The document is a presentation about WordPress SEO given by Ben Cook of Direct Match Media. It summarizes several key SEO topics in the form of "one hit wonder" song titles, including using Yoast for SEO, blocking duplicate and useless pages, using OpenGraph tags, optimizing category and tag pages, and using internal links. It concludes by providing contact information for the presenter.
1. The One Hit Wonder’s Guide to
WordPress SEO
presented by:
Ben Cook (@Skitzzo)
President: Direct Match Media
2. Warning:
You WILL have at least one (perhaps
many) of these songs stuck in your
head after this session. Hopefully
you’ll also remember enough SEO
information that it’s worth humming
these for the rest of the day.
.
Canonical Tags, Rel-Next & Rel-Prev tags, Idiot Warning, NoFollow & NoIndex Controls Etc.
Canonical Tags, Rel-Next & Rel-Prev tags, Idiot Warning, NoFollow & NoIndex Controls Etc.
If you don’t want Google finding a page, don’t use nofollow, block it via Robots.txt & noindex tagsDo this for pages such as author archives (assuming 1 author blog), date based archives, comment pagination
Use excerpts or More tag to make sure the only place the full text of your post can be found, is the post page.
Use excerpts or More tag to make sure the only place the full text of your post can be found, is the post page.
Add unique content to your tag & category pages BEFORE it lists the posts in that category or tag. Make your category & tag pages landing pages for their given topic.
Give your site a logical structure & include it in your navigation & internal links!Breadcrumbs, contextual links, NOT auto-linkers (break stuff like Twitter integration, possible Penguin issues)