Emotive language Don’t shy away from strongly expressed opinion and dramatic vocabulary
Rule of 3 It’s simple, repeatable and very effective!
Poetic devices Alliteration, simile & metaphor to paint word pictures and create musicality
Rhetorical questions Can you think of a good reason why you wouldn’t include them in your writing?
Imperatives As you gain confidence that you have hooked your audience, don’t be afraid to use commands to drive home your point
Rhetoric revisited Formality & flattery Personal pronouns Appeal to the head Appeal to the heart Hard evidence Soft evidence Incentives Humour The law of contrast Hyperbole Emotive language The rule of 3 Poetic devices Rhetorical questions Imperatives
When teachers apply for a job at school, they receive a pack containing information about the school. Write a section of this pack in which you, as a student, try to persuade teachers to come to work at your school.
An open air concert has been planned for next summer but the farmer who owns the land where the concert is to be held has received objections from locals. He is now undecided about whether or not to allow the event to take place. Write a letter persuading him to allow the concert to go ahead.
‘ Killer drop’ is a popular ride in a local amusement park. A group of lobbyists are calling for it to be permanently shut down. There is a proposed meeting on the issue taking place tonight in the town hall and you have been asked to deliver a speech, arguing your opinion on the issue as a representative of young people in the area. Write the speech.
An action group called ‘Cut Road Deaths Now’ wants to change the age at which young people are allowed to drive (from 17 to 21). Write a letter to the leader of the group persuading them that the proposed change is unwise.
Your local council intends to allow a supermarket chain to build a new store on a piece of nearby green land. Write a letter for your local newspaper in which you try to persuade local people that this is unacceptable.