
kolkata
10
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
26 15 5
blood test at home in
kolkata
20
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
20 10 2
thyroid test cost in
kolkata
50
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
32 8 3
thyroid profile test cost
in kolkata
10
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
Not in First 100 Search
Results in Google SERP
1 (With Snippet) 1 (With Snippet)
best usg centre in
kolkata
70
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
16 3 1
best diagnostic centre in
kolkata for usg
40
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
36 5,6 2
usg test in kolkata 40
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
Not in First 100 Search
Results in Google SERP
6,7 2,3
best usg center in
kolkata
20
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
Not in First 100 Search
Results in Google SERP
4 2
best usg test in kolkata 10
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
Not in First 100 Search
Results in Google SERP
3 1
usg in kolkata 20
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
Not in First 100 Search
Results in Google SERP
4 2
best usg in kolkata 30
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
Not in First 100 Search
Results in Google SERP
3 2

20. Ranking Status - Direct - Targeted with Webpages
Keyword Avg. monthly searches
Ranking Status on
25.07.2020
Goal to Achieve After 3
Months
Ranking Status on
01.10.2020
Ranking Status on
02.11.2020
Ranking Status on
02.12.2020
usg center in kolkata 10
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
Not in First 100 Search
Results in Google SERP
5,6 3
usg test price in kolkata 210
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
Not in First 100 Search
Results in Google SERP
4 2
usg test cost in kolkata 70
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
Not in First 100 Search
Results in Google SERP
1 (With Snippet) 1 (With Snippet)
usg cost in kolkata 50
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
Not in First 100 Search
Results in Google SERP
4 3
usg price in kolkata 30
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
Not in First 100 Search
Results in Google SERP
4 2
usg kub test cost in
kolkata
30
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
Not in First 100 Search
Results in Google SERP
4 3
cost of usg in kolkata 70
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
Not in First 100 Search
Results in Google SERP
4 3
ecg cost in kolkata 90
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
Not in First 100 Search
Results in Google SERP
1 (With Snippet) 1 (With Snippet)
ecg price in kolkata 20
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
Not in First 100 Search
Results in Google SERP
2 1 (With Snippet)
ecg at home in kolkata 30
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
Not in First 100 Search
Results in Google SERP
6 6
doctor appointment
kolkata
10
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
Not in First 100 Search
Results in Google SERP
19 18
online doctor
appointment in kolkata
20
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
Not in First 100 Search
Results in Google SERP
17 13
doctor appointment in
kolkata
10
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
Not in First 100 Search
Results in Google SERP
14 14

21. Ranking Status - Indirect - Targeted with Blogs
Keyword
Avg. monthly
searches
Ranking Status on
25.07.2020
Goal to Achieve After
3 Months
Ranking Status on
01.10.2020
Ranking Status on
02.11.2020
Ranking Status on
02.12.2020
top 10 pathology labs in
kolkata
110
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
Not in First 100 Search
Results in Google SERP
67 13
best diagnostic centre in
kolkata for usg
40
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
14 5,6 2
corporate diagnostic
centre kolkata
50
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
Not in First 100 Search
Results in Google SERP
Not in First 100 Search
Results in Google SERP
Not in First 100 Search
Results in Google SERP
diagnostic centre in
south kolkata
50
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
27 10 4,5
best diagnostic centre in
south kolkata
50
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
16 7 3
best diagnostic centre in
north kolkata
40
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
Not in First 100 Search
Results in Google SERP
12 7
top 10 diagnostic centre
in kolkata
30
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
Not in First 100 Search
Results in Google SERP
15 11
pre marriage blood test
in kolkata
10
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
Not in First 100 Search
Results in Google SERP
Not in First 100 Search
Results in Google SERP
Not in First 100 Search
Results in Google SERP
pregnancy blood test
cost in kolkata
30
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
Not in First 100 Search
Results in Google SERP
1 (With Snippet) 1 (With Snippet)
cbc blood test cost in
kolkata
20
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
Not in First 100 Search
Results in Google SERP
10 3,4
cbc blood test price in
kolkata
10
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
Not in First 100 Search
Results in Google SERP
12,13 4
blood group test price in
kolkata
10
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
Not in First 100 Search
Results in Google SERP
Not in First 100 Search
Results in Google SERP
6,7
lft blood test cost in
kolkata
30
Not in First 100 Search
Results in Google SERP
First 20-30 in Search
Results of Google SERP
Not in First 100 Search
Results in Google SERP
18 6,7

