The Cultural Changes of Feature Flagging
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Edith Harbaugh, CEO LaunchDarkly discusses the cultural changes that happen - not just in engineering but across the organization - when you add feature flagging to your development cycle and stop relying on long-lived branching. This presentation is from DefragCon 2016.
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The Cultural Changes of Feature Flagging
- 1. Cultural Changes of Feature Flagging Edith Harbaugh, CEO edith@launchdarkly.com @Edith_H November 2016
- 2. Edith Harbaugh LaunchDarkly CEO & Cofounder Engineering Vignette, Epicentric Product TripIt, Military.com, Easybloom Marketing, Sales Concur Writer DevOps.com, Dzone, ReadWriteWeb Podcast Host “To Be Continuous” Patents Deployment Management BS Engineering Harvey Mudd College 2
- 3. 3 Product Dev QA Ops Marketing Launch
- 4. Marketing: unable to predict future 4 Product Dev QA Ops Marketing Launch • Too visionary or too slow • Aim once, hit once – no time to tune message or positioning Waterfall release every three years is dead.
- 5. 5 • We do/don’t need social • Of course we need a single page app Product: Changing use cases Product Dev QA Ops Marketing Launch Waterfall release every three years is dead.
- 6. Dev: Teams Fracture 6 Product Dev QA Ops Marketing Launch • Front end, back end, APIs all in different directions • Branch hell with service packs, back ports Waterfall release every three years is dead.
- 7. Ops: Hell 7 Product Dev QA Ops Marketing Launch It’s broken, fix it now! Waterfall release every three years is dead.
- 8. Feature flagging: move faster with less risk • Built in-house by Facebook, Twitter, Netflix • Separate code from business logic • Push functionality to who you want, when you want 8 Feature Flagging Product Dev QA Ops
- 9. 9 Ops controls access to features
- 10. 10 Dev controls access to features
- 11. 11 Business granted control over software
- 12. 12 Product controls access to features
- 13. 13 Marketing controls access to features
- 14. 14 Sales controls access to features
- 15. Developers gain control over software
- 16. Questions + Resources • Feature Flagging Guide: https://launchdarkly.com/guide/ index.html • To Be Continuous Podcast: http:// www.heavybit.com/library/ podcasts/to-be-continuous/ 16
- 17. Powering software organizations to launch, measure & control features Edith Harbaugh, CEO edith@launchdarkly.com