Scaling Innovation deck from talk at the Digital Disruption Conference in New Zealand

1. Scaling Innovation
Scott Horn @scottjhorn

2. ● Expedia’s growth
● Lean - TPS - The Scientific Method
● Iteration Cycle - WIGWAM
● Minimum Viable Product - MVP
● Analytics and UX/CX Research
● Tools and Techniques
Agenda

4. 1996 2016

5. Taiichi Ohno W. Edwards
Deming

6. Image from Eric Rees and Lean Startup Co - https://twitter.com/leanstartup
Lean = Build + Measure + Learn

7. https://en.wikipedia.org/wiki/Scientific_method

8. The Iteration Cycle is a process that you can use to improve
anything over time.
Josh Kaufman in his book “The Personal MBA”
coins the term WIGWAM
Watch, Ideate, Guess, Which/Choose, Act, Measure
More information on https://personalmba.com/iteration-cycle/

9. Based on ideas from Henrik Kniberg article http://blog.deming.org/2014/11/minimal-viable-product/ and coined by Eric Ries
MVP - Minimum Viable Product

10. Idea diffusion from Crossing the Chasm - https://en.wikipedia.org/wiki/Crossing_the_Chasm

11. See full talk/transcript https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action/transcript?language=en
Golden circle from: http://blog.hubspot.com/customers/3-takeaways-from-start-with-why
…when TiVo launched their product, they told us all WHAT they had.
… the cynical majority said,
"We don't believe you. We don't need it. We don't like it. You're scaring us."
WHY
HOW
WHAT

12. Based on ideas from this article https://www.nngroup.com/articles/which-ux-research-methods/
User Research Methods
Behaviour
Attitude
User Labs
Ethnographic
Studies
Focus groups
Interviews
Card Sorting
Eye tracking
Facial Expression
Heartbeat
Clickstream analysis
A/B Testing
Unmoderated UX/
Eg. usertesting.com
Email Survey
Website popup
Quantitative Qualitative

14. Left graphes from https://engineering.pinterest.com/blog/demystifying-seo-experiments
Right graph from http://google-opensource.blogspot.com.au/2014/09/causalimpact-new-open-source-package.html
Bayes, Thomas (b. 1702, London -
d. 1761, Tunbridge Wells, Kent), mathematician
who first used probability inductively and
established a mathematical basis for probability
inference (a means of calculating, from the
number of times an event has not occured, the
probability that it will occur in future trials).

16. Takeaways
1. Embrace a feedback loop to listen to your
customers and partners
2. Enable Science over Process (continuously improve)
3. Utilise technology for collaboration

17. Questions?
Scott Horn @scottjhorn
Questions?
Scott Horn @scottjhorn