Upl Brochure2009 Adam

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Upl Brochure2009 Adam

  1. 1. WWW.UPLOADED.TV QUESTIONS AND ANSWERS
  2. 2. WWW.UPLOADED.TV WHAT IS UPLOADED.TV? Uploaded.TV is the first social network enabling viewers to upload their self-produced videos directly to mainstream TV. To upload to TV viewers simply ‘book’ an available timeslot through the Uploaded.TV website, as easy as booking an airplane ticket. Besides this unique feature, the Uploaded.TV website offers them a high quality social network environment and video sharing portal. Uploaded.TV offers its clients (broadcasters, production companies, consumer brands) online advertising solutions that integrate new and traditional media, while simultaneously enabling closer interaction and engagement with the viewer /customer. WHAT IS THE CURRENT STATUS OF UPLOADED.TV? Q1 & 2 of 2009 Uploaded.TV will be launched on 6 channels in 3 countries: Indonesia (Global TV), Netherlands (TMF, RTL and Jetix) and Poland (Polsat). Next to follow will be the US, Russia, China, Philippines, India, Spain, Malaysia, Singapore, Hungary, Germany and Mexico where strategic deals are in place with Master- and Pro-user License holders. WHAT IS THE BUSINESS DEAL? Uploaded.TV sells Master Licenses containing the exclusive right to sell and exploit the concept per territory to interested (media) companies in different geographical areas in the world. The Master License holders will then sell the Upload 2 TV formats and Uploaded.TV website communities to individual television channels (Pro Users) in their territory. The television channels and Master License holder will produce, broadcast and moderate the Upload 2 TV shows and Uploaded.TV will design and operate the hosting of the websites.
  3. 3. WWW.UPLOADED.TV WHAT ARE THE BENEFITS FOR THE MASTER LICENSE HOLDER? As a Master License holder you own part of the fast(est) growing social network sites in the world and benefit from the attractive revenue streams generated out of online advertisement, interactivity and program sponsoring. A master license holder is entitled to sell its license after one year, which depending on the amount of members generated, can become of significant value (active members x $20-$24). NB… In Asia we passed 10.000.000 Euro sponsor/ advertisement commitment… one week before the first show started to air. WHAT DOES IT COST TO GET A MASTER LICENSE? The cost for a Master License varies per territory and depends on population, Internet penetration and maturity of the online market among others. As an indication: a territory with a population of 45 million people, high Internet penetration and online spending will cost on average 350.000 Euro. DO YOU HAVE ANY CASES? Launched in Indonesia on Feb 14th 2009, the show doubled the ratings on the 8 to 9pm timeslot for Global TV gaining 2% market share in its first week. Online membership registration increases ten fold per day due to the success of the shows. WHAT SHOULD I DO TO GET A MASTER LICENSE? Get in touch with Erro Verschoor or Rosanne Jansen to check if your territory is still available and set up a meeting to further discuss in detail. Erro Verschoor CEO Uploaded.TV erro.verschoor@fruitlounge.com Rosanne Jansen CCO Uploaded.TV rosanne.jansen@fruitlounge.com
  4. 4. UPLOADED.TV UPLOADED.TV BV, ARENDSTRAAT 27, 1223RE HILVERSUM, THE NETHERLANDS

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