6 Core Elements of Permission-
    Based Email Marketing

                             DJ Waldow
                 Director...
18 minutes of content. Ready?


                                #bsfwebinar
Answers To Most
 Frequently Asked Questions


Yes. Next week.
Of course! #bsfwebinar, @blueskyfactory, @djwaldow
Google “D...
Helping to make you a better email marketer

                                     #bsfwebinar
more!
    audience!
    delivery!
    opens!
    actions!
    metrics!
                #bsfwebinar
6 Core Elements of Permission-
    Based Email Marketing

1.Permission
2.Privacy
3.Reputation
4.Preferences
5.Expectations...
is si on
     Perm
1.




                    #bsfwebinar
riva cy
2 .P




              #bsfwebinar
ta ti on
    ep u
3 .R




                   #bsfwebinar
e nc es
       r ef er
4 .P




                        #bsfwebinar
i on s
       e ct at
5 .E xp




                       #bsfwebinar
li an ce
   om p
6.C




                  #bsfwebinar
6 Core Elements of Permission-
    Based Email Marketing

1.Permission
2.Privacy
3.Reputation
4.Preferences
5.Expectations...
Photo Credits

Slide #7: kkbb
Slide #8: theredproject
Slide #9: yoko69
Slide #10: Retail Email Unsubscribe Benchmark Study...
The floor is yours for the next 11 minutes


                                       #bsfwebinar
DJ Waldow
                 Director of Community
                       Blue Sky Factory
Download eBook




              ...
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Blue Sky Factory Webinar: 6 Core Elements of Permission-Based Email Marketing

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DJ Waldow, of Blue Sky Factory - http://blueskyfactory.com - shares the 6 Core Elements of Permission-Based Email Marketing in this 29-minute webinar.

Full Webinar (With Audio) is here: http://www.blueskyfactory.com/why-blue-sky-factory/webinars-and-whitepapers/6-core-elements-of-permission-based-email-marketing-webinar/

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  • *Ask
    *Opt In
  • *Say it. Mean it. Honor it.
    *Don't sell email addy
  • *Domain/IP - RP reputation
    *Hard to shake good (bad) reputation
  • *Pref Center
    *Opt down, opt out (Groupon unsub)
  • *What, when, frequency
  • *CAN-SPAM = Can Spam
    *Link to CAN-SPAM ... but talk about main tenants




  • Blue Sky Factory Webinar: 6 Core Elements of Permission-Based Email Marketing

    1. 1. 6 Core Elements of Permission- Based Email Marketing DJ Waldow Director of Community Blue Sky Factory October 13, 2010 @ 2PM ET
    2. 2. 18 minutes of content. Ready? #bsfwebinar
    3. 3. Answers To Most Frequently Asked Questions Yes. Next week. Of course! #bsfwebinar, @blueskyfactory, @djwaldow Google “DJ Waldow” and/or “Blue Sky Factory” #bsfwebinar
    4. 4. Helping to make you a better email marketer #bsfwebinar
    5. 5. more! audience! delivery! opens! actions! metrics! #bsfwebinar
    6. 6. 6 Core Elements of Permission- Based Email Marketing 1.Permission 2.Privacy 3.Reputation 4.Preferences 5.Expectations 6.Compliance #bsfwebinar
    7. 7. is si on Perm 1. #bsfwebinar
    8. 8. riva cy 2 .P #bsfwebinar
    9. 9. ta ti on ep u 3 .R #bsfwebinar
    10. 10. e nc es r ef er 4 .P #bsfwebinar
    11. 11. i on s e ct at 5 .E xp #bsfwebinar
    12. 12. li an ce om p 6.C #bsfwebinar
    13. 13. 6 Core Elements of Permission- Based Email Marketing 1.Permission 2.Privacy 3.Reputation 4.Preferences 5.Expectations 6.Compliance #bsfwebinar
    14. 14. Photo Credits Slide #7: kkbb Slide #8: theredproject Slide #9: yoko69 Slide #10: Retail Email Unsubscribe Benchmark Study 2010 (PDF) Slide #11: elaws Slide #12: danobrienmuzyka All Flickr Creative Commons unless otherwise noted. #bsfwebinar
    15. 15. The floor is yours for the next 11 minutes #bsfwebinar
    16. 16. DJ Waldow Director of Community Blue Sky Factory Download eBook #bsfwebinar

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