22. Ranking Status & Traffic – Present Status – Search Console
Query
Oct 20
Clicks
Nov 20 Clicks
Oct 20
Impressions
Nov 20
Impressions
Oct 20
CTR
Nov 20
CTR
Oct 20
Position
Nov 20
Position
usg test price 11 49 160 785 6.88% 6.24% 8 5
accuhealth diagnostics 32 41 177 195 18.08% 21.03% 1 1
ecg test cost in kolkata 4 34 113 243 3.54% 13.99% 5 1
echocardiography cost in kolkata 0 32 2 213 0.00% 15.02% 15 1
accuhealth 29 20 180 163 16.11% 12.27% 1 1
echo test price in kolkata 0 20 1 141 0.00% 14.18% 1 1
ecg cost in kolkata 4 19 82 124 4.88% 15.32% 6 1
best usg centre in kolkata 5 14 96 125 5.21% 11.20% 8 2
accu health diagnostics 17 13 64 67 26.56% 19.40% 1 1
usg test cost 2 13 64 134 3.12% 9.70% 10 3
ecg test price 2 13 32 303 6.25% 4.29% 8 3
usg pregnancy test price in kolkata 1 12 12 59 8.33% 20.34% 3 1
ecg test price in kolkata 3 10 78 108 3.85% 9.26% 8 2
blood test cost in kolkata 0 10 31 129 0.00% 7.75% 11 5
usg test price in kolkata 1 7 222 279 0.45% 2.51% 8 5
anomaly scan price in kolkata 1 7 32 118 3.12% 5.93% 8 6
usg test near me 0 7 156 595 0.00% 1.18% 11 9
echocardiogram cost in kolkata 0 7 11 93 0.00% 7.53% 8 1
tvs test cost in kolkata 0 7 5 41 0.00% 17.07% 10 3
best diagnostic centre in kolkata 8 6 485 637 1.65% 0.94% 11 3
ecg charges in kolkata 3 6 17 40 17.65% 15.00% 6 1
platelet count test cost in kolkata 2 6 11 32 18.18% 18.75% 8 1
thyroid test cost in kolkata 1 6 83 176 1.20% 3.41% 15 5
pregnancy blood test cost in kolkata 0 6 19 42 0.00% 14.29% 3 2
esr test cost in kolkata 0 6 7 38 0.00% 15.79% 11 3
diagnostic centre in kolkata 2 5 174 417 1.15% 1.20% 15 6
tc dc esr test cost in kolkata 2 5 54 100 3.70% 5.00% 10 3
dr kajal nayan das 2 5 12 40 16.67% 12.50% 6 6
usg whole abdomen test price in kolkata 1 5 78 214 1.28% 2.34% 7 6
cbc test cost in kolkata 1 5 50 276 2.00% 1.81% 17 8
ecg price in kolkata 1 4 31 55 3.23% 7.27% 7 2

