SoLoMo
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SoLoMo (social, local and mobile) - 3 Important Ingredients For Any Mobile Application
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SoLoMo
- 1. SoLoMo: 3 Important Ingredients For Any Mobile Application Gaurav Jaiswal Singsys Pte. Ltd.
- 3. SoLoMo is short for Social-Local-Mobile, referring to the amalgamation of social, local and mobile. It represents the growing trend of targeting consumers based on their current location and is typically designed to be shared via social networks.
- 4. Social
- 5. What is Social Media? Media that allow users to communicate with one another is Social.
- 7. Why do marketers like Social Media? Word of mouth by friends: 83% Review in magazine of TV: 75% Information on mfg’s website: 69% Review by known expert: 63% Consumer review on retailer’s sites: 60% Consumer review at content sites: 52% Chat rooms: 37% Review by bloggers: 30%
- 8. Local
- 9. What is LBS? A location-based service (LBS) is an information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device (GPS) -Wikipedia
- 10. Location-Based Service Users Worldwide Today: 1 Billion 60% Of People Who Don’t Yet Use LBS “ASPIRE To Use It In The Future
- 11. Device Support For LBS
- 13. Mobile
- 14. Why Mobile? Mobile allows you to take your social media “on the road” as you travel, interact and check in with others. You can check out reviews, get coupons, find specials, become “mayor” and anything else you can imagine.
- 15. Mobile Device Web OS 9% Embedded (any) 14% Blackberry OS 25% Windows 7 35% iOS (iPhone/iPad) 49% Android 70%
- 16. Mobile Opportunities Gartner predicts that Mobile apps will deliver $15.9 billion in expected end-user spending in 2012 Drive hardware sales, advertising spending and technology innovation. Brand companies to increasingly shift their marketing budget to the mobile channel Brands to experiment with cutting-edge apps to capture marketing and sales opportunities. Benefits include products stand out from the pack, enhance brand image and retain user loyalty.
- 17. Mobile Trends Gartner’s top 10 consumer applications to watch in 2012 include: Location-based services (LBSs). Location is one of the main enablers that deliver services to users based on their context and Gartner expects the total user base of consumer LBSs to reach 1.4 billion users by 2014. Social networking. Mobile social networking is the fastest-growing consumer mobile app category of the 19 tracked by Gartner. Social network platforms are sucking in increasing amounts of network traffic. Mobile search. Visual search is usually related with product search to enable price comparisons or to check product information. Mobile commerce. Gartner expects the emergence of uniquely mobile functions, such as the ability to "check in" to a store to alert a retailer that you are there, or the ability to add items to a shopping cart simply by taking a photo of an item or bar code in the physical store. Mobile payment. In order to get consumers on board, payment solution providers need to address ease-of-use for users and ease-ofimplementation for customers without compromising security.
- 18. Why SoLoMo? Using SoLoMo allows business owners to be within 3 feet of their consumers, 24 hours a day. It’s been said that mobile phones are even more addictive than crack, and people risk their lives every day to look at them. SoLoMo is steadily gaining momentum. This intersection of social media, local merchants using location-aware technology for advertising and mobile device usage (SoLoMo) offers opportunities to retailers, marketers and consumers—and all have something to gain from this new trend. With SoLoMo, retail deals, coupons and consumer events as well as shopping and dining opportunities are broadcast to a mobile user from a specific retailer based on that user's geographic proximity, brand/retailer allegiance and shopping/check-in history. The possibilities are vast.
- 19. Mobile increases time available for social activity Social networks give viral capability to local deals Social Local Location features core to most of mobile usage Mobile enables consumers to engage at the point of sale Mobile Mobile makes Local more useful A Virtuous Circle Of Consumer Usage And Value
Editor's Notes
- Myself GauravJaiswal, I am here to represent my company Singsys Pte. Ltd.Today I am going to present my presentation entitled SoLoMo: 3 important ingredients for any mobile application.
- The first question arises in our mind is what is SoLoMo?So lets look what is SoLoMo…
- SoLoMo is short form of Social-Local-Mobile. It represents the growing trend of targeting consumers based on their current location and is typically designed to be shared via social networks.Now the question is how?For this we have to go into the details of each components of SoLoMo, which are Social, Local and Mobile.
- So, the first one is Social.Social refers to the interaction of people with other people and to their surroundings, irrespective of whether they are aware of it or not, and irrespective of whether the interaction is voluntary or involuntary.Now how these interactions happens.Earlier yellow pages, magazines and newspapers were responsible for these interactions but with the rise of technology and Social Media a whole new era of social interactions came to existence.
- Media that allow users to communicate with one another is Social. Businesses, brands, groups, and individuals can share information freely with their followers using the internet or with their mobile phone.
- Twitter, Facebook, Google+, Foursquare, Groupon, all are considered “social media applications”. Social Media is a goldmine for personal data and researching the demographic of your market because consumers opt-in to your company by following, liking, connecting, etc. Facebook is currently dabbling in Location Services by adding the “location” feature, check-in via Places, local Deals, and etc.By social, it doesn't mean talking a lot, but with the prevalence of social technology, they are well connected. Users are now able to receive and transmit information more easily and instantaneously than ever before, which has transformed the way they buy any product and services.Users no longer look to brands as the primary source of information; today they are more likely to consult third party resources and others in their social networks. Common social activities are seeking advice, reading or writing reviews, or sharing their experiences with their social network.
