1. in your local
ADVERTISE IN YOUR
LOCAL POST OFFICE
Digital Advertising on Iconic Pods
with Universal Outdoor Group
THE POST OFFICE IS THE UK’S MOST VISITED RETAILER
2. About Universal Outdoor Group plc
Universal Outdoor Group plc is an integrated media - technology operating
and investment company whose shares are traded on the Frankfurt and Berlin
Stock Exchanges
The company and its subsidiaries have provided leading edge media and
technology to more than a thousand venues around the world including airports,
metro stations, cinemas, office buildings, retail stores, shopping malls,
sports stadia and universities
Focus on outdoor advertising rights and technology provision for destination
based locations
Universal Outdoor Group plc,
Z Studio - Battersea Road,
Stockport, SK4 3EA
Telephone: 0161 300 6954
www.universaloutdoor.co.uk
3. Product Iconic Pod
55” Portrait HD Digital Display Screen
Screen locations are highly visible for maximum exposure
Showing high impact 20 second TV Style adverts
in your local
THE POST OFFICE IS THE UK’S MOST VISITED RETAILER
4. Demographics & Audience Profile
Target every sector of your local community
42%MALE - 58%FEMALE*
NETWORK WEEKLY
FOOTFALL OF OVER 1 MILLION*
HIGH PERCENTAGE
ABC1 DEMOGRAPHIC*
93% OF THE UK ADULT POPULATION
LIVE WITHIN 1 MILE OF THE POST OFFICE*
1 IN 3 PEOPLE VISIT THE POST OFFICE WEEKLY
THAT’S 20 MILLION PEOPLE EVERY WEEK*
THE POST OFFICE IS THE
UK’S MOST VISITED RETAILER*
Nationally
33% of queuing people have children*
75% have holidayed within the last 12 months*
96% have privately owned a vehicle*
94% are below 44 years old*
60% own their own home*
*Source: The Post Office
AVERAGE DWELL TIME
OF OVER 15 MINUTES*
5. 3, 6 or 9 TV style commercials per hour
On air for 12 hours per day (opening hours)
7 days a week
Exposure & Airtime in your local
THE POST OFFICE IS THE UK’S MOST VISITED RETAILER
6. 3, 6 or 9 x 20 second TV Style commercials per hour
On air for 12 hours per day (opening hours)
6 days a week
Campaign Benefits
More effective than local press and lifestyle magazines
Low Cost - Flexible packages to suit all budgets
Local Audience - Reaching people using the many services available
Relevant Content - Promote your business to every sector of your local community
Captive Audience - Average dwell time of over 15 minutes
Multiple changes - New offer or incentive... Update your on screen message
Mass Marketing is about getting your company name and services in front of as many people as possible...
as often as possible... as cost effectively as possible - It’s that simple!
7. 12 Months
12 Months
12 months
3
6
9
Contract Slots per hour Duration Creative / Artwork Media Cost
20 Seconds
20 Seconds
20 Seconds
£195
£195
£195
£780 (£15 per week)
£1040 (£20 per week)
£1300 (£25 per week)
3 copy amends per annum - FREE OF CHARGE (£50 per additional amend)
All prices subject to VAT
in your local
Rate Card
Typical rates for local businesses
THE POST OFFICE IS THE UK’S MOST VISITED RETAILER