23. Ranking Status & Traffic – Present Status – Search Console
Query
Oct 20
Clicks
Nov 20 Clicks
Oct 20
Impressions
Nov 20
Impressions
Oct 20
CTR
Nov 20
CTR
Oct 20
Position
Nov 20
Position
echocardiography test cost in kolkata 1 5 15 83 6.67% 6.02% 2 1
best pathology lab in kolkata 0 5 75 299 0.00% 1.67% 11 3
best usg centre near me 0 5 41 68 0.00% 7.35% 9 7
echocardiogram cost 0 5 0 53 0.00% 9.43% 0 10
ecg at home near me 2 4 37 77 5.41% 5.19% 10 5
echo doppler test cost in kolkata 2 4 15 52 13.33% 7.69% 1 1
usg centre near me 1 4 85 174 1.18% 2.30% 10 8
usg w/a test price 1 4 44 110 2.27% 3.64% 8 7
ecg price in kolkata 1 4 31 55 3.23% 7.27% 7 2
ecg rate in kolkata 1 4 14 22 7.14% 18.18% 6 3
anomaly scan cost in kolkata 0 4 87 327 0.00% 1.22% 11 8
ecg test cost 0 4 27 121 0.00% 3.31% 21 9
cost of usg test 0 4 12 20 0.00% 20.00% 7 4
usg lower abdomen test cost in kolkata 0 4 7 62 0.00% 6.45% 12 9
echo test price 0 4 0 93 0.00% 4.30% 0 2
usg kub test price 2 3 19 50 10.53% 6.00% 5 2
usg test 1 3 284 1109 0.35% 0.27% 20 13
dr souvonik mandal 1 3 45 35 2.22% 8.57% 14 7
pathology lab in kolkata 1 3 42 67 2.38% 4.48% 14 9
ecg test at home in kolkata 1 3 28 57 3.57% 5.26% 12 10
diagnostic centre kolkata 0 3 56 209 0.00% 1.44% 13 11
usg price in kolkata 0 3 41 50 0.00% 6.00% 8 5
liver function test cost in kolkata 0 3 17 93 0.00% 3.23% 26 6
usg charges in kolkata 0 3 16 36 0.00% 8.33% 7 5
echo color doppler test cost in kolkata 0 3 10 21 0.00% 14.29% 7 3
malaria test cost in kolkata 0 3 10 56 0.00% 5.36% 11 3
beta hcg test cost in kolkata 0 3 9 79 0.00% 3.80% 11 5
u s g test price 0 3 5 18 0.00% 16.67% 10 3
usg pelvis test price 0 3 4 15 0.00% 20.00% 43 11

24. Conversion Metrics Oct 1, 20 - Oct 30, 20
Nov 1, 20 - Nov 30,
20
Request A Quote 2 2
Quick Enquiry 0 9
Conversion Started

25. Case Study II –
According to Key Performance Indicator (KPI)
One of the
Product
Base Client
KPI Metric I –
Audience
Overview &
Traffic Status
Metrics Apr 1, 20 - Apr 30, 20 Nov 1, 20 - Nov 30, 20
Users 1,559 3,678
New Users 1,415 3,486
Sessions 2,255 4,744
No of sessions per user 1.45 1.29
Page Views 9,785 33,999
Pages/Sessions 4.34 7.17
Average Session
Duration
2:27 2:39
Bounce Rate 22.84% 9.38%
Color Scheme Impression
Decreased
Increased
Benchmark

