2. make it better
Agile In Theory
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3. make it better
via http://eontek.co/services/software-development/web-application-development
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Agile Process
4. make it better
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“Agile doesn’t have a brain.”
Bill Scott
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via http://www.jeffgothelf.com/blog/agile-doesnt-have-a-brain
5. make it better
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?
Agile Process
6. make it better
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? ?
Agile Process
7. make it better
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8. make it better
Design Thinking In Theory
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9. make it better
adapted from Stanford dschool
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Empathize
Define
Ideate
Prototype
Test
Design Thinking
10. make it better
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Wagile
Design
Empathize
Define
Ideate
Prototype
Test
Development
Big-ass Design Spec
11. make it better
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Requirements
Design
Development
Testing/QA
Deploy & ??
Waterfall Process
12. make it better
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13. make it better
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How do we reconcile the two?
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14. make it better
Enter Lean UX
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15. make it better
Principles
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• Cross-functional teams with shared understanding
• Minimize “deliverables”
• Discovery is continuous
• Make stuff and see how people respond
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16. make it better
UX is a Team Sport
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21. make it better
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Circa 2011
22. make it better
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Circa November 2014
23. make it better
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24. make it better
Design Spikes
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25. make it better
Design Studio
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26. make it better
Design Studio
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27. make it better
Small Design Up-Front
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Story Mapping
28. make it better
Design “Sprint”
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Desired UX
HTML Prototype
User Test Report
29. make it better
Experiment With
Small Bets
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30. make it better
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You don’t have to build software!
(Even the engineers)
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31. make it better
Things that might make more sense:
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• Plan some user research / customer development
• Try your best marketing landing page
• Create a clever growth hack
• Build a prototype
• Plan to offer the service manually
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32. make it better
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33. make it better
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34. make it better
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35. make it better
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Thanks!