The task sheet to accompany the YouTube video that will allow students to test and improve their understanding of, recognition of and recall of persuasive techniques. Definitions are provided briefly to suggest to students what each technique means.

1. Trumps Techniques
 Alliteration:RepetitionofSounds
 Anecdote:Personal,emotional,story
 Appeal to Authority: Words from expert
 Appeal to Common Sense:Pressurespractical
point
 Appeal to Family Values:Traditional family,pls
 Appeal to Fear and Insecurity:Be scared &
Fearful
 Appeal to Hip-PocketNerve:Saving money =
good
 Appeal to Tradition and Custom: Change is bad
 Appeal to Loyalty and Patriotism: Love your
Country
 Appeal to sense of Justice:Crime = time = fair
 Attack: You suck!
 Cliché:Cheesy,overusedphrase
 Colourful Language: Swearing,exaggeration,
connotations
 Connotationsand LoadedWords: Powerful,
impliedbaggage
 Emotive Language: Happy, Sad, Depressed
 Evidence:Hard facts
 Exaggeration,Overstatementand Hyperbole:
OTT (OverThe Top)
 Expert Opinion:Important Person says
 Generalisation:Everyone thinkssame
 Inclusive Language: Includesreadertogether
 Irony: Meaningis opposite
 Metaphor and Simile:Comparingx = y
 Praise:You are great!
 Pun: Play on words
 Reason and Logic: Sensible, logical,superior
 Repetition:Repeating,Repeating,Repeating
 Rhetorical Question:Don’t answer =
rhetorical
 Statistics: Numbers,numberone!