26. Generic Queries – Ranking Status
Color Scheme Impression
Decreased
Increased
Benchmark
Maintained
Valid to measure position value only
Query Oct 20 Clicks Nov 20 Clicks Oct 20 Impressions Nov 20 Impressions
Oct 20
CTR
Nov 20
CTR
Oct 20
Position
Nov 20 Position
pert pipe 17 15 302 197 5.63% 7.61% 7 3
lldpe water tank 13 15 63 56 20.63% 26.79% 1 1
upvc pipes 16 11 1399 1213 1.14% 0.91% 11 8
pvc pipe manufacturers in west bengal 8 10 152 164 5.26% 6.10% 7 6
upvc pipe 14 8 892 680 1.57% 1.18% 9 8
what is upvc pipe 7 7 319 285 2.19% 2.46% 7 5
swr fittings 3 7 188 197 1.60% 3.55% 8 7
pert pipe fittings 7 6 28 20 25.00% 30.00% 3 2
upvc pipes and fittings 6 5 224 250 2.68% 2.00% 12 8
drip irrigation pipes and fittings 2 5 47 55 4.26% 9.09% 6 7
what is upvc pipes 2 5 40 26 5.00% 19.23% 5 4
opvc pipe 12 4 191 177 6.28% 2.26% 9 7
o-pvc pipe 9 4 39 23 23.08% 17.39% 4 3
pert pipes 4 4 94 88 4.26% 4.55% 3 2
swr pipes 3 4 286 223 1.05% 1.79% 10 8
hari plast pvc pipe price list 3 4 52 98 5.77% 4.08% 7 8
pvc pipe manufacturers 2 4 148 175 1.35% 2.29% 11 4
pvc pipe manufacturers in raipur 2 4 70 62 2.86% 6.45% 6 6
upvc pipe used for 2 3 32 36 6.25% 8.33% 1 1
uses of upvc pipes 1 3 21 20 4.76% 15.00% 2 2
cpvc pipe 0 3 158 110 0.00% 2.73% 16 9
pvc pipe manufacturers in chhattisgarh 0 3 27 28 0.00% 10.71% 5 4
drip irrigation fittings india 0 3 19 30 0.00% 10.00% 10 7
upvc pipes uses 0 3 17 21 0.00% 14.29% 3 3
pvc pipe manufacturers in punjab 0 3 0 102 0.00% 2.94% 0 5
upvc pipe price list 2020 9 2 518 170 1.74% 1.18% 12 7
pert fittings 6 2 11 7 54.55% 28.57% 1 1
pvc pipe manufacturers in guwahati 4 2 89 51 4.49% 3.92% 6 5
lldpe tank 4 2 37 39 10.81% 5.13% 1 1

27. Generic Queries
Color Scheme Impression
Decreased
Increased
Benchmark
Maintained
Valid to measure position value only
Query
Oct 20
Clicks
Nov 20
Clicks
Oct 20
Impressions
Nov 20
Impressions
Oct 20
CTR
Nov 20
CTR
Oct 20
Position
Nov 20
Position
o pvc pipe 3 2 67 38 4.48% 5.26% 4 4
upvc pipe usage 3 2 21 29 14.29% 6.90% 3 3
upvc fittings 2 2 293 249 0.68% 0.80% 9 8
pvc pipe manufacturers in
kolkata
1 2 88 81 1.14% 2.47% 8 6
pvc pipe manufacturers in
odisha
1 2 47 41 2.13% 4.88% 5 4
upvc swr pipes price list 1 2 30 30 3.33% 6.67% 8 7
pert pipe manufacturers 1 2 10 10 10.00% 20.00% 27 21
pvc pipes price list 0 2 120 178 0.00% 1.12% 19 12
pvc pipe price list in kolkata 0 2 56 71 0.00% 2.82% 8 6
swr p trap 0 2 32 20 0.00% 10.00% 5 5
pert material 0 2 30 22 0.00% 9.09% 3 3
uses of upvc 0 2 25 21 0.00% 9.52% 5 5
hdpe pipe manufacturers in
odisha
0 2 22 36 0.00% 5.56% 12 10
nero plast pvc pipe 0 2 21 31 0.00% 6.45% 5 4
swr pvc pipes price list 0 2 0 19 0.00% 10.53% 0 9
why do we need water in
health sustenance
0 2 0 17 0.00% 11.76% 0 6
garden pipes 0 2 0 16 0.00% 12.50% 0 28

28. Conversions & Leads
Conversion Metrics Oct 1, 20 - Oct 30, 20 Nov 1, 20 - Nov 30, 20
PDF Downloads 576 670
Homepage Video Views 274 213
Home Page Form
Enquiries
32 36
Inner Pages Form
Enquiries
22 32

29. How to Reach Me:
Get in Touch: +91 – 7063727008
WhatsApp: +91 – 7063727008
Email: sarkar.saikat009@gmail.com
saikatseo40@gmail.com
LinkedIn: https://www.linkedin.com/in/saikat-digital-sarkar/

30. THANK YOU!
Let’s Start