Way to advertise on tv interface

1. Advertising on TV interface
TELCO operators
https://patentscope.wipo.int/search/en/detail.jsf?docId=WO15/001386
http://www.wipo.int/designdb/hague/en/showData.jsp?KEY=DM/083582

2. Problem :
Companies spends significant money
to reach the ultimate consumer and
be seen. Ads are not visible.
TELCO are looking for new innovative
products.

3. Solution :
Companies would advertise in a completely new,
different and cheaper way on the interface of the
reseller through which the end user (the viewer)
gets a TV signal.
TELCO operators already have almost all the
resources needed to implement this "new product"
with minimal changes on their video platforms.

4. WIN-WIN :
• Companies would spend less money and the
visibility of the advertisement would be 100%.
• TELCO operators will, with their resources, enter a
completely new market, the marketing market,
increase their profits with minimal stake and risk.

5. Market :
Izvor: https://www.magnaglobal.com/wp-content/uploads/2016/12/MAGNA-December-Global-Forecast-Update-Press-Release.pdf

6. Market :
Izvor: https://www.magnaglobal.com/wp-content/uploads/2016/12/MAGNA-December-Global-Forecast-Update-Press-Release.pdf

7. Product :
• We have a brand new product in the marketing market.
• At the moment the user begins to change channels, the
remote control will show the user at the top of the
screen a banner with a commercial that is displayed for
10 to 15 seconds and then disappears.

8. • The banner only appears when the user starts changing
the channel because then the user's attention is
directed to the TV tuner and the advertisement will
surely be seen!

10. Business model :
• Advertised companies would be charged according
to the number of impressions and the requirements
of segmentation .
• The recent offer on the market::
– Instagram $ 20 - $ 35 per 1000 shows
– Radio 400e a month 3 broadcasts a day
– TV add 25$ 30 sec
– …..

11. Business model :
• In one household, television ratings are 9.3H.
• Within one hour, the viewer changes channel 4.6X
• For 1000 subscribers, TELCO has a broadcasting
capacity of 8x4x1000x365 = 11.680.000
advertisements on an annual basis.
• There are approximately 1.68 billion TVs in the
world.

12. Prednosti:
• TELCO infrastructure already exists only requires
minor changes.
• This kind of advertising does not exist.
• The idea has been patented in 2013, so there is no
possibility for competition within the next 16 years
(patent no: PCT / IB2013 / 055455).
• The patent also includes smart TVs.

13. contact: sladjana.milutinovic@t-com.me
https://patentscope.wipo.int/search/en/detail.jsf?docId=WO15/001386
http://www.wipo.int/designdb/hague/en/showData.jsp?KEY=DM/083582