My slides from the Digitial Disruption (DDX16) conference talk in Sydney 2016.

1. ©2016 EXPEDIA | ALL RIGHTS RESERVED
Scaling Innovation with a growing business
Scott Horn @scottjhorn

2. • Expedia’s growth
• Lean - TPS - The Scientific Method
• Iteration Cycle - WIGWAM
• Minimum Viable Product - MVP
• Analytics and UX/CX Research
• Tools and Techniques

3. 2016
Microsoft Expedia
Travel Services
IPO
1996

5. Lean = Build + Measure + Learn
Image from Eric Rees and Lean Startup Co - https://twitter.com/leanstartup

6. https://en.wikipedia.org/wiki/Scientific_method

7. The Iteration Cycle is a process that you can use
to improve anything over time.
Watch: What works? What doesn’t?
Ideate: What could you improve?
Guess: Based on experience, which idea do you think
will make the biggest impact?
Which? Decide which change to make.
Act: Make the change.
Measure: Was it positive or negative? Should you keep it
or go back?
Text from https://personalmba.com/iteration-cycle/

8. Image Source http://blog.deming.org/2014/11/minimal-viable-product/

9. Product Adoption Curve
Innovators Early
Adopters
Early Majority Late Majority Laggards
Tech Enthusiasts
Visionaries
Pragmatists
Conservatives
Skeptics

10. From https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action/transcript?language=en
Golden circle from: http://blog.hubspot.com/customers/3-takeaways-from-start-with-why
…because you see, when TiVo launched their product, they told us all
what they had. They said, "We have a product that pauses live TV, skips
commercials, rewinds live TV and memorizes your viewing habits
without you even asking." And the cynical majority said, "We don't
believe you. We don't need it. We don't like it. You're scaring us."

11. Image Source https://www.nngroup.com/articles/which-ux-research-methods/

15. Takeaways
1. Embrace a feedback loop to listen to
your customers and partners
2. Enable Science over Process
(continuously improve)
3. Utilise technology for collaboration