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WordPress SEO Tips
Chris Burgess
@chrisburgess
chrisburgess.com.au
WordPress Basics
WordPress has evolved from:
Blog > CMS > Framework
A lot of WordPress Themes
will offer SEO features
Avoid using these features, Themes
are for look and feel. Lean, lightweight
themes are best. Plugins are what
should be used for extra functionality.
Keep your site lean and mean
While plugins are great, don’t just
install for the sake of it! Only install
what’s critical. Regularly clean up and
deactivate any you don’t use to help
with performance.
By default, WordPress is
Search Engine friendly
Headings
<h1>’s and <h2>’s are often not used correctly, or as
well as they could – do this stuff right and it will help!
<h1>Heading 1 = Main Heading</h1>
<h2>Heading 2 = Sub Heading </h2>
<h3>Heading 3 = Sub Heading</h3>
<h2>Heading 2 = Sub Heading </h2>
Keywords/Topics
Naturally include your keyword/topic and variations
of it in your page title, meta description, content and
images.
Utilising Category Pages
Utilise Category Pages
Using Yoast and WordPress category settings
https://codex.wordpress.org/Category_Templates
If category description is not supported by your theme you might need to
include the following to display the text at the top of your category template
(usually category.php or archive.php)
<?php echo category_description( $category_id ); ?>
http://www.dandenongrangespoint.com.au/attractions/
Category Page Example
Category description located at top of page…
http://www.dandenongrangespoint.com.au/attractions/
Category Page Example
…category blog posts then follow underneath.
Which leads us to the big Y
WordPress SEO by Yoast
All In One SEO is also very popular, but we’ll
be talking about WordPress SEO by Yoast.
However, many of the same principles apply if
you prefer a different plugin.
https://yoast.com/wordpress-seo/
The Definitive Guide to Higher
Rankings for WordPress Sites
https://wordpress.org/plugins/wordpress-seo/
Yoast Page and Post Optimisation
Tools – Yoast SEO
https://wordpress.org/plugins/wordpress-seo/
https://wordpress.org/plugins/wordpress-seo/
Tools – Yoast SEO
https://wordpress.org/plugins/wordpress-seo/
Tools – Yoast SEO
Screen Options
Select ‘Screen Options’ to drop down options panel to
view Yoast SEO fields next to your posts and pages
Yoast SEO Quick Edit Fields
Quick Edit before installing the plugin
https://wordpress.org/plugins/quick-edit-fields-for-yoast-seo/
Yoast SEO Quick Edit Fields
After installing the plugin you can see the additional
Yoast Settings now in Quick Edit
https://wordpress.org/plugins/quick-edit-fields-for-yoast-seo/
Beyond Yoast
Even though Yoast can manage
the majority of SEO-related
functionality, there a few more
plugins that come in handy…
The Right Tool for the Job
Don’t use WordPress for everything
Link Checking Plugins
These plugins can consume a lot of resources, they
are often banned from high-end hosts.
Use Xenu, Integrity, Screaming Frog, Botify, Deep
Crawler or Google Search Console
Autolinking Plugins
They can create horrible, unnatural content.
Linking is important, so control your internal and
external links to help strengthen your content and
improve user experience.
Less is more
Poorly written plugins can cause
performance, maintenance and
security issues. Choose wisely!
Other Plugins
There are a range of other plugins
that do help with SEO and I’ll cover
some popular ones now.
✔
P3 - Plugin Performance Profiler
Data on plugin performance
https://wordpress.org/plugins/p3-profiler/
https://wordpress.org/plugins/restricted-site-access/
Restricted Site Access
Managing Redirections
Simple 301 Redirects
https://wordpress.org/plugins/simple-301-redirects/
Redirection
https://wordpress.org/plugins/redirection/
Simple URLs
https://wordpress.org/plugins/simple-urls/
Mapping 301 Redirects
https://builtvisible.com/mapping-301-redirects-for-seo-friendly-site-migrations/
rel=“nofollow”
Rel NoFollow Checkbox
https://wordpress.org/plugins/rel-nofollow-checkbox/
Image Optimisation
SEO Friendly Images
https://wordpress.org/plugins/seo-image/
EWWW Image Optimizer
https://wordpress.org/plugins/ewww-image-optimizer/
Imsanity
https://wordpress.org/plugins/imsanity/
HTML Sitemap
WP SEO HTML Sitemap Plugin
https://wordpress.org/plugins/wp-seo-html-sitemap/
Adapt
Good search marketing isn’t just
about technology, it’s also about
being able to quickly adapt.
Utilising Schema
Schema
“Schema.org is a collaborative, community
activity with a mission to create, maintain,
and promote schemas for structured data
on the Internet, on web pages, in email
messages, and beyond.”
http://schema.org
Here are some examples…
Review Schema
Recipe Schema
Event Schema
Product Schema
Here are some examples…
https://developers.google.com/structured-data/testing-tool/
Structured Data Testing Tool
Local SEO Plugin
https://yoast.com/wordpress/plugins/local-seo/
 
•  https://wordpress.org/plugins/schema-creator/
•  https://wordpress.org/plugins/all-in-one-schemaorg-rich-snippets/ 
•  https://wordpress.org/plugins/rich-reviews/
•  https://wordpress.org/plugins/schema-app-structured-data-for-schemaorg/
•  https://wordpress.org/plugins/rich-contact-widget/
 
Schema Plugins
 
•  http://schema.org/
•  https://developers.google.com/structured-data/policies
•  https://moz.com/learn/seo/schema-structured-data
 
Schema Resources
Note: We’ll have a talk on Schema coming up at the SEO Meetup soon!
Accelerated Mobile Pages, Instant
Articles and Apple News
https://wordpress.org/plugins/amp/
AMP
https://wordpress.org/plugins/glue-for-yoast-seo-amp/
Glue for Yoast SEO & AMP
https://wordpress.org/plugins/pagefrog/
Facebook Instant Articles &
Google AMP Pages by PageFrog
+
Thanks!
Any questions?
@chrisburgess
chrisburgess.com.au

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