- These are the trend that tells the answer for this question.Here, the statistics shows that the popularity of any product or brand grows up to 83% by word of mouth between friends. By publishing review in magazine or TV increases it by 75%.By publishing information on manufacturers website is 69%.Review by a known experts increases the popularity by 63%Consumer review on retailers sites affects 60%Consumer review at any content sites affects 52%.Chat rooms discussions increases the popularity by 37%And the review by bloggers affects least, by 30%So every one wants to focus on this important component for their popularity of their product or brand.
- The Yellow Pages, magazines, and newspapers used to dominate the local media sphere–with the rise of technology and Social Media, ‘local’ has now expanded beyond traditional types of media, to creating entirely new types of marketing channels.With the rise of smartphones and tablets that integrate geo-location technology such as GPS to help users discover what’s around them,more consumers want to get nearby information on demand. This leads to the invention of LBS (Location Based Services).
- A location-based service (LBS) is an information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device (GPS) -Wikipedia
- Currently there are more than 1Billion user using Location-Based Services, and around 60% of people who are not using these Location Based Services will start using these services in their daily life in near future.Now, how this will be possible?...
- This will be possible because these services will be in the hands of these 60% people, through their mobile phones.By 2014 the number of PNDs and GPS-Enabled Smartphones will grow over 443 million.
- If we look at the Geolocation landscape, we found that most of the brands are using this geo-location services as an utility to attract their customers.And as the interest for SoLoMo grows, the challenge is to blend localization technology into mobile products, and deliver a seamlessly personalized user experience for users, wherever they may be.Companies like Groupon, Yelp, and foursquare make it easy for Businesses and retailers to use SoLoMo and geo-location, because each tracks users exact location. It’s technological tactics like this that allow consumers to find them through Mobile Applications or Google searches and continue to go back. Location based searching is one of the most crucial components to SoLoMo because it’s free publicity!
- Mobile allows you to take your social media “on the road” as you travel, interact and check in with others. You can check out reviews, get coupons, find specials, become “mayor” and anything else you can imagine.
- With the availability and popularity of various smart phones in the market, users are now more mobile then earlier days. They can now move freely with their mobile devices and can easily access their data through it.Over 50% of all searches are now done on mobile devices. This means that it’s no longer enough to have a website— you need a mobile apps or sites, social apps, directory apps, etc. For example, apps like FourSquare and Yelp! have both allowed the mobile and social world to meet.
- Given are the opportunities provided by mobile devices to users and marketers predicted by GartnerGartner predicts that Mobile apps will deliver $15.9 billion in expected end-user spending in 2012Drive hardware sales, advertising spending and technology innovation. Brand companies to increasingly shift their marketing budget to the mobile channelBrands to experiment with cutting-edge apps to capture marketing and sales opportunities. Benefits include products stand out from the pack, enhance brand image and retain user loyalty.
- If we look at Gartner’s top 10 consumer application of 2012, we found that the features likeLocation-based services (LBSs)Social networking.Mobile search.Mobile commerce.Mobile payment.Were preset in almost applicationsLocation-based services (LBSs). Location is one of the main enablers that deliver services to users based on their context and Gartner expects the total user base of consumer LBSs to reach 1.4 billion users by 2014. Social networking. Mobile social networking is the fastest-growing consumer mobile app category of the 19 tracked by Gartner. Social network platforms are sucking in increasing amounts of network traffic. Mobile search. Visual search is usually related with product search to enable price comparisons or to check product information. Mobile commerce. Gartner expects the emergence of uniquely mobile functions, such as the ability to "check in" to a store to alert a retailer that you are there, or the ability to add items to a shopping cart simply by taking a photo of an item or bar code in the physical store.Mobile payment. In order to get consumers on board, payment solution providers need to address ease-of-use for users and ease-of-implementation for customers without compromising security.
- Using SoLoMo allows business owners to be within 3 feet of their consumers, 24 hours a day. It’s been said that mobile phones are even more addictive than crack, and people risk their lives every day to look at them.SoLoMo is steadily gaining momentum. This intersection of social media, local merchants using location-aware technology for advertising and mobile device usage (SoLoMo) offers opportunities to retailers, marketers and consumers—and all have something to gain from this new trend.With SoLoMo, retail deals, coupons and consumer events as well as shopping and dining opportunities are broadcast to a mobile user from a specific retailer based on that user's geographic proximity, brand/retailer allegiance and shopping/check-in history. The possibilities are vast.
- The usage of Mobile devices has increases the availability of time for users to take part in social activity, and be connected with the peoples surrounding them. It also enables consumers to engage at the point of sale.With the feature of knowing the current location Mobile makes the Local more useful feature.Since majority of people are willing to know about their surroundings, Location feature plays a key role in the implementation of these features in your application.People are also willing to know about people in their surrounding, make friends from their surroundings and share information with their friends.ON the whole Social, Local and Mobile together provides a great combination for your application to work.