Argument
Argument  an attempt to persuade  someone of something, by  giving reasons or  evidence for accepting a  particular conclu...
TheGreeks
Rhetoric
RhetoricThe ways we influence what people do, think, or say.
Or you thespeaker, Iguess                    interpretation             blatantly stolen from Acephalous.typepad.com
The Tree of Rhetoric
The Tree of RhetoricLogos
The Tree of Rhetoric              PathosLogos
The Tree of Rhetoric              PathosLogos                       Ethos
Logical
LogosSyllogism: TextAll students want to LearnBrenda is a StudentBrenda Wants to Learn
Logos                        Commonplace--Audience alreadyEnthymeme:                        believes thisAll students want...
LogosDeductive Reasoning: Reasoning from PrinciplesWe all know that freedom is better thanslavery, so a freer school syste...
LogosClaim + EvidenceIf we start school later, Students will learn more
The Tree of Rhetoric              Pathos
Emotional Appeal
Fear, Discrimination, RevengeLove, C harity, Brotherhood
Use of Figurative Speech:metaphors, rhetoricalquestions, parallelismAsk not what your country can do for you... But what y...
Use of Figurative Speech:metaphors, rhetoricalquestions, parallelismAsk not what your country can do for you... But what y...
Framing
The Tree of Rhetoric                       Ethos
Credibility
CredibilityPersuading by convincing the audience that the speaker isworth listening to
CredibilityTrustworthiness
CredibilityTrustworthinessSimilarity
CredibilityTrustworthinessSimilaritySpecial Knowledge
CredibilityTrustworthinessSimilaritySpecial KnowledgeExpert Knowledge
CredibilityTrustworthinessSimilaritySpecial KnowledgeExpert Knowledge:I want to convince the principal to let students wea...
The Tree of Rhetoric              LogicalEmotional                        Credibility
Classical GreekOratory
Classical Oration           Introduction (Exordium):I          beginning the web, draw interest           Narration (Narra...
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Rhetoric10

  1. 1. Argument
  2. 2. Argument an attempt to persuade someone of something, by giving reasons or evidence for accepting a particular conclusion
  3. 3. TheGreeks
  4. 4. Rhetoric
  5. 5. RhetoricThe ways we influence what people do, think, or say.
  6. 6. Or you thespeaker, Iguess interpretation blatantly stolen from Acephalous.typepad.com
  7. 7. The Tree of Rhetoric
  8. 8. The Tree of RhetoricLogos
  9. 9. The Tree of Rhetoric PathosLogos
  10. 10. The Tree of Rhetoric PathosLogos Ethos
  11. 11. Logical
  12. 12. LogosSyllogism: TextAll students want to LearnBrenda is a StudentBrenda Wants to Learn
  13. 13. Logos Commonplace--Audience alreadyEnthymeme: believes thisAll students want to LearnBrenda is a StudentBrenda Wants to Learn
  14. 14. LogosDeductive Reasoning: Reasoning from PrinciplesWe all know that freedom is better thanslavery, so a freer school system is clearlybetter for allInductive Reasoning: Reasoning from ExperienceIn every school system we studied, those withlater start times had better attendance andTest Scores
  15. 15. LogosClaim + EvidenceIf we start school later, Students will learn more
  16. 16. The Tree of Rhetoric Pathos
  17. 17. Emotional Appeal
  18. 18. Fear, Discrimination, RevengeLove, C harity, Brotherhood
  19. 19. Use of Figurative Speech:metaphors, rhetoricalquestions, parallelismAsk not what your country can do for you... But what you can do for your country.
  20. 20. Use of Figurative Speech:metaphors, rhetoricalquestions, parallelismAsk not what your country can do for you... But what you can do for your country.
  21. 21. Framing
  22. 22. The Tree of Rhetoric Ethos
  23. 23. Credibility
  24. 24. CredibilityPersuading by convincing the audience that the speaker isworth listening to
  25. 25. CredibilityTrustworthiness
  26. 26. CredibilityTrustworthinessSimilarity
  27. 27. CredibilityTrustworthinessSimilaritySpecial Knowledge
  28. 28. CredibilityTrustworthinessSimilaritySpecial KnowledgeExpert Knowledge
  29. 29. CredibilityTrustworthinessSimilaritySpecial KnowledgeExpert Knowledge:I want to convince the principal to let students wearpolitical messages on their t-shirts. Which ethos issuesshould I consider?
  30. 30. The Tree of Rhetoric LogicalEmotional Credibility
  31. 31. Classical GreekOratory
  32. 32. Classical Oration Introduction (Exordium):I beginning the web, draw interest Narration (Narratio): factual info,Never define the problem Confirmation (Confirmatio): detailCalled about the arguments, the nuts and bolts of your case Refutation (Refutatio): addressesRhetoric counter-arguments, consider audience Conclusion (Peroratio): satisfyingCrazy close

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