Dork Intervention is a talk presented at SXSW Interactive 2011. You can hear the audio at: http://schedule.sxsw.com/events/event_IAP6299 The talk is about what I learned while working as the User Experience lead on an innovation project at eBay. The live product, Simple Lister, can be viewed here: http://pages.ebay.com/garden/srp/SimpleListerInstall.html